Should You Post on All Social Media at Once? Find Out the Right Way

One of the most critical purposes of social media is to create an online presence. People can connect with current and potential customers by posting content on different social media networks. It’s hard to keep up with the ever-changing social media landscape. With so many social media networks and so many types of content, it’s easy to get overwhelmed by the constant need to post & social media management tool. Managing multiple social media networks for a brand isn’t an easy job. We agree. But to maximize your efficiency, posting on all social media at once is not always the answer. There’s a right way to post on all social media at once.

A typical social media manager will post to multiple social media as often as possible to keep their content engaging and up-to-date. However, posting to multiple networks can be time-consuming and often times frustrating. On top of this, there is the risk of posting the same content to both networks and risking duplicate messages to your followers. This could ultimately lead to a lack of creativity and even worse, a lack of engagement.

Should You Post the Same Content on All Social Networks?

Not all social networks have the same effect. Each has its own game. Whether it’s the type of content, engagement on posts, audiences, demographics, timings, all these things vary from network to network.

So, the question arises is, which one is best for your business? & what’s the better way to post on all social media at once?

Why Shouldn’t You Post the Same Content on all Social Media Networks?

There is an ongoing debate on whether you should post the same content on all social media networks. One camp believes that you should post the same content on all networks. The other camp believes that you should tailor posts according to each social media network. There are many reasons why you shouldn’t post the same content on all social media platforms. Each social network demands a different type of content.

For example, Instagram, Pinterest is more visual-based content platforms. YouTube needs video content. Facebook, LinkedIn, and Twitter support visuals and text, but the character limit and composition are different. When you design a post or write a caption & post on all social media at once, you’re running the risk of looking unintentional & careless. Your content will not look fluent in the language of each network. Social media users are interested in different things on different networks.

Things to Check Before You Post to Multiple Social Media Networks

Different businesses may find different days and times ideal to post to multiple social networks. Timing often depends on the social network you’re using. Also, how your audience interacts with that network, the regions and corresponding time zones you’re targeting, and your goals (e.g., clicks versus shares).

Here are the five most important things that you should check before you post to multiple social media networks:

1. Caption Length & Character Count

   Each social media network has a character count limits that you need to follow. It is essential to edit your post for each platform. You can have long & beautifully written captions for Instagram, but it would be cut off on Twitter because of the character limitation.

   Pro Tip: With Social Champ’s customized content composer, you can tweak your posts according to each social network’s character limitation.

2. Image Dimension & Quality

   Before you post to multiple social media networks, make sure you follow the ideal image size for each network. There are official image dimensions you need to know before designing your posts. Also, avoid low-resolution, blur, or pixelated images. Your visuals should look professional & eye-catching.

   Pro Tip: You can use Social Champ’s image editor to edit your images before posting to multiple social networks.

3. Have a Unique Language & Style

   If you’re a social media manager, you should know how to speak in different languages. You should know the most common English, Facebook, Twitter, Pinterest, Instagram & LinkedIn. Every social network has its own communication style & language. The caption or images you have for Instagram can’t work for LinkedIn.

4. Double-Check Tags & Handles

   Before you post on all social media at once, make sure to recheck the handles & tags. Many brands & influencers don’t have the same username on all social media networks. For example, Gary Vaynerchuk’s Twitter handle is @grayvee, while he goes on Facebook as @gray.

5. Consider Hashtags

   While you’re posting to multiple social media networks, double-check the hashtags you’re using. You should not overcrowd your post with hashtags. Some hashtags might be trending & can get you engagement on one social network while not working on another. Add relevant hashtags to call attention to your posts.

How Social Champ Helps You to Post on Multiple Social Media Networks?

If you’re active on every one of these mainstream social networking sites, you maximize your brand’s potential of getting views, likes, and shares.

Well, if you think being omnipresent is a time-consuming task, which requires more resources than you have, then we’ve got a solution for you. You can post on all social media at once in JUST ONE CLICK!! Surprised? Well, Social Champ just made that possible for everyone!

Social Champ is a ‘this-is-what-I-was-looking-for’ solution for all the digital marketers, content creators, and social media managers to create, post, schedule, and analyze all of your social media efforts in a few clicks. It is an easy-to-use tool with no complicated user interface or requirements to automate your social profiles.

Social Champ aims to reduce the deadly task of switching between tabs to post on multiple social networks. It enables you to have a controlled stream of all your content on different social media networks simultaneously.

Post on all Social Media at Once through Social Champ

Let’s see these steps in detail.

1.  Personal Social Champ Account

   The first step is to sign in to Social Champ and make a personalized account.
   Go to the website and click on the ‘Sign In’ button at your screen’s top-right corner. Fill in the required details to create your account.

   After filling in the details, you’ll receive an email confirmation to verify your account. Click on the ‘Verify My Account’ button in your email to confirm your account.

   If you already have Social Champ’s account, then skip this step.

2. Add Social Accounts

   Once you’re done with the first step, you’ve now entered Social Champ’s dashboard. If you’re a new user, don’t worry, we’re ready to get you onboard in a few simple steps. Click ‘Add’ to add the social network you want.

   Let’s begin with a Facebook page.

   Login to your Facebook account, choose the page you want to link, click on done. Once your Facebook page is connected, you can see it in the dashboard. Connect more accounts like this. Social Champ supports Facebook pages and groups (you need to have admin access to pages and groups), Twitter profiles, LinkedIn profiles, and company pages, Pinterest boards, Instagram profiles (personal and business accounts), and Google Business Profile account.

3. Write Anything You Want to Post

   You need to add social accounts first for this step. Once you’re done connecting all your socials, you’re ready to post!

   You must have a lot of things to post on multiple social networks. So whatever you were thinking about posting by logging into Facebook, Twitter, LinkedIn, or Pinterest in different tabs, just write it here.

   
   Every social media network has its own character limit. And earlier that every network has its own game. With Social Champ’s Customized Content Composer, you can tweak your content as you wish before you post on all social media at once. Select all the accounts you want to post, & then turn on the “Customize For Each Network” option to make the changes.

   

4. Want to Upload a Picture or GIF?

   Visuals are an essential part of your social media strategy. The meme and GIF game is strong on social media. Millennials are the most enthusiastic contributors to and consumers of this trend, especially using Instagram and Facebook. Social media networks like Instagram or Pinterest are all about visuals. Therefore, Social Champ provides a media library full of royalty-free images and GIFs within the app.

   
   You can add emojis, upload pictures, or select from our library along with your text in the post. What’s more? You can also edit images and create your own memes with our Image Editor.

5. Selecting Multiple Networks to Post

   Once you’re done composing content, select the social networks you want to post and click on post. You can also schedule content on multiple social networks with Social Champ. Not only that, once you’ve scheduled all your post to multiple social media channels, you can view them in Calendar form. Our social media calendar allows you to edit, delete, reschedule or repost right away from there!

   

   Scheduling content minimizes your efforts and time. You can schedule your social media content for days, weeks, months, and years.

6. Repeat & Schedule

   Through Social Champ, you can now repeat your posts on Twitter and Facebook as many times as you want to make sure that nobody misses it!

Social Champ is the first tool that allows you to automate the repetition of your posts according to your self-designed schedule. This reinforces your marketing strategy and maximizes the number of views. Repeating your posts on Twitter ensures your tweet stays on top throughout a selected period.

Social Champ’s Content Suggestion Feature

Social Champ offers you a tab that opens a stream of content suggestions by scanning the latest articles, news, and blogs on the Internet of the topic.

Search for the topics related to your niche. Use the RSS feed to connect your favorite websites in the app.

To see the latest updates from your favorite blogs and website, you can add them to your collection through the RSS feed. To automate the process further, you can use the auto RSS feature. It allows you to post the latest blogs from the website directly. All you need to do is add the site’s RSS feed link and set the posts’ frequency.

What’s the Right Way to Post to Multiple Social Media Channels? (With Example)

1. Facebook:

   Let’s take the example of Starbucks’ social media. Recently, it was Valentine’s Day, and this is how Starbucks captured the day on different social media channels.

   

2. Twitter:

   You can use post visuals and simple text on Twitter. Depends on the message you’re trying to deliver. Keep it interesting, funny, and well-timed.

   

3. Instagram:

   Instagram is all about visuals. Content curation is one of the most innovative strategies that work for Instagram. You can create a mix of your own content and pictures by your fans using or showing your product, just like Starbucks. Don’t forget to give them credit.

   

4. Pinterest:

   Pinterest is all about visuals. Here’s Starbucks’ Pinterest profile to take some inspiration from. See how they’ve created boards related to beverages and followed an overall theme for all the pins. That’s how it’s done!

   

5. LinkedIn:

   LinkedIn has more of a formal setting. Events like Valentine’s Day are not captured on LinkedIn usually. It’s mostly about your business, achievements, and how professionally you portray your company. Since we’re all over Starbucks in this blog, they usually story about their company’s culture and achievements on LinkedIn.

   

6. YouTube:

   And they’re rocking on YouTube as well. Starbuck’s YouTube channel is mostly about “How to Coffee,” but they also keep sharing behind-the-scene stories about their company and employees.

   

Why is Social Media Important for Business Marketing?

Why is social media important for your business? Let’s start with the best likely answer: It gives you a one-on-one connection with your target audience. And nurture those targeted audiences into customers. Companies can get their message across to many people through social media, no matter their age or interests.

In 2021, around 3.78 billion people were using social media worldwide. The average number of social accounts per person in 2020 was 8.8. At the start of 2021, there were 4.20 billion social media users, equal to over 53% of the total global population. On average, internet users have spent 144 minutes per day on social media and messaging apps, increasing more than half an hour since 2015. Further researches show that 90.71% of mobile internet users are on social media. These numbers are projected to increase to almost 4.41 billion in 2025.

How are you still unsure that your business should have an active social media presence when more than half of the global population is on social media?
Still, if you need more reasons to post to multiple social media networks, let’s start with a few benefits of social media for business growth.

Featured Article: 10 Steps to Create an Epic Social Media Campaign

What are the Benefits of Social Media for Your Business Growth?

1. Get Attention

   Doesn’t matter if you have a small local shop or a giant national company. Social media is home for all.

   If people don’t know your business, how can they become your customers? With the help of social networks, you can boost your visibility among potential customers. You can increase your reach with less time and effort. Mostly it’s free to create a business profile on all the major social networks. What’s there to lose, anyway?

   Here’s a fact, today social media content gets more attention than a billboard or an email newsletter.

   Do you want more customers to know about your services?

   Let’s get the proper attention with social media marketing.

2. Build Awareness

   When you need diapers for your child, do you ask for a diaper or Pampers? While ordering a drink, do you ask for a cola or a Coke? How about when someone gets a cut? Do you yell for a plastic bandage or Band-Aid? Do you look for petroleum jelly or Vaseline?

   We know these terms as proprietary eponyms. When a brand becomes so well known, it replaces the generic words for similar products.
   You might not achieve eponym status with your small business, but you can do a lot more than this to boost brand awareness through social media.

   People can recognize your brand with its particular product or service by creating a consistent brand voice on social media.
   Here’s an example from The Body Coach App’s Instagram account.

   

3. Grow Brand’s Reputation

   If you’ve been used to traditional marketing, this one might be a little scary for you. When it was all about traditional marketing, many giant companies promoted their products/services without revealing their flaws. Social media won’t be giving you this protection. If your service is not good enough, customers are always ready to provide a critical review on social media. Posting about poor customer service or complaints about product performance on social networks is one of the favorite things to do by the millennials and Gen Z.
   A great way of providing better customer support is integrating a CPaaS system which makes the process more simple.

   This might seem like a disadvantage, but social media provides you the perfect opportunity to reach out to your customers directly and respond to their negative reviews right there. With a mix of good customer support, constant monitoring, and proactive outreach, you can positively manage and grow your brand’s reputation.

   Let’s have a look at Wendy’s Twitter account. Their tweets are full of savage sarcasm and fun. And they have built their brand reputation like it. Wendy’s Twitter roasts are pretty famous. People and different brands wish to be roasted by Wendy’s. Recently, their roasts on #NationalRoastDay were all over the Internet.

   

4. Generate Leads

   Social media networks provide your business with several opportunities to create conversations with potential customers and generate leads. You can create a Twitter profile, Facebook business page, LinkedIn company page, YouTube channel, Pinterest profile, or a Google Business Profile account to attract the right audience and engage with them. With social media, you can reach qualified demographics. Optimize your social profiles, create clickable content, add action buttons on your profile, engage with the audience, and use social media ads for lead generation.

5. Increase Website Traffic to Boost Sales

   How do you define business growth? By increasing the revenue! And to increase the revenue, you’ll need more customers, for which you need more traffic on your website. You can use social media to drive traffic to your website. Make a Facebook status, post a tweet, or post on all social media at once.

   Every social network offers an actionable button that leads to your web page. Here are a few things you can do on you’re to increase website traffic through social media:
   1. Fill in all your profiles/pages. Use the ‘About Us’ section carefully.
   2. Make easy-to-share content. Focus more on visual content.
   3. Promote your blog posts on social media.
   4. Engage with the audience, build a community that keeps the conversation going about your brand.
   5. Post consistently and when your followers are most active.
   6. Use social media plugins on the website and CTA buttons on social profiles.
   7. Post product reviews, customer testimonials on social media.
   8. Run paid social media campaigns with qualified demographics to target the right audience for your website.

6. Provide Support

   Prioritize your customers. Around 3 in 5 users are concerned with poor customer service while purchasing online.

   

   According to Forrester’s prediction, “digital customer service interactions will increase by 40%.”

   Social media is breaking down the barriers between companies and customers. Instead of calling or contacting through emails, waiting in line for hours to respond, customers now tweet their problems and tag the companies for a solution.

   
   Even if they need some information about the brand, they’ll visit their Facebook page. Nobody calls these days to ask about the closing timings; they check it on Facebook page or Google.

   Develop your brand reputation as responsive, caring, and sympathetic by offering support through social media channels. Create a system to track brand mentions, respond to every query as quickly as possible, listen to your customers, and go out of the way to help them. Do this, and you will become their favorite brand!

7. Grow Affordability

   Know who you’re trying to reach on social media. Keep your business goals in mind while building a social media ad campaign. No matter how great your product is, the entire world can’t be the audience for it. Select your chunk. Try to keep in mind the goal you want to achieve with the campaign. Don’t waste your budget on unwanted or unhelpful advertising. Instead of going for overly sales ads, opt for educational or/and entertaining content.

   Social media ad campaigns can do wonders for your business. They play with the user’s mind. For example, while scrolling your Instagram feed, you saw a video ad of someone enjoying a juicy burger. You won’t think about it then. Two days later, you may stop by that burger joint because you were craving a burger. That’s how social media contributes to the decision-making process of a buyer.

Wrapping It Up!

There you have it, folks. That’s how you can post on all social media at once.

Capture social media days, use catchy captions and bright photos. Show your professional side on LinkedIn. Keep the human factor alive on YouTube. Follow the brand story through visuals with Pinterest. Use a social media management tool to manage all these networks, posting and scheduling from a single tab. Social Champ is an excellent platform for simplifying social media management. With the help of Social Champ, you can post on multiple networks at once.

Happy posting, tweeting, and pinning!

We know you’re social, but it’s time to become a Social Champ now!
Use Social Champ to easily post and schedule content across multiple social networks—with a unique message for each channel—at once.