If you are using automation or social media scheduling tools to schedule your tweets, automatically to be posted later sometime and you are managing multiple Twitter accounts, it is the time to be attentive and understand the new guidelines made by Twitter and yes mandatory to follow.
Twitter recently announced that on March 23rd, 2018, they will be making changes to their policies to reduce the increase of spam on Twitter. Twitter is restricting the ability for users to automate actions across multiple accounts, which includes posting the same tweet to more than one Twitter profile at once. These changes apply to all integration partners that use Twitter’s API, including Social Champ, and Twitter’s own TweetDeck. Social Champ is ready to fight against spamming and supports Twitter’s this decision that eradicates mendacious content and false activities and all customers will see the following changes in our products from 23rd March 2018, to comply with new policies.
As Twitter explained in their announcement blog, the changes are intended to keep Twitter safe and spam-free. “One of the most common spam violations we see is the use of multiple accounts and the Twitter developer platform to attempt to artificially amplify or inflate the prominence of certain Tweets. To be clear: Twitter prohibits any attempt to use automation for the purposes of posting or disseminating spam, and such behavior may result in enforcement action.”
“The more clarity we can build, the more trust we’ll have,” said Dorsey during a live stream broadcast, but many believe this latest move to curb malicious behavior is punishing the wrong users.
The New Change
Twitter’s new guidelines prohibit the following actions:
- Posting the same or substantially similar content, replies, or mentions over multiple accounts you control.
- Creating duplicate or substantially similar accounts, with or without the use of automation.
- Posting multiple updates (on a single account or across multiple accounts you control) to a trending or popular topic (for instance, through the use of a specific hashtag) with an intent to subvert or manipulate the topic, or to artificially inflate the prominence of a hashtag or topic.
The new rules basically combat against spamming and false spreading content on Twitter, targets bad actors abusing social network which creates and spreads it, by making it harder to create or by controlling accounts to make it look like a particular point of view has more support than it actually does.If you are already following industry’s best practices for social media management specifically Twitter Marketing, the changes are unlikely to affect your business. However, it’s important to be aware of the new guidelines to make sure you stay within the guardrails that are ultimately important for quality social network marketing.
Related Article: “LinkedIn Algorithms to Keep in Mind This Year“
Social Champ is Now Along With This Recent Update
Social champ is on the frontier against spamming and yes strongly supports twitter’s newly decided policy that is why we have made following updates according to the new rule and it will be applied on the decided date, officially.
NO Auto RSS Posting
You will not be able just to click and share your favorite blog post by just one click anymore, ultimately you cannot RSS share content on Twitter through Social Champ. RSS feeds can no longer be set up to publish to Twitter profiles. Existing RSS feeds that are currently publishing to twitter will be disabled on March 23rd. To the extreme precautions, Social Champ will disable Twitter’s option via RSS feed sharing.
NO Recycling Content On Twitter
As Recycling content involves tweeting the same content to a single account, note that the updated guidelines prohibit this specifically in the context of posting “to a trending or popular topic (for instance, through the use of a specific hashtag) with an intent to subvert or manipulate the topic, or to artificially inflate the prominence of a hashtag or topic,” as we have mentioned above. To avoid spamming, Social Champ has disabled its recycling content feature for Twitter.
You will not be able to set your post collections to a long time repeating on Twitter through Social Champ. Well, however, you can simply repeat the tweet on your account in the simple manner supporting the option of ‘Retweeting of a previous tweet.” Rather than of this simple scheduling and repeating of the post, there is no any other recycling or reposting content will be available any longer.
NO Multiple Twitter Account Scheduling
In the post announcing Twitter’s recent policy updates, Twitter recommended retweets as an alternative now that tweets with identical content could no longer be automated across multiple accounts. It is noted that retweets, “… should only be done from a small number of distinct accounts that you directly control,” and aggressive or high-volume automated retweets are not permitted.”
You are no longer be able to post or schedule same content or tweet through different twitter handles including verified and general accounts. Upon selecting the second twitter account after the first check, the first one will be removed or get unselected automatically. You can simply schedule your content on one account just once in a time.
What These Changes Have for You
You will need to make some changes if you have been using these posting tactics as the Twitter Marketing Strategy.
Repeating through Single Account
“The act of repeating tweets to a single account is listed as one among many factors that we take into account when determining what conduct is considered to be spamming.”
The list includes a number of other factors such as spam complaints, reports of buying or selling Twitter interactions, posting misleading or malicious links, and so on. Make sure before tweeting the same content multiple times, consider your context and whether you’re complying with the intent of these guidelines.
Less automation means more time-intensive tasks for marketers, while the communications manager for Connected Nation, a nonprofit aiming to expand access to the high-speed internet across the US.
To the Brands
It has been possible to post the same content to multiple social networks (and multiple accounts) for a long time now, “exact cross-posting” is not a strategy we recommend because each network has its own unique characteristics and users, so while applying the same strategy to multiple networks might seem like a shortcut or just lacking creativity.
Making newer fresh content as per the need of medium can cost you more in engagement and authenticity than it saves you in time and effort. Retweeting here is the best option from your primary account especially when you are a brand. Somehow, it can be worthy to give your brand value of primary and central sources, rather than posting identical content, hence lead entire team or company towards personalized context for same points.
A solid cross-promotion strategy helps you speak the language of each platform, and can actually help increase the reach of your content.
In a Nutshell
Twitter’s new policy is really important to be understood first, as social media are for building meaningful connection among the people rather than just advertising and unsymmetrical, and abundant content promotion. Social media automation plays an important role build them up, while too much spreading the same thing everywhere degrades digital morals.
For Social Champ customers, we are making changes to our product to help you stay within these new guardrails on Twitter.