User experience refers to the overall experience that happens to the user while interacting with a product, service, website, or an app. It includes everything from the user’s emotional response to the brand to their overall satisfaction with the interaction. User experiences can vary widely, ranging from highly positive to extremely negative.

Brands are increasingly recognizing that a superior UX can be a significant differentiator in crowded markets. By prioritizing user-friendly design, intuitive interfaces, and satisfying interactions, companies aim to increase customer loyalty and encourage repeat business.

For Example

A user-friendly website typically features a straightforward interface and easy navigation, making it accessible and convenient for users.