23 Apr Visuals & Social Media, How Images Are Necessary For Your Social Media Campaigns?
We all know that images are an essential part of any blog or social media post. Besides the fact that they might be mandatory in some formats, they also make your post more engaging and attractive being a crucial part of content marketing, as people tend to look at the image first and then decide if they will read your headline (and what else comes after it).
We live in the age of the “camera in everyone’s pocket” and with more than 2.5 billion camera phones in use, we are entering a new dynamic era around image creation and content according to Bob Lisbon from Luminate.
If you have an online store, issue press releases or even just have a Facebook business “page”, then here are 6 reasons to publish images and photos as part of your business marketing tactics.
- Articles with images get 94% more total views
- Including a Photo and a video in a press release increases views by over 45%
- 60% of consumers are more likely to consider or contact a business when an image shows up in local search results
- In an e-commerce site, 67% of consumers say the quality of a product image is “very important” in selecting and purchasing a product
- In an online store, customers think that the quality of a product’s image is more important than product-specific information (63%), a long description (54%) and ratings and reviews (53%)
- Engagement rate on Facebook for photos averages 0.37% where text only is 0.27% (this translates to a 37% higher level of engagement for photos over text)
Related Article: “Top Social Media Tools That Increase Brand Visibility“
Get Images for Free
There are plenty of online sources where you can find great images for free. And all that you will need to do is to search for it in their library and download your favorites. Here are some options for you:
- Visual Hunt
- Negative Space
- Creative Commons Licence on Flickr
- Reusable Images in Google’s repository
Despite the fact that they are free, you might be asked to credit the photographer or digital artist who creates the image. So read the instructions carefully and check if any attribution is required, so not to infringe anybody’s copyright.
Paying for images
If you are looking for professionally taken/created images, or if you need a high number of them, you might have to consider a paid stock images service instead. There are many online companies offering great options for you, such as:
- Getty Images
- Dreamstime stock
- Corbis Image
On these websites, you will find high-resolution images. You can either pay for those you need or buy a subscription if you think you will need to have access to new options regularly.
Creating your own images
If you already have something to start with, such as your own pictures, you can try to use one of the online and offline tools and software available to make the necessary adjustments, so they look more professional:
All the options above are very intuitive and come with several features free of charge.
Related Article: “How To Use Image Editor in Social Champ“
Posting The Images
Being a blogger, marketing enthusiast or even an agency, its always tiring to post the same image across multiple social media networks. For instance, if you want to post on Facebook, Twitter, LinkedIn, Instagram, Google+ and Pinterest at the same time, with the same content, it will be really hectic. To counter this, marketing maestros use social media tools, which saves their time and effort which is later utilized in developing brand strategies, however selecting the suitable tool is always a hard decision, since every tool has its limits.
One of the emerging and the highly used tool is Social Champ, which allows you to schedule, post, queue, retweet and post across multiple social networks with a single click. It also allows you to fetch images from your favorite blogs and post them directly via RSS Feeds.
When it’s time to choose images for your content or project, here are some things to keep in mind:
Don’t search by a keyword
If you search for ‘recruiter’ or ‘Human resources’, you’re bound to find a ton of nearly identical images.
Don’t go with the first image you find
You might like the way the first picture you find looks, but that just means that others have liked it as well. Take the time to do a little extra digging, it’ll be worth it.
Avoid overly posed, overly processed images
Unfortunately, there is a standard look of stock images, a certain exposure level and a certain style of posing that is easily recognized. Work to find pictures that look crisp, well lit, and in focus of course, but err on the side of casual and candid. This will give a feeling of authenticity, and engagement is sure to rise.
Except if your blog or social media network is image-based, it is your content that is more important. Social Media Content Management enables you to drive attention and to add value by giving you an extra resource. So put their role into perspective and use them wisely. This way they will help you to increase your traffic and to engage your visitors in a much more efficient way.