Hootsuite alternatives

12 Incredible Hootsuite Alternatives in 2021

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Are you on the hunt for the best Hootsuite alternatives that won’t dig deeper into your pockets & will help you save time while managing your social media marketing efforts? Here’s all you need to know about the ‘what & whys’ of social media management tools and the best you can find as alternatives to Hootsuite.

Managing all social networks all on your own isn’t an easy task. If you’re a social media manager or a digital marketer, you know the daily struggles of brainstorming, crafting, designing, & posting content on different social networks. And the cycle doesn’t end there! Then comes the tracking, engaging & reporting numbers. Each of these tasks requires a lot of time, energy & effort. Whether you’re a team of one or part of a larger team, managing social accounts can be a little tricky.

What Skills Do You Need To Be A Social Media Manager?

One of the greatest challenges working in social marketing is that you’re never done learning. With the recent changes in their field, social media managers need to evolve continuously. They have to adapt to the latest trends, develop the strategies according to different social networks, post the content at the perfect timings, manage organic & paid campaigns, engage with the community, and everything in between.

Communication, creativity, writing, organizing & management skills are critical features required in a social media person.

He needs to be a copywriter and designer. He also can be a strategist, and marketer, analyst, or customer service representative at times. Sometimes, all in just one day.

And with all these tasks, the two things that keep the person sane are coffee & a social media management tool.

If you’re a part of a larger team, you might be introduced to a lot of tools by your supervisor that can help you manage & prioritize your daily tasks. But what if all you need is just one tool?

The Best Friend Any Social Media Manager Can Ever Ask For

You’re In Good Hands

Are you in doubt about using Hootsuite for your social media management needs? Looking for a reliable tool that fits your budget, solves all your problems & can replace Hootsuite?

Welcome to the life of a social media manager, where you struggle daily on how to break up your day to get the most out of your day and social media.

Jake is a social media manager at a retail company. He manages the social media accounts of his companies. He’s responsible for creating, curating, and posting content on the company’s social accounts. Jake also has to monitor the engagement on the posts and report it weekly to his boss.

If there’s a comment, reply, or message on any social network, that’s his job too.

He is the researcher, creator, strategist, marketer & customer advocate.

If you only take his posting schedule, this is what it looks like:

He has to post content daily on all social networks but at different times. His Facebook page is most active from  4 pm to 5 pm. The Instagram post goes live from 8 pm to 10 pm. LinkedIn updates are for lunch, & tweets are served with dinner.

Can you imagine the browser tabs opened on his laptop? Now you know the reason he’s glued to his phone all time.

Post Content. Check all the social accounts. Post again.

Welcome to the life of a social media manager!

If you’re managing multiple social media accounts with or without scheduling tools, you can relate to a schedule like Jake’s. Perhaps you do more than what he does. Or maybe your daily tasks are different. That’s the beauty of being in digital marketing!

A social media scheduling tool maximizes the powers of a social media manager. If you’re already using a social media tool like Hootsuite or Buffer (the most common one in the industry), you know how they can help you manage socials.

While starting the hunt for a perfect social media tool, managers or marketers usually find Hootsuite or Buffer first. Some might consider Hootsuite as the Michael Jordan of social media management tools and stick to it. Sure, everyone knows Hootsuite, but there are dozens of Hootsuite alternative tools with more features, less pricey & improved UI that can make your life easier. There was a time when Buffer or Hootsuite were the only two options available in the market; now you can get more than that!

But before you invest in a tool, let’s see a few things you should consider:

What Should You Consider Before Investing In a Social Media Management Tool?

Social media management isn’t just about posting content three times a week & replying to the comments. It’s more of art and science than that. If companies were driving leads or making money just by curating two or three posts per week, it would be much easier. We didn’t need to write this, & you won’t be here searching for Hootsuite alternatives.

If you’re a marketing manager or social media specialist, your job description is much more than posting & replying on Facebook, Instagram & Twitter.

A good social media management tool can simplify your life, while a bad one can make it more frustrating. The crucial question here is, how can you be sure that the tool you’ve picked is the right tool for your business?

What Should You Look For In A Social Media Management Tool?

Here are four significant questions you should ask yourself or your client before buying a social media management tool:

  • What features do you need?
  • How many people are going to use this tool?
  • What’s your budget to invest in a social media tool?
  • Will you get customer support with this tool?

What Features Do You Need?

1.  Connecting Your Social Networks

The most important feature is to connect the specific social networks. The core of any social media management tool is to publish your content to multiple networks. So you don’t need to switch tabs & login and out repeatedly daily. Not all tools post to all networks. Pinterest or Google My Business is mostly the problem child. Also, it’s good to know how many social accounts per network the tool allows.

2.  Scheduling Content

The second important feature you’ll need in a tool is scheduling your content. It will save your time & help you be more strategic with content posting. You need a tool that can directly schedule all your content on multiple networks without any complex process. Further, depending on your needs, you might also want more robust features like queuing content, repeating posts, recycling your content, or creating campaigns.

3.  Monitoring & Engaging

Doesn’t it feel good when you ask a question to any business page on Facebook, and they get back to you within a few minutes? If that’s the kind of responsiveness you want for your clients, too, then you should trust a tool that gives you an all-in-one social inbox. As a social media manager, you’re responsible for responding to all the comments, replies & customer queries. Look for a tool that offers you help in monitoring, sorting, replying & engaging with customers on different social networks in a single window.

4.  Analyzing & Reporting

What goals have you set to achieve from social media? And to achieve those goals, what kind of metrics would you like to monitor weekly, monthly, or yearly? Are you getting the reports you want? To generate results & make strategic decisions, you need more informed data. Choose a social media tool that has easy reporting. The number of posts on each social network, visibility & reach, likes, reactions, or comments are the basics. If you need more detailed analysis & graphs in the reports, look for a tool that can generate detailed white labeled reports. So, all you have to do is download the report at the end of each week or month, add your client’s logo, and present it to your boss.

If you’re too busy to consider, test each tool, and find the perfect one for you, we’re here to help.

Why Should You Look For Alternatives to Hootsuite?

Hootsuite is among the most popular social media tools. Sure, it has some cutting-edge features like

  • It connects many social networks like Facebook (groups & pages), Twitter, LinkedIn (profiles & pages), Instagram, YouTube, & Pinterest
  • They give you a free plan for almost 90 days
  • You can schedule your content, upload it via CSV file & preview it
  • You can also collaborate with your team
  • Hootsuite App Directory has a lot of apps that you can integrate with the tool
  • They also offer analytics & reporting features

But, then there are some significant downsides too. For example

  • Doesn’t support Google My Business
  • The free plan has a lot of limitations (2 social accounts & can schedule 5 posts only)

Hootsuite Email

  • You can’t pause the content scheduled in bulk
  • The team collaboration feature is too expensive (starting from $1,548 per year)
  • The user interface is dull & complicated
  • Customer support isn’t available on all plans
  • You need to purchase most of the apps in the Hootsuite App Directory

How Much Does Hootsuite Cost?

Here’s the biggest shocker! Hootsuite has been playing around with their pricing plans for quite a while.

Hootsuite pricing page is showing the annual pricing of all plans. It doesn’t show the price if you want to get billed monthly. And guess what?

Their monthly pricing is 30% more expensive!

Confused? Here’s the Truth About Hootsuite Pricing

Hootsuite offers four pricing plans. Professional, Team, Business, & Enterprise. This is how they show it on their website.

Hootsuite pricing

The twist in the story is in the asterisk, which refers to the fact that “All the prices displayed are in USD, based on annual billing.”

You’re getting a false impression that the professional plan costs $19, & the team is for $99 per month. If you want to pay monthly, the professional plan is billed for US$29 & the team is for US$149. They’re hiding the actual monthly pricing on the website. No toggle or action button on the pricing page will tell you the monthly price of these plans. It will be shown once you create an account and ask for an upgrade.

Hootsuite plan

The professional plan supports only 1 user & 10 social accounts, & team collaboration & customer support is also unavailable on this plan. So, if you need more than 10 social accounts and team members on board, you’ll need to upgrade to the team plan, which is:

Hootuite plan

How Much Does a Hootsuite Business Plan Cost?

Many active marketing agencies & businesses need to manage more than 20 social accounts with more than 3 users. If that’s your case, too, you’ll need Hootsuite’s business plan, which, as shown on their website, is $599. But that’s not how it actually costs!

There is no month-to-month payment option for a Business plan. Once you decide to upgrade to Hootsuite’s business plan, you’ll have to commit to the annual plan &  pay  US$7,200 up-front.

Pay As You Wish

With Social Champ’s Business plan, you can manage 50 social accounts for just $99. Even with an annual commitment, it’s 5 times more affordable.

What Should You Use Instead of Hootsuite?

The market is overcrowded with so many social media management tools that claim to do the same. And all of them claim to be the best. Yes, it can be confusing to find the best Hootsuite alternative for your business. And that’s why we’re here to help.

We’ve compiled a list of the best alternative tools you can use to replace Hootsuite. Have a look at these and decide what suits you the best.

1. Social Champ

Hootsuite alternative Social champ

You can’t blame us for taking up Social Champ first, can you? 😉

While there are so many Hootsuite alternatives available, you’d be surprised to know how many of our customers switched from Hootsuite & became a part of the Champ community.

Social Champ is a social media management platform for individuals, businesses & agencies that want to manage & grow their social presence.

Social Champ has support for Facebook (groups and pages), LinkedIn, Pinterest, Instagram, Twitter, and Google My Business and integrations of some of the most useful social media management features, including a royalty-free visual library, bit.ly, and Canva.

With Social Champ, you can post or schedule your content across multiple social networks, check the performance of your posts, engage with your audiences – all through a single platform. We don’t have any hidden charges. No matter what plan you’re in, you can always talk to our customer representatives if you need any assistance.

Social Champ also offers Bulk Scheduling, Auto RSS, Content Suggestion, Social Media Calendar to plan & view all your posts, & a lot more.

But really, Why is Social Champ the Best?

Why is Social Champ the Best Alternative to Hootsuite? Glad you asked.

How About A More User-Friendly Interface?

Are you having any difficulty working with the Hootsuite dashboard? Do you feel lost in the streams of posts? Social Champ’s dashboard is sleek and clean, and you’ll only see a queue of the social posts you’ve scheduled. Social Champ’s simple, easy-to-use interface makes your social management less stressful and uncomplicated.

As said by Guy Kawasaki, “The cleanest and most efficient tool I’ve found.

Why Pay More, When You Can Have It In Less

When looking for a tool to manage your social accounts, one of the considerations is staying on budget. Hootsuite allows you to connect 35 accounts at $599 per month. If you don’t want to go broke and to look for a pocket-friendly alternative to Hootsuite, we would recommend Social Champ. $99 for 50 social media profiles doesn’t sound too bad, right?

Teaming Up to Share the Workload

For a small business, a team plan that costs $1,188 per year & allows only 3 users doesn’t make sense. You can only manage 20 networks, but Hootsuite’s team plan gives very few team management features. You can’t even assign user roles or view the performance of the team member. With Social Champ, you can assign your team members specific social accounts, manage the permissions, approve the workflow & posts, revoke access & a lot more. You can add up to 6 team members & 50 social networks for just $99. If you wish to add more social networks, you don’t have to upgrade your plan. You can more simply get an add-on by paying $2 per month.

Humans Give Better Support Than Owls

According to most Hootsuite customers, the app is outdated. They don’t add new features, upgrade UI, or listen to customer’s feedback. That’s what happens when your customer support isn’t human. Also, Hootsuite doesn’t provide “24/7 priority support by real live humans” on professional & team plans. It is only served to elite class customers who pay at least $599 per month. While at Social Champ, our customers are everything for us. We won’t let you down. We provide Live Chat Support, Email Support, Social Media Support & Onboarding Training on all plans.

Hootsuite vs. Social Champ: Who Is Better?

Still not convinced? We can’t force you to decide in our favor. But, we want the best for you. Here’s a comparison of the key features of both tools. Let’s see if you can find what’s best for you.

Social Champ vs. Hootsuite

For a full comparison table, click here!

2. Buffer

Hootsuite alternative buffer

Much like Hootsuite, Buffer has been around for quite some time and is one of the oldest Hootsuite alternatives. Buffer is a scheduling tool for Instagram, Twitter, LinkedIn, Facebook, and Pinterest.

Buffer has quite a lot of functionalities compared to Hootsuite; for example, they provide a comprehensive feed for each network, offer repeat, and have a visual calendar.

They also offer a social inbox, which helps reply to messages and comments. Analytics is also one of their best-selling features as it tracks and creates reports on published posts. However, all good things come at a price; Buffer’s pricing plans start from $15/month and are more expensive than other alternatives to Hootsuite above this listing.

If you would like a detailed comparison of Social Champ and Buffer, we have an in-depth comparison.

Unlike all the Hootsuite alternatives, Buffer does not combine all of its features in one tool.

3. Meet Edgar

Hootsuite alternative Meet Edger

Meet Edgar is our next pick for Hootsuite alternatives, a social media management tool for small businesses and entrepreneurs, as they provide solutions for scheduling and organizing content for automated publishing.

With Meet Edgar, you can schedule posts for multiple networks and recycle old content as well. However, Meet Edgar is a bit more expensive than other alternatives to Hootsuite and has only two pricing options. The Edgar Lite is for $19/month, and the other one is $49/month.

4. Sprout Social

Hootsuite alternative Sprout Social

Sprout Social is another one of Hootsuite alternatives with comparable plans, both in terms of features and pricing. With Sprout Social, you get access to a few powerful features, such as a social inbox, scheduling, and team collaboration. The CRM feature is the most famous one with sub-tasks, such as approvals.

Like other alternatives to Hootsuite, Sprout Social also provides analytics and reporting. Sprout Social allows you to create presentation-ready reports with simplified analytics exported to PDF or a CSV format.

Sprout Social has plans starting from $99/month, whereas Social Champ has plans from $10/month. To read a detailed, in-depth analysis of Social Champ vs. Sprout Social, check out this page.

5. PromoRepublic

Hootsuite alternative Promo Republic

PromoRepublic is another one of Hootsuite alternatives for social media marketing for small businesses and freelancers. They offer a graphics editor, a collaboration platform, and scheduling features.

PromoRepublic is best for local social media marketing. Their pricing plans start from $49/month and increase based on the additional features you require.

6. Friendsplus.me

Hootsuite alternative Friendsplus.me

Friendsplus.me is another one of the alternatives to Hootsuite. Friendsplus.me has all the initial features that you would require for social media management. However, they do fall short at a few places.

They do offer bulk upload, content creation, and customer support. Their pricing plans start from $9/month and go up to $259/month.

7. Postify

Hootsuite alternative Postify

Postify is a social media scheduler, making it an amazing Hootsuite alternative supporting Facebook, Instagram, Linked In, Twitter, Vkontakte. They have an easy-to-use and navigate interface with excellent customer support.

However, they do offer limited features as well as social media integrations. Postify has only three pricing plans starting from $10/month and going up to $80 a month. They do also offer a mobile application for both iOS and Android users.

8. Loomy

Hootsuite alternative Loomy

Loomly is a social media management tool for entrepreneurs and makes for one of the Hootsuite alternatives. Loomly has integrations for Slack and Microsoft Teams, which is a plus. Loomly is basically for branding and content creation. However, they don’t have complete integrations for big businesses, unlike other alternatives to Hootsuite.

Loomly does have a social media calendar as well as content suggestions. They do lack a social inbox. Loomly has plans starting from $25/month and goes up to $249/month!

9. SocialOomph

Hootsuite alternative SocialOomph

Social Oomph originally started as a Twitter automation and management tool, named as TweetLater. However, after a few years of its launch, they realized that they had the potential to do something much bigger. That is when they widened their services and started offering other social media networks, such as LinkedIn and Facebook.

Social oomph has a pretty straightforward and easy-to-navigate UI and is one of the best free alternatives to Hootsuite. Social Oomph has pricing plans starting from as low as $15/month.

However, Social Oomph has a few shortcomings, such as their lowest-priced plan having only one user and advanced automation features for only Twitter.

10. Agorapulse

Hootsuite alternative Agorapulse

Agorapulse is a social media publishing tool rather than a management tool and is another one of the Hootsuite alternatives. Agorapulse offers a social inbox to reply to all conversations, messages, and comments and supports Google+, Twitter, YouTube, Instagram, and LinkedIn.

They also provide a hashtag manager like Social Champ and offer a social media calendar.

Agorapulse is on the pricier side of the spectrum with plans starting from $79/month, whereas Hootsuite is $99, and Social Champ is $10/month.

Social Champ is an excellent alternative to agorapulse as well. You can read a detailed comparison of Social Champ vs. Agorapulse here.

11. Content Studio

Hootsuite alternative contentstudio

Content studio is another Hootsuite alternative for discovering, creating, scheduling, and tracking posts on social media networks. They offer all this with an easy-to-use interface and a better price than Hootsuite.

Like any other social media management tool, they also provide content suggestions, hashtag managers, queues, post approvals, bit.ly integration, and UTM tracking.

However, Content Studio is also on the steeper side compared to other alternatives of Hootsuite, with plans starting from $49/month and going up to $599/month.

12. Falcon.io

Hootsuite alternative Falcon

Falcon.io is our next pick to add to the list of Hootsuite alternatives, a cloud-based solution for social media management and customer experience. They have almost all Hootsuite star features, but they fall short of a few.

They offer solutions for marketers, solopreneurs, and agencies. Their main features include a visual calendar and an auto-queue. Their calendar is quite power-packed with options to create and schedule content. However, a few of the aforementioned alternatives to Hootsuite also provide the same option, such as Social Champ.

They have pricing plans starting from $129/month and offer only two plans. The price increases concerning the add-ons that you opt for!

Wrapping Up

And there you go! Even though Hootsuite is one of the pioneers in social media marketing, alternatives like Social Champ allow users to have a better experience at competitive prices.

If you want to create a winning social media strategy, you need the right social media management tool at your team’s disposal. With the comprehensive list that we have discussed above, you are bound to find your match.

  • Pro Plan VS. Pro Plan
  • Champ Plan VS. Team Plan
  • Business Plan VS. Business Plan
social champ
hootsuite
sc logo big
hootsuite (1)

Monthly Price

$10

$19

Social Accounts

15

10

Social Accounts

Instagram

Yes

Yes

Facebook

Yes

Yes

Twitter

Yes

Yes

Pinterest

Yes

Yes

Google My Business

Yes

No

LinkedIn

Yes

Yes

Extensions

Chrome Browser Extension

Yes

Yes(Hootlet)

Mobile Apps iOS/Android

Yes

Yes

Features

Bulk Uploader

No
Yes (350 posts)

Repeat Posts

Yes

No

Website RSS Integration

Yes

Yes

Tailored Posts for Each Social Network

Yes

No

Auto Post Content From RSS & Repeat

No

No

Link Shortening and Tracking

Yes

Yes(Ow.ly)

Export Analytics

Yes

No

Team Members

No

No

Calendar View

Yes

Yes

24/7 Customer Support

Yes

No

Social Tagging

Yes

Yes

Hashtag Suggestions

Yes

No

Video Uploader

Yes

Yes

Image Editor

Yes

No

Royalty-Free GIFs

Yes

Yes

Royalty-Free Images

Yes

Yes

No Credit Card Required

No Credit Card Required

social champ
hootsuite
sc logo big
hootsuite (1)

Monthly Price

$29

$99

Social Accounts

25

20

Social Accounts

Instagram

Yes

Yes

Facebook

Yes

Yes

Twitter

Yes

Yes

Pinterest

Yes

Yes

Google My Business

Yes

No

LinkedIn

Yes

Yes

Extensions

Chrome Browser Extension

Yes

Yes(Ow.ly)

Mobile Apps iOS/Android

Yes

Yes

Features

Bulk Uploader

Yes

Yes(max 350 posts)

Repeat Posts

Yes

No

Website RSS Integration

Yes

Yes

Recycle Content (campaign/collection)

10/10

No

24/7 Customer Support

Yes

No

Tailored Posts for Each Social Network

Yes

No

Auto Post Content From RSS & Repeat

Yes

Yes (Paid App)

Link Shortening and Tracking

Yes

Yes(Ow.ly)

Export Analytics

Yes

Yes

Team Members

No

Yes

Calendar View

Yes

Yes

Social Tagging

Yes

Yes

Hashtag Suggestions

Yes

No

Video Uploader

Yes

Yes

Image Editor

Yes

Yes

Royalty-Free GIFs

Yes

Yes

Royalty-Free Images

Yes

Yes

No Credit Card Required

No Credit Card Required

social champ
hootsuite
sc logo big
hootsuite (1)

Monthly Price

$99

$599

Social Accounts

50

35

Social Accounts

Instagram

Yes

Yes

Facebook

Yes

Yes

Twitter

Yes

Yes

Pinterest

Yes

Yes

Google My Business

Yes

No

LinkedIn

Yes

Yes

Extensions

Chrome Browser Extension

Yes

Yes(Hootlet)

Mobile Apps iOS/Android

Yes

Yes

Features

Bulk Uploader

Yes

Yes(max. 350 posts)

Repeat Posts

Yes

No

Website RSS Integration

Yes

Yes

Recycle Content (campaign/collection)

20/20

No

Tailored Posts for Each Social Network

Yes

No

Auto Post Content From RSS & Repeat

Yes

Yes (Paid App)

Link Shortening and Tracking

Yes

Yes(Ow.ly)

Export Analytics

Yes

Yes

Team Members

Yes

Yes

Social Tagging

Yes

Yes

Hashtag Suggestions

Yes

Yes

Video Uploader

Yes

Yes

24/7 Customer Support

Yes

Yes

Image Editor

Yes

Yes

Royalty-Free GIFs

Yes

Yes

Royalty-Free Images

Yes

Yes

No Credit Card Required

No Credit Card Required

What has been asked about Hootsuite alternatives?

What has been asked about Hootsuite alternatives?

There are many Hootsuite alternatives available for less than half of the price, such as Social Champ. Social Champ has cost-effective pricing plans, incredible customer support, multiple automation features, and much more.

All Hootsuite alternatives are mentioned above, such as Social Champ.

It depends on your social media management needs & budget. Social Champ offers almost all the features that Hootsuite does, but for much less price.

Social Champ has a plan that can cater to small businesses effectively, starting from as low as $10/month. Furthermore, you can add on user-profiles and social accounts if you decide to scale your business.

Hootsuite offers a very limited free plan as of now, with only 1 user, 2 social accounts, and 5 scheduled posts at a time.

Social Champ does offer a free plan with 1 user, 2 social accounts, and 12 scheduled posts. Social Champ also offers a 7-day free trial.

There are many tools available in the market that can replace Hootsuite. Most of them offer the same features (even better) as Hootsuite. Social Champ is a pretty good alternative.

Yes, Social Champ’s free plan is an excellent free alternative to Hootsuite. Others are mentioned above.

No, they only offer customer support on business and enterprise plans. Hootsuite’s professional & team plan doesn’t have human customer support.
Social Champ is less expensive than Hootsuite is. They have plans starting from as low as $10/month. All the other alternatives mentioned in the list above are also cheaper than Hootsuite plans.
Hootsuite is better than Buffer in terms of features, integrations, and platforms. But Buffer is cheaper than Hootsuite, which makes it better in terms of pricing.
Hootsuite’s free plan is extremely limited with only 1 user, 2 social accounts, and 5 scheduled posts.
Hootsuite only offers five scheduled posts at a time. It only allows one user & you can only connect 2 social accounts on free plan. It doesn’t have any of the additional features of paid plans.
Hootsuite’s pricing plans start from US$19/month for the most basic plan and go up to US$599/month for the business plans, if you wish to bill annually. If you want a monthly payment, their professional plan will cost you US$29, the team plan which is US$99 will cost you $149. Hootsuite’s Business plan doesn’t offer monthly payment, so it’s actual cost will be US$7,200 upfront. They also offer a custom plan for enterprises; however, you need to schedule a demo so that they can create a custom plan.

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