Why and How to Post on Multiple Social Networks

Social media is one of the best ways to amplify your brand by creating fresh content. But to post on multiple social networks whenever you feel like it is not enough.

To understand why post content on multiple social networks, first, you need to understand a few things:
⦁ Why is social media important for business marketing?
⦁ How is it essential for your business growth?
⦁ What are the benefits of social media marketing?
⦁ Should you post the same content on all social media networks?
⦁ What are the rules of posting on social media?
⦁ How Social Champ helps you in posting and managing your social media?

Why is Social Media Important for Business Marketing?

Why is social media important for your business? Let’s start with the best likely answer: It gives you a one-on-one connection with your target audience. And nurture those targeted audiences into customers.

In 2021, around 3.78 billion people were using social media worldwide. The average number of social accounts per person in 2020 was 8.8. At the start of 2021, there are 4.20 billion social media users, equal to over 53% of the total global population. On average, internet users have spent 144 minutes per day on social media and messaging apps, with an increase of more than half an hour since 2015. Further researches show that 90.71% of mobile internet users are on social media. These numbers are projected to increase to almost 4.41 billion in 2025.

How are you still unsure that your business should have an active social media presence when more than half of the global population is on social media?
Still, if you need more reasons, let’s start with a few benefits of social media for business growth.

How & Why Is Social Media Essential For Your Business Growth?

1. Get Attention

Doesn’t matter if you have a small local shop or a giant national company. Social media is home for all.

If people don’t know your business, how can they become your customers? With the help of social networks, you can boost your visibility among potential customers. You can increase your reach with less time and effort. Mostly it’s free to create a business profile on all the major social networks. What’s there to lose, anyway?

Here’s a fact, today social media content gets more attention than a billboard or an email newsletter.

Do you want more customers to know about your services? Do you need more shoppers in your local shop? Do you want to increase your company’s revenue?

Let’s get the right attention with social media marketing.

2. Build Awareness

When you need diapers for your child, do you ask for a diaper or Pampers? While ordering a drink, do you ask for a cola or a Coke? How about when someone gets a cut? Do you yell for a plastic bandage or Band-Aid? Do you look for petroleum jelly or Vaseline?

We know these terms as proprietary eponyms. When a brand becomes so well known, it replaces the generic words for similar products.
You might not achieve eponym status with your small business, but you can do a lot more than this to boost brand awareness through social media.

People can recognize your brand with its particular product or service by creating a consistent brand voice on social media.
Here’s an example from The Body Coach App’s Instagram account.

3. Grow Brand’s Reputation

If you’ve been used to traditional marketing, this one might be a little scary for you. When it was all about traditional marketing, many giant companies used to promote their products/services without revealing their flaws. Social media won’t be giving you this protection. If your service is not good enough, customers are always ready to give a critical review on social media. Posting about poor customer service or complaints about product performance on social networks is one of the favorite things to do by the millennials and Gen Z.

This might seem like a disadvantage, but social media provides you the perfect opportunity to reach out to your customers directly and respond to their negative reviews right there. With a mix of good customer support, constant monitoring, and proactive outreach, you can positively manage and grow your brand’s reputation.

Let’s have a look at Wendy’s Twitter account. Their tweets are full of savage sarcasm and fun. And they have built their brand reputation like it. Wendy’s Twitter roasts are quite famous. People and different brands wish to be roasted by Wendy’s. Recently, their roasts on #NationalRoastDay were all over the Internet.

4. Generate Leads

Social media networks provide your business several opportunities to create conversations with potential customers and generate leads. You can create a Twitter profile, Facebook business page, LinkedIn company page, YouTube channel, Pinterest profile, or a Google My Business account to attract the right audience and engage with them. With social media, you can reach qualified demographics. Optimize your social profiles, create clickable content, add action buttons on your profile, engage with the audience, and use social media ads for lead generation.

5. Increase Website Traffic to Boost Sales

How do you define business growth? By increasing the revenue! And to increase the revenue, you’ll need more customers, for which you need more traffic on your website. You can use social media to drive traffic to your website.

Every social network offers an actionable button that leads to your web page. Here are a few things you can do on you’re to increase website traffic through social media:
1. Fill in all your profiles/pages. Use the ‘About Us’ section carefully.
2. Make easy-to-share content. Focus more on visual content.
3. Promote your blog posts on social media.
4. Engage with the audience, build a community that keeps the conversation going about your brand.
5. Post consistently and when your followers are most active.
6. Use social media plugins on the website and CTA buttons on social profiles.
7. Post product reviews, customer testimonials on social media.
8. Run paid social media campaigns with qualified demographics to target the right audience for your website.

6. Provide Support

Prioritize your customers. Around 3 in 5 users are concerned with poor customer service while purchasing online.

According to Forrester’s prediction, “digital customer service interactions will increase by 40%.”

Social media is breaking down the barriers between companies and customers. Instead of calling or contacting through emails, waiting in line for hours to respond, customers now tweet their problems and tag the companies for a solution.

Even if they need some information about the brand, they’ll visit their Facebook page. Nobody calls these days to ask about the closing timings; they check it on Facebook page or Google.

Develop your brand reputation as responsive, caring, and sympathetic by offering support through social channels. Create a system to track brand mentions, respond to every query as quickly as possible, listen to your customers, and go out of the way to help them. Do this, and you will become their favorite brand!

7. Grow Affordability

Know who you’re trying to reach on social media. Keep your business goals in mind while building a social media ad campaign. No matter how great your product is, the entire world can’t be the audience for it. Select your chunk. Try to keep in mind the goal you want to achieve with the campaign. Don’t waste your budget on unwanted or unhelpful advertising. Instead of going for overly sales ads, opt for educational or/and entertaining content.

Social media ad campaigns can do wonders for your business. They play with the user’s mind. For example, while scrolling by your Instagram feed, you saw a video ad of someone enjoying a juicy burger. You won’t think about it then. Two days later, you may stop by that burger joint because you were craving a burger. That’s how social media contributes to the decision-making process of a buyer.

Should You Post the Same Content on All Social Networks?

Not all social networks have the same effect. Each has its own game. Whether it’s the type of content, engagement on posts, audiences, demographics, timings, all these things vary from network to network.

So, the question arises, is which one is best for your business?

Try and test!

Different businesses may find different days and times to post on multiple social networks that work best.

In fact, timing often depends on the social network you’re using. Also, how your audience interacts with that network, the regions, and corresponding time zones you’re targeting, and your goals (e.g., clicks versus shares).

Should You Post the Same Content?

Each social network demands a different type of content. For example, Instagram, Pinterest is more visual-based content platforms. YouTube needs video content. Facebook, LinkedIn, and Twitter support both visuals and text, but the character limit and composition are different.

Facebook:

Let’s take the example of Starbucks ‘ social media accounts. Recently, it was Valentine’s Day, and this is how Starbucks captured the day on different social networks.

Twitter:

You can use post visuals and simple text on Twitter. Depends on the message you’re trying to deliver. Keep it interesting, funny, and well-timed.

Instagram:

Instagram is all about visuals. Content curation is one of the smartest strategies that work for Instagram. You can create a mix of your own content and pictures by your fans using or showing your product, just like Starbucks. Don’t forget to give them credit.

Pinterest:

Pinterest is all about visuals. Here’s Starbuck’s Pinterest profile to take some inspiration from. See how they’ve created boards related to beverages and followed an overall theme for all the pins. That’s how it’s done!

LinkedIn:

LinkedIn has more of a formal setting. Events like Valentine’s Day are not captured on LinkedIn usually. It’s mostly about your business, achievements, and how professionally you portray your company. Since we’re all over Starbucks in this blog, they usually story about their company’s culture and achievements on LinkedIn.

YouTube:

And they’re rocking on YouTube as well. Starbuck’s YouTube channel is mostly about “How to Coffee,” but they also keep sharing behind-the-scene stories about their company and employees.

How Social Champ Helps You In Posting And Managing Your Social Media?

If you’re active on every one of these mainstream social networking sites, you maximize your brand’s potential of getting views, likes, and shares.

Well, if you think being omnipresent is a time-consuming task, which requires more resources than you have, then we’ve got a solution for you.

You can post on multiple social networks in JUST ONE CLICK!!

Surprised? Well, Social Champ just made that possible for everyone!

Social Champ is ‘that’s-exactly-what-I-was-looking-for’ solution for all the digital marketers, content creators, and social media managers to create, post, schedule, and analyze all of your social media efforts in a few clicks. It is an easy-to-use tool with no complicated user interface or requirements to automate your social profiles.

Social Champ aims to reduce the deadly task of switching between tabs to post on multiple social networks. It enables you to have a controlled stream of all your content on different networking channels simultaneously.

Posting on Multiple Social Networks through Social Champ

Let’s see these steps in detail.

#1. Personal Social Champ Account

The first step is to sign in to Social Champ and make a personalized account.
Go to the website and click on the ‘Sign In’ button at your screen’s top-right corner. Fill in the required details to create your account.

After filling in the details, you’ll receive an email confirmation to verify your account. Click on the ‘Verify My Account’ button in your email to confirm your account.

If you already have Social Champ’s account, then skip this step. Simply click ‘Login’ to start.

#2. Add Social Accounts

Once you’re done with the first step, you’ve now entered Social Champ’s dashboard. If you’re a new user, don’t worry, we’re ready to get you onboard in few simple steps.

Click ‘Connect’ to add the social network you want. Let’s begin with a Facebook page.
Login to your Facebook account, choose the page you want to link, click on done.

Once your Facebook page is connected, you can see it in the dashboard. Connect more accounts like this. Social Champ supports Facebook pages and groups (you need to have admin access to pages and groups), Twitter profiles, LinkedIn profiles and company pages, Pinterest boards, Instagram profiles (personal and business accounts), and Google My Business account.

#3. Write Anything You Want to Post

You need to add social accounts first for this step. Once you’re done connecting all your socials, you’re ready to post!

You must have a lot of things to post on multiple social networks. So whatever you were thinking about posting by logging into Facebook, Twitter, LinkedIn, or Pinterest in different tabs, just write it here.

Every social media network has its own character limit. And earlier that every network has its own game. With Social Champ’s Customized Content Composer, you can tweak your content as you wish before posting it on multiple social networks right there!

#4. Want to Upload a Picture or GIF?

Visuals are an essential part of your social media strategy. The meme and GIF game is strong on social media. Millennials are the most enthusiastic contributors to and consumers of this trend, especially using Instagram and Facebook. Social media networks like Instagram or Pinterest are all about visuals.

Therefore, Social Champ provides a media library full of royalty-free images and GIFs within the app. You can add emojis, upload pictures, or select from our library along with your text in the post. What’s more? You can also edit images and create your own memes with our Image Editor.

#5. Selecting Multiple Networks to Post

Once you’re done composing content, select the social networks you want to post and click on post. You can also schedule content on multiple social networks with Social Champ.

Scheduling content minimizes your efforts and time. You can schedule your social media content for days, weeks, months, and years.

#6. Repeat & Schedule

Through Social Champ, you can now repeat your posts on Twitter and Facebook as many times as you want to make sure that nobody misses it!

Social Champ is the first tool that allows you to automate the repetition of your posts according to your self-designed schedule. This reinforces your marketing strategy and maximizes the number of views.

Repeating your posts on Twitter ensures your tweet stays on top throughout a selected period.

Social Champ’s Content Suggestion Feature

Social Champ offers you a tab that opens a stream of content suggestions by scanning the latest articles, news, and blogs on the Internet of the topic.

Search for the topics related to your niche. Use the RSS feed to connect your favorite websites in the app.

To see the latest updates from your favorite blogs and website, you can add them to your collection through the RSS feed.

To automate the process further, you can use the auto RSS feature. It allows you to directly post the latest blogs from the website. All you need to do is add the site’s RSS feed link and set the posts’ frequency.

Wrapping It Up!

There you have it, folks. That’s how you should post on multiple social networks.

Capturing social media days, using catchy captions and bright photos are more like Facebook, Twitter, and Instagram content. Show your professional side on LinkedIn. Keep the human factor alive on YouTube. Follow the brand story through visuals with Pinterest. Use a social media management tool to manage all these networks, posting and scheduling from a single tab.

Happy posting, tweeting, and pinning!

We know you’re social, but it’s time to become a Social Champ now!
Use Social Champ to easily post and schedule content across multiple social networks—with a unique message for each channel—at once.