20 Best Social Media Marketing Tools in 2021!

20 Best Social Media Marketing Tools in 2021!

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With the world being so fast and hip-happening, social media takes a toll on everybody, and so humans have started to opt for social media marketing tools to ease their lives! Businesses have started to take their product online because they know their potential buyer has changed their buying medium.

What Are Social Media Marketing Tools?

The world has become a global village, which is because communication has become a lot stronger than it used to be. There are so many mediums to communicate with the world now, and many keep evolving; it is hard to put a number to them.

The top ones are prominent and are relatable too. And since everybody uses the internet, marketers and brands have started to focus on online markets.

With that in mind, and because there are several platforms on social media to post on, social media manager app like Social Champ has been introduced to make your work easier and let you take a break. These social media scheduling tools makes your life a lot easier by taking care of regular tasks.

The social media platforms are new homes to conducting business, creating consumer bases, and advertising products.

Social media marketing apps help in scheduling your posts on different mediums. Not just that, they help you analyze where you can get the best traffic from. And which post got the best response from the audience.

They make your work effortless, effective, and productive because social media automation tools can effectively run campaigns by themselves.

Uses of Social Media Marketing Tools

  • Multiple accounts: You can manage multiple social media accounts from one central platform.
  • Team collaborations feature: You can add multiple team members to work with the duplicate accounts.
  • Analytics: You can get detailed analytics reports on your social media activity.
  • Monitoring: You can monitor keywords, other accounts, hashtags, etc. Anything related to your industry.
  • Scheduling: You can schedule posts for when you can’t go online.

How to Use Social Media Marketing Tools for Better Marketing Strategies?

Social media marketing is all about being true to your brand and showing your audience what your brand is actually about and how it connects to your followers and how your audience will benefit.

Not having a social media marketing strategy in 2021 is very oblivious. For growth and lead generation, you have to optimize your digital marketing strategy for better success. A brand needs a strategy to play in the online world to go with the flow of marketing.

The previous year was, of course, full of changes, algorithm-wise.

But if you still haven’t planned a strategy yet, you need to level up your SMM game with the best social media marketing tools that are part of the larger digital marketing tools landscape.

Here’s all you need to learn;

1- Set Goals

You need to set the number of things you need to accomplish with the branding of your product online. And you should pan out what social media will do to your product.

Is it brand awareness? Or is it a higher number of sales? Is it creating a loyal fan base? Or improving your ROI?

These are the things you need to think about beforehand, so all your campaigns are directed towards that goal.

2- Audience

One can simply not assume what kind of audience they would have!

You need an in-depth study of your audience.

What age group they belong from, what time they are the most active at, what location hits your targetted audience,  how many of them can pay for your product, etc.

This is the information you need to know before you start any kind of campaign online.

3- Metrics

Data needs to be recorded, and it has been the case for a long, long time. This is done, so every kind of engagement is documented, and the top campaign out of them is chosen. The one that could help promote the product better.

You need to record the number of clicks, your reach, your hashtags and engagement, organic likes, or paid shares.

4- Competitors

You need to keep a lookout for what your competitors are doing. This doesn’t mean that you copy them, NOT AT ALL!

You need to analyze how they interact with their audience. This will help you adapt the kind of strategies they use, which might come in handy for you!

5- Content

When you create content that follows all the social media norms and is engaging enough, it will attract the audience.

Whether it be textual or visual, try to follow a theme with all the content, so consistency exists throughout the platforms.

Why Should I Use an SMM Tool?

Businesses also want to be in the internet game because their audience wants convenience and ease to see irrelevant things. Brands have several online presences now; if not, they know they are missing out on opportunities!

Businesses and brands have their competition online, so they need to be present. Or they won’t know what their competitors are doing and lack in their marketing game. Hence, automation and social media manager apps!

Here are some of the major reasons why to use them;

1- Impressions

Post reach is the number of unique clients who saw your post. How far is your product spreading crosswise over social? Is it really achieving the client’s feeds? Notwithstanding consistently changing natural calculations, the following reach is seemingly more significant than any other time in recent memory.

2- Clicks

This is the number of clicks on your content and product, organization name, or logo. Connection clicks are basic if you are seeing how clients travel through your showcasing pipe. Following clicks per campaign is fundamental to comprehend what drives interest or urges individuals to purchase.

3- Commitment

The complete number of social connections separated by the number of impressions. For commitment, it’s tied in with seeing who collaborated or interacted, and on the off chance that it was a decent proportion out of your complete reach. This reveals insight into how well your group of audience sees you and their ability to cooperate.

Some Pointers to Automate Your Social Media Posts With an SMM Tool!

If you’re an independent venture advertiser, you may think social media marketing tools are just for experts. They’re most certainly not.

Social media marketing tools are overly successful for any size business in any field.

You realize you should be dynamic on social to interface with your gathering of people. However, to peddle what you sell to share a portion of your human-ness, how you think, what exhortation you bring to the automated social media posts with the help of management apps.

The test is staying aware of the pace of social, so you share the correct substance reliably, on the right stages, at the ideal time.

That is the place social media marketing software can help, and the favorable circumstances are critical.

  • Pre-plan your social media posts
  • Guarantee that you are posting reliably, week over week, month over month
  • Influence more established presents so don’t have on be so dependent on continually making new substance
  • More command over the sort of substance you share
  • Post substance to various stages
  • Automate monotonous social distributing errands
  • Deal with the majority of your social media accounts in a single spot
  • Track your outcomes.

An excellent social stream is a balance of three Cs:

  • Creation: Self-promotional automated social media posts can be set up using this kind of automation
  • Curation: Advice and industry news created by friends and influencers.
  • Conversation: Hello! Thank you! Questions? Talking to people.

Best Social Media Management Tools

20 Best Social Media Marketing Tools for Small Businesses!

You’ll discover enormous players and little players here of the social media marketing tools, with an assortment of fortes and capacities, so there’s something for everybody.

  1. Social Champ: You can use it to strategize your social media posts and screen the analytics to see what works best.
  2. Buffer: One of the leading ones gives you a chance to schedule your posts over most of your social media accounts, with a few additional perks.
  3. Hootsuite: Helps you grow your presence on social media through the power of scheduling.
  4. eClincher: eClincher is a helpful asset for an Instagram scheduling that brags over 30k clients monthly.
  5. SocialPilot: The device automates the way toward scheduling content crosswise over different social media accounts.
  6. SociAlert: It is a tracking tool that helps you track your hashtags, keywords, and social accounts.
  7. CoSchedule: This application encourages you to plan every one of your posts. You can likewise utilize it to spread out your social media timetable.
  8. Sprout Social: Let’s you take control of your audience in a good way! They know what your fans would want and help you in engagement.
  9. Sendible: The tool is intended to enable you to plan refreshes, answer to supporters, make reports, and work together with others.
  10. Tailwind: Let’s you be the king/queen of Pinterest with its amazing powers!
  11. Post Planner: Post Planner helps you find & schedule top-performing content to reach more followers.
  12. MeetEdgar: MeetEdgar helps you to schedule and organize content for automated publishing.
  13. PromoRepublic: PromoRepublic has a graphic editor, a collaborator, and a scheduler under one tool.
  14. Friends+me: Friends+me is a social media marketing tool with multiple scheduling features.
  15. Postfity: Postfity is an easy-to-use SMM tool with support for Facebook, Instagram, Linked In, Twitter, and Vkontakte.
  16.  Loomly: Loomly is a social media marketing tool for entrepreneurs and small businesses.
  17. SocialOomph: SocialOopmh is a no non-sense SMM tool for easy scheduling, especially for Twitter.
  18. Agorapulse: Agorapulse offers a scheduling tool with a social inbox and covers all other social media processes in between.
  19. Falcon.io: Falcon.io is a cloud-based solution for social media marketing and customer support.
  20. Zoho Social: Zoho Social is one of the collaboration-centric social media marketing tools with scheduling features.

The portrayals of the best social media marketing tools are short, just to give you a general thought of each tool’s essential qualities.

1. Social Champ

Social Champ

Social Champ is another popular and in-demand decision. You can utilize it to plan your automated social media posts and screen the challenge. Utilizing seek streams, you can effectively fabricate a network of devotees through this social media marketing tool.

Social Champ is a social media scheduling and management tool that helps you spread your content on all social media platforms at once. The tool claims to “helps users and brands to increase their audience reach by 75%.” If you are a beginner with automation tools and want an easy-to-understand user interface to promote your content, then Social Champ is the right choice for you. One of the best parts of Social Champ is their responsive customer support. It also allows you to repeat your content on Facebook and Twitter.

 What Key Features Do They Offer?

  • Bulk Upload feature from a CSV file. – Scheduling months of content in a single click.
  • Auto-post content via RSS feed.
  • Repeat on Twitter & Facebook.
  • Recycle your content by creating collections of posts and using them in upcoming campaigns.
  • Social media content calendar lets you plan posts for weeks.
  • Content Suggestion – Find excellent quality and productive stories to share.
  • Link Shortening & Tracking – Links get auto-shortened and tracked using UTM codes.
  • Analytics – Track clicks, likes, retweets, favorites and export them in a CSV file too.
  • Team Collaboration Feature – Share your profiles with team members without sharing passwords.
  • Chrome Extension – to share content directly from any website.

Pricing

Starting from $10/month on a professional plan with 15 social accounts.

2. Buffer

Buffer

Many marketers have used Buffer for years. It allows you to quickly put your posts in the queue to schedule them on different platforms. Buffer has divided its product into three categories. Publish, Reply, Analyze. You can choose which plan suits you better according to your marketing needs. Buffer has recently introduced a new feature that allows you to include the first comment with your scheduled Instagram posts. Most of the advanced features that third-party tools integrate buffer offers.

Pricing

Starting from $15/month on the pro plan (for publishing only) with 8 accounts.

3. Hootsuite

Hootsuite

Hootsuite allows businesses to track their clients and understand their customer’s sentiment and engagement towards their brand. It’s crucial to break down any preconceived notions that the client may have regarding their brand. Hootsuite does a good job of providing a lot of feature functionality in a clean and relatively easy-to-learn user interface. While it can get pricey if you exceed specific quotas, it’s still well worth looking for small business digital marketers.

Pricing

Starting from $19/month on the basic plan with 1 user and 10 social profiles, and unlimited scheduling.

4. eClincher

eclincher

Another tool for publishing content is eClincher. It helps you with publishing, engagement, listening, and analytics. eClincher claims to be “perfect for businesses, brands, and agencies.” eClincher supports Facebook, LinkedIn, Instagram, Pinterest, and YouTube. The process of scheduling is simple. All you have to do is pick your accounts and enter your posts. It also gives the option to repeat the content over the selected intervals. But many advanced features are only available in premium or agency plans. The UI design needs a little improvement, though!

Pricing

Starting from $59/month on the basic plan with 10 profiles and 1 user.

5. SocialPilot

SocialPilot

SocialPilot manages social media, schedules social media posts, improves engagement, and analyzes results. Socialpilot also supports bulk posting on different social channels. The template for bulk scheduling might sound a little problematic if you don’t have any prior experience in bulk scheduling. SocialPilot offers comprehensive analytics concerning different platforms. The only limit is the absence of social listening and not supporting video posts in bulk uploading.

Pricing

Starting from $30/month on a professional plan with 25 social media accounts.

6. SociAlert

Social Alert

SocialAlert is a tracking tool that helps you to track your hashtags, keywords, and social accounts. If you want to avoid all the social noise and focus on the performance of your keywords and hashtags, Social Alert is the right tool for you. Hashtag tracking can help startups to grow their digital presence and tap into more customers. You can use this tool to expand your post reach on social media by using relevant industry-related keywords. The tool generates a report with the number of posts, impressions, users, reach, and top mentions, which will help you make your next marketing campaign a success.

Pricing

Starting from $9.95/month on a starter plan with 2 account and hashtag trackers.

7. CoSchedule

Coschedule

Coschedule is an affordable and straightforward to use scheduling tool which will save your time and extra efforts. Instead of dedicating time to post every single day, you can schedule all your content for weeks, months, or years at once. Perfect for someone who has never used an automation tool before. Coschedule’s watermarking, bulk uploading, and collaborative features make strengthening any blog and events more manageable. It helps to minimize workload while maximizing user engagement. But Coschedule’s chrome extension and mobile app have limited access to its overall features.

Pricing

Starting from $14.99/month on a personal plan with 1 user.

8. Sprout Social

Sprout Social

Sprout Social is a social media software used for management and helps you find solutions to your social media problems and strengthens connections with your brand’s audience. It enables you to manage and control social posts across multiple platforms, networks, and campaigns, all in one place. It is a perfect solution to drive the businesses’ strategic decision-making with your social data and analytics insights. Even though Sprout Social is an all-in-one automation tool, but it might be a little expensive if your startup is on a limited budget!

Pricing

Starting from $99/month on the standard plan with five social profiles.

9. Sendible

Sendible

Sendible is an SMM tool that comes with a range of useful features to manage your social media campaigns. It can help you improve communication through better collaboration when scheduling and approving content. If your startup has clients, you can use advanced reporting and more in-depth insights through their Google Analytics integration to show them. Sendible has around 20 integrations with critical social media platforms, blogs, forums, and Slack too. The user interface is easy to use. Bulk scheduling is done through a CSV file. It also has a built-in content library and access to Canva.

Pricing

Starting from $29/month on a micro plan for solopreneurs with 12 services and 1 user.

10. Tailwind

Tailwind

Tailwind is an automated planning and investigation device that is extraordinary for Pinterest. It will prescribe the best occasions for you to post to contact your group of onlookers. Furthermore, they only have scheduling options for Instagram and Pinterest.

Pricing

Starting from $14.99/month for the pro plan with only one Instagram and one Pinterest profile.

11. Post Planner

post planner

Post Planner causes you to discover the substance and timetable automated social media posts for your social media accounts. They do offer support for most of the major social media platforms.

Pricing

Starting from $4/month for the starter pack with only 3 profiles and 1 user.

12. MeetEdgar

MeetEdgar

MeetEdgar is an SMM tool for small businesses and entrepreneurs. They have features for scheduling and organizing content fr automated publishing. The tool has support for multiple networks and allows you to recycle previously posted content as well.

Pricing

Starting from $19/month for EdgarLite with 3 social accounts.

13. PromoRepublic

PromoRepublic

PromoRepublic is one of the social media marketing tools for influencers, freelancers, and small businesses. They have features for editing pictures, collaboration, and scheduling. If you own a local business, then PromoRepublic should for sure be on your list for useful tools.

Pricing

Starting from $49/month for 10 social media profiles and 2 team members.

14. Friends+me

Friends+me

Friends+me has almost all the features that a social media manager might require while running different pages. They also have bulk upload, content creation, and customer support.

Pricing

Starting from $9/month with 5 social accounts and 500 scheduled posts.

15. Postfity

Postfity

Postfity is a social media marketing tool supporting Facebook, Instagram, Linked In, Twitter, Vkontakte. Unlike many other SMM tools, their interface is easy to use, and they offer incredible customer support.

However, they have extremely limited social media integrations.

Pricing

Starting from $10/month with 15 social profiles and 100 scheduled posts.

16. Loomly

Loomly

Loomly offers integrations for a lot of social media management tools, such as Slack and Microsoft Teams, which is a plus. However, Loomly is on our list due to its branding and content creation features.

Pricing

Starting from $25/month with 10 social profiles and 2 team members.

17. SocialOomph

SocialOomph

Social Oomph was initially a Twitter-only automation and marketing tool called as TweetLater. However, when they realized the potential and need for other tools, they added more networks to their tool.

The SMM tool has a pretty straightforward UI as well.

Pricing

Starting from $20/month with one social profile and one blog.

18. Agorapulse

agorapulse

Agorapulse is an SMM tool for businesses of all sizes. Being one of the oldest and the most used social media marketing tools in the industry, they have almost all features that a social media manager might require, such as a scheduler, a social inbox, and a social media calendar.

However, they are a little on the steeper side.

Pricing

Starting from $75/month with 10 social profiles and 2 users.

19. Falcon.io

Falcon.io

Falcon.io is a cloud-based solution for social media marketing. They have solutions for marketers, solopreneurs, and agencies. Their two key features or stars are a visual calendar and an auto-queue.

Pricing

Starting from $129/month for a single user and only 5 social profiles.

20. Zoho Social

Zoho Social is a social media marketing tool that helps small, and big businesses create a powerful online presence. It enables you to schedule posts, monitor analytics, and mentions, create custom dashboards, and more.

Pricing

Starting from $10/month for 7 social media profiles.

3 Social Media Marketing Tools Myths

So how about we take a gander at a portion of the illogic against consequently sharing your social media content. Here are a few things individuals state:

“Automated Social Media Posts Are Penalized”

Automating social media tools incorporated unique research looking at posted Facebook messages against messages posted from an outside device.

Posts from outsider tools, as Social Champ (and Buffer, or Hootsuite, or Co-Schedule), don’t get less commitment than locally posted Facebook messages.

“Automated Social Marketing Is Impersonal”

Regardless you have to compose your messages and structure the visuals you’ll share.

This takes an individual touch.

If anything, committing time to compose and plan your substance in front of the calendar should enable you to make the better substance. You won’t make it on the fly and posting quickly, which offers you the chance to strategize instead of responding.

With automated social media posts, you essentially choose to share that content sometime in the not too distant future.

“Programmed Social Media Posting Strips Engagement”

Despite everything, you have to design time to react + draw in with your group of onlookers when they share your substance, answer to your social offers, and connect with you.

This isn’t something to automate or to do with automated social media posts!

Top 6 Pain Points That Managers Face When Not Using Social Media Marketing Tools

Pain Point #1:

Posts that get great engagement but don’t convert into customers.

Solution:

We like to look at social media as COI vs. ROI (Cost Of Ignoring vs. Return On Investment). Very often (though not always), the purpose of social media isn’t to drive direct conversions but to build brand awareness and loyalty. Instead of trying to tie social media directly to conversions, find a metric that’s more meaningful or longer-term.

Pain Point #2:

Showing clients content calendars is confusing and messy.

Solution:

Find a tool or piece of software that lets you lay a content calendar out visually. Whether you do this in a well-formatted spreadsheet (and create an approval dropdown column) or a piece of software like Loomly, give your client an easy way to view posts as if they’re on a true monthly calendar. That’ll make it easy for them to get a good bird’s eye view.

Pain Point #3:

Ensuring social posts don’t get ignored or become redundant.

Solution:

Follow the 80/10/10 rule. 80% of your posts should be about adding value to your customers’ lives (whether it be through humor, tips, or stories). 10% should be sharing others’ posts and ideas. And the final 10% should be geared toward promoting your own business. Using this guideline makes it easy to use social media for what it’s suitable for communicating on a human level.

Pain Point #4:

Time management

Solution:

Managing multiple social media accounts for various clients can take a lot of time and effort. Consider investing in a social media management platform, like Sprout Social or Hootsuite, to streamline processes like social listening, publishing, and reporting to reduce time spent on recurring projects. These platforms will help you stay better organized and benefit your clients in the long run.

Pain Point #5:

Content creation

Solution:

To assist with idea generation for content on social media, register for relevant e-newsletters from top trade publications, follow thought-leaders and industry-related hashtags on Twitter, and stay informed! Keeping track of industry news will allow you to plug your client into more significant conversations and earn credibility among peers.

Pain Point #6:

Proving ROI

Solution:

One of the biggest challenges for a social media manager is proving the return on investment for social media. Start by outlining the benefits to each channel and how social media can affect the bottom line. By tying key performance indicators (KPIs) back to the overall business goals, you’ll be able to work to change perception over time. Additionally, you can show your impact on the company’s revenue by securing valuable partnerships and finding creative and strategic ways to upsell consumers.

Keeping all of these pain points in mind, social media automation tools were introduced to marketers to keep the socials of their brands up to date and easily manage several accounts from one place! How do they help? Let’s find out!

Wrapping Up!

There have been many contradictory talks about automation – it’s boring, not engaging, impersonal, etc. But data tells us, marketers, otherwise. With the strategies and analogies that are always put forward about automation that we very often hear, we know automation will work for you too!

Create a social media marketing game plan, then buy yourself a chilling drink, sit back, and relax, because from now on, you’ll have more “me time.”

So, to sum up, social media plays a drastic part in the marketing of any brand or product. Play your move cleverly, use the right social media managing apps, and you can become the master of social media marketing.

The best SMM tools help you get deeper insights into your social marketing campaigns, find their strong and weak points, and optimize your workflow without too much sweat!

Frequently Asked Questions

Q1 – What is the best free SMM tool?

Ans1 – People have plenty of favorites to choose from. We have made a list to make it easier for you!

  • Social Champ
  • Buffer
  • Hootsuite
  • Agorapulse
  • Coschedule

Q2 – What is the best social media marketing app in 2021?

Ans2 – Whether it be 2020 or 2021. The game has evolved into rolling out new features every day and keeping that in mind, so the list of best social media marketing tools goes like this;

  • Social Champ
  • Buffer
  • Hootsuite
  • Agorapulse
  • SproutSocial
  • Coschedule
  • SocialPilot

Q3 – What is the best social media monitoring tool?

Ans3 – Social Champ monitors your analytics for you, fixes up a report, and helps you download a white-label PDF report. So the list goes like this:

  • Social Champ
  • Hootsuite
  • TweetReach
  • Brandwatch
  • If This Then That (IFTTT)
  • Buzzsumo
  • Twazzup

Q4 – Do I need an SMM tool?

Ans4 – Social media monitoring tools help schedule your posts on different mediums, and not just that, they help you analyze where you can get the best traffic from. And which post got the best response from the audience.

They make your work effortless, effective, and productive!

The top uses of social media monitoring tools are;

  • Multiple accounts: You can manage multiple social media accounts from one central platform
  • Team collaborations feature: You can add multiple team members to work with the same accounts.
  • Analytics: You can get detailed analytics reports on your social media activity.
  • Monitoring: You can monitor keywords, other accounts, hashtags, etc. Anything related to your industry.
  • Scheduling: You can schedule posts for when you can’t go online.

Q5 – What makes a good social media manager?

Ans5 – SMM tool gives you a chance to plan presents ahead of time to be distributed on various stages. With more than 10 million endorsers, these tools furnish social record holders with a solitary dashboard where they can efficiently run every one of their records.

Q6 – What is the social media manager?

Ans6 – Social media is work. You need to make content, post it, screen it, enhance it, and after that, you expect and sit tight for the magic — an association with your client. However, at that point… there’s, you know, the remainder of your business to run. Messages to react to. Issues to settle. An actual existence to live with your companions and friends and family. This is all the work that a social media manager has to put in!

 

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Marium Fahim Khan

Marium Fahim Khan

Part of the #ChampFam as a content writer who is always thinking about food. Besides being an online shopping enthusiast, I am also a huge fan of watching Netflix and consuming content on social profiles. I write about marketing, food, skincare, sports, and lifestyle! Reach out to me at [email protected]

2 thoughts on “20 Best Social Media Marketing Tools in 2021!”

  1. As a social media manager, it’s really hard to stick to a single social media marketing tool. I’ve tried about 10 of the tools you’ve mentioned in your list.

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