How To Use RSS Feeds In Social Media Marketing? - Social Champ
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How To Use RSS Feeds In Social Media Marketing?

How To Use RSS Feeds In Social Media Marketing?

If you’re a tech-geek who already knows most of the ‘what and whys’ about RSS feeds, you can skip the next few paragraphs in this article.

Or maybe you can save this link for later, to explain it to someone who has no clue about RSS and save those precious 15 minutes of your life where you try to explain it all by yourself.

So, for those who don’t know what RSS is, here you go!

RSS stands for Really Simple Syndication, or in more human language Rich Site Summary. But that information is totally useless, unless you’re preparing for your school quiz, or looking to impress your not-so-geeky friends and family.

But if you somehow belong to the species who’re 27×7 online, looking for content, latest updates, tools, lead generation, strategies, emails, blogging (also known as a digital marketer), RSS can change your life.

Remember the days when you first discovered the email, and now you can’t live without it, RSS will give you the same vibes. In fact, it won’t cost you anything and will not take that long to get started.

What is RSS Feed?

An RSS feeds are XML-based format for your website content. Many blogging platforms have a built-in RSS feed. So, the visitors can subscribe to the blog’s RSS feeds for the latest updates.

What does RSS feed do?

For starters, RSS feeds help you in distributing your content.

Didn’t get it, can you simplify it a little more?


So, let’s say, there are few websites you love to visit on a semi-regular basis for information. They could be blogs like this one, some typical news sites or a magazine you love. Let’s say there are 5 to 10 of those websites you visit daily while searching for content online. And 5 to 10 more which you visit every now and then to see if there’s any new update.

Now, you have an assistant who visits each of these sites for you in every 15 to 30 minutes to check if there’s something new, relevant to the topic you’re searching for. If he finds something fresh, an article, news or update, he will send it to you in your email inbox. Ignoring all the remaining stuff he scanned while searching, he will only send you the relevant ones in a categorized form, from all those sites.

Imagine how much time that assistant is saving you just by doing that!

You don’t have to adjust yourself to different fonts, layouts, and styles. The assistant will send you all in the same format. And he makes sure that you don’t waste time reading the same content twice (which you’ll do most probably if you visit the sites on your own).

So, RSS makes it possible what your imaginary assistant is doing here – only it’s much better.

Still, why should I care?

Three main reasons:

Can you imagine your newspaper where all the articles have their own font and layout? (I know, bad idea).

Process information more efficiently with RSS

Isn’t RSS an old school thing?

Since I just mentioned newspaper, you might think RSS feeds are one of those old cassettes or video game thing. Relax, this is not a 90’s nostalgic memories we are talking about.

RSS feeds still used online?

The answer to this is both yes and no.

Yes, RSS feeds are still there. No, there aren’t as dominant as they were once.

The most genuine answer to this is, it depends on how you use it.

Most of the experts online argue that social media sites have become the go-to option for the latest content. Most of the blogs offer the readers to follow them on social media, no RSS feeds.

But here’s the thing. How about using RSS feed in your social media marketing strategy?

Why RSS feeds?

If you are genuinely dedicated to a site and need to see all that it brings to the table, at that point an RSS feed is as yet the most ideal approach to ensure you don’t miss anything.

Moreover, RSS feeds are regularly simple to read at your recreation and will refresh regardless of whether you are not on the web, so they are especially valuable for making up for lost time with the news during your vacation. This has developed into a substantial advantage with the rise of well-made mobile apps that go about as feed readers.

RSS feeds are not only to have a quick scan at a website’s new content, but it is also a great source to push content on social media. It’s a decent option in contrast to social media if you simply need the news and articles without all the baggage that accompanies having a Twitter or Facebook account.

8 ways to use RSS feeds in social media marketing

1. Distribute your blog content

Adding an RSS feed to your blog or news page enables its content to be naturally shared around the web.

2. Create a newsletter

Aggregate blog posts into a pre-characterized template and send it out as a newsletter to a standard schedule.

3. Subscribe to industry news sites/blogs

Subscribe to your industry’s news/blogging websites to remain over industry patterns and points. Initially, start populating your users with blogs and news that report on trends and subjects identifying with your business’ industry. You should likewise subscribe to general marketing blogs to enable you to remain over new advancements in marketing.

Consider additionally subscribing to the blogs of your rivals so you can, without much of a stretch, monitor what they’re distributing too. Sort the feeds for your users into various topics and categories to keep it composed and simple to check.

4. Use it to help conceptualize blogging thoughts

Trying to beat an instance of blogger’s block? Investigate your reader for blog topic motivation.

Look at what different bloggers in your industry are expounding on. Does that flash a content thought?

Notice another pattern that you believe is relevant to your industry? Talk about it!

Can’t help contradicting another blogger’s assessment? Be controversial!

5. Recognize suitable LinkedIn questions

Responding to industry-related inquiries on LinkedIn is an extraordinary chance to display thought initiative, gain visibility for your company, link back to your very own content, and to generate leads from LinkedIn. Distinguish suitable inquiries by subscribing into categories that bode well for your industry.

For instance, if you’re a marketing specialist, click on the ‘Marketing and Sales’ category, at that point look down on the right and click ‘Subscribe to New Questions in Marketing and Sales’ for the RSS feed.

6. Search for relevant Quora topics

Like LinkedIn Answers, Quora is another extraordinary spot to respond to industry-related inquiries. Furthermore, precisely the same standard applies to Quora, except for Quora calls categories ‘Topics.’ Collect the RSS feed for a particular topic by clicking ‘Feed’ on the right-hand side after you’ve scanned for a subject.

7. Track for specific Google searches

An incredible source for browsing for new blog articles and news is Google itself! Google has ‘Google News’ and ‘Google Blogs’ search function, which are both excellent tools for gathering and looking for articles that are relevant to your business. To discover this search function, conduct a Google search, and snap-on either ‘Blogs’ or ‘News’ on the left-hand side. If it doesn’t naturally show up for you, select ‘More.’

At the bottom of those pages is the orange RSS symbol/connect that you can click to subscribe to the feed.

8. Pursue blog comment feeds to differentiate influencers

A ton of blogs offers “comment feeds,” or RSS feeds of the individuals who comment on their blog sections. Utilize these to understand who the influencers you should network and create connections are. They most likely have similar interests to you, and since they are vocal, they presumably have their very own reach that you can gain admittance to once you build a relationship.

How to use Social Champ’s Auto RSS feature

Here’s how Social Champ can help you with the process of content curation and automating your social profiles using RSS feeds.

For posting content on social media

Let’s say you’re a blogger, or you own a blogging site, and every time there’s new blog post published on the site, it has to be shared on social media.

This can be done in two ways.

The normal (read dumb) way is to wait for the new blog post. Once it’s published and live, and you got that information on the right time (if you’re on a different team), now all you have to do is go to your browser. Open all your social accounts, Facebook, Twitter, LinkedIn, Pinterest, and Instagram on different tabs. Write your caption, hashtags, mentions, or whatever you wish to, with the blog link for your Facebook page and then publish. Repeat the same for all the other networks.

And there you go! Bravo! You wasted precious 10 minutes of your life, doing all this manually!

When you can automate all this process through Social Champ.

Now, here’s a smart way to do this.

Login to your Social Champ’s account. If you haven’t made one, sign-up right away! Now there are two ways to share your blog on social media.

  1. Smart
  2. Professional

RSS Feeds

The smart way is:

Go to the content box, paste your blog post link, write a caption, select the accounts you want to share and POST!

If you have got the analytics or any charts that show when your audience is most active, or you work in different time zones, you always have the option to schedule your post.

The professional way to do this is:

Go to the “Auto Post RSS Feeds’ option in Social Champ’s app. Add the RSS link of your website.

RSS feeds

Select the Auto RSS option and set the frequency of your posts. Save the format for your caption. Select the profiles you want to share the blog and save the setting.

There you go! All set! Every time there’s a new blog post on your site, it will automatically be shared on your social accounts. You can keep track of your posts’ performance in the Analytics section.

Set it once, and live your life in peace. How does that sound?

Peaceful. Right?

Use RSS Feed for content curation

Use Social Champ’s content suggestion feature to make your content curation process much more manageable.

You can learn more about content curation in this blog.

Go to content suggestion. Type any topic you’re looking for in the search bar. Social Champ will show you the latest articles, news, and blogs related to it.

If you have your favorite websites, as mentioned above (the whole – assistant searching for you – scenario) you can add their RSS feed links in Social Champ. So, every time they have something new, it will be there for you.

Want to share it with your social audience. Click on the ‘Make a Post’ and share it directly from there.

So, there you go! Now you have the smart way to use RSS feeds in your social media marketing. Let’s see how you make the most of it!



Sadia Munir

Sadia is a content and marketing strategist at Social Champ and loves to write to help readers learn more about social media marketing. When not working on content strategy, she's either sleepy or wondering what to eat! You can ping her at sadia@socialchamp.io.

  • Helmy Kurniawan
    Posted at 07:30h, 23 June Reply

    selama itu gratis dan bermanfaat maka saya akan mencobanya

  • Billmore Venki
    Posted at 10:04h, 13 June Reply

    Like this post. We will be creating some RSS feeds for our website and sharing them on social media.

  • viji
    Posted at 09:03h, 19 October Reply

    The information you’ve shared in this blog is remarkable. Thanks for sharing such quality information.

  • Aira Pulido
    Posted at 10:38h, 07 October Reply

    Informative blog shared here over RSS feed. Thanks for sharing.

  • Anny Bon
    Posted at 17:00h, 26 September Reply

    Nice Post.

  • Mila R
    Posted at 09:52h, 25 September Reply

    You lost me in the beginning. I have no clue what XML-based format is…

  • Paul
    Posted at 07:44h, 25 September Reply

    Very thorough information about RSS. I really did think RSS feeds were dead except for podcast services.

  • Hackytips
    Posted at 22:56h, 24 September Reply

    This post cleared all my doubts about RSS feed. Thank you!

  • Wajid Ali
    Posted at 11:47h, 24 September Reply

    Awesome and very helpful information that you shared about RSS. It really helped me to understand the use of RSS in marketing. Thank You.

  • Nicole
    Posted at 21:39h, 23 September Reply

    This is very informative. Thanks so much for all this information!

    • Sadia Munir
      Posted at 11:24h, 24 September Reply

      Thank you! 🙂

    • Adventures with Shelby
      Posted at 06:22h, 25 September Reply

      This was really informative! Thanks!

  • Bindu Thomas
    Posted at 21:30h, 23 September Reply

    This is a really informative post. Well explained about RSS too.

    • Sadia Munir
      Posted at 11:25h, 24 September Reply

      Thanks! 🙂

  • Sarah M
    Posted at 15:02h, 23 September Reply

    Nice post. Thanks for providing useful information on the use of RSS feeds in social media marketing.

  • Rudy Stankowitz
    Posted at 09:50h, 22 September Reply

    Great information and very nicely explained. This is definitely helpful.

    • Sadia Munir
      Posted at 13:19h, 23 September Reply

      Thank you! 🙂

    • Elizabeth O
      Posted at 17:26h, 23 September Reply

      I surely will save this for later. Very useful information you got here.

  • Summer Mitch Ryan
    Posted at 14:10h, 21 September Reply

    So informative! I’ve been blogging for some time, only in this article I came across what the letters actually stand for.

    • Sadia Munir
      Posted at 13:21h, 23 September Reply

      Thanks for reading! Glad that you liked it. 🙂

  • Jackson Cyprian
    Posted at 11:10h, 21 September Reply

    Wow, I have not considered RSS as part of social media marketing tool. But your article has explained it better for me.

    • Sadia Munir
      Posted at 13:22h, 23 September Reply

      Thank you for reading! I’m glad you liked it. 🙂

  • Kimmy Mason
    Posted at 08:06h, 21 September Reply

    This is a lot of great information about RSS feeds. I definitely learned a few new things.

    • Sadia Munir
      Posted at 13:24h, 23 September Reply

      Thank you. 🙂 Happy to hear that.

  • Steph S
    Posted at 06:12h, 21 September Reply

    I use an RSS feed for all of my blogs and have them all connected to share to each other! Adds links!

    • Sadia Munir
      Posted at 13:28h, 23 September Reply

      Great! You really know your stuff! 😉

  • Le
    Posted at 04:32h, 21 September Reply

    Wow! You really broke it down in an easy to process format. I’ve always wondered what RSS was, but never took the time to look in to it.

    • Sadia Munir
      Posted at 13:29h, 23 September Reply

      Thank you! I’m glad you found this useful. 🙂

  • Mira
    Posted at 20:21h, 20 September Reply

    wow, I always saw this feature, I never knew what it was and how important it is! thank you for sharing this!

    • Sadia Munir
      Posted at 13:31h, 23 September Reply

      Well, now you know! 🙂 Thank you for reading and taking time to comment.

  • @unpopularAshley
    Posted at 18:56h, 20 September Reply

    Wow. I never knew RSS could be useful. I see links embedded for it but never knew what to do.

    • Sadia Munir
      Posted at 13:33h, 23 September Reply

      Thanks for reading and your comment. Now since you know pretty much all the basics about RSS in this blog, I hope you make the most of RSS feeds. 🙂

  • David Gonzales
    Posted at 07:41h, 19 September Reply

    What a great piece of information! Thanks for sharing

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