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Organic Reach

[aw·ga·nuhk reech]

Organic reach refers to the number of followers who discover your profile or business naturally, without the aid of paid advertisements. It involves the free distribution of your content across social media platforms. When you share content without paying for promotions or boosts, the visibility it gains is considered organic.

The platform’s algorithm is crucial in achieving organic reach. It decides which content is shown to which audience based on factors like relevance, timing, and user preferences.

You can monitor your organic reach by observing the number of users who visit your profile through your content. Various tools, such as Social Champ Analytics, are available to help you track your performance across different social media platforms.

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