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Social Media Glossary

Social Champ’s social media glossary has all the important terms and definitions you need to excel in the digital world. This is your one-stop solution to catch up on the most popular and handy terms.

A   B   C   D   E   F   G   H   I   J   K   L   M   N   O   P   Q   R   S   T   U   V   W   X   Y   Z 

A

Algorithm

[al·guh·ri·thm] An algorithm is generally a set of steps or a mathematical equation that a computer uses to complete or accomplish a task. Since all social media networks are computer programs, they all have a complex algorithm working at the backend. So a social media algorithm is mostly a

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A/B Test

[ ey-bee-tes-ting ] An A/B test method that asks you to compare two variations of the same ad, email, content pieces, or any other material to see which one has the potential to perform better. A/B testing is also popularly known as split testing, which involves a very small

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Aesthetic

[ uhs-theh-tuhk ] An aesthetic is an overall feel or the look of your social media account, like your Instagram feed. Brands, influencers, and companies often aim to set a consistent aesthetic for their brand that goes well with their overall tone. To have a good aesthetic means that

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Alt Text

[ aalt-tekst ] Alt descriptions, popularly known as Alternative text or description, are used to describe the contents of an image or a picture within HTML code. It is generally a good practice to add Alt text to your images, as it helps search engines index images. Alt text

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Analytics

[ a-nuh-li-tuhks ] The term analytics refers to social analysis tools and the information these tools provide to the users. Many social media platforms have their own analytics features that help users to track and analyze how their posts are performing for metrics like engagement, reach, and followers growth.

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Application Programming Interface (API)

[ a-pluh-kay-shuhn prow-gra-muhng in-tr-fays ] API stands for Application Programming Interface, which allows two applications to communicate and exchange data with each other without any user intervention. API operates on the agreement of input and output of application, programming, and interface. Social network APIs allow such platforms to integrate

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Archiving

[ aa-kai-vuhng ] When it comes to social media, archiving refers to creating and organizing social media posts, messages, and associated metadata. It means keeping a record of everything, and it is a requirement for industries such as finance and healthcare. Archiving is important because it helps big organizations

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Artificial Intelligence (AI)

[ ahr-tuh-fish-uhl in-tel-i-juhns ] Artificial intelligence (AI) is the process of programming a computer to make decisions for itself. This can be done in a number of ways, but the most common is through the use of algorithms. It focuses on creating intelligent machines that work and react like

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Avatar

[ av-uh-tahr ] An avatar is a digital representation of a user in a virtual world or online community, often in the form of a three-dimensional character. It is commonly used in online communities and virtual worlds and can take on any form the user chooses. In some cases,

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B

B2B

[ bee-too-bee ] B2B stands for business-to-business, which refers to the model where transactions are made between two or more companies directly. It is a strict business model in which companies create products and services for other brands without getting in contact with end consumers. B2B usually is put into four basic categories; producers, resellers,

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B2C

[ bee-too-see ] B2C stands for business to consumer, which refers to the retail model where products move directly from the business to the end user who has purchased the goods or services for personal use. It is a digital sales model where products and services are sold between a company and a consumer without

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BeReal

[ bee-ree-al ] BeReal is a photo-sharing application that allows users to post one photo daily to show their followers what is happening in real-time. Everyone is notified with a notification “Time to BeReal” and opens up a window to capture and share a photo in 2 minutes. Because the app allows everyone to post

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Bio

[ bahy-oh ] Bio is the abbreviation for biography, a section of a digital profile that could tell your followers about who you are. Social media profiles like Facebook, Instagram, LinkedIn, and Twitter offer a short space as well where you can include your bio and add information that you feel is necessary for your

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Bitmoji

[ bit-maw-jee ] Bitmoji is your own personal avatar or a customized cartoon that you can add to Gmail, Messenger, Slack, and social media networks. A bitmoji app allows you to create your own cartoon representation of yourself with different outfits and styles. Bitmoji is owned by Snap, which is the parent company of Snapchat,

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Block

[ blok ] Block is generally a term used to indicate that you have prevented someone from seeing your posts on that particular social network. When you block somebody from any of your social media platforms, you simply cut off their access to view, message, tag, and share your profile. Blocked users will not be

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Blockchain

[ blok-cheyn ] Blockchain is a growing technology name creating a buzz in the digital market. It is a distributed ledger and database that facilitates the process of recording transactions and tracking assets in a business network. Now the asset could be any (car, house, land, cash, property, copyrights, branding, etc.). The data in the

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Blog

[blawg] A blog is a contraction for weblog. It refers to a digital publication where one or more authors post about certain topics regularly. Blogs are defined by their format; it is a series of information posted to a single page in reverse chronological order. Several brands use blogs to create engaging content for their

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Blogger

[ blo·guh ] Blogger is a free website from Google that allows users to share texts, videos, and images with their audience. The platform supports single or multi-user blogs as well. The word ‘blogger’ indicates the individuals who love to write and publish blogs on multiple websites or platforms. Since blogging has become an alternative

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BookTok

[ book-tok ] The term ‘BookTok’ is a hashtag making rounds on TikTok. It is used to promote reading and the love of literature by many content creators by suggesting different book suggestions, memes, and book reviews. BookTok is used primarily on TikTok to shed light on the content related to book reading. The BookTok

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Boost, Boosted Post

[ buːst ] The term boost post indicates the paid advertisements on social media platforms used to promote an existing post from a business page. Brands pay to display their boost posts to the target audience that does not follow their social accounts. It is an easy way to promote your existing posts to people

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Bottom of the Funnel

[bot-uhm uhv thee fuhn-l] A ‘bottom of funnel’ (BOFU) marketing strategy is focused on driving conversions and sales. This strategy is typically used at the end of the sales funnel when a potential customer is ready to buy. It is also known as the conversion stage because, at this point, the sale is made. It

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Brand Advocate

[ brand ad-vuh-keyt ] When it comes to marketing, a brand advocate is someone who actively promotes your product or service. Brand advocates can be customers, employees, partners, or even celebrities. They are the ones who promote your brand to their friends, family, and social media followers through word-of-mouth marketing and by providing social proof.

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Brand Authenticity

[ brand aw-then-tis-i-tee ] Brand authenticity refers to the extent to which consumers perceive a brand to be faithful and true towards itself and its consumers. While working on brand authenticity, businesses must be transparent and consistent with messaging and initiatives. It is crucial to build stronger connections and foster business growth. To stand on

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Brand Awareness

[brand uh-wair-nis] Brand awareness refers to the social media metric that catches how people are aware of your brand. It is one of the most essential aspects of marketing as it is the process of creating a name, image, or identity for a product or service in the minds of consumers. Brand awareness is important

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Brand Style Guide

[ brand sta-hyl gah-yd ] A brand style guide is a digital rulebook that specifies every aspect of the look and presence of your brand. It can be used internally and shared with partners, media, and agencies to brief them on how to communicate with the brand properly. The brand style guide usually includes a

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Bricks and Mortar

[brik uhn mawr-ter] Bricks and mortar is a term used to describe a physical business location. A bricks-and-mortar business is typically a retail store that customers can visit in person. The term is often used to contrast businesses that exist solely online. While many businesses have both a physical and online presence, some businesses are

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Business Objective

[ biz-nis uhb-jek-tiv ] Business objectives refer to the specific and measurable results that companies hope to maintain in the upcoming years for their organizations’ growth. Tracking business objectives is a must to ensure that the company is moving in the right direction. The four main objectives of an organization include economic, human, organic, and

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Buyer Persona

[bahy-er per-soh-nuh] A buyer persona is a representation of your ideal customer, based on market research and real data about your existing customers. If you have a business, you probably have multiple buyer personas. Creating detailed buyer personas helps you better understand your customers, so you can market to them more effectively.  When you create

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Byte

[bahyt] The word byte refers to the unit of digital information in computer storage and processing. A byte consists of 8 digits, each of which has 0 or 1. The size of the byte is the smallest and is used to express large quantities of data. Mostly, the size of the byte is equal to

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C

Call to Action (CTA)

[ kawl-too- ak-shuhn ] A CTA, or call-to-action, is an element in a digital marketing campaign that encourages users to take a specific action, such as making a purchase or signing up for a newsletter. A CTA could be anything from “Buy now!” to “Read more” to “Sign up

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Cap

[ kap ] Slang is an informal language that a particular group of people uses. The word “cap” is a slang term that teenagers often use. In slang, “cap” usually refers to bragging or lies. It can be used to describe someone lying or exaggerating, to show excitement or

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Caption

[ kap-shuhn ] A caption is a text box that appears below an image or a video. It typically describes the image or explains the purpose of the image. Captions are often used to provide context for the content of the image, or to convey a message that supplements

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Carousel

[kar-uh-sel] A carousel for social media is a feature that allows users to post multiple photos or videos in a single post, with each piece of content appearing as its card. This feature is often used to showcase different products or services on a company’s page or to tell

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Carousel Ads

[ Kar-uh-sel ads ] Carousel ads are a type of Facebook ad that allows you to showcase three to five images or videos, each with its link, in a single ad. They are eye-catching and engaging, allowing you to tell a story, highlight different products or services, or showcase

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Channel Art

[ chan-l ahrt ] Channel art is one of the most important aspects of a successful YouTube channel. It is the first thing viewers see when they visit your channel, so it is essential to make a good impression. The cover image is also known as the channel banner.

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Channel Trailer

[ cha-nuhl tray-lr ] A channel trailer is a video that is used to promote a YouTube channel. The channel trailer should be attention-grabbing and give viewers an idea of what the channel is about.Channel trailers are typically between 30 seconds and 1 minute in length and can be

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Character Count

[ kar-ik-ter kount ] Character count is the number of characters that you have typed into a document or text box. This includes letters, numbers, spaces, and punctuation. It is used to track the length of the text to ensure that a document meets the requirements of a specific

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Chat

[ chat ] Chat is simply an online conversation with one or more people on a social media platform. It refers to engaging in real-time conversations with others. This can be done either through private messages or public posts. Chat is a quick and easy way to communicate with

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Chatbot

[ chat-bot ] A chatbot is a computer program designed to simulate a conversation with a human user. They are commonly used in online customer service to provide quick and efficient responses to common questions. Chatbots are also used in marketing and sales to qualify leads and provide information

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Check-in

[ chek- in ] Check-in is simply a way to let your friends and followers know where you are and what you are up to. You can check in at your current location using GPS, or you can check in to a specific place or event. It is used

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Click-Through Rate (CTR)

[ Klik-throo-reyt ] The click-through rate (CTR) is the ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement. It is commonly used to measure the success of an online advertising campaign for a particular website as

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Clickbait

[ klik-beyt ] Clickbait is a type of online content designed to drive clicks. It’s often misleading and designed to get you to click on a link. Clickbait headlines are usually found on social media, where they can be particularly effective. But you can also find them on news

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Clubhouse

[ kluhb-hous ] A clubhouse platform is a social media platform that allows users to connect with each other through audio-only conversations. It’s popular because it’s a great way to communicate with people from all over the world without worrying about things like language barriers. Whether you are looking

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Co-marketing

[ Co mahr-ki-ting ] The term co-marketing refers to the type of marketing strategy where two companies agree to promote each other’s products or services. This is often done by each company cross-promoting the other company’s products or services through their channels, such as through their website, social media,

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Comment

[ kom-ent ] When talking about social media, the term comment refers to a user’s ability to leave a written message on a post. This is a way for users to engage with the content and start a conversation. Comments can be positive or negative and can add to

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Community Manager

[ kuh-myoo-ni-tee man-i-jer ] A community manager is someone who helps to build and grow online communities. They are responsible for moderating conversations, encouraging participation, and creating a welcoming and inclusive environment. A community manager is an integral part of any online community, and their role is to ensure

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Competitive Intelligence

[kuhm-pet-i-tiv in-tel-i-juhns] Competitive intelligence (CI) is the gathering and analysis of information about a company’s competitors. It can be used to identify and track a competitor’s strengths and weaknesses, strategies, and tactics. The goal of CI is to give organizations the insights they need to make informed decisions, gain

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Compliance

[ kuhm-plai-uhns ] The term ‘compliance’ can mean different things when it comes to social media. In general, compliance refers to following the rules and regulations that have been put in place by a company or organization. This can include things like adhering to copyright laws, sticking to privacy

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Connection

[ kuh-nek-shn ] The term connections for social media refers to the ability to connect with other users on the platform. This can be done through various means, such as following, friending, messaging, and commenting. Social media platforms like Facebook, Twitter, and LinkedIn help people connect with others with

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Content Curation

[ Kənˈtɛnt kyuor-ray-shn ] Content curation is the process of sorting through the vast amount of content on the Internet and selecting the best, most relevant pieces to share with your audience. As a social media user, you can use content curation to save time and share only the

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Content Marketing

[ Kənˈtɛnt maar-kuh-tuhng ] Content marketing is a term used to describe a type of marketing that focuses on creating and distributing content relevant to a target audience. Content marketing aims to attract and retain customers by providing them with relevant and valuable information. It is a strategic marketing

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Conversational AI

[ kaan-vr-say-shuh-nuhl ai ] Conversational AI is a branch of artificial intelligence that deals with the natural language processing and generation of human-like responses. It enables humans to interact with machines in a natural and human-like way. Conversational AI is used in customer service, sales, and marketing. The goal

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Conversational Commerce

[ kon-ver-sey-shuh-nl kom-ers ] Conversational commerce is a new way of interacting with customers that are becoming increasingly popular. It involves using chatbots or other artificial intelligence-based technologies to have a conversation with a customer to understand their needs better and provide them with the information or product they

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Conversion

[ kuhn-vur-zhn ] Conversion is the act of turning a prospective customer into a paying customer. However, in the world of social media, conversion can take many different forms. This desired action could be anything from signing up for a newsletter to making a purchase. Regardless of the desired

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Conversion Rate

[ kuhn-vur-zhn rayt ] The term “conversion rate” is used to describe the percentage of visitors to a website who take the desired action. The desired action could be anything from purchasing to signing up for a newsletter. Conversion rates are significant because they provide insight into how effective

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Conversion Tracking

[ kon-ver-sey-shuhn trak-ing ] Conversion tracking is a process used by businesses to track the actions of a visitor on their website before, during, and after they take the desired action. This desired action is known as a conversion and can be anything from clicking on a specific link,

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Cost per Click (CPC)

[ kaast pur klik ] The term ‘cost per click’ (CPC) is an online advertising pricing model where advertisers pay a set price for each click on their ad. CPC is commonly used in pay-per-click (PPC) advertising, where advertisers bid on keywords and pay for each click on their

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Cost per Lead (CPL)

[ kaast pur leed ] CPL is an abbreviated form for ‘Cost Per Lead.’ It is the term that refers to the online payment model in which the payment is actually based on the total number of generated leads. It is also a metric that measures how effective your

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Cottage Core

[ kaa-tuhj kor ] Cottage core is a popular hashtag and social media trend inspired by the agricultural lifestyle. Also known as farm core and country core. It focuses on the idea of living a rural lifestyle, foods, artisan, animals, and other related things. It started in 2017 on

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Cover Photo

[ Kuh-vr fow-tow ] When it comes to social media, your cover photo is one of the first things people will see. A cover photo is a large image at the top of a profile or page on social media platforms such as Facebook, Twitter, and LinkedIn. It is

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CPM

[ Kost pur mahyl ] CPM (Cost per Mile) measures the cost of advertising on a particular website. It is calculated by dividing the cost of the ad by the number of impressions (views) the ad receives. The higher the CPM, the more expensive the website is to advertise.

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Creative Commons

[ kree-ay-tuhv kaa-muhnz ] Creative commons refer to the license issued to the copyright owners, giving anyone in the world a right to use their work with this license. It is an active nonprofit organization that provides free licenses to copyright owners. A creative commons license indicates what others

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Creators

[ kree-ay-trz ] When it comes to social media, a creator is a passionate person who creates entertaining and engaging content on multiple social media platforms to stand out on the feeds. They are responsible for creating various types of content, from videos to social media blogs. Successful creators

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Creep

[ kreep ] Creep is a social media term that indicates stalking or monitoring any individual or a company. It refers to someone who is constantly monitoring your posts and comments without engaging with any of their posts. It s a term used to describe someone stalking or harassing

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Crisis Management

[ krai-suhs man-ij-munth ] Crisis management is a term that refers to the strategies and plans that organizations put in place to deal with a significant event or crisis. Social media plays a big role in crisis management, as it can communicate with the public and share information. Social

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Cross-Posting

[ kraa-spow-stuhng ] Cross-posting is the act of sharing the same content across multiple social media platforms. This is a popular strategy for many businesses and organizations because it allows them to reach a wider audience with their message. Cross-posting can be an effective way to build your brand

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Crowdsourcing

[ krowd-sor-suhng ] Crowdsourcing is a way for businesses and organizations to tap into the collective intelligence of the online community to solve problems or come up with new ideas. It is a process that allows businesses or organizations to gather ideas or services from a large group of

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CSAT

[ csat ] The term CSAT stands for Customer Satisfaction. For social media, businesses should aim to provide a positive customer experience on platforms like Facebook and Twitter.  It is a metric that social media platforms use to measure how well they are meeting the needs of their customers.

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D

Dark Post

[ daak powst ] Dark posts are a Facebook post type promoted as ads to a specific targeted audience. These posts will not show up on your standard timeline like a boosted or sponsored post but will only appear on the newsfeed of a selected set of users. As dark posts are not published like

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Dark Social

[ daak sow·shl ] Dark Social is a term used by marketers and SEO specialists for ‘invisible’ shares of content that are difficult to track accurately. Dark Social or Dark Traffic shares don’t have their specific referral source known as private channels distribute them. These channels can be instant messaging apps (Facebook messenger, Whatsapp), emails,

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Dashboard

[ dash-bawd ] A social media or a content dashboard is a visual display of all your tools, feature, or data within a single board. A dashboard is a summarized screen that marketers or social media managers can use to create, schedule, accessories, view, and preview their content before it hits the public eye. You

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Demand Generation

[ duh-maand jeh-nuh-ray-shn ] Demand generation is creating brand awareness and demand for your brand among new markets, including your target audience. Demand generation applies to the touchpoints of a consumer as it is just the top of the funnel marketing strategy, which continues to lead generation and, finally, sales. This marketing strategy is to

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Direct Message

[ dai-rekt meh-suh-juh ] Direct Message or ‘DM’ in the digital world stands for private communication between social media users through a social platform. This communication can be in the form of a textual, audio, video, or graphical format, which is visible only to the sender and the recipient. For direct messages, social platforms have

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Direct Response

[ dai-rekt ruh-spons ] Direct Response is a technique of marketing to get an immediate response from your target audience. Classical product marketing is of various types where most activities like brand awareness are used to promote brands for long-term remembrance. Direct Response elicits a user to immediately take action through call-to-action (CTAs) like ‘Subscribe

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Disappearing Content

[ di-suh-peeuh-ruhng kuhn-tent ] Disappearing content, also known as ‘ephemeral content,’ is a social media post type that disappears or self-deletes after a set period of time. There are no limitations on when to create this disappearing content, but the social media platforms decide their automatic disappearance once posted. This type of content is usually

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Discord

[ di-skawd ] Discord is a free platform providing the ability to communicate with voice, multimedia, or instant messaging over an internet connection. Users over the internet can create audio calls, voice messages, video calls, text messages, transfer media files in chats, and more. Gamers usually use Discord to communicate while playing online games. It

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Doing It for the ‘Gram

[ doo-uhng it faw thuh gram ] ‘gram is just another way to refer to the social media platform Instagram – more of a cool way. Doing it for the ‘gram is usually used by millennials and Gen Z to refer to an activity they partake in just to post about it on Instagram. Instagram

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Double Tap

[ doub‧le tap ] In social media language, the double tap is a way to convey to ‘like’ a post. Not all, but some social media platforms, including Instagram, allow users to either click the heart icon to like a post or simply double tap to do so. Different brands run a campaign or boost

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Doxing

[ dok-suhng ] Doxing, also written as Doxxing, is an act of publicly revealing a private person’s personal information on the internet. Word doxing came from ‘dropping dox’, where dox is slang for documents. Personal information about a person could be their original name, address, family information, personal pictures, and documents that should not be

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E

E-commerce Chatbot

[ e-commerce chat-baat ] Ecommerce chatbots are an AI-powered virtual assistant solution for brands and online retailers to engage with the customers at every stage journey. E-commerce chatbots are powerful tools that facilitate conversational commerce, which means engaging with chatbots, online messaging, and voice assistants to deliver a smooth

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eBook

[ ee-buk ] eBook refers to electronic books; it is actually a non-editable detailed guidebook that is presented in a format that allows you to read it on any electronic device such as a laptop, tablet, or any handheld device. Unlike other blogs or texts, you read on any

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Ecommerce Marketing

[ e-commerce maar-kuh-tuhng ] E-commerce marketing refers to the act of driving brand awareness and actions to the business that sells products and brands electronically. It drives traffic to your online store, converting that traffic into your paying customers and retaining the customer’s post purchases. E-commerce marketers use social

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EdgeRank

[ ej rangk ] EdgeRank is basically an old name of the Facebook algorithm.  It was introduced to organize content published on Facebook, but in 2011, Facebook stopped using EdgeRank and shifted to machine learning algorithms. Related Article  Inside the Box of the Facebook Algorithm 2022 and How It

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Embed

[ uhm-bed ] Embed indicates the integration of multimedia and other content into social media posts or websites using embedded tools. An embed code is a snippet that allows you to take your media (such as a video or tweet) and embed it onto another website. This is different

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Emoji

[ uh-mow-jee ] Emoji are graphical images that represent a concept, object, or emotion. They can be used to communicate emotions or ideas without words and across platforms, including social media, email, and text messaging. They often express emotions or sentiments and can add a fun and personal touch

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Employee Advocacy

[ uhm-ploy-ee ad-vuh-kuh-see ] An employee advocacy program is a social media initiative in which employees promote and share content on behalf of their company. This can include sharing company news, blog posts, and other content on their personal social media accounts. Employee advocacy can be an effective way

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Endorsement

[ uhn-dor-smuhnt ] An endorsement on LinkedIn is a public statement from another LinkedIn user vouching for your skills and expertise in a particular subject area. Think of it as a letter of recommendation from someone likely to be part of your professional network. They are a valuable way

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Engagement

[ uhn-gayj-muhnt ] Engagement is a term used in the marketing and advertising industries to describe the level of interaction that a person has with a piece of content. It can describe the level of interaction a person has with a website, an ad, a social media post, or

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Engagement Rate

[ uhn-gayj-muhnt rayt ] Engagement rate is a metric that measures the number of interactions with a piece of content on a given platform. This can include likes, comments, shares, or other actions a user takes that indicate interest in the content. Engagement rate is a good way to

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Ephemeral Content

[ uh-feh-mr-uhl kənˈtɛnt ] Ephemeral content has a short shelf life and is not meant to be permanent. This type of content is often used on social media platforms like Snapchat and Instagram, where users can share photos and videos that disappear after a certain amount of time. Because

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Evergreen Content

[ eh-vr-green kənˈtɛnt ] Evergreen content is a type of online content that remains relevant and useful for an extended period. This is in contrast to content with a limited shelf life and becomes outdated soon after publication. Evergreen content is a valuable asset for any website or blog

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Explore Page

[ uhk- splor payj ] The Explore page on social media is excellent for finding new content and accounts to follow. The Explore page is constantly updated by algorithm with new and popular content from around the internet. It is a way to discover new content and connect with

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F

Facebook

[ fays-buk] Facebook is a social media platform that enables a user to create a social account called ‘Profile’ and add their contacts as friends there. From a Facebook profile, you can create a company page or a private/public group with the platform too for further contact building. Facebook is one of the most visited

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Facebook Ads Manager

[ fays-buk ads ma-nuh-jr ] Facebook Ads Manager is a tool that allows businesses to create and track advertising campaigns on Facebook. Businesses can target specific audiences with laser precision and measure the results of their ad campaigns to optimize and improve future performance. Additionally, Facebook Ads Manager provides businesses with insights about their target

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Facebook Boost Post

[ fays-uk boost-powst ] Facebook Boost Post is a tool that allows you to promote your posts to a broader audience. This can help you get more likes, comments, and shares on your post, which can help it reach a larger audience. It lets you promote your posts to a wider audience. When you boost

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Facebook Business Page

[ fays-buk biz-nuhs payj ] A Facebook Business Page is similar to a free social media page or profile designed for commercial or business organizations. It is a way to expand your social media presence on the internet. Like a Facebook account, a Facebook business page is a powerful tool that allows you to build

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Facebook Comments

[ fays-buk kaa-muhnts ] Facebook comments are a great way to connect with your audience. They provide a way for people to share their thoughts and feelings about your content. Comments also allow you to engage with your audience and learn more about their thoughts and feelings. Facebook is a great way to connect with

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Facebook Lookalike Audience

[ fays-buk lu-kuh-like aa-dee-uhns ] A Lookalike audience is a way for advertisers to target new people similar to their current customers on Facebook. Lookalike audiences are created by finding the common characteristics of people who already like your Page or engage with your content and then finding more people on Facebook who have those

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Facebook Messenger

[ fays-buk meh-suhn-jr ] Facebook Messenger is an instant messaging service app owned by Facebook. Over 1.3 billion active users use it as a place to communicate, hang out and share with their connections. Messenger was once limited to Facebook users, but now it powers conversations within Instagram, Facebook, Oculus VR, and Portal. It allows

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Facebook Notes

[ fays-buk nowts ] Facebook notes is a feature that allows users to write long-form posts on the social networking site. The feature was introduced in 2006 and allows users to format their posts with various options, including headings, lists, and images. Facebook notes can be used to write about a variety of topics, including

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Facebook Offers

[ fays-buk aa-frz ] Facebook offers businesses to promote special offers and deals to Facebook users. When a user claims an offer, they will receive a unique code that can be redeemed. Facebook offers a tool that allows businesses to create and run offers on Facebook. These offers can be used to promote products, services,

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Facebook Reach

[ fays-buk reech ] Facebook Reach is the number of people who see your posts. When you create a post, it has the potential to reach every single one of your followers. Facebook also shows your post to some of the friends of your followers, called ‘secondary distribution.’ The number of people who see your

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Facebook Reactions

[ fays-buk ree-ak-shnz ] Facebook debuted reactions in 2016, and it was a long-awaited feature. These reactions are extended versions of the Like button that allow people to instantly share their reactions or express their feelings about the post. The collection includes sad, haha, wow, care, angry, love, and like. Hover over the like button

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Facebook Retargetting

[ fays-buk re-taar-guht-ing ] Facebook retargeting is a form of online advertising that enables businesses to show ads to people who have already visited their website or interacted with their brand on Facebook. This allows businesses to deliver highly personalized advertisements to people most likely interested in their products or services. By using the information

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Facebook Share

[ fays-buk shehr ] Facebook Share is a feature that allows users to share content from other websites or other pages with their Facebook friends. When a user clicks the Facebook Share button, a story is created in the user’s Facebook news feed that includes a link to the content being shared. When content is

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Facebook Shop

[ fays-buk shop ] Facebook Shop is a feature of Facebook enabling a user to create an online storefront where they can explore, browse and make purchases. A brand can display its selected products or a gallery of many online merchandise products and creatively share its brand story. The Facebook shop is an initiative to

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Fan

[ fan ] A fan on social media is someone who likes your brand and follows your Facebook page out of interest. A fan is a general term for users who are fond of you and keep a deep interest in your social media activities. Facebook is the only platform that recognizes ‘fan’ as an

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Favorite

[ fay-vrit ] Favorite is a term used by different social media platforms to denote different types of action. Favorite for Twitter was a star icon present with every tweet, which was discontinued in 2015. Clicking the star was an indicator of liking the tweet; you can now do this with a heart icon. In

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Feed

[ Feed ] Feed is an updating list view of the posted content on social media platforms. People used the word ‘Facebook wall’ to refer to the Facebook feed in the past. Feed makes it easier for users to reach content from various people in a flow without individually visiting each account. You can react,

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Filter

[ fil-tuh ] ‘Filter’ is a quick image or picture editing feature which is primarily a swipe away on major social media platforms. Platforms like Facebook, Instagram, TikTok, and Snapchat use photo editing tools with AI options to create several filters that adjust almost everything in a picture.Beauty filters are famous for women using them

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Finsta

Finsta is a shortened form for Fake Instagram, a slang term for an Instagram account used by young and adult teens to hide their personal details. Usually, people create Finsta to post inappropriate content for their main Instagram accounts. You can set it public or private like a normal Instagram account, but these Finstas are

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Fleet

[ fleet ] Similar to Instagram, Snapchat, and Facebook, Twitter too launched 24-hour stories, known as Fleets. Fleets are ephemeral content and are pretty similar to vertical Instagram stories. These are short-term content and disappear after 24 hours. Once the fleet has disappeared, you cannot retweet publicly or reply to it. When you share a

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Follow Friday

[ faa-low frai-day ] #FollowFriday, or #FF, is a weekly Twitter tradition highlighting the accounts people should follow. It’s a great way to find new, exciting people to follow and show appreciation for those you already follow. On Fridays, users recommend other Twitter accounts to follow by tweeting the hashtag #FollowFriday and the recommended user’s

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Followers

[ faa-low-urz ] A social media follower regularly views and interacts with content from a particular social media account. This can include liking, commenting, sharing posts, and engaging in general conversation with the account’s owner. This can be done by subscribing to their account or following them on the platform. It means that the person

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Friction

[ frik-shn ] Friction is the resistance that a customer experiences when trying to complete a task or journey. It can be caused by several factors, including a lack of understanding, a complicated or time-consuming process, or a lack of motivation. Friction can have a negative impact on the customer experience, but it can be

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Friend

[ frend ] A social media friend is someone you interact with online but have never met in person. Social media friends can be acquired through different platforms such as Facebook, Twitter, and Instagram. The relationships you build with social media friends are based on mutual interests, likes, and comments. Although you may never meet

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FYP

[ for yoo payj ] FYP is a contracted form for For You Page. It is a personalized feed of content for each user. The algorithm uses signals like the user’s past behavior on Instagram, the people they follow, and what they are interested in surface content that is most relevant to them. The algorithm

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G

Gen Z

[ jeh-nr-ay-shn z ] Gen Z is a contracted form for Generation Z, also known as Centennials, following millennials. It refers to the generation that was born between 1997 to 2010. It is the generation that has been raised with technology and the internet. Gen Z is popularly known

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GeoTag

A geotag refers to the particular location added to a photo, video, or social media post. It is a method to target users based on their location, such as country, state, zip code, and IP address. It is used to provide valuable insight into customer activities. With GeoTag, you

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GIF

[ jif ] GIF stands for Graphical Interchange Format. A GIF is a moving image file format that supports static and animated images. It is commonly used on the internet for short, looping animations. GIFs are often used to communicate a reaction or emotion online and can be used

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Go Live

[ go live ] Go Live is a feature on social media platforms that allows users to broadcast live video content. This can be used to share breaking news, give a behind-the-scenes look at a business, or even connect with friends and family. It is a great way to

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Google Ads (Google Adwords)

[ goo-guhl ad ] Google Ads or Google Adwords is a pay-per-click online advertising program that allows users to display their ads on the Google search engine. These Google ads help businesses create the ads to reach the right audience through search engine platforms and partner sites. With ads,

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Google Business Profile (GBP)

[ goo-guhl biz-nis proh-fahyl ] Google Business Profile, formerly known as Google My Business, is a free tool that allows you to control how you want your business to appear on Google Search Engine and Google Maps. It is a free business listing tool by Google that enables users

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Grid

[ grid ] A grid refers to an Instagram grid. It is a layout of your Instagram feed, arranging your photos and videos in a specific way. It organizes your images so that they are all evenly spaced and have a consistent look, and the grid is actually the

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Group

[ groop ] A group is a community where people with similar interests can connect and share content. It is a collection of people with similar interests who communicate with each other on a social media platform. Groups can be public or private, and anyone can create them on

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H

Handle

[ han-dl ] A social media handle is an online username someone uses for their social media accounts. A handle is typically used on platforms like Twitter, Instagram, and Snapchat. Some people use the same handle for all their social media accounts, while others have different handles for each platform. It usually consists of a

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Hangout

[ hang-owt ] A hangout is a social media platform created by Google. It allows users to communicate with each other through text, audio, and video. The platform can be accessed through a web browser or a mobile app. Hangout is a cross-platform service used on devices running different operating systems, such as Android, iOS,

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Hashtag

[ hash-tag ] A hashtag is a social media term denoted by the symbol #. Hashtags categorize content on social media platforms such as Twitter and Instagram. They are meant to find content related to a specific topic. Hashtags are a way to organize content and make it easier for others to find what they

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Header Image

[ heh-dr i-muhj ] A header image is a primary image on a website or blog, usually at the top of the page. This image represents the overall theme or topic of the website. It is often the first thing visitors see when they visit a website, so it should make a strong impression. A

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I

Ick

The term ‘ick’ is often used in social media to describe something unpleasant or distasteful. It can express a wide range of things, from someone’s behavior to the content of a post or message. It can be caused by several things, such as seeing too much negative news or

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Impressions

[ uhm-preh-shnz ] Impressions is a marketing term that refers to the number of times consumers see your ad. Ad impressions are vital because they help you gauge the effectiveness of your marketing campaigns and track your return on investment (ROI). Advertisers use impressions to measure the number of

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Inbound Marketing

[ in-bownd maar-kuh-tuhng ] Inbound marketing is a type of marketing that focuses on creating and sharing content that attracts customers to your products or services. Inbound marketing is a great way to connect with customers and create a relationship with them. Creating helpful and informative content can build

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Inbox

[ in-boks ] An inbox is a place where you can store email messages, usually in a program such as Microsoft Outlook or Gmail. Inboxes are often sorted by date, with the most recent messages appearing at the top. It is the default folder where new messages are delivered

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Influencer marketing

[ In-floo-uhn-ser mahr-ki-ting ] Influencer marketing focuses on using key opinion leaders to drive your brand’s message to a larger audience. These key opinion leaders, or influencers, are typically people with a large following on social media, such as YouTube stars, Instagram celebrities, and bloggers. The goal of influencer

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Influencers

[ in-floo-uhn-ser ] An influencer is someone with a large following on social media who can generate a significant amount of exposure for your brand. In other words, they are people with the power to influence the buying decisions of their followers because of their authority, knowledge, position, or

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Insights

[ in-sahyt ] Insights refer to Instagram insights. It actually indicates the performance statistics and analytics of your Instagram posts and can be easily found within the app. The insights are only available for professional accounts. Users can view Instagram insights to know more about their followers and the

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Instagram

[in-stuh-gram] Instagram is a social media app for sharing photos and videos from a smartphone. The platform debuted in 2010 and has since grown to one billion monthly active users. The app is owned by Facebook and has a similar layout to Facebook’s other app, Facebook Messenger. Users can

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Instagram Captions

[in-stuh-gram kap-shuhn] An Instagram caption is a written description or explanation about the Instagram photo to provide more text. Captions are useful for giving your followers a deeper insight into your posts and adding a touch of personality. They can either be funny, emotional, or even inspirational.  An ideal

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Instagram Comments

[in-stuh-gram kom-ent] Instagram comments allow you to connect with other users, show your support for their posts, and engage in conversation. They are simply comments that users can leave on your posts. They can be anything from a compliment to a question about your product or service and can

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Instagram Highlight Covers

[in-stuh-gram hahy-lahyt kuhv-er] Instagram highlights are the little circles at the top of people’s profiles with different titles like “Travel” or “Favourites.” It’s actually a way to organise your content and make your profile more visually appealing. Adding a unique cover photo to each of your Highlights can add

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Instagram Pod

[in-stuh-gram pod] An Instagram pod is a group of people who have come together to like and comment on each other’s Instagram posts. The idea is that by doing so, they will get more engagement on their posts, helping them grow their Instagram following. Pods can be private or

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Instagram Reels

[ in-stuh-gram reelz ] Instagram Reels is a new feature on the platform that allows users to create and share 15-second video clips. It is pretty similar to TikTok. Since they were introduced in August 2020, Instagram Reels have become increasingly popular, with users creating and sharing millions of

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Instagram Shops

[ in-stuh-gram shop ] Instagram Shop is a new feature that allows businesses to sell their products directly on Instagram. This means that customers can browse and purchase products without leaving the app. It is a way for businesses to increase their sales and reach a wider audience.  To

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Instant Messages

[ in-stuhnt mes-ij ] Instant messaging (IM) is a type of online communication that offers real-time text transmission over the Internet. It’s a popular way to stay in touch with friends and family, and many people also use it for business purposes.  These short messages are typically transmitted between

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J

K

Key Performance Indicator (KPI)

[ kee puh-faw-muhns in-duh-kay-tuh ] It is a quantifiable value that shows how well a company performs and is used to monitor and measure effectiveness. KPIs can be financial, such as profitability and revenue growth, or non-financial, such as customer satisfaction and employee retention rates. A key performance indicator

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Klout

[ klowt ] Klout is a social media platform that measures your influence online. It is a scoring system that rates users based on their ability to drive engagement and create relevant and engaging content for their audience. Klout allows users to connect their social media accounts to the

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L

Lead Generation

[Leed jen-uh-rey-shuhn] Lead generation is the process of identifying and nurturing potential customers who are interested in your product or service. Lead generation aims to turn strangers into customers and customers into loyal fans. The lead generation process usually begins with marketing activities designed to generate leads, such as content marketing, search engine optimization (SEO),

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Lens

[ lɛnz ] Lenses are filters that can be applied to images on social media. The lens on Snapchat is a feature that allows users to add fun and interactive filters to their photos and videos. With Lens, you can transform your appearance, add playful animations, and interact with the world around you. It can

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Like

[ like ] The term ‘like’ in social media can be used in several ways. It can be used to show approval or agreement with a post, to express enjoyment of a post, or to acknowledge that you have seen a post simply. The term can also be used as a verb, as in ‘I

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Link building

[lingk bil-ding] Link building is acquiring links from other websites to your site. It is also called ‘back-linking’ in the terminology of SEO. By Link building, the ranking of your site in search engines increases. A good number of links to a website portrays that the website owns valuable content. This SEO technique of link-building

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Link in bio

[lingk in bahy-oh] Link in bio refers to adding an external URL leading to a website, product description, or any sign-up form in your social media profile. It is a call to action to the customer to either visit your website or check your site page. Most social media platforms do not allow links to

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LinkedIn Pulse

[lingkt-in puhls] LinkedIn Pulse is a content discovery and distribution platform that allows users to find and share articles and blog posts. It was launched in February 2013 as a way to improve the user experience on the site and make it easier for members to find and read content that was relevant to their

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Listed

[lis-tid] The term listed refers to a curated selection of Twitter accounts featured on the platform. If you are listed on Twitter, it means you can organize content in a manner that can help you increase the number of your Twitter connections. Addition to a Twitter list is a decent strategy to improve your social

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Listening

[lis-uhn-ing] Listening is an action that means you are paying attention to what someone is saying. It is generally an effort to hear something with an attentive mind. Effective communication requires listening to be a part of any process involved. Listening in terms of social media branding refers to assessing the feedback of your brand’s

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Live Journal

[liv jur-nl] Live Journal is an online community owned by a Russian social networking service. It provides people a platform to express their thoughts and emotions through blogs, journals, or diaries. It offers an open platform to connect with fellow writers and express a unique mindset. Users can share any public or private posts in

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Live Stream

[Liv streem] Live streaming is a live broadcast of an event over the internet. It’s often used for video games, sports, and other live events. It can broadcast live to an audience or record the event for later viewing. It is a way to connect with your audience in real-time and to build an audience

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M

Marketing Automation

[ maar-kuh-tuhng aa-tuh-may-shn ] Marketing automation is software that automates marketing and sales processes. It helps companies attract more leads, close deals, and measure marketing success. Marketing automation includes lead nurturing, lead scoring, lead conversion, email marketing, social media marketing, and marketing campaign management. Automating these tasks can help

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Marketing Funnel

[ maar-kuh-tuhng fuh-nuhl ] A marketing funnel is a process used by marketers to track the progress of a potential customer as they move from awareness of a product to service or purchase. It is also known as the sales or purchase funnel. Marketing teams use it to visualise

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Marketing Proposal

[maa-kuh-tuhng pruh-pow-zl] A marketing proposal is a document businesses use to outline their marketing strategy. The proposal includes an overview of the company’s marketing goals, objectives, budget, and timeline. It also describes the target market, the company’s marketing mix, and the channels used to reach the target market. A

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Meme

[ meem ] Memes and social media make a perfect combo! Both have the same concept of connecting people from all over the world. While social media serves as a communication platform, memes are a great way to express your feelings. It is a virally transmitted image, text, social

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Mention

[ men-shn ] The mention refers to tagging a user or a brand in a social media message, comment, or post. You can tag any individual or brand using @username. When someone mentions you on social media, you receive a notification alert to see where you are tagged so

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Messenger

[ meh-suhn-juh ] Messenger is an instant messaging app attached to Facebook where users can exchange messages through their Facebook profiles. Messenger was previously called Facebook Messenger, and was only accessed via mobile app. The app can now be accessed through the web browser as well. Messenger comes with

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Metaverse

[ met-uh-vurs] A metaverse is a virtual world that exists on the internet. It is a shared space where users can interact with each other and digital objects. It is often used for gaming, social networking, and other online activities. The term was coined by science fiction author Neal

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Metric

[ me-trik ] Metrics are the measurements used to track, analyze, and report on the performance of social media campaigns. They provide businesses with valuable insights into how their social media campaigns perform and whether they achieve their desired objectives. Metrics can be anything from the number of likes

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Microblogging

[ mahy-kroh blaw-ging, blog-ing ] Microblogging is a form of communication in which users send brief text updates, usually 140 characters or less. The text updates are known as ‘microblogs’ or ‘microblog posts’. Microblogging can be used to communicate thoughts, feelings, or ideas in a quick and concise manner.

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Mid Roll

[ mid roll ] The term midroll describes a commercial break that falls in the middle of a show or podcast. They are longer than other types of breaks and are usually placed after the show’s first segment or after a major plot point. Midrolls give listeners a chance

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Monetization

[ mon-i-tahy-zey-shuhn ] Monetization is the process of converting something into money. In other terms, monetization often refers to generating revenue from a non-financial asset, such as data or a customer base. The key to monetization is finding a way to turn something that doesn’t have a direct monetary

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Monitoring

[ mon-i-ter-ing] Monitoring is the process of tracking and analyzing social media conversations in order to gain insights or take action. It can be used for various purposes, such as identifying trends, measuring brand sentiment, or managing customer service issues. It also needs to be tailored to the specific

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Multi-channel Attribution

[ multi-cha-nuhl a-truh-byoo-shn ] Multi-channel attribution is the process of assigning credit to conversion paths that span multiple channels. In other words, it allows you to see the bigger picture of how your marketing efforts are working together to generate leads and sales. By understanding which channels drive the

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Mute

[ Myoot ] The social media term ‘mute’ means temporarily stopping receiving notifications from a particular account. This can be useful if you want to take a break from someone’s posts but don’t want to unfollow or block them entirely. Muting an account will also hide their posts from

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MySpace

[ mai-spays ] Myspace is a vintage social media platform that allows users to connect with friends and other users. It also allows users to share photos, videos, and other content. The platform was founded in 2003 and was acquired by News Corp. It was the most popular social

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N

Native Advertising

[ nay-tuhv ad-vr-tize-uhng ] Native Advertising is a method where the ads look, function, and feel like organic social media posts. When boosted, a Facebook or Instagram post is a form of a native ad. Native ads are mostly marked as ‘sponsored’ or ‘paid’ on socials, or they give users the same feel online without

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Net Promoter Score

[ net pruh-mow-tuh skaw ] The Net Promoter Score (NPS) is a customer loyalty metric that measures how likely customers are to recommend your product or service to others. It’s a simple question that can give you valuable insights into your business: “How likely is it that you would recommend [brand] to a friend or

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News Feed

[ nyooz feed ] News Feed is a section on social media platforms where users can see updates and advertisements in a list view. Facebook officially uses the term News Feed for its feed view. News feeds are aligned with a platform’s algorithms and thus show the updated content of creators you like to see.

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Newsjacking

[ nyooz-ja-kuhng ] Newsjacking is a method of jumping the bandwagon of trending news and viral topics as a brand. Adding your thoughts and views to create breaking news around a trending story to reach more people and get your brand noticed is newsjacking. Newsjacking is only successful if the brand somehow correlates to the

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NFT

[ nft ] NFTs are digital assets that are unique and non-fungible. This means that another identical asset cannot replace them, and each has a distinct identity. NFTs are stored on a blockchain, a digital ledger that records all transactions chronologically and publicly. This makes them secure, transparent, and tamper-proof. They can represent anything digital,

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Niche Marketing

[ neesh maa-kuh-tuhng ] Niche marketing is a form of marketing that focuses on a specific target market. Businesses that use niche marketing focus on a particular group of consumers they know are more likely to buy their products or services. To be successful with niche marketing, businesses need to understand the needs and wants

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Notification

[ now-tuh-fuh-kay-shn ] The term “notifications” can be used in several ways. In the most general sense, a notification is simply a message that something has happened. It is a digital way of keeping people updated on the latest news, events, or happenings. They can be in the form of an email, text message, or

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O

Objectives

[ uhb-jek-tuhvz ] Objectives are the main goals to achieve by the end of a run strategy or social media campaign. Objectives can be a part of your marketing strategy, your content strategy online, or an advertising campaign on social media.Objectives in an advertising campaign can be different for

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Ok, boomer

[ ok boo-muh ] Ok, boomer is a meme in a TikTok video and gained popularity two years back. It is a catchphrase that young people use to dismiss their elders for being ‘old-fashioned.’ This viral video meme was first created by Gen Z musician Peter Kuli’s remix on

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Open Graph

[ oh-puhn grahf ] Open Graph, widely known as OG, is a Facebook resource that provides developers with a way to link Facebook features to their existing websites and applications. This feature makes a significant difference because it does not miss out on any important user information. By using

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Organic Reach

[ awr-gan-ik reech ] Organic Reach is a social media performance metric used to identify the number of unique accounts that have shown interest in your content. The word ‘Organic’ refers to a naturally-targeted audience. All the promotional tools and elements used to boost the visibility of the content

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Outbound Marketing

[ out-bound mahr-ki-ting] Outbound marketing is a traditional algorithm comprising various strategies to promote a brand. It targets a large pool of people with the help of digital techniques of cold emailing, trade shows, content syndication, event sponsorships, and cold calling. Outbound marketing requires extensive effort and time in

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P

Paid Social

[ payd sow-shl ] Paid Social is a term used for sponsored posts and advertisements on social platforms apart from organic posts. A pre-decided budget is mostly allotted for paid social with specific display positions within the platform. Paid social campaigns are designed for targeted audiences keeping demographics, age, gender, or interests in mind. Social

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Pay Per Click (PPC)

[ pay per klik ] PPC or pay-per-click is an online campaign where a company pays whenever a user or viewer clicks their advertisement. It is an efficient way of running an ad where the advertiser doesn’t have to pay for an ad that doesn’t work and pay for the ones which receive good traffic.

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Personal Brand

[pur-suh-nl brand] A personal brand refers to creating an identity for yourself as a corporate individual or business. This practice encourages the users to grow their network and expand as revenue-generating entities. Personal branding can be done for both an individual and a business.  You can run campaigns for a business’s branding, set up a

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Pin

[ pin ] Pins are an image that can be added to a board on the popular social media platform, Pinterest. Pins can be found all over the internet and can be funny, informative, or just plain, pretty images. When you find a pin you like, you can add it to one of your boards

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Pinned Post

[pin-pohst] The pinned post refers to the post pinned at the top of your social media page or profile to promote your best content. Pinning a post helps you feature an important announcement and highlights the content you want to be in the limelight.  You can also pin posts as a follow-up to any ongoing

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Pinterest Board

[pin-ter-ist bohrd] Pinterest offers numerous image collection features, providing a digital scrapbook view. A Pinterest board is a collection board allowing users to save specific themes. Each Pinterest board has a unique theme. For example, you can create a graphic design board and add relevant content, saving it for future use. You can log in

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Platform

[ plat-fawrm ] A platform is a base medium for a group of technologies upon which various techniques can be developed and executed. In the language of social media, a platform refers to any organization that allows the user to broadcast any information to a significant audience. A social media platform is an internet website

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Post

[pohst] Post is the simplest form of content created by a user’s profile and broadcast to an audience. It can be any post you have shared on your social media page or profile. A post can be a few textual sentences, images, videos, or links to any other content. The audience can like, comment, and

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Private

[prahy-vit] The word ‘Private’ refers to personal belonging. A private social media account provides you access to control your social interaction. Only the followers you approve can see any social media activity you perform. On social media, various social media platforms allow users to choose between a private or public account. Instagram uses this feature

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Profile Picture

[proh-fahyl pik-cher] The profile picture is a pictorial representation of the profile’s owner in the eyes of the world. It is a photo that appears on your social media account as the user’s identity. You can set a profile picture on any social media platform or professional site. Each social media platform offers a unique

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Promote

[pruh-moht] Promote means putting effort into encouraging something to do better. Users aim to promote their content for brand awareness and marketing purposes. Brand promotion is a powerful technique for businesses of all sizes to attract a relevant audience. Dedicated promotion can lead your brand toward remarkable success, driving useful leads and profitable sales. Every

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Q

R

Reach

[ reech ] Social media reach is the number of people who see your content on social media. It includes the number of people who see your content in their feed and those who see your content when you post it on your profile. The more people see your content, the more likely they will

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Reactions

[ ree-ak-shnz ] Social media has changed the way we communicate and interact with others. Reactions are how people respond or react to something posted on social media. People can respond to comments and posts with just a simple click of buttons. Reactions are the extended version of Facebook Like. Users can access reactions by

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Real-Time Marketing

[ ree-uhl time maa-kuh-tuhng ] Real-Time Marketing or RTM is a practice of interacting with your audience and customers instantly or right away. RTM can be done using text messages via sim, instant online messages, social media postings, etc. Taking advantage of trending topics, popular events, and feedback is a way of maintaining a consistent

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Recommendation

[rek-uh-men-dey-shuhn] A recommendation is a referral on LinkedIn given by any connection to the user. It is an acknowledgment of your services as per their professional experience. You can ask your connections on LinkedIn to write you a recommendation stating the expertise you possess. Similarly, you can also recommend your connections based on their skills.

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Reel

[reel] A reel is a short creative video usually made for brand awareness and promotion. Generally, a reel is a 60-second video that can be posted on your social media feed and story. Facebook and Instagram are two social media platforms that offer reels.  People use reels as a modern market strategy. You can optimise

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Referral Traffic

[ ruh-fuh-ruhl tra-fik ] Referral traffic is the traffic that comes to your website from other websites. This can be from links on other websites, social media, or even email marketing. Referral traffic is an important metric to track because it can give you insights into where your website visitors are coming from and what

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Regram

[re-gram] Instagram provides users with various ways to share and create valuable content. Regram is an Instagram feature that allows you to share another user’s posts on your feed, giving due credit to the original author. The feature is similar to the option to retweet on Twitter. Regramming is an ideal feature for businesses that

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Repin

[re-pin] Pinterest offers options to create pins and boards. Repin refers to adding someone else’s pin to your own Pinterest board. It is a Pinterest post that is saved by more than one account. When you repin, the original source link is attached to the image, title, and link of the pin. A repin is

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Reply

[ri-plahy] A reply refers to a social media function that allows you to respond publicly to another user. Replying to the audience on your social media network is essential to increase your brand’s awareness and interaction.  Every social media platform offers the option to reply differently. A link or button is usually marked as a

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Reply Guy

[ri-plahy gahy] Social media management requires manual support for supervision. Every social media platform offers the roles of admin, editor, and member to the users so that they can control and manage their activities conveniently.  Among these roles, the reply guy is a male with negative traits. Generally, reply guy means a man who posts

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Repost

[ re-powst ] ‘Repost’ is a term used on social media to describe the act of sharing someone else’s post. Reposts can be any type of content, including photos, videos, and articles. When you repost someone else’s content, you effectively share it with your followers. The term “repost” is most commonly used on Instagram, but

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Retargeting

[ re taa-guh-tuhng ] Retargeting is a form of online advertising that lets marketers keep their brand in front of bounced traffic after they leave a website. Retargeting works by installing a piece of code on your website (this code is called a pixel). The code drops an anonymous browser cookie on the devices of

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Return on Relationship

[ ruh-tuhn on ruh-lay-shuhn-shuhp ] ROR is an acronym for Return on Relationship. It is a metric that measures the value of a customer over the lifetime of their relationship with your company. In other words, it considers the customer’s revenue and the costs associated with acquiring and retaining that customer. By understanding ROR, you

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Retweet

[ ree-tweet ] A retweet is a re-posting of someone else’s tweet. When you retweet, the original author’s Twitter username is mentioned automatically in the body of your tweet. The retweet feature is a way to share another user’s content with your followers while giving credit to the original author. Retweets can be a valuable

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Rich Pins

[ rich pinz ] Rich Pins are a type of Pinterest Pin that includes extra information on the Pin itself. This information is pulled from your website and is meant to give Pinners a richer experience and more context about your business right on Pinterest. There are currently four types of Rich Pins: product, recipe,

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RSS Feed

[ rss feed ] RSS is an acronym for Really Simple Syndication. It is a web feed that allows users to access updates to online content in a standardised, computer-readable format. These feeds will enable a user to keep track of many different websites in a single news aggregator. The RSS format is popularly used

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RSS Reader

[ rss ree-duh ] An RSS reader (also called an “RSS aggregator”) is software that collects and displays RSS feeds. Many different RSS readers are available as web-based applications and software that you can download.  RSS solves a problem for people who regularly use the web. It allows you to easily stay informed by retrieving

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S

Scheduling

[ sheh-juh-luhng ] Scheduling is organizing and planning your content ahead of time on multiple social media platforms such as Twitter, Facebook, LinkedIn, and many others using any social media management tool. You can schedule your post at any particular time when your audience is more likely to be

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Search Engine Optimization (SEO)

[surch en-juhn op-tuh-muh-zey-shuhn] Search engine optimization, or SEO, is a technique used to improve the visibility of a website’s content. SEO works wonders for businesses in terms of capturing relevant leads because it helps the business evidently appear in search engine results. SEO drives an organic audience to the

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Selfie

[sel-fee] Over the years, photography has grown in various forms. Social media added to the diversity of capturing moments. The trend of posting selfies began in 2004 on the photo-sharing website Flickr.  A selfie refers to a self-portrait photograph ideally taken by the front camera of a mobile or

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Sentiment

[ sen-tuh-muhnt ] Sentiment refers to the emotional tone of a piece of content. It can be positive, negative, or neutral. Content with a positive sentiment is typically upbeat and happy. It might make you feel good when you read it. Negative sentiment content is the opposite. It might

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Sentiment Analysis

[ sen-tuh-muhnt uh-na-luh-suhs ] Sentiment analysis is a technique used to determine the emotional tone of a piece of text. It can be used to analyze social media posts, reviews, articles, or any other type of written content. The goal of sentiment analysis is to identify the writer’s attitude,

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Shadowbanned

[shad-oh ban] Shadowbanned means your content is restricted or blocked without any warning or notice given to you. It usually happens when a user’s account is muted or blocked, limiting their interaction with other users. You might see lesser engagement on your posts when shadow-banned, your recent posts and

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Share of Voice (SOV)

[shair-ov-vois] Share of Voice is a term used to measure your brand’s dominance over the rest of its competitors. It defines the visibility of your brand in the market. You can identify how much market your brand owns. Share of Voice generally provides information on your brand’s share of

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Ship

[ ship ] The term “ship” is often used on social media to refer to a relationship between two people. The word is a shortened version of the word “relationship.” The term can also be used more broadly to describe any close relationship, whether it’s platonic or romantic. A

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Shoppable Post

[ shaap-ay-bl powst ] A shoppable post is a social media post that includes product details and a link to purchase the item. Shoppable posts are a way for brands to make their products more accessible to their followers and make it easier for them to make a purchase.

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Shorts

[ shorts ] Short refers to YouTube shorts. It is short-form video content from YouTube, similar to Instagram Reels, Facebook Reels, and TikTok. It is a way to connect with your audience using a smartphone and upload it on your YouTube channel. YouTube Shorts are 15 to 60 seconds

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Snap

[ snaap ] Snap is a company that owns Snapchat. This photo and video-sharing messaging platform launched in 2011, and each post on Snapchat is widely known as Snap. These snaps are for a short period and usually disappear when viewed once. The primary function of Snapchat is to

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Snapchat

[ snap-chat ] Snapchat is a messaging app that allows users to send photos, videos, and texts. Since its launch in 2011, Snapchat has become one of the most popular messaging apps. It is known for its filters, lenses, and Bitmojis. The popular app allows users to share photos

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Snapchat Memories

[ snap-chat meh-muh-reez ] Snapchat memories is a new feature introduced by Snapchat that allows users to save their snaps and view them later. This is a great way to keep track of your memories and share them with your friends. With 319 million users, an average user spends

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Social Commerce

[ sow-hl kaa-mrs ] Social commerce is a way to use major social media platforms, including Facebook, Twitter, TikTok, and Instagram, to promote and sell their products and brands. Social commerce is usually measured by the degree to which customers can interact with the brand’s marketing through retweets, likes,

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Social Customer Service

[ sow-hl kuh-stuh-mr sur-vuhs ] Social customer service refers to providing customer support through multiple social media channels, including social media posts or direct messages. These social media customer services quickly respond to customer concerns and provide their customer’s self-help channels through updated FAQs. Analyse digital customer journeys to

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Social Inbox

[ sow-hl in-baaks ] Social inbox refers to your social media inbox. Instead of navigating in and out of multiple social media inboxes, users can manage a unified social inbox populated with various social media inboxes. This centralised inbox helps you to keep an eye on all your incoming

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Social Listening

[ sow-hl li-suh-nuhng ] Social listening is also known as social media listening. It is a way to track various social media platforms for mentions and conversations related to your business and brand. This feature allows users to analyse conversations and trends happening around the social media industry so

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Social Media Etiquette

[soh-shuhl mee-dee-uh et-i-kit] Every organisation follows a set of rules to keep up with discipline. Likewise, companies and individuals are bound to follow guidelines to maintain their social media presence. These guidelines are called social media etiquette. For social media platforms social media etiquette differs from one platform to

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Social Media Manager

[soh-shuhl mee-dee-uh man-i-jer] Time has made social media a critical marketing domain due to its ability to reach maximum audiences. However, you can not rely solely on the domain to plan, perform, and assess. This requires manual assistance and here is when a social media manager comes into the

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Social Monitoring

[ sow-hl maa-nuh-tr-uhng ] Social monitoring is the process of tracking conversations and mentions across social media channels. It can track brand sentiment, measure marketing performance, and find leads and influencers. Several tools can be used for social monitoring, including Google Alerts. This can be done manually by searching

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Social Proof

[ sow-hl proof ] Social proof is a psychological concept that describes how the actions and opinions of others influence people. In social media, social proof takes the form of likes, comments, shares, and other interactions. When people see that a post or piece of content has been liked

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T

Tag

[ tag ] A tag is a way to identify someone or something in a post or photo. Tags can also be used to identify people or brands in a post. Tagging allows you to mention other users in your posts, which can be a great way to get their attention or to let them

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Targeting

[ taa-guh-tuhng ] Targeting is a marketing term that refers to the process of narrowing down a target market for a product or service. A company will often use targeting to identify the specific group of consumers that is most likely to purchase its product. By targeting these consumers, the company can then tailor its

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Thread

[ thred ] Thread refers to Twitter Threads. They are the strings of connected tweets from one person to make up a conversation. Twitter Threads allow you to create additional content, a new update, and an extended point connecting multiple tweets. These threads are powerful ways to tell a story, share a quick update, and

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ThrowbackThurday (TBT)

[ throw-bak thurz-day ] TBT is an acronym for Throwback Thursday. It is a social media trend where users post their old or nostalgic pictures on social media platforms, especially Instagram. People love to get nostalgic about their childhood, old friends, pop culture, and so much more, and this hashtag fits right when sharing your

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TikTok

[ tik-taak ] TikTok is a short-form, video-sharing social media platform that allows users to create 15 to 60 seconds long lip-syncing videos and upload them on the platform. It is majorly used for creating, sharing, and discovering short videos within the app. This social media platform offers a wide range of song snippets and

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Tip Jar

[ tip jaar ] Tip jar is basically a Twitter feature that allows users to send money to their favourite creators or micro-influencers. The social media platform launched this specific feature that will be a way to support content creators beyond likes, retweets, and follows. This feature isn’t available for everyone. Only specific people or

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U

Unfollow

[uhn-fo-low] Unfollow is a social media term that refers to not following a person, group, or organisation for a specific reason. It is possible that you might find someone’s content hateful, irrelevant, or spam. So, every social media platform provides an option to unsubscribe any entity upon your disliking.

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URL

[ url ] URL is an acronym for uniform resource locator. It is the address of a unique source on the internet. A URL is formed by a combination of protocol and domain name. It directs the user on how to retrieve a source.  URL protocols include HTTP and

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URL Shortener

[ url short-en-er ] Links help you to move from one website to another. However, if you copy-paste a link, it usually appears long and complicated to track. You can shorten a link using a URL shortener. A URL shortener is a website that converts a long URL into

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User-Generated Content (UGC)

[yoo-zer jen-uh-rey-tid kon-tent] User-generated content is any content the users create, be it blogs, images, or videos. User-generated content is different from the content generated by any brand itself. Usually, you can see brand customers, brand advocates, and employees creating user-generated content.  It is important for a brand to

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UTM Code

[you-tee-em kohd] Tracking the content is vital to know how it is performing. Marketers use various tools to measure the effectiveness of their digital marketing campaigns. UTM, an acronym for Urchin Tracking Module, is an example of such a tool.  A basic snippet of the code is added to

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V

Vanity Metric

[van-i-tee me-trik] A vanity metric is a measurable quantity that can be assessed but cannot drive impressive results. These analytics appear amazing but do not provide any meaningful business analytics.  Vanity metrics are simple to measure, and it is pretty easy to fall into their trap. They lack substance and are often misleading. The number

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Vanity URL

[van-i-tee you-arr-el] A vanity URL can be defined as a describable, customised, and easy-to-pronounce short link. It redirects the user directly to the brand as the URL is entirely related to the brand’s marketing.  A brand needs to create a vanity URL for marketing because it markets what a brand is about. It will also

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W

Watch Time

[woch tahym] Watch time refers to the time viewers spend watching any video on a social media network. You can understand it in a way; suppose you are scrolling on Facebook, and you stop by to watch an exciting video. Now, it is predictable that you might not see

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Web3

[web three] The term ‘Web3’ was initiated by the co-founder of Ethereum soon after it was launched. The term defines an idea of an advanced version of the World Wide Web. The concept of Web3 aims to identify the limitations of Web 2.0. Web3 incorporates blockchain technology, decentralisation of

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Y

YouTube

[yoo-toob] YouTube is one of the most powerful social media platforms in existence today. It is a free video-sharing website that allows users to watch, create, and post videos online. YouTube is a great information resource as it has bulk videos on every topic.  You can become a YouTube content creator by uploading original content

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YouTube Brand Account

[yoo-toob brand uh-kount] YouTube’s presence has immensely grown in recent years with the growth of video marketing. Brands have started believing in the power of video content creation and have transformed themselves into a robust online presence. YouTube supports this business mindset and offers brands and companies the option to create a brand account. A

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