19 Dec How Social Media Marketing Is Beneficial For E-commerce Websites in 12 Ways?
As the whole world is witnessing a paradigm shift in the behavior of sales. Stores are expanding their businesses in the digital world, preferably called E-commerce.
Reforming the Concept of Shopping
If you think that social media is nothing more than following your friends and getting the latest gossips about celebs, then you might be wrong.
It has reformed the whole concept of shopping.
By 2021, more than 2.14 billion people worldwide will be buying products and services online.
Being an E-commerce marketer or entrepreneur, you are always looking for new ways to drive traffic and sales to your store.
As we move forward, some sales channels prove profitable, and others don’t. Whereas the truth is, you’ve got to test and refine your marketing strategy to learn which channels are best for your brand.
Content Marketing plays an essential role in elevating the E-commerce business.
Keeping this in mind, we’ve put together a solid list of ways to increase your E-commerce traffic and sales.
1 – Spend On Social Media E-Commerce
Evidently, one of the top drivers of social media e-commerce is Facebook.
The rest of the breakdown is followed by Pinterest, Twitter, YouTube, and Reddit being the highest-performing sites.
Yet, depending on your business niche, other sites may prove to be more worthwhile.
It’s always about experimenting to find out.
Using Facebook ads, social media e-commerce companies were able to boost sales by 37 percent.
Owners of many small-to-medium-sized businesses, as well as startups, hesitate at the thought of spending on social, as proving ROI can be difficult.
With this in mind, social media is driving sales more than ever, and not jumping on board could mean missing a significant opportunity to increase sales for your business.
Recycling Social Media content provides us better insight into what content is already utilized and yielded results that can be used as information to design our next strategy.
2 – Generate Traffic, Increase Sales through E-Commerce Social Media Marketing
Social media e-commerce world is a place to openly interact with your customers and tell them more about your brand.
Target the potential customers, keep them updated by posting about your new products, features, and on-going sales across all social platforms.
Market your products and services on e-commerce social media marketing to grow and expand your online business.
3 – Paid Traffic
Based on your targeted audience, if your ads are shown to the right people, there’s an increased chance of sales occurring on your E-commerce site.
Most of the new social marketers think that paid traffic is expensive.
They have probably heard some stories of people who have spent a lot of money – and saw no return.
However, if executed properly, paid traffic can, in fact, be quite affordable. And once you have a winning campaign on your hands, paid traffic can really take your business to the next level.
The most productive platforms for paid traffic marketing are
4 – Launch a Facebook Store
Well, guess what? Facebook isn’t just a great source of traffic.
You can also sell directly on Facebook with a Facebook Store.
It’s easy to set up and an excellent channel for making sales.
Moreover, it integrates directly with your Shopify store, so you don’t have to keep a separate track for inventory changes.
Make it easier for customers to reach you on the biggest social media e-commerce marketing platform in the world.
5 – Prove Your Credibility
With a vast audience comes more significant risks.
Buyers will avoid shopping on your E-commerce site if it appears sketchy or otherwise untrustworthy.
One of the first things you need to do is make sure your website is secure.
Cybersecurity is a vital concern for shoppers these days.
In the last five years, 46% of Americans have been the victims of credit card fraud.
The security of their information is a priority for online shoppers.
You need to recognize this and make the necessary adjustments.
But what can you do to prove you’re trustworthy?
Proudly display any security badges your website is using.
For those of you shopping for new potential website security providers, it’s not a bad idea to check them out as a top consideration.
Check out this example from Zara:
6 – Introduce People To Your Brand
Today, more than 65% of small businesses are on social media to increase traffic and leads.
Social media marketing strategies for e-commerce is not a preference anymore.
Create exciting content on social networks according to your niche to be in the game and to grab your viewers’ attention.
Create the hype about your up-coming product on social media before launching it in the market. Give them a clue and ask what would be the next big thing coming.
For example, if you’re an online bookstore introducing any new series of books, ask your followers which books they’d like to read. Start posting about them on social media before getting them on the bookshelf.
7 – Expand Into New Territories
One of the underrated & overlooked strategies for growing an online business is to translate the site and begin targeting customers in multiple countries.
While there are dedicated translation plugins and add-ons for most major E-commerce shopping platforms, it’s often best to hire specialized translation services in the countries you wish to expand into.
So if you decide to target new markets, be sure to also take into account the implications on SEO (e.g., geo-targeting URLs and using the Hreflang tag).
As well as ensure that your payment processor accepts payments from the country’s leading currencies.
8 – Use Multichannel Marketing To Impress Customers And Stand Out From The Crowd
It’s said that conventional thinking leads to traditional results.
If you want to stand out from the crowd, consider how you can appear where no one else does.
The question is that how can you utilize SMS messages or postcards to engage your customers, solve their problems, and increase their loyalty to your brand?
9 – Recognize Your Customers Want To Shop From Their Mobile Devices
Just because you have an E-commerce website doesn’t mean you can assume your customers are buying only from their computers.
The reality is that people use mobile phones and tablets to shop online.
Research shows 40% of mobile users have bought something online from their devices.
Furthermore, 63% of a millennial shop on their phones.
These numbers can’t be ignored.
Make sure your website is optimized for mobile devices.
Remember, if your site isn’t mobile-friendly, it will turn potential sales away.
For those of you without an optimized mobile site, it could be one of the reasons you see a decline in sales.
I’d make that a top priority on your to-do list.
Something else you can consider is building a mobile app.
10 – Get More E-commerce Traffic From PPC
Okay, so you’ve upped your Instagram game, driven traffic from Facebook ads, optimize your sales with CRO, and increase organic traffic with SEO.
Next up, you want to get even more of those search engine clicks with SEM.
Search engine marketing is a great way to drive additional traffic from Google search queries to your site.
The three types of campaigns you can run with Google Ads are search, display, and shopping.
You need to test which ones work for your brand and optimize your ad campaigns too.
11 – How can Social Champ Help?
People spend an average of 2 hours a day on social media.
Currently, this exceeds the total time spent on eating and drinking, socializing, and grooming.
As a digital marketer or social media enthusiast, despite being bent on keeping yourself informed of the latest insights and eager to join the conversation to build your brand, you probably don’t want to be stuck behind a keyboard 24/7 managing your social media manually.
But with so much to manage, how do you juggle it all?
Marketing maestros use bulk scheduling social media tools to stay in the fast pace lane on social media.
What you need is a quick, easy, and efficient way of handling your social media platforms and integrating these into your overall marketing strategy.
That’s where social media management tools come into play.
They offer a one-stop place to create, post, schedule, and analyze all of your social media efforts – eliminating the difficult task of having to switch tabs between dozens of accounts.
Social Champ is the perfect content scheduling tool for small and medium businesses that are looking for unique features to get ahead of the game.
Social Champ excels at sprucing up basic features such as posting and scheduling and providing focused and customizable features to reach your audience.
12 – Drive Them To Buy Your Product
More than 70% of the people today proudly admit that they’ve bought something just because it was on social media.
An e-commerce business can’t afford to be inactive on social media.
Almost 80% of the millennials turn to social media for help before buying a product online.
E-commerce merchants can achieve their sales goals quickly through social media platforms by putting the right efforts.
Get a social media influencer on board to make your brand visible on social media.
Use a neutral tone while introducing them to your brand.
People aren’t on social media for your sales pitches.
Keep the focus on building trustworthy relationships with your customers through social media rather than overselling your brand.
Coming to a Conclusion
In today’s digital market, all that matters to the customer is convenience. People have gotten more options to select from.
World’s largest e-commerce company, Amazon, offers a two-hour delivery of its products.
You can get all your groceries delivered right next to your door in just two hours!
That’s how convenient your customers want you to be. Make the whole buying process easy for them.
Create campaigns based on demographics and interests to get them in real-time.
Make it effortless for your audience to share your content or buy your product.
Use visible call-to-action buttons, leading them to your product purchasing page.
I hope these tricks help you build a more substantial presence in the e-commerce world!