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A ‘view’ on social media refers to the number of times a piece of content, such as a video, story, or post, has been watched or seen by users. Views are a crucial metric for measuring the popularity and reach of content on platforms like YouTube, Instagram, Facebook, and TikTok.

Each platform may have different criteria for what constitutes a view (e.g., the amount of time a video must be watched to count as a view).

High view counts indicate that the content is engaging and has attracted a significant audience, often contributing to its visibility and potential virality.


A travel vlogger uploads a video on YouTube showcasing their recent trip to Bali. Within the first 24 hours, the video receives 10,000 views.

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