Image optimization involves reducing the file size of images without compromising quality to improve website performance and user experience. Optimized images load faster, enhancing site speed and positively impacting SEO.

Techniques for image optimization include resizing, compressing, using appropriate file formats (such as JPEG for photos and PNG for graphics), and adding descriptive alt text for accessibility and better search engine indexing. Properly optimized images contribute to lower bounce rates and higher website engagement rates.

Example

“We optimized all the images on our site to improve load times and boost our search engine rankings.”