Negative Keywords
[neh·guh·tuhv kee·wuhdz]
Negative keywords are used in Pay-Per-Click (PPC) campaigns to stop your ad from appearing for specific terms. By specifying negative keywords, marketers can prevent irrelevant traffic on their ads.
For Example
If you run a business of luxurious beauty products, you might add “cheap” and “free” as your negative keywords so the ad only reaches people who can afford your products.
Stay Up-To-Date With Our Newsletter!
Receive a Monthly Issue of Our Newsletter With Product Updates, Social Media News, and More!
Stop Juggling, Start Prioritizing
Try Social Champ to manage and organize everything in a single tab. From posting to scheduling, replying to customers, to tracking numbers - get all done through single tab.