June 13, 2024

Vanity Metrics: Definition & Examples for Marketing in 2025

Imagine scrolling through your social media and seeing a surge in likes and followers. Feels fantastic, right?  But hold on.  Are these numbers truly indicative of success, or are they simply vanity metrics? In the age of social media dominance, marketers are bombarded with metrics.  While some metrics offer great insights into campaign effectiveness, others […]

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10 Ways to Increase YouTube Engagement Rate

Did you know the average viewer engagement rate on YouTube is only around 3-57%? Yikes! That means that for every 100 viewers, only a handful like, comment, or subscribe. But don’t start worrying just yet! This blog is packed with 10 powerful strategies to boost your engagement rate. We’re talking about creating must-watch content, building

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WhatsApp Marketing: Best Practices and Strategies for 2025

Feeling stuck with your marketing efforts? Ever wish you could connect with your customers more personally, in real-time? Well, what if we told you there’s an app you already know and love that holds the key to a more personal marketing potential? That’s right—we’re talking about WhatsApp! In this blog, we’ll study WhatsApp marketing, exploring

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An Ultimate Guide to Social Media Sentiment Analysis in 2025

So, you’re tracking sales and conversions – that’s great! But did you know understanding how customers feel about your brand is just as important? Here’s where social media sentiment analysis comes in. It helps you understand what people really think and feel about your brand in real time. Gone are the days when follower counts

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