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Top 10 Metricool Alternatives for 2024

Explore the Top 10 Metricool Alternatives for 2024

Just because you’re using Metricool as your social media management tool doesn’t mean you have to stick with it forever, especially if you’re not thrilled about it. Sometimes, people continue using something simply because they think they don’t have any other choices. But remember, you always have options!

If you’re not too happy with Metricool and thinking about trying something new, we’ve got some great news! There are plenty of social media management tools out there that might offer a few perks Metricool doesn’t. Finding the perfect tool that excels at everything can be tough, but each of the Metricool alternatives has its own strengths, which can be just what you need to tackle your current challenges—whatever they may be!

Pros of Using Metricool

Before we discuss Metricool’s drawbacks, we have to acknowledge that the tool is not without its merits. It handles several aspects really well, which is why many users still prefer it for scheduling and analyzing their social media posts. Let’s take a look at some of the pros of using Metricool.

  • Real-time data tracking
  • Free option
  • One dashboard for all data
  • Affordability as compared to some alternatives

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Why Should You Consider a Metricool Alternative?

Metricool packs a lot of the same features most users need—like scheduling and analyzing posts, all handled by its AI bots. Plus, its 10+ integrations can be a big plus for some. However, there are a few areas where Metricool might fall short of expectations, prompting you to consider other options.

When you’re relying on a social media management tool, you expect top-notch performance, but there are a few things Metricool just doesn’t get quite right:

  1. Complicated Dashboard

    A complicated dashboard can be extremely painful when you are new to social media management tools, and Metricool doesn’t make it any easier.

    A snapshot of Metricool
    A snapshot of Metricool

    When you first sign up for Metricool, you’re greeted with a dashboard that can be a bit confusing, especially if you’re trying to figure out where and how to create and schedule a post. Having a user-friendly dashboard is crucial for any social media management tool. If it’s not up to par, don’t hesitate to look for another tool that better meets your needs.

  2. Less Features

    Metricool is missing a few key features that you’ll find in many of its competitors. When you go to create posts on the dashboard, you might notice that the options for crafting your content just aren’t that extensive. Other social media management tools offer extra features like free captions, hashtags, and username generators, while Metricool is still hanging onto basic features like “search popular hashtags.” This shortfall in features could be a good reason to consider a Metricool alternative that can do more for you.

    A snapshot of Metricool
    A snapshot of Metricool
  3. Lacks Necessities

    When a social media management tool advertises itself as free, you’d expect at least the basic features to be included in the free plan. It makes sense to reserve some special features for premium plans, but the essentials should always be there. Unfortunately, Metricool doesn’t let you create reports in its free plan, which is a downside of using the platform.

Related Article: 10+ Reasons Why You Should Automate DMs on Social Media

Top 10 Metricool Alternatives for 2024

Here are some Metricool alternatives that are perfect to solve all your problems:

  1. Social Champ

    Social Champ
    Social Champ

    With the most advanced AI-driven technology, there’s no better Metricool free alternative than Social Champ. This all-in-one tool lets you create high-quality content, schedule posts for the best times based on your audience and region, and analyze your progress to spot areas for improvement. Its user-friendly interface and affordable packages make Social Champ a standout. You can easily curate and plan posts for weeks and months ahead, and the tool makes sure they’re published at just the right time.

    They also offer a free trial for users who want to try the tool out first, so customers have the power to upgrade only if they find the tool valuable.

    Key Features

    • You can connect up to 3 social media accounts on the free plan.
    • Offers you the best time to post to maximize engagement.
    • Integrates up to 10 social media platforms.
    • A single dashboard to plan, schedule, post, and analyze your content.
    • Best to curate fresh content ideas.
    • Several AI tools, including sentiment analysis and AI Imaginator.
    • Use the Bulk Upload feature to schedule multiple posts at once across all social media platforms with a CSV file.
    • Bring your team together and manage all your social media accounts securely without sharing your login details via Team Collaboration.
    • Link your favorite social media blogs and websites directly to your social media account using the Auto RSS features.
    • Pricing starts from $26/month with a free plan.
  2. Hootsuite


    Hootsuite is the master of all and one of the top Metricool alternatives. It is one of the oldest social media management tools in the market, and it is also the most popular platform. Since it’s the most experienced tool, it has a lot to offer, including social listening, batch scheduling, white-label reporting, and OwlyAI, among others.

    For starters, Hootsuite is the first choice for businesses to manage their social media accounts. It provides comprehensive analytics, historical data, and customizable reports. However, with so many things available on the platform, it takes some time to get its gist. And that’s not the only drawback of Hootsuite. Its pricing is also extremely expensive— starting from $99/month.

    Key Features

    • Social inbox allows you to have all your social mentions in one place making it super easy for you to jump in online conversations surrounding your brand.
    • It provides approval workflows that can be customized to get faster approval from the clients.
    • Users can create reports on audience engagement, content performance, and other insights using their own brand assets rather than relying on Hootsuite’s templates.
  3. Planable


    For smooth collaboration and easy content creation, Planable is a fantastic Metricool alternative. With so many social media management tools available, Planable really goes the extra mile to stand out. Its standout feature is the ability to actively collaborate with your team. Plus, you can manage multiple brands across various platforms, all from dedicated workspaces.

    Key Features

    • Excels at collaborations
    • It is much easier to learn for newcomers.
    • The help center has a lot of necessary information.
    • Pricing starts from $11/month.
  4. Later


    Originally designed to handle Instagram, Later has grown to become one of the top social media management tools globally. It’s a fantastic option for visual platforms like Instagram, TikTok, Facebook, Pinterest, and YouTube. Beyond just offering a social media calendar, Later provides smart Instagram analytics, helping you craft effective strategies for posts, stories, and highlights.

    Key Features

    • Later has a visual social media calendar that puts the picture first and the caption second.
    • It has in-app features to edit visuals.
    • The AI caption generator creates unique captions within seconds.
  5. Sendible


    Sendible is another great alternative to Metricool for managing your social media presence. Like Hootsuite, it lets you manage everything from scheduling and planning to analyzing and team collaboration. You can also check all your mentions across different platforms from a single inbox. Starting at $29 a month, Sendible doesn’t offer a free plan, so it might not be the cheapest option on this list, but it’s definitely one of the more popular ones.

    Key Features

    • Allows you to schedule posts with AI automation.
    • Enables team collaboration within the platform.
    • Gives a detailed analysis of your audience and content.
  6. Agorapulse


    Agorapulse is an ideal social media management tool for mid-sized businesses. It connects seamlessly with platforms like Instagram, Facebook, YouTube, TikTok, and Google Business Profile. With Agorapulse, you can tap into social listening features to keep tabs on what’s being said about your business across various social media channels. Pricing begins at $49 per month, and if you need to add another profile to your plan, it’s just an extra $10.

    Key Feature

    • Lets you track all social mentions.
    • One inbox to organize messages, comments, and mentions from one place.
    • AI assistant to make content creation more convenient.
  7. Social Pilot

    Social Pilot
    Social Pilot

    Social Pilot boasts a comprehensive and user-friendly interface, packing all the essential features that make it a strong Metricool alternative. On this platform, you can easily track your content’s performance and whip up a report to get a bird’s-eye view of your social media presence. It even includes social listening features, all at a more affordable price starting from $25/month, compared to other platforms.

    Key Features

    • Connect up to 50 social media accounts on one dashboard.
    • Easy client management for agencies with white-labeled reports.
    • Publish visual content with watermarks for each platform.
  8. Loomly


    Loomly is another one of Metricool alternatives that are great for small and mid-sized businesses. Its dashboard is easy and extremely efficient to use. The creators aimed to design a simple social media management tool, so they focused on its user-friendliness. With plans starting at $32 a month, it’s an excellent choice for those who value straightforward social media management.

    Key Features

    • Multiple platform integration
    • Suggests content ideas to bring uniqueness to users’ content.
    • Shows data of published posts in real time.
  9. Buffer


    Buffer definitely deserves a place among Metricool alternatives. It’s one of the top social media management platforms around, especially if you’re looking for the three essentials: planning content, analyzing performance data, and generating reports.

    Key Features

    • Manage content on various platforms and automate posting.
    • It has a Chrome extension that allows you to save interesting ideas in one click.
    • Pricing starts from $6/month with a free plan.
  10. Sprout Social

    Sprout Social
    Sprout Social

    Sprout Social is a solid choice if you’re looking to analyze, plan, schedule, and enhance your social media presence. It’s a great Metricool alternative that is suitable for businesses of all sizes. However, it’s worth noting that it might not be the most budget-friendly option out there, as its pricing starts at $199 a month.

    Key Features

    • 24/7 live support for customers
    • Allows social listening
    • Gives premium analytical tools to track social media presence

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While Metricool might have worked well enough for you so far, it could be time to shake things up a bit. All of these social media management tools can work wonders as Metricool alternatives, and you can probably tell from this blog which one would suit you best. Choosing the right tool is crucial—it’s all about building a strong social media presence, which is key to success for most businesses today.

Frequently Asked Questions

1. What Is the Best Free Social Media Management Tool?

There’s no one-size-fits-all regarding social media management tools because what you need depends on your specific requirements. Some businesses might not mind splurging on a pricier platform like Hootsuite, while others might prefer a more budget-friendly and reliable option like Social Champ. It really comes down to what you’re looking for and how much you’re willing to spend.

2. Is Metricool a Free Tool?

Yes, Metricool offers a free plan for those who aren’t ready to pay for social media management just yet. It comes with limited features, but it’s perfect for giving the platform a try before deciding to invest in it.

3. Does Metricool Use AI?

Yes, Metricool includes an AI assistant that can help you come up with unique content when you’re feeling stuck. It’s a great tool for speeding up the content creation process.
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