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Email marketing has long been a favorite among digital marketers because of the high ROI and impact on the brand reputation.
Thatโs why email is an essential aspect of almost every marketing campaign. It is also the reason why opt-in forms have become a necessary requirement of website design. These days, a common experience is to provide an email address for downloading resources, scheduling a product demo, or talking to customer support.
However, in order to get the most out of email marketing, you need careful planning and attention to detail. From choosing when to send an email to the metrics to track for optimizing campaign performance, email marketing has the potential to bring in customers and elevate your brand way ahead of the competition.
To help you improve your email marketing game, please meet Shruti Deshpande. She is an experienced digital marketer with experience in planning and executing multi-channel campaigns.
We are glad to have Shruti In this episode of #ChampsTalk. She would share her expertise in planning and tracking the performance of email marketing campaigns.
Letโs begin!
We are Live๐ข on #ChampsTalk – Chat Session with @shruti12d | B2B Content Marketer
The Topic๐ How to Nurture Your Social Media Audience With Email Marketing
Join us to get expert insights on #emailmarketing ๐คฉ pic.twitter.com/2BjFfo9kLM
— Social Champ (@SocialChampSays) June 2, 2021
First of all we would like to thank you @shruti12d for being with us today.
Let start with the first one: Why should one consider email marketing? How can it grow your audience on social media? #ChampsTalk pic.twitter.com/qYPOfF1LAq
— Social Champ (@SocialChampSays) June 2, 2021
A1. a. Email marketing allows you to;
๐Connect with targeted audience
๐Personalize your messaging
๐Customize the message to encourage action
๐Drip feed relevant information consistently
๐Cost effective strategy #ChampsTalk— Shruti Deshpande ๐ฎ๐ณ๐ฌ๐ง (@shruti12d) June 2, 2021
A1. b Email marketing can help grow social media by;
๐Adding social elements to emails
๐Highlight aspects of newsletter on social media
๐Competitions in emails to engage on social media
๐Recycle email content on social media #ChampsTalk— Shruti Deshpande ๐ฎ๐ณ๐ฌ๐ง (@shruti12d) June 2, 2021
Q2. What are the key metrics to analyze an email marketing campaign? @shruti12d #ChampsTalk pic.twitter.com/CGWlTd5GRn
— Social Champ (@SocialChampSays) June 2, 2021
A2. Key metrics to analyze an email campaign are;
๐Delivery rates to measure strength of your email list
๐Open rates
๐Click through rates of links
๐Number of unsubscribes
๐Revenue per email and conversion rate & more #ChampsTalk— Shruti Deshpande ๐ฎ๐ณ๐ฌ๐ง (@shruti12d) June 2, 2021
open rate, bounce rate, no. of people unsubscribed, no. of conversions are some key metrics that I know of. #ChampsTalk
— Mudassir (@Mudassir9s) June 2, 2021
A2 This is one I need help with ๐ณ#ChampsTalk
— Ella Orr (@muchmoresocial) June 2, 2021
Q3. What strategies or tools do you recommend to curate an email marketing list? @shruti12d #ChampsTalk pic.twitter.com/1Sh9I6agyc
— Social Champ (@SocialChampSays) June 2, 2021
A3. Curate an email marketing list by;
๐Get your audience – define a persona
๐Build subscribers via content marketing
๐Re-fresh old lists with opt-in campaigns
๐Lead-gen offers building urgency to sign up
๐Consistently communicate with your lists #ChampsTalk— Shruti Deshpande ๐ฎ๐ณ๐ฌ๐ง (@shruti12d) June 2, 2021
A3:
1) Offering your best resources (eBook, checklist or specific information) for free
2) Having a blog with an exit-intent popup opt-in form
3) Creating a landing page with clear and compelling CTA and visualsare some of the tactics that I know #ChampsTalk
— Mudassir (@Mudassir9s) June 2, 2021
@Fahad_Ahmed94 there are so many more metrics but it's important to focus only on those that matter to your audience and your business! Right?! #ChampsTalk
— Shruti Deshpande ๐ฎ๐ณ๐ฌ๐ง (@shruti12d) June 2, 2021
Q4. What elements are necessary to make an email copy effective? @shruti12d #ChampsTalk pic.twitter.com/JjGoVVzBwL
— Social Champ (@SocialChampSays) June 2, 2021
A4. Write an effective email copy by;
– Defining the aim of the email
– Getting personal
– Writing an effective subject line
– Catchy pre-header text
– Keep the body concise and short
– Avoid jargons, salesy, spammy words
– Clear call-to-action #ChampsTalk— Shruti Deshpande ๐ฎ๐ณ๐ฌ๐ง (@shruti12d) June 2, 2021
Yes, Agreed.
Try to have a single CTA per copy, addressing the user with their name, precise content with one visual, eye-catchy subject line, and importantly, avoiding spam words. #ChampsTalk— Mudassir (@Mudassir9s) June 2, 2021
Agree, A/B testing is great for this purpose, if you really want to see which CTA is more popular #ChampsTalk
— Shruti Deshpande ๐ฎ๐ณ๐ฌ๐ง (@shruti12d) June 2, 2021
Q5. Does personalizing your emails help with effective targeting of customers? @shruti12d #ChampsTalk pic.twitter.com/oYGzajYfJ3
— Social Champ (@SocialChampSays) June 2, 2021
A5. Personalizing emails are effective because;
๐It shows you understand your TAโs needs
๐Conveys you care with a customized solution
๐Likely to be opened more
๐Strengthen customer experiences
๐Drives brand loyalty
๐Creates consistency across channels#ChampsTalk— Shruti Deshpande ๐ฎ๐ณ๐ฌ๐ง (@shruti12d) June 2, 2021
A5: Addressing the users with their name makes some initial positive impact, it implies you know their needs and you're there to help them. #ChampsTalk
— Mudassir (@Mudassir9s) June 2, 2021
Q6. Do you think we should segment our email list based on user data? @shruti12d #ChampsTalk pic.twitter.com/tSb9Y5PX2Q
— Social Champ (@SocialChampSays) June 2, 2021
People like to consume content that is relevant to their needs and web page activity. So email segmentation is crucial to implement based on their activity and experience with your product.
— Mudassir (@Mudassir9s) June 2, 2021
Exactly. It helps to give them the content that resonates with them best! #ChampsTalk pic.twitter.com/QfgC31lD4u
— Shruti Deshpande ๐ฎ๐ณ๐ฌ๐ง (@shruti12d) June 2, 2021
Q7. How can we utilize email marketing for lead generation? @shruti12d #ChampsTalk pic.twitter.com/jFOXx1wV0s
— Social Champ (@SocialChampSays) June 2, 2021
A7. Email marketing can help;
– Identify & narrow your target audience
– Drip feed relevant information
– Engage & nurture leads through the sales journey
– Personalize & build a rapport
– Create urgency
– Provide in-depth insight/expertise by driving to websites#ChampsTalk— Shruti Deshpande ๐ฎ๐ณ๐ฌ๐ง (@shruti12d) June 2, 2021
Great tips, nothing to add.
— Mudassir (@Mudassir9s) June 2, 2021
๐ #ChampsTalk pic.twitter.com/cayfh3Tvz4
— Shruti Deshpande ๐ฎ๐ณ๐ฌ๐ง (@shruti12d) June 2, 2021
Q8. What is the best way to change email subscribers into social media followers? @shruti12d #ChampsTalk pic.twitter.com/alQjNgnazs
— Social Champ (@SocialChampSays) June 2, 2021
A8. Drive email subscribers into SM followers by;
๐Adding social media links to emails
๐Encouraging CTA to visit social media
๐Give social incentives – competitions/surveys/Polls
๐Asking users to download/register on social media channels#ChampsTalk— Shruti Deshpande ๐ฎ๐ณ๐ฌ๐ง (@shruti12d) June 2, 2021
A8. Be sure to have your social buttons on your email signature so they can follow. Also, embed a tweet or FB post in an email so they can go there and then follow you. #ChampsTalk (Sorry I'm late!)
— Lisa Sicard ๐ฉโ๐ป (@Lisapatb) June 2, 2021
A8: Try to come up with social media giveaway, offers and highlight them in your email. For instance, "Follow us on Twitter to receive your special deal," etc. #ChampsTalk
— Mudassir (@Mudassir9s) June 2, 2021
Absolutely, also creates a sense of urgency encouraging them to act fast! #ChampsTalk
— Shruti Deshpande ๐ฎ๐ณ๐ฌ๐ง (@shruti12d) June 2, 2021
Q.9 Lastly, who do you think we should invite for the next chat session? @shruti12d #ChampsTalk pic.twitter.com/aiIa2nJcZP
— Social Champ (@SocialChampSays) June 2, 2021
A9. I would love to invite Masooma @inkandcopy She is a freelance B2B writer for SaaS with a ton of experience in writing effective, engaging and entertaining copy that truly will make an impact. Plus she has a passion to help fellow freelancers #ChampsTalk pic.twitter.com/PDMHAF29lY
— Shruti Deshpande ๐ฎ๐ณ๐ฌ๐ง (@shruti12d) June 2, 2021
Yay! we have a new recommendation @inkandcopy for our next #ChampsTalk, thank you @shruti12d ๐
Masooma, we would love to have you on our chat session๐
— Social Champ (@SocialChampSays) June 2, 2021
Thank you, Shruti! Youโre the best.
Iโd be happy to chat #ChampsTalk
— Masooma | Content Writer (@inkandcopy) June 2, 2021
Hi Masooma, that's awesome, we are sending you a dm, so we can discuss the details. ๐
— Social Champ (@SocialChampSays) June 3, 2021
What are the pros and cons that would make me choose email marketing over #smm? @shruti12d @SocialChampSays #ChampsTalk
— Jennifer Andrew (@itsjenniferandr) June 2, 2021
Being able to build credibility is a big one for me, also pushing folks slowly through a drip feed helps nurture better. #ChampsTalk
— Shruti Deshpande ๐ฎ๐ณ๐ฌ๐ง (@shruti12d) June 2, 2021
I find more sales directly tied to #emailmarketing. #ChampsTalk โ๏ธ
— Lisa Sicard ๐ฉโ๐ป (@Lisapatb) June 2, 2021
I come from B2B where social media is often perceived as fire and forget. With longer sales cycles we need to build a relation with the audience & truly understand the problem statement before selling the solution #ChampsTalk
— Shruti Deshpande ๐ฎ๐ณ๐ฌ๐ง (@shruti12d) June 2, 2021
Is email marketing effective for outreaching cold clients?#ChampsTalk @shruti12d @SocialChampSays
— Syed Hamza (@kepler31b) June 2, 2021
Absolutely, email marketing allows you to slowly nurture really cold leads, by consistently giving me information and build your credibility! #ChampsTalk
— Shruti Deshpande ๐ฎ๐ณ๐ฌ๐ง (@shruti12d) June 2, 2021
And that's it for today folks, we would like to thank you @shruti12d ๐ for your knowledgeable insights on How to Nurture You Social Media Audience With Email Marketing
We loved having you and hope that the audience enjoyed todayโs session of #ChampsTalk ๐ pic.twitter.com/Fjqa8SAdu6
— Social Champ (@SocialChampSays) June 2, 2021
Pleasure as always ๐ค #ChampsTalk
— Shruti Deshpande ๐ฎ๐ณ๐ฌ๐ง (@shruti12d) June 2, 2021
With that, we close This #ChampsTalk session. Thank you, Shruti, for your time and great responses. We hope this session would help the readers streamline their email marketing campaigns and get the insights to optimize their marketing operations.
Now it’s the readersโ turn. Do comment below and tell us who we should feature next in the upcoming #ChampsTalk sessions.
