While this news has been discussed for the last few months, Meta has finally launched its initial version of ‘AI Studio’ today. Creators and Influencers on Instagram can now create their own AI versions and interact with their followers through DMs.

Here’s an example of how the AI version of a creator’s DM will look like:

Meta AI Studio
Screenshot of Meta AI Bot Example on Instagram

These AI versions can chat with followers and respond to messages even when influencers are offline. A disclaimer in direct messages (DMs) will inform users that they are interacting with an AI, not the real influencer.

The creator determines the AI’s personality and responses, ensuring personalized and genuine interactions. This feature is a testament to Meta’s commitment to enhancing engagement while preserving the transparency and authenticity of social media interactions.

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