social media management tools

11 Best Social Media Management Apps For Business!

With the world being so fast and hip-happening, social media takes a toll on everybody, and so humans have started to opt for social media management apps to ease their lives! Businesses have started to take their product online because they know their potential buyer have changed their medium of buying.

What are Social Media Management Apps?

The world has become a global village, and that is because communication has become a lot stronger than it used to be.

There are so many mediums to communicate with the world now, and many keep evolving, it is hard to put a number to them. 

The top ones are prominent and are relatable too. And since everybody uses the internet, the marketers and brands have started to shift their focus towards online markets.

With that in mind, and also considering the fact that there are several platforms on social media to post on, social media manager app like Social Champ, have been introduced to make your work easier, and lets you take a break or two.

The social media platforms are new homes to conducting business, creating consumer bases, and advertising products. 

Social media management apps help in scheduling your posts on different mediums. Not just that, they help you analyze where you can get the best traffic from. And which post got the best response from the audience. 

They make your work effortless, effective, and productive! 

Uses of Social Media Management Apps

  • Multiple accounts: You can manage multiple social media accounts from one major platform
  • Team collaborations feature: You can add multiple team members to work with the same accounts.
  • Analytics: You can get detailed analytics reports on your social media activity.
  • Monitoring: You can monitor keywords, other accounts, hashtags, etc. Anything related to your industry.
  • Scheduling: You can schedule posts for when you can’t go online.

How To Use Social Media Management Apps for Better Marketing Strategies?

Social media marketing is all about being true to your brand and showing your audience what your brand is actually about and how it connects to your followers, how your audience will be benefitted. 

Not having a social media marketing strategy in 2021 is very oblivious. For growth and lead generation, you have to optimize your digital marketing strategy for the better success. A brand needs a strategy to play in the online world to go with the flow of marketing.

The previous year was, of course, full of changes, algorithm-wise. 

But if you still haven’t planned a strategy yet, you need to level up your marketing game with the best social media management apps. 

Here’s all you need to learn;

1- Set Goals

You need to set the number of things that you need to accomplish with the branding of your product online. And you should pan out what social media will do to your product.

Is it brand awareness? Or is it a higher number of sales? Is it creating a loyal fan base? Or improving your ROI? 

These are the things you need to think beforehand, so all your campaigns are directed towards that goal.

2- Audience

One can simply not assume what kind of audience they would have!

You need an in-depth study of your audience. 

What age group they belong from, what time they are the most active at, what location hits your targetted audience,  how many of them can actually pay for your product, etc.

This is the information you need to know before you start any kind of campaign online.

3- Metrics

Data needs to be recorded, it has been the case for a long long time. This is done so every kind of engagement is documented and the top campaign out of them is chosen. The one that could help promote the product better.

You need to record the number of clicks, your reach, your hashtags and engagement, organic likes, or paid shares. 

4- Competitors

You need to keep a lookout on what your competitors are doing. This doesn’t mean that your copy them, NOT AT ALL!

You need to analyze how they interact with their audience. This will help you in adapting the kind of strategies they use, which might come in handy for you!

5- Content

When you create content that follows all the social media norms and is engaging enough, it will attract the audience.

Whether it be textual or visual. Try to follow a theme with all the content, so there is consistency throughout the platforms.

Why Should I Use a Social Media Management App?

Businesses also want to be in the internet game because their audience wants convenience and ease more than seeing things that are irrelevant. Brands have several online presence now if not, they know they are missing out on opportunities!

Businesses and brands have their competition online too, so it is essential for them to be present there. Or they won’t know what their competitors are doing, and lack in their marketing game. Hence, automation and social media manager apps!

Here are some of the major reasons why to use them;

1- Impressions.

Post reach is the number of unique clients who saw your post. How far is your product spreading crosswise over social? Is it really achieving the client’s feeds? Notwithstanding consistently changing natural calculations, the following reach is seemingly more significant than any other time in recent memory. 

2- Clicks. 

This is the quantity of clicks on your content and product, organization name or logo. Connection clicks are basic if you are seeing how clients travel through your showcasing pipe. Following clicks per campaign is fundamental to comprehend what drives interest or urges individuals to purchase. 

3- Commitment. 

The complete number of social connections separated by the number of impressions. For commitment, it’s tied in with seeing who collaborated or interacted, and on the off chance that it was a decent proportion out of your complete reach. This reveals insight into how well your group of the audience sees you and their ability to cooperate. 

Some Pointers Of Getting your Social Media Posts to be Automated with Social Media Management Apps!

In case you’re an independent venture advertiser, you may think social media management tools are just for experts. They’re most certainly not. 

Social media management apps are overly successful for any size business in any field. 

You realize you should be dynamic on social to interface with your gathering of people. To peddle what you sell, however, to share a portion of your human-ness, how you think, what exhortation you bring to the automated social media posts with the help of management apps.

The test is staying aware of the pace of social so you are sharing reliably, the correct substance, on the correct stages, at the ideal time. 

That is the place social media management software can help, and the favorable circumstances are critical. 

  • Pre-plan your social media posts 
  • Guarantee that you are posting reliably, week over week, month over month 
  • Influence more established presents so don’t have on be so dependent on continually making new substance 
  • More command over the sort of substance you share 
  • Post substance to various stages 
  • Automate monotonous social distributing errands 
  • Deal with the majority of your social media accounts in a single spot 
  • Track your outcomes. 

A good social stream is a balance of three Cs:

Creation: Self-promotional automated social media posts can be set up using this kind of automation

Curation: Advice and industry news created by friends and influencers.

Conversation: Hello! Thank you! Questions? Talking to people. 

Best Social Media Management Tools

11 Best Social Media Management Apps For Small Businesses

  • Social Champ: You can use it to strategize your social media posts and screen the analytics to see what works best.

  • Buffer: One of the leading ones, it gives you a chance to schedule your posts over the majority of your social media accounts, with a few additional perks.

  • Hootsuite: Helps you grow your presence on social media through the power of scheduling.
  • eClincher: eClincher is a useful asset for an Instagram scheduling that brags over 30k clients monthly.

  • SocialPilot: The device automates the way toward scheduling content crosswise over different social media accounts.

  • SociAlert: It is a tracking tool that helps you to track your hashtags, keywords, and social accounts.

  • CoSchedule: This application encourages you to plan every one of your posts. You can likewise utilize it to spread out your social media timetable.

  • Sprout Social: Lets you take control of your audience, in a good way! They know what your fans would want and help you in engagement.

  • Sendible: The tool is intended to enable you to plan refreshes, answer to supporters, make reports, and work together with others.

  • Tailwind: Lets you be the king/queen of Pinterest with its amazing powers!

  • Post Planner: Post Planner helps you find & schedule top-performing content to reach more followers.

You’ll discover enormous players and little players here of the social media marketing tools, with an assortment of fortes and capacities, so there’s something for everybody. 

The portrayals of best social media management apps are short, just to give you a general thought of each tool’s essential qualities. 

1. Social Champ

Social Champ is another popular and in-demand decision. You can utilize it to plan your automated social media posts and screen the challenge. Utilizing seek streams, you can all the more effectively fabricate a network of devotees through this social media management tool. 

Social Champ is a social media scheduling, and management tool helps you in spreading your content on all social media platforms at once. The tool claims to “helps users and brands to increase their audience reach by 75%.” If you are a beginner with automation tools and want an easy-to-understand user interface to promote your content, then Social Champ is the right choice for you. One of the best parts of Social Champ is their responsive customer support. It also allows you to repeat your content on Facebook and Twitter.

 What key features do they offer?

 · Bulk Upload feature from a CSV file. – Scheduling months of content, in a single click.

· Auto post content via RSS feed.

· Repeat on Twitter & Facebook.

· Content Suggestion – Find excellent quality and productive stories to share.

· Link Shortening & Tracking – Links get auto shortened and tracked using UTM codes.

· Analytics – Track clicks, likes, retweets, favorites and export them in CSV file too.

· Team Feature – Share your profiles with team members without sharing passwords.

· Chrome Extension – to share content directly from any website.


Starting from $10/month on a professional plan with 2 accounts.

social media management tools

2. Buffer 

One of the market heads, this prevalent tool gives you a chance to plan and distribute up and coming posts over the majority of your social media accounts. It additionally offers amazing analytics on your campaigns. 

 Buffer has been used by many marketers for years. It allows you to quickly put your posts in the queue to schedule it on different platforms. Buffer has divided its product into three categories. Publish, Reply, Analyze. You can choose which plan suits you better according to your marketing needs. Buffer has recently introduced a new feature that allows you to include the first comment with your scheduled Instagram posts. Most of the advanced features that Buffer offers are integrated by third-party tools.

 What key features do they offer?

 · Content publishing and scheduling.

· Suggesting the best time to post.

· Shared team inbox.

· Reporting history.

· Comprehensive analytics.

· Hashtag analysis.


Starting from $15/month on the pro plan (for publishing only) with 8 accounts.

3. Hootsuite

An organized but constantly growing social media manager app, Hootsuite helps manage your social media accounts and post great content. It is among the best social media managing apps for posting!

Hootsuite allows businesses to track their clients and understand their customer’s sentiment and engagement towards their brand. It’s crucial in breaking down any preconceived notions that the client may have regarding their brand. Hootsuite does a good job of providing a lot of feature functionality in a clean and fairly easy-to-learn user interface. While it can get pricey if you exceed certain quotas, it’s still well worth a look for small business digital marketers.

 What key features do they offer?

  • Marketing analytics
  • Mentions feed and social insights
  • Sentiment analysis and collaboration tools
  • Data exporting and alerts
  • Filters


Starting from $19/month on the basic plan with 1 user and 10 social profiles and unlimited scheduling.

4. eClincher

Another tool for publishing content is eClincher. It helps you with publishing, engagement, listening, and analytics. eClincher claims to be “perfect for businesses, brands, and agencies.” eClincher supports Facebook, LinkedIn, Instagram, Pinterest, and YouTube. The process of scheduling is simple. All you have to do is pick your accounts and enter your posts. It also gives the option to repeat the content over the selected intervals. But many advanced features are only available in premium or agency plans. The UI design needs a little improvement, though!

 What key features do they offer?

 · Publishing & Scheduling.

· Social Inbox.

· Auto Post Queues and RSS.

· Monitoring & Listening.

· Suggested Content.

· Advanced Analytics.


Starting from $59/month on the basic plan with 10 profiles and 1 user.

5. SocialPilot 

SocialPilot is a straightforward & cost-effective social media marketing tool for teams and agencies. It manages social media, schedules social media posts, improves engagement, and analyzes results. Socialpilot also supports bulk posting on different social channels. The template for bulk scheduling might sound a little problematic if you don’t have any prior experience in bulk scheduling. SocialPilot offers comprehensive analytics concerning different platforms. The only limit it has is the absence of social listening and not supporting video post in bulk uploading.

What key features do they offer?

 · Browser extension – Share content while you surf.

· Auto-Share WordPress to social media with RSS feed automation.

· Content curation tool.

· Client collaboration & management.

· Social media editorial planner tool.

· Social media analytics & reporting tool.


Starting from $30/month on a professional plan with 25 social media accounts.

6. SociAlert

 Socialert is a tracking tool that helps you to track your hashtags, keywords, and social accounts. If you want to avoid all the social noise and focus on the performance of your keywords and hashtags social alert is the right tool for you. Hashtag tracking can help startups to grow their digital presence and tap into more customers. You can use this tool to expand your post reach on social media by using the relevant industry-related keywords. The tool generates a report with the number of posts, impressions, users, reach, and top mentions which will help you in making your next marketing campaign a success.

 What key features do they offer?

 · Easy hashtags and keywords tracking on a real-time basis.

· Detailed analytics for each profile.

· Report generation.

· Hashtag impressions.

· Influencer and users tracking.

· Geographic distribution.


Starting from $9.95/month on starter plan with 2 account and hashtag trackers.

7. CoSchedule 

Coschedule is affordable and straightforward to use scheduling tool which will save your time and extra efforts. Instead of dedicating time to post every single day, you can schedule all your content for weeks, months, or years at once. Perfect for someone who has never used an automation tool before. Coschedule’s watermarking, bulk uploading and collaborative features make strengthening any blog and events more manageable. It helps to minimize workload while maximizing user engagement. But Coschedule’s chrome extension and mobile app have limited access to its overall features.

What key features do they offer?

 · Analytics – to analyze the strength of each post.

· Team members can be easily added.

· Upload bulks of data.

· View future posts in the queue.

· Add watermark to your pictures.

· Have access to premium Postcron support.


Starting from $14.99/month on a personal plan with 1 user.

8. Sprout Social

Sprout Social is a social media software used for management and helps you find solutions to your social media problems and strengthens connections with the audience of your brand. It enables you to manage and control social posts across multiple platforms, networks, and campaigns, all in one place. It is a perfect solution to drive strategic decision-making of businesses with insights of your social data and analytics. Even though Sprout Social is an all-in-one automation tool, but it might be a little expensive if your startup is on a limited budget!

 What key features do they offer?

 · Monitor and engage with messages across all social media platforms.

· Analytics – Track clicks, likes, and retweets favorites.

· Plan, organize, and deliver your social content and campaigns.

· Analyze and inform strategy with social listening tools.

· Paid promotion tools to boost Facebook posts.

· All-in-one social inbox.

· Custom workflows for multiple approvers and steps.


Starting from $99/month on the standard plan with five social profiles.

9. Sendible 

Sendible is a social media management tool which comes with a range of useful features to manage your social media campaigns. It can help you improve communication through better collaboration when scheduling and approving content. If your startup has clients, you can use the advanced reporting and more in-depth insights through their Google Analytics integration to show them. Sendible has around 20 integrations with critical social media platforms, blogs, forums, and Slack too. The user interface is easy to use. Bulk scheduling is done through a CSV file. It also has a built-in content library and access to Canva.

 What key features do they offer?

 · Preview your social media posts before publishing.

· Plan your content and strategy in one place.

· Create meaningful reports in minutes, not hours.

· Build stronger, more engaged communities with social listening.

· Collaborate when creating posts for your client’s social media calendar.

· Push notifications alert.


Starting from $29/month on a micro plan for solopreneurs with 12 services and 1 user.

10. Tailwind 

Tailwind is an automated planning and investigation device that is extraordinary for Pinterest. It will prescribe the best occasions for you to post to contact your group of onlookers. 

11. Post Planner 

This basic tool causes you to discover the substance and timetable automated social media posts for your social media accounts.

3 Social Media Management Apps Myths 

So how about we take a gander at a portion of the illogic against consequently sharing your social media content. Here are a few things individuals state: 

“Automated Social Media Posts Are Penalized” 

Automating social media tools incorporated unique research looking at naturally posted Facebook messages against messages posted from an outside device. 

Posts from outsider tools, as Social Champ (and Buffer, or Hootsuite, or Co-Schedule), don’t get less commitment than locally posted Facebook messages. 

“Automated Social Marketing Is Impersonal” 

Regardless you have to compose your messages and structure the visuals you’ll share. 

This takes an individual touch. 

In the event that anything, committing time to compose and plan your substance in front of the calendar should enable you to make the better substance. You won’t make on the fly and posting quickly, which offers you the chance to strategize as opposed to responding. 

With automated social media posts, you essentially choose to share that content sometime in the not too distant future. 

“Programmed Social Media Posting Strips Engagement” 

Despite everything, you have to design time to react + draw in with your group of onlookers when they share your substance, answer to your social offers, and connect with you. 

This isn’t something to automate or to do with automated social media posts!

Top 6 Pain Points That Managers Face When NOT Using Social Media Management APPs

Pain Point #1: 

Posts that get great engagement but don’t convert into customers.


We like to look at social media as COI vs ROI (Cost Of Ignoring vs Return On Investment). Very often (though not always), the purpose of social media isn’t to drive direct conversions but to build brand awareness and loyalty. Instead of trying to tie social media directly to conversions, find a metric that’s more meaningful or longer-term. 

Pain Point #2: 

Showing clients content calendars is confusing and messy.


Find a tool or piece of software that lets you lay a content calendar out visually. Whether you do this in a well-formatted spreadsheet (and create an approval dropdown column) or a piece of software like Loomly, give your client an easy way to view posts as if they’re on a true monthly calendar. This’ll make it easy for them to get a good bird’s eye view.

Pain Point #3: 

Ensuring social posts don’t get ignored or become redundant.


Follow the 80/10/10 rule. 80% of your posts should be about adding value to your customers’ lives (whether it be through humor, tips, or stories). 10% should be sharing others’ posts and ideas. And the final 10% should be geared toward promoting your own business. Using this guideline, it makes it easy to use social media for what it’s good for: communicating on a human level.

Pain Point #4: 

Time management


Managing multiple social media accounts for multiple clients can take a lot of time and effort. In order to reduce time spent on recurring projects, consider investing in a social media management platform, like Sprout Social or Hootsuite, to streamline processes like social listening, publishing, and reporting. These platforms will help you stay better organized and benefit your clients in the long-run.

Pain Point #5: 

Content creation


To assist with idea generation for content on social media, register for relevant e-newsletters from top trade publications, follow thought-leaders, and industry-related hashtags on Twitter, and stay informed! Keeping track of industry news will allow you to plug your client into larger conversations and earn credibility among peers.

Pain Point #6: 

Proving ROI


One of the biggest challenges for a social media manager is proving the return on investment for social media. Start by outlining the benefits to each channel and how the use of social media can affect the bottom line. By tying key performance indicators (KPIs) back to the overall business goals, you’ll be able to work to change perception over time and show your impact on the company’s revenue by securing valuable partnerships and finding creative and strategic ways to upsell consumers who are interested in your company or product.

Keeping all of these pain points in mind, social media automation tools were introduced to marketers to keep the socials of their brands up to date and easily manage several accounts from one place! How do they help? Let’s find out! 

Summing Up!

There’s been a lot of contradictory talks about automation – it’s boring, not engaging, impersonal, etc. But data tells us, marketers, otherwise. With the strategies and analogies that are always put forward about automation that we very often hear, we know automation will work for you too!

Create a social media marketing game plan, then buy yourself a chilling drink, sit back and relax, because from now on you’ll have more “me time.”

So, to sum up, social media plays a drastic part in the marketing of any brand or product. Play your move cleverly, use the right social media managing apps and you can become the master of social media marketing. 

The best social media management tools help you get deeper insights into your social marketing campaigns, find their strong and weak points, and optimize your workflow without too much sweat!

Frequently Asked Questions

Q1 – What is the best free social media management tool?

Ans1 – People have plenty of favorites to choose from. We have made a list to make it easier for you!

  • Social Champ
  • Buffer
  • Hootsuite
  • Agorapulse
  • Coschedule
  • SproutSocial
  • SocialPilot
  • eClincher

Q2 – What is the best social media management app 2021?

Ans2 – Whether it be 2020, or 2021. The game has evolved into rolling out new features every day and keeping that in mind, so the list of best social media management tools goes like this;

  • Social Champ
  • Buffer
  • Hootsuite
  • Agorapulse
  • SproutSocial
  • Coschedule
  • SocialPilot

Q3 – What is the best social media monitoring tool?

Ans3 – Social Champ monitors your analytics for you, fixes up a report, and helps you download a white-label PDF report. Rest of them are as follows;

  • Hootsuite.
  • TweetReach.
  • Brandwatch 
  • If This Then That (IFTTT)
  • Buzzsumo.
  • Twazzup

Q4 – Do I need a social media management tool?

Ans4 – Social media monitoring tools help in scheduling your posts on different mediums, and not just that, they help you analyze where you can get the best traffic from. And which post got the best response from the audience. 

They make your work effortless, effective, and productive! 

The top uses of social media monitoring tools are;

  • Multiple accounts: You can manage multiple social media accounts from one major platform
  • Team collaborations feature: You can add multiple team members to work with the same accounts.
  • Analytics: You can get detailed analytics reports on your social media activity.
  • Monitoring: You can monitor keywords, other accounts, hashtags, etc. Anything related to your industry.
  • Scheduling: You can schedule posts for when you can’t go online.

Q5 – What makes a good social media manager?

Ans5 – Social media management tool gives you a chance to plan presents ahead of time on be distributed on various stages. With more than 10 million endorsers, these tools furnish social record holders with a solitary dashboard from where they can run every one of their records easily. 

Q6 – What is the social media manager?

Ans6 – Social media is work. You need to make content, post it, screen it, enhance it, and after that, you expect and sit tight for the magic — an association with your client. However, at that point… there’s, you know, the remainder of your business to run. Messages to react to. Issues to settle. A real existence to live with your companions and friends and family. This is all the work that a social media manager has to put in!

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Zahra Farid

Zahra Farid

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