LinkedIn isn’t just for professionals and job seekers. About 167 million users use LinkedIn every day to create their profile and grow their networks and their careers. But did you know you can use LinkedIn groups to build your business?
With LinkedIn Groups you can
- Make connections
- Generate leads
- Meet potential customers
- Establish partnerships
- Create better brand awareness
- And more
LinkedIn makes an invaluable addition to your digital marketing strategy. LinkedIn groups in marketing play a vital role in branding strategies. Let us talk more about these groups and how they are useful for your business in terms of marketing.
1. Enter the world of groups
The first and foremost thing to do is to join LinkedIn groups. Of course, you will have to enter the ‘game’ before you play it. Look around for groups that are relevant to your business. Moreover, take some time to ensure that you know how groups work.
Joining other groups will do you a couple of favors—the best being that you will know how your potential audience is working. You will learn about their likes and dislikes. The demographics of your audience will help you through when you have your group.
If you are worried about how to find LinkedIn groups, then you do not have to! Finding LinkedIn groups is more about your research. Find out the type of groups that your competitors have. This will help you make a web and reach to other groups as well. Feel free to do a little lurking around.
2. Create your Linkedin group
Once you know the rules of the game, it is time to step up. Make your own LinkedIn group. The following may help you start one.
When you’re ready to create your own LinkedIn group, just follow these simple steps.
- Visit My Groups and click on Create Group
- Provide your group information and settings. These include Group Title, Description, Group Rules, and choose Group Membership Type.
- Save Changes and Voila!
- Invite your connections. These people are the best to have as your first audience. Do not skip this step because here is where word of mouth begins.
Let’s look deeper into these steps to see how we can take the initiative.
Visit My Groups
You see your Groups page, with the main section and a Create a Group button along the right side of the screen.
Create a Group
Now, this is where you input all the information about your newly requested group.
You have only 300 characters in your group description, so choose your words wisely.
A quick tip: If you’re wondering what to write for your group description, search for similar groups. The right LinkedIn groups search will help you make the group more accessible to your audience. Use the search box at the top of the page and read through similar groups in your group type. Followed by going back to the Create a Group page and enter your description. (If you check other group descriptions while writing your story, you’ll lose whatever you typed.)
Invite Your Connections!
Invite your connections, make sure you invite only those connections who are interested in specific scope and topics of discussions in your group.
Pro Tip: Here’s a secret sauce to find your ideal, ready-to-buy prospects right away on LinkedIn:
– Create your own LinkedIn group to start with. After you have your LinkedIn group set up, go out and join as many groups (LinkedIn allows you to be in 50 total) where your prospects are hanging out.
– The next step is to pick one of those new groups you’ve joined and started working the Members page to find prospects. Wait for the approval. Once you’re inside the group and approved as a member, click on Members. Then filter the list of members further by searching to filter them to your ideal prospects.
– Invite them to join your group. This will boost your marketing efforts. (tip: send personalized invitations).
3. Engage, but do not overdo!
One of the best ways to make your business or even your group more visible is to engage. When you join groups, be active. However, there is one essential thing that you need to know before you commit.
With LinkedIn, it’s all about quality and less about quantity. Instead of joining many different groups and not contributing to them. Join a couple of groups only of quality. Take out time to have relevant continuations to the group. This will allows you to have the right referrals and the proper audience fill view your business.
This is one way of engaging for visibility. Another way is to keep your group active and always ready for people to visit. Creating a group with nothing in it is useless. So post frequently. However, once again, do not overdo posting!
Facing the issue of forgetting essential posts at the most prime time when most followers are online?
Want to stick to your set goals and targets?
With Social Champ as an all-in-one app, you can schedule your LinkedIn posts.
Step 1: Set the time of post according to your preference
Step 2: Select “Accept”
Step 3: Sit back and relax! Your content will post at the selected time.
Social Champ enables you to boost your marketing strategy by letting you use your valuable time efficiently and effectively.
One of the best things about LinkedIn groups is that you can use it to take a lot of data. Especially data that help you make marketing strategies. The best way to do is to join relevant groups with the audience for your business. Conduct surveys, polls, and even discussions. Ask the people what they think and all other pertinent questions.
This will give you a chance to promote your business. Additionally, you will also get an opportunity to know what your audience thinks and which direction you should take.
LinkedIn is a brilliant way to market your business. However, it is all about using it right! You cannot dolly around like in other platforms because they mean business!