A landing page is a standalone web page specifically designed to receive traffic from a marketing or advertising campaign and prompt visitors to take a particular action or engage with a specific offer.

Unlike other pages on a website, which may have multiple purposes and navigation options, a landing page is focused on a single objective, such as capturing leads, promoting a product or service, or encouraging sign-ups.

Landing pages typically contain persuasive content, compelling visuals, and a clear call-to-action (CTA) that directs visitors to complete the desired action, such as filling out a form, purchasing, or downloading a resource.