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Quality Score

[kwo·luh·tee skaw]

Quality Score is an integral metric within Google AdWords that reflects the relevance and quality of your ads, keywords, and landing pages. When a business receives a high Quality Score, it indicates that its content and advertisements effectively meet the needs of its target audience.

A higher Quality Score suggests that users find the ads relevant and are engaging with them, which can lead to more favorable ad placements and lower costs per click.

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