Pixel

[pik-suhl]

In the context of digital marketing, a pixel is a small piece of code placed on a website to track user behavior and interactions. It is typically used for conversion tracking, retargeting, and creating custom audiences for advertising campaigns.

When a user visits a website with a pixel installed, the pixel sends information back to the ad platform, such as Facebook or Google Ads. This allows advertisers to measure the effectiveness of their campaigns and deliver more targeted ads to specific user groups.

Pixels can track actions such as page views, purchases, sign-ups, and other

Stay Up-To-Date With Our Newsletter!

Receive a Monthly Issue of Our Newsletter With Product Updates, Social Media News, and More!

Stop Juggling, Start Prioritizing​​ ​

Try Social Champ to manage and organize everything in a single tab. From posting to scheduling, replying to customers, to tracking numbers - get all done through single tab.

Scroll to Top