A bounce rate is the percentage of people who exit a website only after visiting one page. It is calculated by dividing the total number of visitors to the visitors to the left on the first page.

In simple words, it means that a visitor left the website before navigating to other pages, and there can be several reasons for this. A lower bounce rate is better for websites because it implies that the website is useful for most visitors.

How Can I Reduce Bounce Rate?

You first need to identify why people might be leaving your website. Try to make your content engaging and implement internal linking so your audience has a reason to navigate to different pages.