An impression is a metric that counts the number of times an advertisement, webpage, or content is displayed to a user. Unlike clicks, impressions do not measure user interaction but indicate the frequency of content exposure.

They are crucial for understanding the reach and visibility of online marketing efforts and helping marketers assess the potential audience size. High impressions with low engagement suggest the need for more compelling content or better targeting.

Example

“The new banner ad received 10,000 impressions in its first week, indicating strong visibility among our target audience.”