“10 blue links” is a term used to describe the traditional format of search engine results pages (SERPs), where the first page typically displays ten organic search results. Each result is represented by a blue hyperlink leading to the relevant webpage.

This format has been the standard since search engines were invented and are still prevalent despite the introduction of other SERP features like rich snippets, knowledge panels, and local packs. The term underscores the importance of achieving a top-ten ranking in search results, as these positions are most visible to users and likely to attract clicks.

Example

“Despite the rise of rich snippets, the ’10 blue links’ format still dominates most search results pages.”