Sell Properties Through Social Media!
Being a real estate agent, you should know that people are heading to the online world to begin their house hunting quest!
Create a Virtual Tour of Houses for Potential Buyers.
Your clients' time is valuable, and they want to experience as much as possible about a property prior to touring in person. Virtual tours give a wholesome, accurate preview of the property for potential buyers. Use tools like Social Champ to schedule videos to hit your target audience at the right time!
97% of marketers say video has aided increase user perception of their product or service.
Partner Up With Local Businesses on Social Media.
Forming relationships with other local businesses will be an essential element for your real estate marketing efforts. Don't be hesitant to get productive with local partnerships. See if you can get your ad on their websites, etc.
44% of home buyers use the internet to look for properties first.
Be There For The Buyers on All Social Platforms!
Success Stories and Client Testimonials
One of the most significant benefits of real estate social media posts is the capacity to highlight your success stories to relate with clients. Your clients are confused when it gets to finding an agent or company, so the more you're able to furnish proof of your satisfied clients, the better.
We see so many pictures that document the story of a client that culminates in their closing day.
Generate Valuable Real Estate Blog Ideas
Every real estate website appears to have a blog, but many blogs are either sedentary or fail to present any real value for their audience. Your blog posts should assist you to show your expertise in the real estate business, and they should be optimized to entice new prospects to your website and social channels. Or use Social Champ's Auto RSS to post blogs from blogs of your same niche!
These blog post concepts will help familiarize your readers with your expertise and your real estate brand.
Respond to Comments, Critics, and Appreciation!
Resist the temptation to get into a battle with your harshest critics, and acknowledge those who praise your service. A lot of people who reach out to you are merely looking for more information about a listing, or a listing they might've thought was still available but has been sold or rented.
Absorb their frustration and use their comments as an opportunity to pivot their interest to other properties.
Start Pinning Photos to Popular Pinterest Boards
Bad photos will abbreviate interest in even the greatest of properties. It's vital that you have gorgeous pictures of your properties. Not only do eye-popping photos encourage "likes" and shares, but also constrain your followers to get in touch with you. High-res property photos are accessible to so many real estate business' social strategies.
A composite board supports other profiles to contribute; these group boards conduce to have a high follower count.
Educate Your Buyers
Since 99% of millennials (and 90% of baby boomers) begin their home search online, social media is the perfect outlet to educate them of all the ups and downs that they might face through your posts; this builds a personal connection which soon turns into trust, converting them into your clients!
Don't forget to sprinkle hashtags all over your content; this will help you become visible on the socials!