16 Sep How To Use RSS Feeds In Social Media Marketing?
If you’re a tech-geek who already knows most of the ‘what and whys’ about RSS feeds, you can skip the next few paragraphs in this article.
Or maybe you can save this link for later, to explain it to someone who has no clue about RSS and save those precious 15 minutes of your life where you try to explain it all by yourself.
So, for those who don’t know what RSS is, here you go!
RSS stands for Really Simple Syndication, or in more human language Rich Site Summary. But that information is totally useless, unless you’re preparing for your school quiz, or looking to impress your not-so-geeky friends and family.
But if you somehow belong to the species who’re 27×7 online, looking for content, latest updates, tools, lead generation, strategies, emails, blogging (also known as a digital marketer), RSS can change your life.
Remember the days when you first discovered the email, and now you can’t live without it, RSS will give you the same vibes. In fact, it won’t cost you anything and will not take that long to get started.
What is RSS Feed?
An RSS feeds are XML-based format for your website content. Many blogging platforms have a built-in RSS feed. So, the visitors can subscribe to the blog’s RSS feeds for the latest updates.
What does RSS feed do?
For starters, RSS feeds help you in distributing your content.
Didn’t get it, can you simplify it a little more?
Sure!
So, let’s say, there are few websites you love to visit on a semi-regular basis for information. They could be blogs like this one, some typical news sites or a magazine you love. Let’s say there are 5 to 10 of those websites you visit daily while searching for content online. And 5 to 10 more which you visit every now and then to see if there’s any new update.
Now, you have an assistant who visits each of these sites for you in every 15 to 30 minutes to check if there’s something new, relevant to the topic you’re searching for. If he finds something fresh, an article, news or update, he will send it to you in your email inbox. Ignoring all the remaining stuff he scanned while searching, he will only send you the relevant ones in a categorized form, from all those sites.
Imagine how much time that assistant is saving you just by doing that!
You don’t have to adjust yourself to different fonts, layouts, and styles. The assistant will send you all in the same format. And he makes sure that you don’t waste time reading the same content twice (which you’ll do most probably if you visit the sites on your own).
So, RSS makes it possible what your imaginary assistant is doing here – only it’s much better.
Still, why should I care?
Three main reasons:
- It saves time. Faster than your imaginary assistant. You spend less time scanning the information.
- It’s a reliable way to keep track of the updates and information.
- It’s all formatted.
Can you imagine your newspaper where all the articles have their own font and layout? (I know, bad idea).
Process information more efficiently with RSS
Isn’t RSS an old school thing?
Since I just mentioned newspaper, you might think RSS feeds are one of those old cassettes or video game thing. Relax, this is not a 90’s nostalgic memories we are talking about.
RSS feeds still used online?
The answer to this is both yes and no.
Yes, RSS feeds are still there. No, there aren’t as dominant as they were once.
The most genuine answer to this is, it depends on how you use it.
Most of the experts online argue that social media sites have become the go-to option for the latest content. Most of the blogs offer the readers to follow them on social media, no RSS feeds.
But here’s the thing. How about using RSS feed in your social media marketing strategy?
Why RSS feeds?
If you are genuinely dedicated to a site and need to see all that it brings to the table, at that point an RSS feed is as yet the most ideal approach to ensure you don’t miss anything.
Moreover, RSS feeds are regularly simple to read at your recreation and will refresh regardless of whether you are not on the web, so they are especially valuable for making up for lost time with the news during your vacation. This has developed into a substantial advantage with the rise of well-made mobile apps that go about as feed readers.
RSS feeds are not only to have a quick scan at a website’s new content, but it is also a great source to push content on social media. It’s a decent option in contrast to social media if you simply need the news and articles without all the baggage that accompanies having a Twitter or Facebook account.
8 ways to use RSS feeds in social media marketing
1. Distribute your blog content
Adding an RSS feed to your blog or news page enables its content to be naturally shared around the web.
2. Create a newsletter
Aggregate blog posts into a pre-characterized template and send it out as a newsletter to a standard schedule.
3. Subscribe to industry news sites/blogs
Subscribe to your industry’s news/blogging websites to remain over industry patterns and points. Initially, start populating your users with blogs and news that report on trends and subjects identifying with your business’ industry. You should likewise subscribe to general marketing blogs to enable you to remain over new advancements in marketing.
Consider additionally subscribing to the blogs of your rivals so you can, without much of a stretch, monitor what they’re distributing too. Sort the feeds for your users into various topics and categories to keep it composed and simple to check.
4. Use it to help conceptualize blogging thoughts
Trying to beat an instance of blogger’s block? Investigate your reader for blog topic motivation.
Look at what different bloggers in your industry are expounding on. Does that flash a content thought?
Notice another pattern that you believe is relevant to your industry? Talk about it!
Can’t help contradicting another blogger’s assessment? Be controversial!
5. Recognize suitable LinkedIn questions
Responding to industry-related inquiries on LinkedIn is an extraordinary chance to display thought initiative, gain visibility for your company, link back to your very own content, and to generate leads from LinkedIn. Distinguish suitable inquiries by subscribing into categories that bode well for your industry.
For instance, if you’re a marketing specialist, click on the ‘Marketing and Sales’ category, at that point look down on the right and click ‘Subscribe to New Questions in Marketing and Sales’ for the RSS feed.
6. Search for relevant Quora topics
Like LinkedIn Answers, Quora is another extraordinary spot to respond to industry-related inquiries. Furthermore, precisely the same standard applies to Quora, except for Quora calls categories ‘Topics.’ Collect the RSS feed for a particular topic by clicking ‘Feed’ on the right-hand side after you’ve scanned for a subject.
7. Track for specific Google searches
An incredible source for browsing for new blog articles and news is Google itself! Google has ‘Google News’ and ‘Google Blogs’ search function, which are both excellent tools for gathering and looking for articles that are relevant to your business. To discover this search function, conduct a Google search, and snap-on either ‘Blogs’ or ‘News’ on the left-hand side. If it doesn’t naturally show up for you, select ‘More.’
At the bottom of those pages is the orange RSS symbol/connect that you can click to subscribe to the feed.
8. Pursue blog comment feeds to differentiate influencers
A ton of blogs offers “comment feeds,” or RSS feeds of the individuals who comment on their blog sections. Utilize these to understand who the influencers you should network and create connections are. They most likely have similar interests to you, and since they are vocal, they presumably have their very own reach that you can gain admittance to once you build a relationship.
How to use Social Champ’s Auto RSS feature
Here’s how Social Champ can help you with the process of content curation and automating your social profiles using RSS feeds.
For posting content on social media
Let’s say you’re a blogger, or you own a blogging site, and every time there’s new blog post published on the site, it has to be shared on social media.
This can be done in two ways.
The normal (read dumb) way is to wait for the new blog post. Once it’s published and live, and you got that information on the right time (if you’re on a different team), now all you have to do is go to your browser. Open all your social accounts, Facebook, Twitter, LinkedIn, Pinterest, and Instagram on different tabs. Write your caption, hashtags, mentions, or whatever you wish to, with the blog link for your Facebook page and then publish. Repeat the same for all the other networks.
And there you go! Bravo! You wasted precious 10 minutes of your life, doing all this manually!
When you can automate all this process through Social Champ.
Now, here’s a smart way to do this.
Login to your Social Champ’s account. If you haven’t made one, sign-up right away! Now there are two ways to share your blog on social media.
- Smart
- Professional
The smart way is:
Go to the content box, paste your blog post link, write a caption, select the accounts you want to share and POST!
If you have got the analytics or any charts that show when your audience is most active, or you work in different time zones, you always have the option to schedule your post.
The professional way to do this is:
Go to the “Auto Post RSS Feeds’ option in Social Champ’s app. Add the RSS link of your website.
Select the Auto RSS option and set the frequency of your posts. Save the format for your caption. Select the profiles you want to share the blog and save the setting.
There you go! All set! Every time there’s a new blog post on your site, it will automatically be shared on your social accounts. You can keep track of your posts’ performance in the Analytics section.
Set it once, and live your life in peace. How does that sound?
Peaceful. Right?
Use RSS Feed for content curation
Use Social Champ’s content suggestion feature to make your content curation process much more manageable.
You can learn more about content curation in this blog.
Go to content suggestion. Type any topic you’re looking for in the search bar. Social Champ will show you the latest articles, news, and blogs related to it.
If you have your favorite websites, as mentioned above (the whole – assistant searching for you – scenario) you can add their RSS feed links in Social Champ. So, every time they have something new, it will be there for you.
Want to share it with your social audience. Click on the ‘Make a Post’ and share it directly from there.
So, there you go! Now you have the smart way to use RSS feeds in your social media marketing. Let’s see how you make the most of it!