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Shorts

[Shohrts]

Shorts on social media refer to brief, typically vertical videos designed for quick consumption, often lasting between 15 and 60 seconds.

This format is popular on platforms like YouTube (YouTube Shorts), Instagram (Instagram Reels), and TikTok. Shorts are characterized by their engaging, snackable content, including anything from quick tutorials, comedy skits, dance challenges, and behind-the-scenes clips to promotional content and highlights.

Example

A fitness influencer creates a 30-second YouTube Short demonstrating a quick at-home workout routine.

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