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Social Media Glossary

Social Champ’s social media glossary has all the important terms and definitions you need to excel in the digital world. This is your one-stop solution to catch up on the most popular and handy terms.

A   B   C   D   E   F   G   H   I   J   K   L   M   N   O   P   Q   R   S   T   U   V   W   X   Y   Z 

A

Algorithm

[al·guh·ri·thm] An algorithm is generally a set of steps or a mathematical equation that a computer uses to complete or accomplish a task. Since all social media networks are computer programs, they all have a complex algorithm working at the backend. So a social media algorithm is mostly a

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A/B Test

[ ey-bee-tes-ting ] An A/B test method that asks you to compare two variations of the same ad, email, content pieces, or any other material to see which one has the potential to perform better. A/B testing is also popularly known as split testing, which involves a very small

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Aesthetic

[ uhs-theh-tuhk ] An aesthetic is an overall feel or the look of your social media account, like your Instagram feed. Brands, influencers, and companies often aim to set a consistent aesthetic for their brand that goes well with their overall tone. To have a good aesthetic means that

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Alt Text

[ aalt-tekst ] Alt descriptions, popularly known as Alternative text or description, are used to describe the contents of an image or a picture within HTML code. It is generally a good practice to add Alt text to your images, as it helps search engines index images. Alt text

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Analytics

[ a-nuh-li-tuhks ] The term analytics refers to social analysis tools and the information these tools provide to the users. Many social media platforms have their own analytics features that help users to track and analyze how their posts are performing for metrics like engagement, reach, and followers growth.

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Application Programming Interface (API)

[ a-pluh-kay-shuhn prow-gra-muhng in-tr-fays ] API stands for Application Programming Interface, which allows two applications to communicate and exchange data with each other without any user intervention. API operates on the agreement of input and output of application, programming, and interface. Social network APIs allow such platforms to integrate

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Archiving

[ aa-kai-vuhng ] When it comes to social media, archiving refers to creating and organizing social media posts, messages, and associated metadata. It means keeping a record of everything, and it is a requirement for industries such as finance and healthcare. Archiving is important because it helps big organizations

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Artificial Intelligence (AI)

[ ahr-tuh-fish-uhl in-tel-i-juhns ] Artificial intelligence (AI) is the process of programming a computer to make decisions for itself. This can be done in a number of ways, but the most common is through the use of algorithms. It focuses on creating intelligent machines that work and react like

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Avatar

[ av-uh-tahr ] An avatar is a digital representation of a user in a virtual world or online community, often in the form of a three-dimensional character. It is commonly used in online communities and virtual worlds and can take on any form the user chooses. In some cases,

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B

B2B

[ bee-too-bee ] B2B stands for business-to-business, which refers to the model where transactions are made between two or more companies directly. It is a strict business model in which companies create products and services for other brands without getting in contact with end consumers. B2B usually is put into four basic categories; producers, resellers,

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B2C

[ bee-too-see ] B2C stands for business to consumer, which refers to the retail model where products move directly from the business to the end user who has purchased the goods or services for personal use. It is a digital sales model where products and services are sold between a company and a consumer without

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BeReal

[ bee-ree-al ] BeReal is a photo-sharing application that allows users to post one photo daily to show their followers what is happening in real-time. Everyone is notified with a notification “Time to BeReal” and opens up a window to capture and share a photo in 2 minutes. Because the app allows everyone to post

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Bio

[ bahy-oh ] Bio is the abbreviation for biography, a section of a digital profile that could tell your followers about who you are. Social media profiles like Facebook, Instagram, LinkedIn, and Twitter offer a short space as well where you can include your bio and add information that you feel is necessary for your

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Bitmoji

[ bit-maw-jee ] Bitmoji is your own personal avatar or a customized cartoon that you can add to Gmail, Messenger, Slack, and social media networks. A bitmoji app allows you to create your own cartoon representation of yourself with different outfits and styles. Bitmoji is owned by Snap, which is the parent company of Snapchat,

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Block

[ blok ] Block is generally a term used to indicate that you have prevented someone from seeing your posts on that particular social network. When you block somebody from any of your social media platforms, you simply cut off their access to view, message, tag, and share your profile. Blocked users will not be

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Blockchain

[ blok-cheyn ] Blockchain is a growing technology name creating a buzz in the digital market. It is a distributed ledger and database that facilitates the process of recording transactions and tracking assets in a business network. Now the asset could be any (car, house, land, cash, property, copyrights, branding, etc.). The data in the

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Blog

[blawg] A blog is a contraction for weblog. It refers to a digital publication where one or more authors post about certain topics regularly. Blogs are defined by their format; it is a series of information posted to a single page in reverse chronological order. Several brands use blogs to create engaging content for their

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Blogger

[ blo·guh ] Blogger is a free website from Google that allows users to share texts, videos, and images with their audience. The platform supports single or multi-user blogs as well. The word ‘blogger’ indicates the individuals who love to write and publish blogs on multiple websites or platforms. Since blogging has become an alternative

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BookTok

[ book-tok ] The term ‘BookTok’ is a hashtag making rounds on TikTok. It is used to promote reading and the love of literature by many content creators by suggesting different book suggestions, memes, and book reviews. BookTok is used primarily on TikTok to shed light on the content related to book reading. The BookTok

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Boost, Boosted Post

[ buːst ] The term boost post indicates the paid advertisements on social media platforms used to promote an existing post from a business page. Brands pay to display their boost posts to the target audience that does not follow their social accounts. It is an easy way to promote your existing posts to people

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Bottom of the Funnel

[bot-uhm uhv thee fuhn-l] A ‘bottom of funnel’ (BOFU) marketing strategy is focused on driving conversions and sales. This strategy is typically used at the end of the sales funnel when a potential customer is ready to buy. It is also known as the conversion stage because, at this point, the sale is made. It

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Brand Advocate

[ brand ad-vuh-keyt ] When it comes to marketing, a brand advocate is someone who actively promotes your product or service. Brand advocates can be customers, employees, partners, or even celebrities. They are the ones who promote your brand to their friends, family, and social media followers through word-of-mouth marketing and by providing social proof.

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Brand Authenticity

[ brand aw-then-tis-i-tee ] Brand authenticity refers to the extent to which consumers perceive a brand to be faithful and true towards itself and its consumers. While working on brand authenticity, businesses must be transparent and consistent with messaging and initiatives. It is crucial to build stronger connections and foster business growth. To stand on

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Brand Awareness

[brand uh-wair-nis] Brand awareness refers to the social media metric that catches how people are aware of your brand. It is one of the most essential aspects of marketing as it is the process of creating a name, image, or identity for a product or service in the minds of consumers. Brand awareness is important

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Brand Style Guide

[ brand sta-hyl gah-yd ] A brand style guide is a digital rulebook that specifies every aspect of the look and presence of your brand. It can be used internally and shared with partners, media, and agencies to brief them on how to communicate with the brand properly. The brand style guide usually includes a

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Bricks and Mortar

[brik uhn mawr-ter] Bricks and mortar is a term used to describe a physical business location. A bricks-and-mortar business is typically a retail store that customers can visit in person. The term is often used to contrast businesses that exist solely online. While many businesses have both a physical and online presence, some businesses are

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Business Objective

[ biz-nis uhb-jek-tiv ] Business objectives refer to the specific and measurable results that companies hope to maintain in the upcoming years for their organizations’ growth. Tracking business objectives is a must to ensure that the company is moving in the right direction. The four main objectives of an organization include economic, human, organic, and

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Buyer Persona

[bahy-er per-soh-nuh] A buyer persona is a representation of your ideal customer, based on market research and real data about your existing customers. If you have a business, you probably have multiple buyer personas. Creating detailed buyer personas helps you better understand your customers, so you can market to them more effectively.  When you create

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Byte

[bahyt] The word byte refers to the unit of digital information in computer storage and processing. A byte consists of 8 digits, each of which has 0 or 1. The size of the byte is the smallest and is used to express large quantities of data. Mostly, the size of the byte is equal to

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C

Call to Action (CTA)

[ kawl-too- ak-shuhn ] A CTA, or call-to-action, is an element in a digital marketing campaign that encourages users to take a specific action, such as making a purchase or signing up for a newsletter. A CTA could be anything from “Buy now!” to “Read more” to “Sign up

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Cap

[ kap ] Slang is an informal language that a particular group of people uses. The word “cap” is a slang term that teenagers often use. In slang, “cap” usually refers to bragging or lies. It can be used to describe someone lying or exaggerating, to show excitement or

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Caption

[ kap-shuhn ] A caption is a text box that appears below an image or a video. It typically describes the image or explains the purpose of the image. Captions are often used to provide context for the content of the image, or to convey a message that supplements

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Carousel

[kar-uh-sel] A carousel for social media is a feature that allows users to post multiple photos or videos in a single post, with each piece of content appearing as its card. This feature is often used to showcase different products or services on a company’s page or to tell

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Carousel Ads

[ Kar-uh-sel ads ] Carousel ads are a type of Facebook ad that allows you to showcase three to five images or videos, each with its link, in a single ad. They are eye-catching and engaging, allowing you to tell a story, highlight different products or services, or showcase

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Channel Art

[ chan-l ahrt ] Channel art is one of the most important aspects of a successful YouTube channel. It is the first thing viewers see when they visit your channel, so it is essential to make a good impression. The cover image is also known as the channel banner.

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Channel Trailer

[ cha-nuhl tray-lr ] A channel trailer is a video that is used to promote a YouTube channel. The channel trailer should be attention-grabbing and give viewers an idea of what the channel is about.Channel trailers are typically between 30 seconds and 1 minute in length and can be

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Character Count

[ kar-ik-ter kount ] Character count is the number of characters that you have typed into a document or text box. This includes letters, numbers, spaces, and punctuation. It is used to track the length of the text to ensure that a document meets the requirements of a specific

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Chat

[ chat ] Chat is simply an online conversation with one or more people on a social media platform. It refers to engaging in real-time conversations with others. This can be done either through private messages or public posts. Chat is a quick and easy way to communicate with

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Chatbot

[ chat-bot ] A chatbot is a computer program designed to simulate a conversation with a human user. They are commonly used in online customer service to provide quick and efficient responses to common questions. Chatbots are also used in marketing and sales to qualify leads and provide information

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Check-in

[ chek- in ] Check-in is simply a way to let your friends and followers know where you are and what you are up to. You can check in at your current location using GPS, or you can check in to a specific place or event. It is used

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Click-Through Rate (CTR)

[ Klik-throo-reyt ] The click-through rate (CTR) is the ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement. It is commonly used to measure the success of an online advertising campaign for a particular website as

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Clickbait

[ klik-beyt ] Clickbait is a type of online content designed to drive clicks. It’s often misleading and designed to get you to click on a link. Clickbait headlines are usually found on social media, where they can be particularly effective. But you can also find them on news

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Clubhouse

[ kluhb-hous ] A clubhouse platform is a social media platform that allows users to connect with each other through audio-only conversations. It’s popular because it’s a great way to communicate with people from all over the world without worrying about things like language barriers. Whether you are looking

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Co-marketing

[ Co mahr-ki-ting ] The term co-marketing refers to the type of marketing strategy where two companies agree to promote each other’s products or services. This is often done by each company cross-promoting the other company’s products or services through their channels, such as through their website, social media,

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Comment

[ kom-ent ] When talking about social media, the term comment refers to a user’s ability to leave a written message on a post. This is a way for users to engage with the content and start a conversation. Comments can be positive or negative and can add to

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Community Manager

[ kuh-myoo-ni-tee man-i-jer ] A community manager is someone who helps to build and grow online communities. They are responsible for moderating conversations, encouraging participation, and creating a welcoming and inclusive environment. A community manager is an integral part of any online community, and their role is to ensure

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Competitive Intelligence

[kuhm-pet-i-tiv in-tel-i-juhns] Competitive intelligence (CI) is the gathering and analysis of information about a company’s competitors. It can be used to identify and track a competitor’s strengths and weaknesses, strategies, and tactics. The goal of CI is to give organizations the insights they need to make informed decisions, gain

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Compliance

[ kuhm-plai-uhns ] The term ‘compliance’ can mean different things when it comes to social media. In general, compliance refers to following the rules and regulations that have been put in place by a company or organization. This can include things like adhering to copyright laws, sticking to privacy

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Connection

[ kuh-nek-shn ] The term connections for social media refers to the ability to connect with other users on the platform. This can be done through various means, such as following, friending, messaging, and commenting. Social media platforms like Facebook, Twitter, and LinkedIn help people connect with others with

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Content Curation

[ Kənˈtɛnt kyuor-ray-shn ] Content curation is the process of sorting through the vast amount of content on the Internet and selecting the best, most relevant pieces to share with your audience. As a social media user, you can use content curation to save time and share only the

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Content Marketing

[ Kənˈtɛnt maar-kuh-tuhng ] Content marketing is a term used to describe a type of marketing that focuses on creating and distributing content relevant to a target audience. Content marketing aims to attract and retain customers by providing them with relevant and valuable information. It is a strategic marketing

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Conversational AI

[ kaan-vr-say-shuh-nuhl ai ] Conversational AI is a branch of artificial intelligence that deals with the natural language processing and generation of human-like responses. It enables humans to interact with machines in a natural and human-like way. Conversational AI is used in customer service, sales, and marketing. The goal

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Conversational Commerce

[ kon-ver-sey-shuh-nl kom-ers ] Conversational commerce is a new way of interacting with customers that are becoming increasingly popular. It involves using chatbots or other artificial intelligence-based technologies to have a conversation with a customer to understand their needs better and provide them with the information or product they

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Conversion

[ kuhn-vur-zhn ] Conversion is the act of turning a prospective customer into a paying customer. However, in the world of social media, conversion can take many different forms. This desired action could be anything from signing up for a newsletter to making a purchase. Regardless of the desired

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Conversion Rate

[ kuhn-vur-zhn rayt ] The term “conversion rate” is used to describe the percentage of visitors to a website who take the desired action. The desired action could be anything from purchasing to signing up for a newsletter. Conversion rates are significant because they provide insight into how effective

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Conversion Tracking

[ kon-ver-sey-shuhn trak-ing ] Conversion tracking is a process used by businesses to track the actions of a visitor on their website before, during, and after they take the desired action. This desired action is known as a conversion and can be anything from clicking on a specific link,

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Cost per Click (CPC)

[ kaast pur klik ] The term ‘cost per click’ (CPC) is an online advertising pricing model where advertisers pay a set price for each click on their ad. CPC is commonly used in pay-per-click (PPC) advertising, where advertisers bid on keywords and pay for each click on their

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Cost per Lead (CPL)

[ kaast pur leed ] CPL is an abbreviated form for ‘Cost Per Lead.’ It is the term that refers to the online payment model in which the payment is actually based on the total number of generated leads. It is also a metric that measures how effective your

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Cottage Core

[ kaa-tuhj kor ] Cottage core is a popular hashtag and social media trend inspired by the agricultural lifestyle. Also known as farm core and country core. It focuses on the idea of living a rural lifestyle, foods, artisan, animals, and other related things. It started in 2017 on

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Cover Photo

[ Kuh-vr fow-tow ] When it comes to social media, your cover photo is one of the first things people will see. A cover photo is a large image at the top of a profile or page on social media platforms such as Facebook, Twitter, and LinkedIn. It is

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CPM

[ Kost pur mahyl ] CPM (Cost per Mile) measures the cost of advertising on a particular website. It is calculated by dividing the cost of the ad by the number of impressions (views) the ad receives. The higher the CPM, the more expensive the website is to advertise.

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Creative Commons

[ kree-ay-tuhv kaa-muhnz ] Creative commons refer to the license issued to the copyright owners, giving anyone in the world a right to use their work with this license. It is an active nonprofit organization that provides free licenses to copyright owners. A creative commons license indicates what others

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Creators

[ kree-ay-trz ] When it comes to social media, a creator is a passionate person who creates entertaining and engaging content on multiple social media platforms to stand out on the feeds. They are responsible for creating various types of content, from videos to social media blogs. Successful creators

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Creep

[ kreep ] Creep is a social media term that indicates stalking or monitoring any individual or a company. It refers to someone who is constantly monitoring your posts and comments without engaging with any of their posts. It s a term used to describe someone stalking or harassing

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Crisis Management

[ krai-suhs man-ij-munth ] Crisis management is a term that refers to the strategies and plans that organizations put in place to deal with a significant event or crisis. Social media plays a big role in crisis management, as it can communicate with the public and share information. Social

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Cross-Posting

[ kraa-spow-stuhng ] Cross-posting is the act of sharing the same content across multiple social media platforms. This is a popular strategy for many businesses and organizations because it allows them to reach a wider audience with their message. Cross-posting can be an effective way to build your brand

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Crowdsourcing

[ krowd-sor-suhng ] Crowdsourcing is a way for businesses and organizations to tap into the collective intelligence of the online community to solve problems or come up with new ideas. It is a process that allows businesses or organizations to gather ideas or services from a large group of

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CSAT

[ csat ] The term CSAT stands for Customer Satisfaction. For social media, businesses should aim to provide a positive customer experience on platforms like Facebook and Twitter.  It is a metric that social media platforms use to measure how well they are meeting the needs of their customers.

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D

Dark Post

[ daak powst ] Dark posts are a Facebook post type promoted as ads to a specific targeted audience. These posts will not show up on your standard timeline like a boosted or sponsored post but will only appear on the newsfeed of a selected set of users. As dark posts are not published like

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Dark Social

[ daak sow·shl ] Dark Social is a term used by marketers and SEO specialists for ‘invisible’ shares of content that are difficult to track accurately. Dark Social or Dark Traffic shares don’t have their specific referral source known as private channels distribute them. These channels can be instant messaging apps (Facebook messenger, Whatsapp), emails,

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Dashboard

[ dash-bawd ] A social media or a content dashboard is a visual display of all your tools, feature, or data within a single board. A dashboard is a summarized screen that marketers or social media managers can use to create, schedule, accessories, view, and preview their content before it hits the public eye. You

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Demand Generation

[ duh-maand jeh-nuh-ray-shn ] Demand generation is creating brand awareness and demand for your brand among new markets, including your target audience. Demand generation applies to the touchpoints of a consumer as it is just the top of the funnel marketing strategy, which continues to lead generation and, finally, sales. This marketing strategy is to

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Direct Message

[ dai-rekt meh-suh-juh ] Direct Message or ‘DM’ in the digital world stands for private communication between social media users through a social platform. This communication can be in the form of a textual, audio, video, or graphical format, which is visible only to the sender and the recipient. For direct messages, social platforms have

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Direct Response

[ dai-rekt ruh-spons ] Direct Response is a technique of marketing to get an immediate response from your target audience. Classical product marketing is of various types where most activities like brand awareness are used to promote brands for long-term remembrance. Direct Response elicits a user to immediately take action through call-to-action (CTAs) like ‘Subscribe

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Disappearing Content

[ di-suh-peeuh-ruhng kuhn-tent ] Disappearing content, also known as ‘ephemeral content,’ is a social media post type that disappears or self-deletes after a set period of time. There are no limitations on when to create this disappearing content, but the social media platforms decide their automatic disappearance once posted. This type of content is usually

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Discord

[ di-skawd ] Discord is a free platform providing the ability to communicate with voice, multimedia, or instant messaging over an internet connection. Users over the internet can create audio calls, voice messages, video calls, text messages, transfer media files in chats, and more. Gamers usually use Discord to communicate while playing online games. It

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Doing It for the ‘Gram

[ doo-uhng it faw thuh gram ] ‘gram is just another way to refer to the social media platform Instagram – more of a cool way. Doing it for the ‘gram is usually used by millennials and Gen Z to refer to an activity they partake in just to post about it on Instagram. Instagram

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Double Tap

[ doub‧le tap ] In social media language, the double tap is a way to convey to ‘like’ a post. Not all, but some social media platforms, including Instagram, allow users to either click the heart icon to like a post or simply double tap to do so. Different brands run a campaign or boost

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Doxing

[ dok-suhng ] Doxing, also written as Doxxing, is an act of publicly revealing a private person’s personal information on the internet. Word doxing came from ‘dropping dox’, where dox is slang for documents. Personal information about a person could be their original name, address, family information, personal pictures, and documents that should not be

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E

E-commerce Chatbot

[ e-commerce chat-baat ] Ecommerce chatbots are an AI-powered virtual assistant solution for brands and online retailers to engage with the customers at every stage journey. E-commerce chatbots are powerful tools that facilitate conversational commerce, which means engaging with chatbots, online messaging, and voice assistants to deliver a smooth

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eBook

[ ee-buk ] eBook refers to electronic books; it is actually a non-editable detailed guidebook that is presented in a format that allows you to read it on any electronic device such as a laptop, tablet, or any handheld device. Unlike other blogs or texts, you read on any

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Ecommerce Marketing

[ e-commerce maar-kuh-tuhng ] E-commerce marketing refers to the act of driving brand awareness and actions to the business that sells products and brands electronically. It drives traffic to your online store, converting that traffic into your paying customers and retaining the customer’s post purchases. E-commerce marketers use social

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EdgeRank

[ ej rangk ] EdgeRank is basically an old name of the Facebook algorithm.  It was introduced to organize content published on Facebook, but in 2011, Facebook stopped using EdgeRank and shifted to machine learning algorithms. Related Article  Inside the Box of the Facebook Algorithm 2022 and How It

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Embed

[ uhm-bed ] Embed indicates the integration of multimedia and other content into social media posts or websites using embedded tools. An embed code is a snippet that allows you to take your media (such as a video or tweet) and embed it onto another website. This is different

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Emoji

[ uh-mow-jee ] Emoji are graphical images that represent a concept, object, or emotion. They can be used to communicate emotions or ideas without words and across platforms, including social media, email, and text messaging. They often express emotions or sentiments and can add a fun and personal touch

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Employee Advocacy

[ uhm-ploy-ee ad-vuh-kuh-see ] An employee advocacy program is a social media initiative in which employees promote and share content on behalf of their company. This can include sharing company news, blog posts, and other content on their personal social media accounts. Employee advocacy can be an effective way

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Endorsement

[ uhn-dor-smuhnt ] An endorsement on LinkedIn is a public statement from another LinkedIn user vouching for your skills and expertise in a particular subject area. Think of it as a letter of recommendation from someone likely to be part of your professional network. They are a valuable way

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Engagement

[ uhn-gayj-muhnt ] Engagement is a term used in the marketing and advertising industries to describe the level of interaction that a person has with a piece of content. It can describe the level of interaction a person has with a website, an ad, a social media post, or

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Engagement Rate

[ uhn-gayj-muhnt rayt ] Engagement rate is a metric that measures the number of interactions with a piece of content on a given platform. This can include likes, comments, shares, or other actions a user takes that indicate interest in the content. Engagement rate is a good way to

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Ephemeral Content

[ uh-feh-mr-uhl kənˈtɛnt ] Ephemeral content has a short shelf life and is not meant to be permanent. This type of content is often used on social media platforms like Snapchat and Instagram, where users can share photos and videos that disappear after a certain amount of time. Because

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Evergreen Content

[ eh-vr-green kənˈtɛnt ] Evergreen content is a type of online content that remains relevant and useful for an extended period. This is in contrast to content with a limited shelf life and becomes outdated soon after publication. Evergreen content is a valuable asset for any website or blog

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Explore Page

[ uhk- splor payj ] The Explore page on social media is excellent for finding new content and accounts to follow. The Explore page is constantly updated by algorithm with new and popular content from around the internet. It is a way to discover new content and connect with

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F

Facebook

[ fays-buk] Facebook is a social media platform that enables a user to create a social account called ‘Profile’ and add their contacts as friends there. From a Facebook profile, you can create a company page or a private/public group with the platform too for further contact building. Facebook is one of the most visited

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Facebook Ads Manager

[ fays-buk ads ma-nuh-jr ] Facebook Ads Manager is a tool that allows businesses to create and track advertising campaigns on Facebook. Businesses can target specific audiences with laser precision and measure the results of their ad campaigns to optimize and improve future performance. Additionally, Facebook Ads Manager provides businesses with insights about their target

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Facebook Boost Post

[ fays-uk boost-powst ] Facebook Boost Post is a tool that allows you to promote your posts to a broader audience. This can help you get more likes, comments, and shares on your post, which can help it reach a larger audience. It lets you promote your posts to a wider audience. When you boost

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Facebook Business Page

[ fays-buk biz-nuhs payj ] A Facebook Business Page is similar to a free social media page or profile designed for commercial or business organizations. It is a way to expand your social media presence on the internet. Like a Facebook account, a Facebook business page is a powerful tool that allows you to build

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Facebook Comments

[ fays-buk kaa-muhnts ] Facebook comments are a great way to connect with your audience. They provide a way for people to share their thoughts and feelings about your content. Comments also allow you to engage with your audience and learn more about their thoughts and feelings. Facebook is a great way to connect with

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Facebook Lookalike Audience

[ fays-buk lu-kuh-like aa-dee-uhns ] A Lookalike audience is a way for advertisers to target new people similar to their current customers on Facebook. Lookalike audiences are created by finding the common characteristics of people who already like your Page or engage with your content and then finding more people on Facebook who have those

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Facebook Messenger

[ fays-buk meh-suhn-jr ] Facebook Messenger is an instant messaging service app owned by Facebook. Over 1.3 billion active users use it as a place to communicate, hang out and share with their connections. Messenger was once limited to Facebook users, but now it powers conversations within Instagram, Facebook, Oculus VR, and Portal. It allows

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Facebook Notes

[ fays-buk nowts ] Facebook notes is a feature that allows users to write long-form posts on the social networking site. The feature was introduced in 2006 and allows users to format their posts with various options, including headings, lists, and images. Facebook notes can be used to write about a variety of topics, including

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Facebook Offers

[ fays-buk aa-frz ] Facebook offers businesses to promote special offers and deals to Facebook users. When a user claims an offer, they will receive a unique code that can be redeemed. Facebook offers a tool that allows businesses to create and run offers on Facebook. These offers can be used to promote products, services,

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Facebook Reach

[ fays-buk reech ] Facebook Reach is the number of people who see your posts. When you create a post, it has the potential to reach every single one of your followers. Facebook also shows your post to some of the friends of your followers, called ‘secondary distribution.’ The number of people who see your

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Facebook Reactions

[ fays-buk ree-ak-shnz ] Facebook debuted reactions in 2016, and it was a long-awaited feature. These reactions are extended versions of the Like button that allow people to instantly share their reactions or express their feelings about the post. The collection includes sad, haha, wow, care, angry, love, and like. Hover over the like button

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Facebook Retargetting

[ fays-buk re-taar-guht-ing ] Facebook retargeting is a form of online advertising that enables businesses to show ads to people who have already visited their website or interacted with their brand on Facebook. This allows businesses to deliver highly personalized advertisements to people most likely interested in their products or services. By using the information

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Facebook Share

[ fays-buk shehr ] Facebook Share is a feature that allows users to share content from other websites or other pages with their Facebook friends. When a user clicks the Facebook Share button, a story is created in the user’s Facebook news feed that includes a link to the content being shared. When content is

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Facebook Shop

[ fays-buk shop ] Facebook Shop is a feature of Facebook enabling a user to create an online storefront where they can explore, browse and make purchases. A brand can display its selected products or a gallery of many online merchandise products and creatively share its brand story. The Facebook shop is an initiative to

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Fan

[ fan ] A fan on social media is someone who likes your brand and follows your Facebook page out of interest. A fan is a general term for users who are fond of you and keep a deep interest in your social media activities. Facebook is the only platform that recognizes ‘fan’ as an

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Favorite

[ fay-vrit ] Favorite is a term used by different social media platforms to denote different types of action. Favorite for Twitter was a star icon present with every tweet, which was discontinued in 2015. Clicking the star was an indicator of liking the tweet; you can now do this with a heart icon. In

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Feed

[ Feed ] Feed is an updating list view of the posted content on social media platforms. People used the word ‘Facebook wall’ to refer to the Facebook feed in the past. Feed makes it easier for users to reach content from various people in a flow without individually visiting each account. You can react,

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Filter

[ fil-tuh ] ‘Filter’ is a quick image or picture editing feature which is primarily a swipe away on major social media platforms. Platforms like Facebook, Instagram, TikTok, and Snapchat use photo editing tools with AI options to create several filters that adjust almost everything in a picture.Beauty filters are famous for women using them

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Finsta

Finsta is a shortened form for Fake Instagram, a slang term for an Instagram account used by young and adult teens to hide their personal details. Usually, people create Finsta to post inappropriate content for their main Instagram accounts. You can set it public or private like a normal Instagram account, but these Finstas are

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Fleet

[ fleet ] Similar to Instagram, Snapchat, and Facebook, Twitter too launched 24-hour stories, known as Fleets. Fleets are ephemeral content and are pretty similar to vertical Instagram stories. These are short-term content and disappear after 24 hours. Once the fleet has disappeared, you cannot retweet publicly or reply to it. When you share a

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Follow Friday

[ faa-low frai-day ] #FollowFriday, or #FF, is a weekly Twitter tradition highlighting the accounts people should follow. It’s a great way to find new, exciting people to follow and show appreciation for those you already follow. On Fridays, users recommend other Twitter accounts to follow by tweeting the hashtag #FollowFriday and the recommended user’s

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Followers

[ faa-low-urz ] A social media follower regularly views and interacts with content from a particular social media account. This can include liking, commenting, sharing posts, and engaging in general conversation with the account’s owner. This can be done by subscribing to their account or following them on the platform. It means that the person

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Friction

[ frik-shn ] Friction is the resistance that a customer experiences when trying to complete a task or journey. It can be caused by several factors, including a lack of understanding, a complicated or time-consuming process, or a lack of motivation. Friction can have a negative impact on the customer experience, but it can be

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Friend

[ frend ] A social media friend is someone you interact with online but have never met in person. Social media friends can be acquired through different platforms such as Facebook, Twitter, and Instagram. The relationships you build with social media friends are based on mutual interests, likes, and comments. Although you may never meet

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FYP

[ for yoo payj ] FYP is a contracted form for For You Page. It is a personalized feed of content for each user. The algorithm uses signals like the user’s past behavior on Instagram, the people they follow, and what they are interested in surface content that is most relevant to them. The algorithm

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G

Gen Z

[ jeh-nr-ay-shn z ] Gen Z is a contracted form for Generation Z, also known as Centennials, following millennials. It refers to the generation that was born between 1997 to 2010. It is the generation that has been raised with technology and the internet. Gen Z is popularly known

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GeoTag

A geotag refers to the particular location added to a photo, video, or social media post. It is a method to target users based on their location, such as country, state, zip code, and IP address. It is used to provide valuable insight into customer activities. With GeoTag, you

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GIF

[ jif ] GIF stands for Graphical Interchange Format. A GIF is a moving image file format that supports static and animated images. It is commonly used on the internet for short, looping animations. GIFs are often used to communicate a reaction or emotion online and can be used

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Go Live

[ go live ] Go Live is a feature on social media platforms that allows users to broadcast live video content. This can be used to share breaking news, give a behind-the-scenes look at a business, or even connect with friends and family. It is a great way to

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H

Handle

[ han-dl ] A social media handle is an online username someone uses for their social media accounts. A handle is typically used on platforms like Twitter, Instagram, and Snapchat. Some people use the same handle for all their social media accounts, while others have different handles for each platform. It usually consists of a

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Hangout

[ hang-owt ] A hangout is a social media platform created by Google. It allows users to communicate with each other through text, audio, and video. The platform can be accessed through a web browser or a mobile app. Hangout is a cross-platform service used on devices running different operating systems, such as Android, iOS,

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Hashtag

[ hash-tag ] A hashtag is a social media term denoted by the symbol #. Hashtags categorize content on social media platforms such as Twitter and Instagram. They are meant to find content related to a specific topic. Hashtags are a way to organize content and make it easier for others to find what they

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Header Image

[ heh-dr i-muhj ] A header image is a primary image on a website or blog, usually at the top of the page. This image represents the overall theme or topic of the website. It is often the first thing visitors see when they visit a website, so it should make a strong impression. A

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I

Ick

The term ‘ick’ is often used in social media to describe something unpleasant or distasteful. It can express a wide range of things, from someone’s behavior to the content of a post or message. It can be caused by several things, such as seeing too much negative news or

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Impressions

[ uhm-preh-shnz ] Impressions is a marketing term that refers to the number of times consumers see your ad. Ad impressions are vital because they help you gauge the effectiveness of your marketing campaigns and track your return on investment (ROI). Advertisers use impressions to measure the number of

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Inbound Marketing

[ in-bownd maar-kuh-tuhng ] Inbound marketing is a type of marketing that focuses on creating and sharing content that attracts customers to your products or services. Inbound marketing is a great way to connect with customers and create a relationship with them. Creating helpful and informative content can build

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J

K

Key Performance Indicator (KPI)

[ kee puh-faw-muhns in-duh-kay-tuh ] It is a quantifiable value that shows how well a company performs and is used to monitor and measure effectiveness. KPIs can be financial, such as profitability and revenue growth, or non-financial, such as customer satisfaction and employee retention rates. A key performance indicator

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Klout

[ klowt ] Klout is a social media platform that measures your influence online. It is a scoring system that rates users based on their ability to drive engagement and create relevant and engaging content for their audience. Klout allows users to connect their social media accounts to the

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L

Lens

[ lɛnz ] Lenses are filters that can be applied to images on social media. The lens on Snapchat is a feature that allows users to add fun and interactive filters to their photos and videos. With Lens, you can transform your appearance, add playful animations, and interact with the world around you. It can

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Like

[ like ] The term ‘like’ in social media can be used in several ways. It can be used to show approval or agreement with a post, to express enjoyment of a post, or to acknowledge that you have seen a post simply. The term can also be used as a verb, as in ‘I

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M

Meme

[ meem ] Memes and social media make a perfect combo! Both have the same concept of connecting people from all over the world. While social media serves as a communication platform, memes are a great way to express your feelings. It is a virally transmitted image, text, social

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Mention

[ men-shn ] The mention refers to tagging a user or a brand in a social media message, comment, or post. You can tag any individual or brand using @username. When someone mentions you on social media, you receive a notification alert to see where you are tagged so

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Messenger

[ meh-suhn-juh ] Messenger is an instant messaging app attached to Facebook where users can exchange messages through their Facebook profiles. Messenger was previously called Facebook Messenger, and was only accessed via mobile app. The app can now be accessed through the web browser as well. Messenger comes with

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N

Native Advertising

[ nay-tuhv ad-vr-tize-uhng ] Native Advertising is a method where the ads look, function, and feel like organic social media posts. When boosted, a Facebook or Instagram post is a form of a native ad. Native ads are mostly marked as ‘sponsored’ or ‘paid’ on socials, or they give users the same feel online without

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News Feed

[ nyooz feed ] News Feed is a section on social media platforms where users can see updates and advertisements in a list view. Facebook officially uses the term News Feed for its feed view. News feeds are aligned with a platform’s algorithms and thus show the updated content of creators you like to see.

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Newsjacking

[ nyooz-ja-kuhng ] Newsjacking is a method of jumping the bandwagon of trending news and viral topics as a brand. Adding your thoughts and views to create breaking news around a trending story to reach more people and get your brand noticed is newsjacking. Newsjacking is only successful if the brand somehow correlates to the

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O

Objectives

[ uhb-jek-tuhvz ] Objectives are the main goals to achieve by the end of a run strategy or social media campaign. Objectives can be a part of your marketing strategy, your content strategy online, or an advertising campaign on social media.Objectives in an advertising campaign can be different for

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Ok, boomer

[ ok boo-muh ] Ok, boomer is a meme in a TikTok video and gained popularity two years back. It is a catchphrase that young people use to dismiss their elders for being ‘old-fashioned.’ This viral video meme was first created by Gen Z musician Peter Kuli’s remix on

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P

Paid Social

[ payd sow-shl ] Paid Social is a term used for sponsored posts and advertisements on social platforms apart from organic posts. A pre-decided budget is mostly allotted for paid social with specific display positions within the platform. Paid social campaigns are designed for targeted audiences keeping demographics, age, gender, or interests in mind. Social

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Pay Per Click (PPC)

[ pay per klik ] PPC or pay-per-click is an online campaign where a company pays whenever a user or viewer clicks their advertisement. It is an efficient way of running an ad where the advertiser doesn’t have to pay for an ad that doesn’t work and pay for the ones which receive good traffic.

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Pin

[ pin ] Pins are an image that can be added to a board on the popular social media platform, Pinterest. Pins can be found all over the internet and can be funny, informative, or just plain, pretty images. When you find a pin you like, you can add it to one of your boards

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Q

R

Reach

[ reech ] Social media reach is the number of people who see your content on social media. It includes the number of people who see your content in their feed and those who see your content when you post it on your profile. The more people see your content, the more likely they will

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Reactions

[ ree-ak-shnz ] Social media has changed the way we communicate and interact with others. Reactions are how people respond or react to something posted on social media. People can respond to comments and posts with just a simple click of buttons. Reactions are the extended version of Facebook Like. Users can access reactions by

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Real-Time Marketing

[ ree-uhl time maa-kuh-tuhng ] Real-Time Marketing or RTM is a practice of interacting with your audience and customers instantly or right away. RTM can be done using text messages via sim, instant online messages, social media postings, etc. Taking advantage of trending topics, popular events, and feedback is a way of maintaining a consistent

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S

Scheduling

[ sheh-juh-luhng ] Scheduling is organizing and planning your content ahead of time on multiple social media platforms such as Twitter, Facebook, LinkedIn, and many others using any social media management tool. You can schedule your post at any particular time when your audience is more likely to be

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Snapchat

[ snap-chat ] Snapchat is a messaging app that allows users to send photos, videos, and texts. Since its launch in 2011, Snapchat has become one of the most popular messaging apps. It is known for its filters, lenses, and Bitmojis. The popular app allows users to share photos

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Snapchat Memories

[ snap-chat meh-muh-reez ] Snapchat memories is a new feature introduced by Snapchat that allows users to save their snaps and view them later. This is a great way to keep track of your memories and share them with your friends. With 319 million users, an average user spends

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