AI Copywriting: Your Guide to Powerful Content Creation with AI Tools

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Artificial Intelligence is the powerhouse of modern technology. Need a new copy? There’s a tool for that. Don’t feel like designing a visual from scratch? You can find a tool for that, too. No matter the task, an AI tool can complete it in a fraction of the time.

Recently, AI copywriting tools have been the talk of the town. With ChatGPT being the first tool to launch for the masses, others have followed suit. Now, you can find quite a few tools that are exceptional at their jobs.

Numerous social media management tools have adopted AI copywriting and offer features that work on the same principle.

What is AI Copywriting

AI Copywriting is the process of commanding or prompting a machine powered by AI to produce a copy. AI enables you to create a better, faster copy tailored to your brand. These tools use natural language processing with machine learning principles to generate a copy for your social media, blogs, landing pages, websites, scripts, and more.

Most of the first AI drafts need tweaking, but you can also get that done through the tool. However, the end result resembles human-written content. Let us show you an example.

AI Copywriting Examples 1

AI Copywritig Example 2

It took me less than five minutes to develop a headline that is easy on the eyes and conveys the topic perfectly. AI copywriting tools can help you meet deadlines and get more done in one day!

Why Should You Use AI Copywriting Tools?

Apart from the fact that they are extremely quick, here are a few more reasons why you should get a few AI copywriting tools.

  1. They can help you refine an old copy that you are stuck on. A fresh set of eyes, or in this case, a fresh tool, can help add oomph to a copy that is currently falling flat.
  2. AI copywriting tools can produce more than one copy at a time, meaning you can choose from the number of options presented or show them to your client. Otherwise, coming up with multiple options can take hours.
  3. AI copywriting tools can assist you in coming up with ad copies and adjusting them with your social media handles. You don’t need to run the same advertisement on all socials.
  4. AI tools can analyze vast data in negligible time to identify past and current trends, helping you stay current with competitors.
  5. These tools can also perform keyword research and identify what keywords your competitors are targeting, which can help you refine your strategy.
  6. They can also help you create an outline or script for YouTube videos or Instagram reels.

That said, it is best not to consider AI as a copywriter. Think of it more like a partner in crime that can help you out. Of course, without a concrete prompt, the tool cannot come up with a copy at all. Not only that, but no matter how refined your prompt is, tools are incapable of emotions, and only a copywriter can add emotions to a machine-written post.

Furthermore, AI tools can be thought of as puppets and copywriters as puppeteers.

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Great Uses for AI Copywriting Tools

You can not write complete articles with AI tools; you can, but they would not exactly be what you are looking for and would completely miss out on the human element. However, it can be your sidekick in all tasks. Your AI copywriting toolkit can help you with various tasks. Some of these are:

  • SEO: AI copywriting tools are excellent at keyword research and can also help you figure out a strategy to incorporate them into your blogs and landing pages.
  • Ideation: The tool can suggest multiple ways to use a topic in blog posts, websites, social media, and more.
  • Meta titles and descriptions: You no longer need to do mundane tasks such as writing the metadata yourself. The tool can do it for you.
  • Break out of a creative block: If you are stuck on something, ask your partner in crime for help.
  • Fishing facts and stats: AI tools can help you find stats and facts related to the topic that you are working on.
  • Create lists: AI copywriting tools can develop exhaustive lists on practically all topics possible.
  • Summarize and conclude: AI tools can help you perfectly summarize and conclude topics for your blogs.
  • Script Ideas: You can also leverage these tools to come up with content ideas like reels and videos.
  • Introduction: If you are stuck on a new topic, AI copywriting tools can develop the perfect introduction idea that you can tweak to perfection.
  • Call To Action: AI copywriting tools can help you write brilliant CTAs for web pages. Here is an example.

AI Copywriting Example 3

A single tool cannot do all this, so you need a few options. Luckily for you, we tried and tested quite a few so that you don’t have to. Take your pick from our favorites.

9 Best AI Copywriting Tools to Help You Write Stellar Content

These tools offer a range of features, from generating blog post ideas and headlines to crafting engaging copy and improving SEO.

  1. AI Content Wizard – Social Champ

    AI Content Wizard - Social Champ

    Social Champ’s AI Content Wizard is part of its Champ AI Suite, a suite of AI-supported features. The Content Wizard, in particular, is dedicated to writing marketing copies, true to the tool’s nature. Since Social Champ is a social media management tool, it makes perfect sense for it to have a sub-tool that can help generate marketing copies.

    From post captions to introductions, the wizard will surely leave you speechless. You can access the feature by signing up for an account on Social Champ. You can also use a free trial by creating a free account.


    Monthly plans start from $29 and there is a free plan as well.


    Due to its versatile list of functions, can be your perfect companion. The tool was originally created to automate sales and marketing functions, but due to its large set of features, it has evolved into more of a marketing copywriter.

    The tool can create everything from inspiring briefs to article outlines and social media headlines. is also an excellent AI-powered email marketing tool. It works similarly to chatGPT and is powered by the GPT-3 language model. will produce a complete email with the subject and CTAs ready to be delivered.


    When billed monthly, pricing starts from $49 per month.

  3. HeroGuide


    HeroGuide does exactly what it is called. It shows your product or your startup as a hero. It is  a free tool that can help you write your brand story and show why you are such a unique offering. Just enter basic information, such as description, the problem that you solve, and your main idea.

    The AI behind the tool will come up with the complete story itself!


    It is completely free to use!

  4. ChatGPT


    ChatGPT needs no introduction since it is the pioneer of AI copywriting tools and is backed by many modern tools. It has been available for free since its launch and can be used to produce anything from email subjects to coding logic.

    Not only is ChatGPT an excellent tool for marketers, but it is also a fantastic resource for development teams, as it can generate coding logic. Using the tool is also fairly easy. You can give it prompts using simple language, and it will work like magic!


    Custom pricing according to usage.

  5. Scalenut


    Scalenut helps you brainstorm ideas for your next blog with an introduction, the main idea, and the outline. However, you need to input specific keywords instead of just an idea. After you add the keywords, you can select your preferred tone, and the tool will produce a bunch of different headlines.

    You can select one from the options and further move on with it.


    Plans start from $39 per month when billed monthly.

  6. Hypotenuse AI

    Hypotenuse AI

    Hypotenuse AI provides templates for various types of content, like emails. For emails, the tool asks you to input the purpose, tone, and keywords that you would like to target into a pre-set template. Once you do, the tool will create a comprehensive email that is ready to send out.

    You can then tweak it according to your preference.


    Plans start at $29 per month when billed monthly.

  7. Great Headlines

    Great Headlines

    Sometimes, you can write an entire article and still be stuck at the headline. Now, the beauty of this tool is that it can help you generate a headline. It was made for this exact scenario. Great Headlines is an AI copywriting tool that does exactly what the name says; it comes up with amazing headlines!

    You can feed the tool your content, and it will help you find the most fitting headlines.


    It is a free tool.

  8. Describely


    Describely is from Copysmith AI copywriting tools that also include Frase and Ryter. Describe’s superpower is creating product descriptions, which makes it a goldmine for e-commerce websites. You can either create a description from scratch or improve an already existing one. The copy is tone-aligned and SEO-optimized.

    The tool can actually write descriptions for the entire catalog.


    Base plans start from $28 per month.

  9. Anyword


    Anyword is a pretty simple copy generator and is super simple to use. Select a social media platform and explain what you need in a few words. The tool will provide a few suggestions, and you can either use them or edit them according to your needs.


    Plans start at $49 per month.

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In Conclusion

Incorporating these AI copywriting tools into your workflow can streamline the content creation process and elevate the quality of your writing. Not only this, but they can also cut down the time and effort needed to complete a task!

Overall, while AI copywriting is a powerful tool for content creation, it’s essential to use it responsibly and ethically, adhering to legal and ethical guidelines to avoid any potential issues.

Frequently Asked Questions

1. Can AI Be Used for Copywriting?

Absolutely! AI can be incredibly useful for copywriting tasks. AI-powered copywriting tools can generate headlines, product descriptions, blog posts, social media captions, email subject lines, and more. These tools utilize machine learning algorithms trained on vast amounts of data to understand language patterns and generate human-like text.

2. Is AI Copywriting Legal?

Yes, AI copywriting is legal if it complies with relevant laws and regulations, such as copyright and intellectual property laws.

3. Can Google Detect AI Copywriting?

Google’s ability to detect AI-generated content depends on various factors, including the quality of the content, how it’s presented, and any attempts to manipulate search rankings. While Google’s algorithms are sophisticated, they primarily focus on assessing content’s relevance, quality, and user experience rather than specifically targeting AI-generated text.

4. Are Copywriters Losing Jobs to AI?

While AI copywriting tools are becoming more prevalent and capable, copywriters are not necessarily losing jobs to AI. Instead, AI is often seen as a complementary tool that can enhance the productivity and efficiency of copywriters rather than replace them entirely.
Picture of Marium Fahim Khan

Marium Fahim Khan

Part of the #ChampFam as a content writer who is always thinking about food. Besides being an online shopping enthusiast, I am also a huge fan of watching Netflix and consuming content on social profiles. I write about marketing, food, skincare, sports, and lifestyle! Reach out to me at [email protected]

AI Copywriting: Your Guide to Powerful Content Creation with AI Tools

Picture of Marium Fahim Khan

Marium Fahim Khan

Part of the #ChampFam as a content writer who is always thinking about food. Besides being an online shopping enthusiast, I am also a huge fan of watching Netflix and consuming content on social profiles. I write about marketing, food, skincare, sports, and lifestyle! Reach out to me at [email protected]

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