Brands on TikTok: 10 Popular Accounts Leading the Platform in 2023

brands on tiktok
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Short, attention-grabbing, and catchy videos are the future of the internet. And this is how TikTok is literally ruling the world right now.

Everyone is present on the platform, from high-end brands like Gucci to your local Chinese takeaway store. You will find every brand on TikTok, whether a dance troupe, skincare product, or dental office. All kinds of brands are now steering their way to TikTok, and I mean, why shouldn’t they?

The short-paced platform has quickly become one of the most popular social media platforms and is home to over 1 billion active users worldwide. TikTok is on track to surpass Facebook, Instagram, and Snapchat in monthly active users.

So, whether you plan to create engaging, funny trends, build community, try engaging with your followers or even highlight your product. The platform helps you to increase your brand’s footprint in the booming digital world.

Moreover, big brands on TikTok have so much on their plates, so why not revitalize your marketing strategy and use tools for TikTok management to have a hassle-free social media experience?

Already curious? Take a look and analyze how they make waves with their powerful content.

Why Brands Should Turn to TikTok

This question may be swirling in your head.

‘Why brands should be on TikTok’

The platform has been rising for a while now, and brands are flocking to reach a wider audience. TikTok has a lot to offer brands, from a huge and engaged audience to creating features that make it easy to produce high-quality content. If you are not already using the platform as part of your TikTok marketing strategy, you are missing out on a huge opportunity to reach a wider audience.

Here’s a quick rundown of why brands should turn to TikTok.

  1. Enhances Brand Identity

    Believe it or not, TikTok can enhance your brand identity. It has become a go-to platform for many brands looking to reach a wider audience. TikTok offers various features that can boost your brand identity, from hashtags and challenges to branded effects and AR filters.

    For instance, the platform always thrives on dance challenges, and the brands on TikTok know the secret sauce behind it. KFC Deutschland created custom AR filters for their new campaign #KFCMakeItLegendery. TikTok users show off their dance skills using the split screen effect.

    @kfcdeutschland #KFCMakeItLegendary – Mach jetzt mit bei unserer Challenge und zeig uns deine legendary Moves wie @_keanurapp_ ! #dancechallenge #kfc #repost ♬ #KFCMakeItLegendary – KFC

  2. TikTok Influencers

    As TikTok continues to grow, so does its influence on popular culture. One of the fascinating aspects of TikTok is its vast and diverse influencer community. These TikTok influencers are for every niche imaginable, from fashion and beauty to food and travel.

    And while some TikTokers have amassed huge followings by posting videos of themselves lip-syncing or dancing, others have built their followings by sharing helpful tips and advice. Brands are now turning to TikTok influencers to promote their products, and when it comes to influencers, Khaby Lame is the popular name that pops into our minds quickly.


    Having trouble starting your Web3journey? I want to introduce you @Binance Superhero!Tag your friends who need #binanceman too 🤲🏿#web3 #learnfromkhaby #keepitsimple #NFA #ad Not trading advice. See website for riskwarnings.

    ♬ suono originale – Khabane lame

  3. Increases Brand Awareness

    With its quick-paced videos and creative effects, TikTok is the perfect platform for brands to increase their reach and engagement. Here is how brands on TikTok  are making a splash:

    • TikTok’s duet feature to partner with influencers and other brands.
    • Engaging and creative content that tells a story.
    • Hashtags to reach a wider audience.
    • The obvious ones are TikTok’s ads.

    Here’s how Dunkin Donuts collaborated with e.l.f on TikTok;


    ✨Wake up and make up✨ @elfyeah x Dunkin’ collection available NOW at #elf #dunkin #newdrop #getreadywithme

    ♬ original sound – Dunkin’

  4. High Engagement

    TikTok is known for its high engagement rates, with users spending an average of 30 minutes daily on the app, which means that brands can reach a large audience with their content. This is because TikTok is highly addictive and engaging, with a mix of funny, relatable, and creative content. The platform is a great way to reach out to potential customers and engage with current ones in a fun and unique way.

    Big brands on TikTok, like Nike, Scotts, and Chipotle, use custom hashtags and challenges to get their content seen by millions of people.

    For Instance, Scotts created a hashtag challenge, #Dothescottslide which resulted in 1.3 Million user videos on the platform.


    Thanks to my daughter @ella.travolta for being a great dance partner. Join us and #DoTheScottsSlide @scotts_lawn #lawn #ad

    ♬ Sunday Best – Surfaces

Spark Your Curiosity and Know Your Audience

Measure and monitor your TikTok analytics with Social Champ. Get deeper insights into all platform-centric metrics and analyze your strategy.

5 Exclusive Tips for Top Brands on TikTok

The platform offers users a unique and immersive experience with short-form videos that are creative, entertaining, and often viral. TikTok presents a great opportunity for brands to reach a large and engaged audience. But how can you make sure your TikTok videos are top-notch? With the fair competition on the platform, it can be difficult to stand out from the crowd. So, I have put together 5 exclusive tips for top brands on TikTok.Tips for best brands on TikTok

  1. TikTok is constantly changing and evolving, so trends are always emerging and disappearing. As a brand, it can be tough to keep up with the latest trends, but it’s important to try to stay on top, so your content doesn’t become stale. Here are a few tips that can help you to stand out of the crowd:

    • Popular Trends: Look around for the popular trends, and see what’s making rounds on TikTok recently.
    • Check the Discover Page: TikTok updates the daily trends on ‘Discover Page’, which includes trending hashtags, soundtracks, and branded content (that brands pay to get featured).
    • Create transition trends: Transition videos never get old; you can find millions of transition videos. They are popular, engaging, and satisfying to watch in every niche!
    • Tell a story: Storytelling is key to a successful video marketing strategy. It helps you to grab user attention quickly. Regardless of what video content you are creating, add text overlay.

    Here’s the latest TikTok trend in 2022; you can take inspiration from this video.


    Treat or treat? 🤔🍬 #OREO #OREOcookies #OREOtok #Halloween #Trickortreat

    ♬ original sound – OREO

  2. Collab With TikTok Influencers

    Influencer marketing is a powerful tool that can help you reach a wider audience and boost your brand awareness. But it can be tough to know where to start or how to collaborate with TikTok influencers in a way that helps you to promote your products or services. Here are a few things to remember when collaborating with influencers:

    • Make sure that the influencer is a good fit for your brand. Their followers should be interested in what you have to offer.
    • Be clear about what you want from the collaboration. What kind of content do you want the influencer to create? Set some guidelines for the influencer to follow. Don’t forget to promote collaboration.
    • Make sure your followers know that you are working with an influencer and encourage them to check out the content they create.

    Influencers and brands on TikTok have a strong relationship. Here’s a video inspired by Addison Rae’s account; she collaborated with vital protein.


    I sweeten (and elevate) my morning cup of coffee with 2 scoops of @Vital Proteins vanilla collagen peptides for skin, hair, nails and joint support. 2 for 1 special in a cup 🙂 #WellnessIsVital #VitalPartner

    ♬ original sound – .

    Featured Article: Pinterest Videos – The A to Z Guide for 2023 & Beyond

    1. Post at the Right Time to Maximize Engagement

      With so much content being posted all the time, how can you ensure that yours is being seen? The answer is simple: by posting at the right time. But what is the right time? It depends on a few factors: your audience’s time zone and the content you post.

      Posting at the right time can make a big difference in whether your post is seen, liked, commented on, or shared. But with so many different time zones and schedules, Here are a few tips to help you figure out the best time to post on TikTok:

      • Use Social Champ to schedule your posts at optimal timings. You can even choose custom time slots to schedule your content when your audience is more likely to be active.
      • Check your analytics and consider your audience.
      • Post during peak hours so that your audience can see your posts.
      • Test different times and see what works best for you.

      You are using TikTok for business; you must be strategic when posting. The TikTok algorithm favors new content, so you must post when your audience is most active.

      Have a look at the cute polar bear sleeping. This video alone has 3.6 Million views on Natgeo’s TikTok account.


      Shh… polar bears need naps too 💤 #NatGeoTikTok

      ♬ original sound – National Geographic

    2. Use Sense of Humor

      Whether you are a musician, comedian, dancer, or just someone who likes to make videos, TikTok is the perfect place to showcase your talent. One of the best ways to stand out on TikTok is to use humor in your videos.

      If you can make people laugh, you will surely get more views, likes, and followers. But how do you use humor in your videos without coming across as try-hard or cringe? Here are a few tips to help you:

      • Show the human side of your brand comically
      • Hop on the popular trends and show off your witty side
      • Build humor strategically by targeting everyday life situations
      • Keep your messaging genuine, and don’t try to be salesy

      Sense of Humor and Netflix fit perfectly. Here’s how this brand on TikTok is sharing humorous videos using short clips of tv shows.


      What if Emily in Paris was more… Horror in Paris? #netty #austok #emilyinparis

      ♬ original sound – Netflix

    3. Video Analytics Speaks Volume

      It’s important to understand TikTok video analytics. By understanding your video analytics, you can learn what works and what doesn’t to make better decisions about the content you create. TikTok analytics can help you understand how videos perform and what users can do to improve their brands on TikTok.

      To evaluate your success on TikTok, a few metrics matter to marketers, including followers, likes, comments, and shares. These analytics give you deeper insights allowing you to measure weekly and monthly growth, total video time, who plays the video and when, hashtags views, and much more.

      Ignite Massive Engagement with Social Champ

      Maximize the visibility of your posts using branded hashtags. Find, organize and save Hashtags using our Hashtag manager.

10 Best Brands on TikTok Ruling the Platform

best brands on TikTok

  1. Duolingo

    Let’s be honest; that big green owl on TikTok has stolen our attention every time we scroll through millions of videos on the platform. That green owl is DUO from Duolingo, which has perfectly carved out its space on the TikTok landscape. With over 5 Million followers, the learning language app has been the talk of the town because of its popular trends on the platform, and of course, DUO is now the reigning star of TikTok.

    The brand knows the secret saucing behind the TikTok algorithm. Duolingo continues its virality with its funny and trending videos featuring DUO and keeping its brand voice aligned.


    do I post my drafts??? #Duolingo #DulaPeep #holdmeback #comedy #trend #fightclub #brandtok

    ♬ original sound – TONY STATOVCI

  2. San Diego Zoo

    Who doesn’t adore these cute, funny videos of animals? Of course, we all do.

    San Diego Zoo can turn your TikTok feed into a virtual zoo, highlighting their animal’s daily life. With over 2.2 Million followers, their TikTok account is overwhelmed with various cute animal videos sleeping, eating, playing, and doing something funny. These fun-filled videos can steal your attention, and you will end up loving the lives of these animals. How can you even skip the cute little koala hanging on the tree?

    This zoo has developed a simple yet engaging video strategy: posting cute animal videos with fun and lively music. Also, the zoo has even dueted with other similar accounts for cross-promoting using the TikTok tagging feature, making it stand out from the other brands on TikTok


    Surprise snack attack from Lucas #RedPanda #animalsoftiktok #SanDiegoZoo #christmas #november #thanksgiving

    ♬ original sound – San Diego Zoo

    Related Article: How to Get More Views on TikTok : 7 Powerful Hacks

  3. Chipotle

    From posting a lid flip video on an Instagram account to making 2 Million followers in just a few months, Chipotle has cracked the code behind TikTok’s engaging content. Rather than just posting the traditional recipe video, Chipotle opted to try something new more casually. You can see the brand jumping on the trending topic while growing its TikTok presence in a fun and authentic way.

    The brand prefers to post dance challenges, hashtag challenges, and behind the scene footage from the kitchen. Yes, Chipotle knows exactly the drill to steal their audience’s attention with these trending challenges.


    #duet with @zancarver Chadpotle #chipotle #financeguy #nyc #chad #murrayhill

    ♬ sonido original – JHON

  4. E.l.f

    Makeup freaks are everywhere, and at the top of all, fashion and beauty is the top niche of TikTok. E.l.f is the abbreviated form for ‘Eyes, Lips, Face.’ Since the brand entirely focuses on beauty products, it has bagged 593.7K followers in just a few years – all makeup lovers. Their TikTok profile is filled with numerous makeup challenges and tutorials following the human side.

    With their creative marketing campaigns, the brand also launched their TikTok Reality show Eye, Lips, and Famous, where users can participate and get a chance to win a $5000 contract with the brand. That’s exactly the right way to enhance your brand identity, and e.l.f is already half the way towards the sky of TikTok.

    Here’s a video tutorial from one of the makeup brands on TikTok.


    ♬ original sound – e.l.f. Cosmetics

  5. Nuggs

    Everyone’s favorite plant-chicken nugget brand ‘Nuggs’ has been the center of attraction on TikTok because of its humorous videos. With over 276.2K followers today, the lo-fi videos of the brand on TikTok featuring their social media manager would definitely make you laugh with their funny and engaging content.

    The brand never lags when it comes to trending topics. They know what’s trending and what their audience is up to, including the trending tv show on the internet, the popular trends, and the most embarrassing situations anyone gets into. Nuggs knows exactly the type of content their audience would love to watch. This video strategy helps them to create engaging and authentic videos on TikTok.

    Nuggs’ social media manager is a true comedian, and you need to admit it.


    I cant take it anymore

    ♬ ABBY USED MY SOUND – livinonthedancefloor💋

  6. Gucci

    Luxurious, original, on-point, and expensive, you know these words can only describe the iconic fashion brand Gucci. With its dreamy vibes and alluring shots, it’s hardly impossible to look away from this popular brand on TikTok. Gucci puts millions of dollars into executing and defining the creative vision behind every marketing campaign.

    Gucci’s TikTok profile is overwhelmed with videos of all big celebrities, and the fashion ramp walk gives you glamorous vibes. Let’s be honest, Gucci has the power to steal your attention for hours with its fascinating and eye-catching shots of your favorite celebrities donning their products.


    @mileycyrus on what the Gucci Flora Gorgeous Gardenia scent means to her. 🌸 #GucciBeauty #FloraFantasy

    ♬ suono originale – Gucci

  7. Crocs

    Poking others is easy, right? But how about poking yourself? Although it’s quite risky to poke yourself because, at the end of the day, your buyers are not robots, they are humans with credit cards.Crocs have a love-hate relationship and trust me, it’s very real. In a world where everyone focuses on beautifully showcasing their products, Crocs chooses to break new ground.

    The brand’s TikTok profile is overloaded with hundreds of scroll-stopping videos featuring crocs in every new video with humor and humility to humanize the brand. Also, this brand on TikTok uses custom hashtags such as #Croctober, #CrocTock, and #Strapbackchallenges to promote its partnership with Afterpay and other brands on TikTok.


    Anyone convert into a Crocs lover recently? Spill your reason WHY you caved in… #CrocNation #CrocTok #Crocs

    ♬ original sound – Crocs

  8. Topicals

    Giveaways, gifts, and vouchers can steal anyone’s attention, and Topicals knows the one’s way around this short-form video platform. Rather than displaying its products with trending music, Topicals chooses to set itself apart from others by sharing authentic content on the platform. Their TikTok profile talks about the real and relatable side of your skin, free from all the filters and makeup.

    The brand uses another strategy, and that’s regular giveaways and gifts. Honestly, anyone can hop at the opportunities to get free things, and Topicals loves to send gifts to their audience.


    Our subscription program is for the girls that never want to run out of their favorite products. Take 20% off with code REFILL 🧈✨

    ♬ original sound – TOPICALS

  9. Vessi

    Waterproof shoes are pretty cool. No? Walking into the rivers, but still, your feet are not wet but dry and all nice. Vessi comes with the unique concept of showing your product in action rather than just telling your audience about it.

    Their profile on TikTok is all filled with waterproof shoes in action. Their profile is humanized. Vessi has thousands of videos featuring people jumping in puddles, stepping in the rivers, and braving in the snow. Vessi uses influencer marketing to promote its products and run marketing campaigns, and this is one of the smartest techniques of brands on TikTok to promote their products.


    🎶 It has the juice 🎶 and keeps juice out of your shoes #vessi #waterproofshoes #corn

    ♬ It’s Corn – Tariq & The Gregory Brothers & Recess Therapy

  10. Washington Post

    Well, do you know the earlier adopters of TikTok? Yes, you guessed it right, the Washington Post was the earliest. At the start, they usually post serious and sober type TikTok videos on their account. Since more brands are flocking to the platform, Washington Post made their TikTok account engaging with their comedy and skit videos on every latest breaking news.

    The brand invests in a storytelling strategy; they present the videos in a way that conveys the important message and entertains and engages their audience. Washington Post has nearly 1.5 Million followers on its TikTok account.

    @washingtonpost Frost, a 25-year-old social justice activist, ran in a heavily blue Orlando-area district being relinquished by Democratic Rep. Val Demings, who challenged Republican Sen. Marco Rubio this year. #midterms ♬ Anti Anti Hero – There I Ruined It

Ready to Take Over the TikTok Fame?

What I love most about this app is that it’s full of excitement and fun; it doesn’t matter how big or small your brand is. Users can still have a lot of fun and be creative with their brands on TikTok.

It’s also a great way to connect with a younger audience, that’s obviously Gen Z, as they are the ones who are driving the platform’s growth at the moment. So, if you are looking for a new and exciting way to connect with your customers, I recommend giving TikTok a go.

Frequently Asked Questions

1. How Often Should Brands on TikTok Post?

This is not a hard and fast rule, but for maximum engagement, a brand should post 1 to 3 times per day.

2. Which Brand Has the Most Followers?

Netflix ranks the top brand with 28.9 Million followers on TikTok, leaving behind NBA with 17 Million followers.

3. What Content Performs Best on TikTok?

The following content performs very well on TikTok

  • Dance Challenges
  • Hashtag Challenges
  • Influencer collaboration videos
  • Tutorials or DIYs
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Picture of Yumna Hafeez

Yumna Hafeez

I am a part of the #ChampFam designated as a content writer who likes to write with a side of coffee. When not glued to the keyboard, you will find me munching popcorns in cinema or catching K-dramas on Netflix with a ramen bowl. Let's chat about content, cinema, or anything in between at [email protected].
brands on tiktok

Brands on TikTok: 10 Popular Accounts Leading the Platform in 2023

Picture of Yumna Hafeez

Yumna Hafeez

I am a part of the #ChampFam designated as a content writer who likes to write with a side of coffee. When not glued to the keyboard, you will find me munching popcorns in cinema or catching K-dramas on Netflix with a ramen bowl. Let's chat about content, cinema, or anything in between at [email protected].

3 thoughts on “Brands on TikTok: 10 Popular Accounts Leading the Platform in 2023”

  1. Nice! Your article is well-written clearing all the concepts. That’s true, I have noticed brands are now making their way to TikTok, promoting and reaching to a wider audience.

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