Duplicate content refers to blocks of text or entire web pages that appear across multiple locations within the same or different domains. This can confuse search engines and lead to ranking issues, as they may struggle to determine which version of the content is the most relevant for search queries.

Search engines might penalize websites with significant duplicate content, reducing their visibility in search results. Website owners should use canonical tags, 301 redirects, and unique, original content to mitigate the issues associated with duplicate content.

Example

“We need to address the duplicate content on our site to improve our search engine rankings and avoid penalties.”