AI-Powered Content

AI-Powered Content – What Does the Community Think?

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AI is the buzzword of our time. With the implementation of this technology, we can forecast that nearly every industry will be impacted. Content is no exception. AI-generated content is making waves right now. Tools and software are popping up from left, right, and center. But are they actually any good, or would they be just another face lost in the crowd? I am sure everyone is asking all the right questions, but what does the community think?

So we popped this question in front of the social media community, and here is all they had to say!

Cynthia Ruff
Cynthia Ruff
Founder & Editor at Darling Down South
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I love AI Generated Content: As a marketer, we have to wear many hats, so if I can outsource even part of my hat, I take that opportunity.

I like using AI-generated content as a first pass during the brainstorming phase so that I don’t have to do all the heavy lifting myself, and it pulls in words that my audience is already tuned to reading. It’s great, and I hope AI-generated editing starts to make more of headway to create a more efficient workflow on process-heavy tasks.

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Alice Anderson 
Alice Anderson 
Founder at How She Golfs

Regarding AI-generated content, how well it works depends on how much help you’re looking for. You have to provide the AI with enough outline, so it doesn’t need to be researched for you. If you expect it to do that, you might be disappointed with incorrect information.

When that is the case, I would consider AI to be less efficient since you are spending more time checking the content for accuracy. If you provide a well-researched and written outline, the AI will be able to write more content based on that and save you time, which would make it worthwhile.

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Anton Giuroiu 
Anton Giuroiu 
Founder at Homesthetics
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Having utilized AI-powered writing tools in the previous several years, I believe AI-generated content is a better, more efficient approach to marketing. Having this in you arsenal is equivalent to having an editor who guarantees that the material you’re presently generating has a competitive advantage in terms of SEO. This takes the guesswork out of the equation and makes the process much easier.

After all, AI can fill in where humans fall short; therefore, everyone should take advantage of this. Aside from saving you a lot of time, using AI to help you generate content takes into account data from your rivals to ensure that your output does not lag. This gives you confidence in publishing, knowing that what you made is not just going to be a nuisance on the web.

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Jeffrey Fang 
Jeffrey Fang 
Founder at Financial Pupil
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When it comes to AI-generated content, I think that it is an ineffective way to market a product/service. I have seen some samples of AI-generated content and the quality is honestly relatively poor (it’s a long way to go until it can even come close to authentic content).

Plus, at the end of the day, most viewers are engaging with content because they want the opinions and viewpoints of real people. If AI generated content were made mainstream, that would defeat the whole purpose.

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Calloway Cook 
Calloway Cook 
President at Illuminate Labs
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*AI Can Work for Ad Copy, But Not Yet for Blog Posts*

The current state-of-the-art AI content generation tools work on GPT-3, which is a fascinating language model developed by a non-profit organization.

AI tools can improve the efficiency of PPC campaigns, especially for businesses with many SKUs. Automating ad copy generation for thousands of SKUs at the click of a button is definitely worth the money, and today’s tools can do that task well.

AI is still worse than the best human writers for long-form content. My business trialed various AI content generation SaaS tools, but none of them wrote coherently. They also couldn’t pull data from designated databases, which we needed for citations for our articles.

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Kyle Dulay 
Kyle Dulay 
Co-Founder at Collabstr
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While AI-generated content saves time and offers convenience for marketers, it’s not ideal for some situations. For example, one of the current trends in digital marketing is a short video, and the reason it does so well is that there is a human element to the content.

AI-generated content works great for generating ad copy or static social posts at scale, but if we’re talking about current trends like short video, nothing is better than the human touch.

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Robert Stevens
Robert Stevens
Founder a Which Mounts Subwoofer

In digital marketing, artificial intelligence (AI) can help streamline and improve marketing strategies. It can also reduce the
possibility of human error. While much of the digital marketing business still relies on human creativity, AI software may create a
report based only on data.

However, a personal touch is still required To build relationships with customers properly. Artificial intelligence, in my opinion, will continue to revolutionize the way firms advertise. In fact, without a primitive version of AI, today’s digital advertising methods would be unthinkable. AI-based delivery systems can even drive LED billboards. Businesses can maximize their return on investment by only displaying advertising to relevant visitors using AI.

Advertisements can be purchased automatically and then tailored at a large scale. Many advertisers are already using this technique. On the strategy aspect, AI has the ability to assist marketers in developing a comprehensive content plan.

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Nathan Hughes
Nathan Hughes
Marketing Director at Diggity Marketing
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AI-generated content adds a bit of convenience to marketing. However, marketers cannot wholly rely on it to produce quality content on its own. Even the best AI applications often struggle even to write long sentences and paragraphs.

Marketers should use AI as another tool to create early versions of the content based on data and analytics. However, content creators will have to work on the content manually to polish it. It is the only way to humanize content by adding unique flares to it.

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Hamna Amjad
Hamna Amjad
Content Manager at Indoor Champ
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Being in the digital marketing industry for the past five years, I have extensive experience in content creation and marketing.

AI (Artificial Intelligence) is getting better, and new tech platforms are emerging every day. Their role in content marketing can’t be ignored. If you haven’t already integrated it into your strategy, this should be your highest priority. With the help of technology, you can optimize your content and content creation processes before you ever publish anything – making your content marketing plan much more efficient.

With the help of AI, you can produce content in seconds and at a meager cost. AI-generated content is also free of human error, owing to its own inbuilt spelling and grammar checker. However, if you’re looking for unique, high-quality content, then AI cannot yet produce a standard high enough to rely solely on it. You can use AI to create the first draft that a professional writer can edit to add individuality and a human touch to the article. This would make your overall content creation process much faster.

The best way to incorporate AI into your content strategy is by utilizing various AI tools at different stages in your content creation process to help with idea generation, research, information gathering to help to speed up the content writing process, and for analyzing data to improve your content’s performance.

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Matt Stormoen
Matt Stormoen
Co-Founder and CEO at Mobibi
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As a marketing consultant myself, and as the head of a marketing agency as well, I have also been exploring using technology to automate SEO beyond AI and machine learning.

I think the future of SEO content writing, much like with work and teams, will be a hybrid: it will be a mix of automation and the good old human-based editorial planning. What I found is that it’s still hard for AI and machine learning to sound organic to a brand, and maybe this can improve down the line with the help of human-based editorial planning as well.

I don’t see automation via AI and machine learning as a threat to SEO writers, but rather as a means to improve their SEO processes and productivity. Neither approach would be 100% perfect on its own, and a hybrid approach always lends a degree of agility and flexibility to any process.

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Raquel P
Raquel P.
Digital PR Executive at Limelight Digital
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AI-generated content has come further than any of us would have predicted, but it is still not my number one go-to tool for content generation. Though grammatically and structurally, the content is absolutely correct, the human connection is still lacking.

A strong article doesn’t simply obey the laws of literature; if so, everyone would be a successful journalist. Any writing teacher will tell you, for example, that a great headline needs to generate a sense of urgency and ‘must-know more’; this is something AI has yet to really nail. Successful content requires creating emotion through the reader and establishing a connection between the writer and the audience.

AI simply hasn’t gotten this far. And once you take into account that one of the primary goals of marketing is transforming a one-time consumer into a brand ambassador, you quickly realize this cannot be achieved without the emotional bond.

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Akash Iyer
Akash Iyer
Digital Marketing Manager at Data Feature
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As a marketer, I post frequently and always try to put great content. Sometimes I use free tools for generating content but I feel that the AI-generated content lacks emotions.

Machine learning is advancing day by day but still it uses the existing online data to curate new content. I have noticed some advantages and disadvantages of using AI content.

Advantages:

1. Saves time: it doesn’t require much human intervention. If you want
to write many articles in a day then you should use AI tools.

2. Productivity Increase: Since no manual work is involved, you can
generate a big quantity of data and earn more money. AI content is faster and
costs less.

3. Less Human Resources: AI can churn relevant content in huge numbers
with the touch of a button, hence fewer people are required to write content
at the workspace.

Disadvantages:

1. Lacks human emotions/empathy: Though AI can yield impressive
regarding quantity, but the content generated lacks common sense and
emotions.

2. Lacks new ideas: The content AI creates is based on existing data
and facts. It can’t bring new and fresh ideas.

3. Manual polishing needed: AI can write long content but you cannot
put it directly to your website or blogs without giving a second look into
the content. It always needs polishing and certain depth that a human can only give.

I cannot say that it is better but yes it is efficient. If you use AI as a teammate rather than a rival than certainly you can achieve great results.

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David Rowland
David Rowland
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Head of Digital Marketing at Eco Online

Huge companies who have already implemented AI in their marketing strategies were able to leverage great results. AI driven marketing has provided businesses with an aggressive edge in terms of better time and resources management.

From analyzing larger amounts of data to better understand its audience, AI helped create content ideas based on the target audience with decreased number of errors. Its automation abilities save time and money on labour expenses.

Though proven to drive success and improve processes in several areas of digital marketing, AI still has a long way to go. It still pays to determine significant boundaries when using it. After all, its creativity is still limited and it’s not a hundred percent accurate, which means human involvement will still be the key factor to make successful content.

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Sean Darlow
Sean Darlow
Founder at Affiliates Sloty
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AI-generated content makes marketing a little easier. On the other hand, marketers cannot totally rely on it to generate high-quality content on its own. Even the most advanced AI systems have difficulty writing complex words and paragraphs.

Marketers should think of AI as another tool for developing early versions of content based on data and analytics. Content creators, on the other hand, will have to polish their work manually. It’s the only way to make stuff more human by adding unique twists to it.

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Eden Cheng
Eden Cheng
Co-Founder at People Finder Free
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Artificial intelligence-aided content is a highly beneficial form of marketing. Marketers can always rest assured the quality standard is always maintained compared to when work is done manually and presents a clear risk of human error.

Furthermore, the advantage of using AI is that it becomes far more accessible AI is creating it than ever to tailor content for different clients and audiences, making it to be a cost-effective way of reaching out to targeted groups or particular individuals.

However, the one drawback it does have is the fact that machine-generated content cannot be subjective and tends to lack the art of giving opinions. And with human writing able to reflect our wealth of knowledge on a subject, it often has an emotive quality that AI-generated content fails to match up to despite the level of calibration and customization.

As such, it is safe to say that while the application of AI to generate content is the next big thing, this does not mean that human content expertise will no longer be necessary.

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Avinash Chandra
Avinash Chandra
Founder and CEO at Brand Loom
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AI-generated content is a subject of much discussion. It is undoubtedly helpful for content creators, and we are already reading and consuming content that is being generated by these tools. However, at the end of the day.

These tools cannot act without supervision. A human being as to be at the helm. AI tools can provide useful suggestions and collect data that make content generation easier and efficient, but I cannot say that they are “better” than human content creators.

That is because no matter how sophisticated a machine is- it can never match up to a human’s sense of context for language.

How viable these tools are when it comes to marketing always depends on the humans who handle them. If you can find the right tools and can handle them well- they can be of great help for marketing teams. But they cannot replace the humans.

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Jonathan Reed
Jonathan Reed
Digital Marketing Associate at Academy of Mine
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Artificial intelligence is such a huge part of marketing now: automated email marketing, chatbots, personalized website experiences, ad targeting, predictive customer service…the list goes on! Although I do think AI is important in marketing, it’s not always more efficient.

Imagine if a big brand like Coca-Cola started having AI create all of their IG posts – their content might look okay sometimes, or at first, but eventually their timeline would look like it’s being created by AI. Why? Computer algorithms can predict colors, shapes, templates (among other things) that marketers and designers are most likely to use based on past actions, but AI isn’t capable of creating “personal” content from scratch that feels real and is personalized for the end consumer.

An experienced marketer can make content from scratch that hooks end consumers; AI can assist.

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Kendall Lemmen
Kendall Lemmen
Content Writer at Evenbound
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As a Content Writer, I’ve experimented with AI-generated content for various pieces. Overall, I’m not a big fan. I found it costing me more time, rather than making my work more efficient.

However, I do think the value of AI-generated content tools really depends on which topics and types of content you use them for. For example, I write blogs for clients in niche manufacturing and construction industries, and the AI tools have a difficult time producing

1) content that matches the correct technical vocabulary, and

2) enough of it to compose a full blog. I’ve noticed that AI-generated content is more effective when used for less technical topics and shorter content formats, such as ad copy.

Unfortunately, that isn’t quite enough to sell it for me.

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Shane McEvoy
Shane McEvoy
Managing Director at Fly Cast Media
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At our agency, we investigated artificial intelligence-generated content and tried a couple of systems, but we found they were ridiculously bad at what we were trying to achieve.

I’m afraid it always pays to investigate and plan the content properly and in use human experienced writers to put together long-form informative content for ourselves and our customers.

Like everybody, we do use automated systems for social posts (multiple different platforms) but all the actual posts are written by real people and then drip fed across time on all our social feeds.

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Dmytro Spilka
Dmytro Spilka
CEO and Founder at Solvic
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One of the biggest challenges of owning a company revolves around creating content and remembering your commitments to marketing. Even at a specialist marketing agency like Solvid, when clients and queries are arriving thick and fast, the act of keeping blogs and social media channels up to date can be extremely difficult to manage.

With this in mind, artificial intelligence offers a level of efficiency that’s wholly unprecedented in the history of marketing. While chatbots have successfully managed to emulate a brand’s persona in its interactions with customers, could AI really produce a copy that’s impossible to differentiate from that of a human?

In terms of efficiency, the use of AI to produce content can’t be doubted. However, at a time of mass digital transformation, it’s imperative that brands future-proof their operations by seeking out every advantage possible to outmaneuver their rivals. This demands that content conveys a sufficient level of brand familiarity and the upholding of company culture and values within the content produced.

Until AI authors can comprehensively embody a brand’s personality, it’s liable to leave companies at a disadvantage regarding lead generation.

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Albar Wahab
Albar Wahab
Data Scientist Trainee at Data Science Dojo
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Artificial intelligence advancements have allowed us to automate a significant portion of our tasks that require human intelligence. AI has found its way into digital marketing, letting us use big data and machine learning to generate content better suited to the customer’s taste. A customer’s habits, activities, and preferences are constantly being collected, using which the AI tool can generate a user profile that lets us understand and predicts customer behavior.

As a result, a customer can be provided with more personalized dynamic content, which otherwise would get mundane and redundant if static. This is possible via the aid of natural language generation which allows us to generate new content from previously structured data or update existing content to better suit the customer needs.

Even though AI can generate large quantities of content within a short span of time much faster than an average human and although it adheres to the rules of grammatical structures, it is currently far from perfect. It is often likely that “noise data” can creep into the data that is serving as a baseline for our article.

As garbage in means garbage out, our final article would also be nonsensical. At the end of the day, human input is still required to filter out which part of the article makes sense and aligns with the company narrative.

Leaving digital marketing on AI completely is risky because every possible conversion is valuable to a company, and it is very likely a customer can get thrown off by content that doesn’t make sense. However, one can entrust AI to conduct keyword research, generate descriptions, and search engine optimization.

The work would at present likely require review from a human and would only serve as a rough draft; however, it greatly reduces the resources a company requires making it much more efficient. With an increase in machine learning algorithms and the availability of better, clean, and labelled data, the accuracy of AI is performing these tasks is greatly increasing. The future of AI in digital marketing for content generation seems very bright.

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Adam Moore
Adam Moore
Founder at Social Plus

I feel that AI generated content is smart as it customizes its marketing based on the consumer. The ads it can generate are more specific and this allows for more people to be influenced to spend their money with the company that appears on their social media platforms.

AI has the capacity to collect very accurate data in regards to consumers and what it is they want to see. More engagement allows AI to pick up more information about the audience and target them with accuracy.

Marketers can use AI to better their services to create relevant and helpful content, letting us use to the consumer. The instant data it can provide means quicker and more efficient customer service and an overall better experience.

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Kate Miller
Kate Miller
Content Marketing Manager at Inflow
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AI Generated Content: Take a Cautious Approach: As a content marketer, I’ve been closely watching the growth of AI content generation over the last few years. As of now, I don’t have the confidence in AI-generated content to wholly recommend it — at least not for every task. Part of content marketing is providing thoughtful, insightful content for readers. But, when you rely on AI to generate that content for you, you’ll usually get a regurgitated version of articles that are already out there.

For your content to stand out, it has to be different from all the rest — which means you have to rely on the unique perspectives of subject matter experts, not what a robot is reading online. However, AI-generated content can be useful for shorter, quicker content, including social media posts, captions, email subject lines, etc. I wouldn’t advise selecting AI-generated copy for your high-stakes marketing collateral, but it can be a great way to brainstorm, especially if you’re in the middle of writer’s block.

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Dmitrii Kustov
Dmitrii Kustov
Internet Marketing Director at Regex SEO
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The current level of AI sophistication doesn’t allow us to completely shift content creation onto it. Main problem is its ineffectiveness at generating long articles and since it’s based on samples of pre-existing works it’s always just a glorified non-original copy.

However, there are definitely uses AI for content. Many writers use AI-generated text to form an outline, which helps to fight the fear of a blank page. AI is a great help for copywriters – editing something is much easier than creating it from scratch. In my mind the verdict is – AI tools won’t fully replace human writers any time soon, but, for now, stay as helpful assistants.

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Audrey Kerchner
Audrey Kerchner
Chief Marketing Strategist at Inkyma
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We write a lot of content every single month for our clients; blog articles, emails, social posts, ad copy. The idea of AI-generated content intrigued me. What if we could help our writers be more efficient or maybe even supplement them with AI content? We tried it for 3 months and in the End I realized that the technology isn’t there yet for us.

When we write, we use many psychology methods and ideologies, like Behavioral Economics , to produce content to attract our clients. The AI’s don’t have that yet. I would love an AI you could put in the psychology attributes of your audience along with your product, goals, and objects and it creates content.

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Bernie Wong
Bernie Wong
Founder & Owner at Social Stand
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AI is a game-changer when it comes to ideas generation. They suggest ideas based on top-performing content. They also create a first draft for marketers to get in the groove by humanizing the content. AI is a better and more efficient manner of marketing.

AI is extra smart in learning more about the behaviors, interests, and preferences of consumers. As such, they offer customized product recommendations.

Equipped with Natural Language Generation (NLG), AI can also personalize blogs, emails, and messaging based on the user’s intent making them more valuable to target audiences.

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Eddie Chevrel
Eddie Chevrel
Project Manager at The Pet Savvy
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AI helps me to find more content ideas to put on my blog.
I personally don’t think that AI will replace a good human writer anytime soon for original content. However, AI is good for generating content ideas in case you are working on a new project and need some input.

Or if you feel like you are suffering from writer’s block and need some ideas to prime your brain – AI tools like Jarvis are great to use. Just write a sentence or two, press the spacebar, and let the machine do the rest!

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Sean Nguyen
Sean Nguyen
Director at Internet Advisor

AI-Generated Content: AI-generated content can be an excellent way to create more content that is catered to your audience’s needs. Since AI can assess data effectively and generate content that would appeal to your consumers, it can be a great way to get the first draft for the content you’re creating. One downfall of AI is that it doesn’t have the human element to it.

This means that it can’t go unassisted by a human. You still want to create personalized content with a “human” feel to it because this is how you’ll attract your audience and encourage them to keep coming back. In addition, AI tends to make mistakes. If you leave it unsupervised, these mistakes will start to cause issues in your content and lower its quality. So, just to sum everything up, AI-generated content is excellent in terms of efficiency, but it still requires a human element and supervision if you want it to be successful truly.

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