Content marketing attracts, engages, and retains customers by posting relevant media. It is one strategic marketing approach to create and distribute content among your audience to turn them into potential buyers. But one size never fits, and the same is the case right here!
Not every type of content marketing would work for your business. You may need to implement different social media marketing tactics to increase brand awareness. Social media platforms and their related content marketing techniques differ for each business niche. And this is why it is essential to take notes from the experts.
We asked our community experts about the best-performing content marketing forms for increased brand awareness on social media. The experts shared insights on content marketing that is doing well for social media platforms to enhance brand awareness among their target audience.
We asked the experts, “What are the best performing forms of content marketing on social media for your niche?”. And here is what they said.
Community’s Advice About Content Marketing Types for Different Niches
Meg Oppenheim
Senior Content Marketer at Regrid
The *best performing forms of content within the B2B tech space are testimonials and customer-generated content*. While it can be difficult to find a customer willing to participate in a testimonial, it is worth the extra work upfront.
Customer-generated content is a real example of how a user is able to benefit from your product(s). It boosts your credibility as a business, demonstrates a specific use case, and can be reused over time. Tagging the business you have worked with is a great way to increase engagement and improve visibility. Regrid utilizes platforms like Facebook, Instagram, LinkedIn, and Twitter to share visual and text-based content with our followers.
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Saurav Ahuja
Marketing Specialist at ExcelTrick
Images
For my business, the most valued content format is images. They’re the most often shared form of material on social media especially on Facebook, LinkedIn and Instagram.
When compared to most videos, still images have the advantage of being instantly absorbed and enjoyed. Social media users form an immediate opinion of your brand based on the colors, composition, language, and other small factors.
In my opinion, it’s preferable to gaze at a picture rather than read a thousand words. The majority of social media users will share this sentiment, as they long for the ease, accessibility, and concision that social media provides.
However, I feel that videos related to geek stuff may not be viewed by many visitors, especially Gen Z.
The advent of high-definition cameras and editing software on mobile devices has made it possible for anyone to discover their inner photographer. There’s no need to hire a full-time designer to create photos for your social media strategy because you can do it yourself. A new avenue has been provided for users to provide their favorite brands with valuable user-generated content (UGC). So, my preferred content type for social media is images as they are effective and more eye-catching.
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Sakina Nasir
SEO Executive at Streaming Digitally
There are a few different types of content that tend to perform well on social media for streaming services. Firstly, behind-the-scenes content tends to be popular – people love getting a glimpse into the inner workings of their favorite shows and movies.
Secondly, exclusive previews and clips are always popular – give your fans a taste of what’s to come and they’ll be hooked. And finally, contests and giveaways usually go over well – who doesn’t love free stuff?
So there you have it – a few ideas for content marketing that is sure to perform well on social media for streaming services. Start creating some engaging content and watch the views (and potential new subscribers) roll in!
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Lulu Albanna
Co-Founder at wealthyrichceleb.com
Reports from the market
In order to attract media attention and position our business as an industry thought leader, we use market studies. Decision-maker who require access to a wide range of market data in order to construct a plan are the target audience for this form of content marketing.
Market share, expenditure, advances in technology and consumer behavior are just few of the topics covered in reports. Their capacity to generate high-value media coverage, backlinks, and leads is what makes them so effective.
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Corrie Duffy
Food blogger at Corrie Cooks
In my opinion, YouTube is the best performing app for content marketing along with Instagram. If you sponsor your page on Instagram and post good content, people do check your content out. Other than that, you need to be consistent on Instagram and YouTube both to increase your reach. Don’t post your content after too much time.
Also, you really need to be patient in the beginning so you can easily create your content. I also like Facebook and Tiktok. Facebook is an app which everyone uses no matter what and Tiktok has been trending for quite a while now. I think, we should focus on YouTube and Instagram and take Tiktok and Facebook side by side as well.
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Maria Britton
CEO at Trade Show Labs
Video has proven to work best for us. We started focusing more on video content for our marketing strategies this year because we recognized that trends had shifted in favor of video content last year.
Videos are attention-grabbing, compelling, and allow you to connect with your niche audience in a unique, effective way. We typically get a much greater level of response when we post video marketing content than with photos, graphics, or text.
Ellis Fitch
Co-founder and Partner at Edify Content
For promoting our agency, I am seeing the best performance with video. Though I am not by any means and influencer (yet), I’ve been experimenting and getting some promising initial results.
I create a TikTok and share it on LinkedIn, where I get good (for me) engagement. I really think that video on LinkedIn is an under-leveraged resource, as it reaches a professional audience that’s likely not on TikTok.
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Alice Eve
Marketing director at Cicinia France
The most important aspect of any type of content is to tell a compelling story.
Not every piece of content you create will go viral, in fact, the vast majority will not. However, incorporating a compelling story into everything you write, even in our industry (fashion) ,increases the likelihood of it resonating with your audience and, as a result, generating more shares.
So, try telling a story in your next piece of content. Back to the basics you learned in high school: a hero, a conflict they must overcome, and a resolution.
In terms of format, I would recommend starting with video, as that is what we did at our company. It is one of the most popular content formats because it is simple to watch and share. TikTok is also currently dominating the social media industry, and I recommend meeting people where they are.
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Jonathan Saeidian
Founder/CEO at Brenton Way
At our agency, we’ve found that the best performing forms of content marketing on social media are data-driven posts and case studies.
For us, data-driven posts perform well because they show our audience we know what we’re talking about. We back up our claims with hard data, which helps to build trust with our followers.
Case studies are also compelling because they provide concrete examples of the results we’ve achieved for our clients. Seeing is believing, as they say, and case studies offer potential clients proof that we can deliver on our promises.
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Jacob Villa
Marketing Director at Authority
One of the most effective types of content we use is the *how-to guide*. People love learning new things, and a well-written how-to guide can be very shareable on social media. How-to guides don’t have to be long – they can be as simple as a few tips or steps on how to do something.
*Interactive content* is also highly effective on social media. This could be anything from a quiz or poll to a contest or giveaway. People love getting involved and interacting with brands on social media, so this is a great way to get your audience engaged.
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Daniel Cook
Head of Business Development and HR Consultant at Mullen and Mullen
The posts that generate the most engagements for us on social media are those that give away free educational content related to our niche. We are a personal injury firm, so people would be expected to come across our pages because they have a certain need that needs to be fulfilled. We believe in only doing business with people who absolutely need our services.
If they can get answers from us for free without ever having to work with us, then we consider it our way of serving the public and giving back to society. This is the underlying rationale behind the content-driven posts we have on social media. Ultimately, they are designed to help people understand what our service is and how they would know if working with us is the right option.
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Angus Chang
Founder at Pets with me
Articles and Blogs
We have an online pet store, and our best content marketing on social media is articles and blogs. We share real-life and educational ideas to help our audience better manage and care for their pets through images, videos and GIFs.
We share in-depth articles, high-quality long and short videos and some statistical details about pets in the form of infographics. We share every article on social media published on our website. Sharing articles on social media drives traffic and generates leads for our website.
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Jason Panzer
President at Hexclad
Our best performing social media content are our curated professional recipe videos and Instagram reels. We track our user engagement based on views, likes, comments, and other metrics allowing us to refine our content to focus on what engages audiences best.
We chose to use video recipe guides because they deliver the most customer value. By featuring world-class chefs, we can really show off our product quality while attracting users who are foodies or chefs at home.
While our other social content strategies are successful at engaging users and enticing interest in our products, the video reels are the most sticky and outperform our promotional content or teasers almost every time.
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Jie Min
CTO at Airgram
It all depends on your niche and the type of content marketing you are using, but some of the best performing forms of content marketing on social media for your niche include:
- Blog posts – Blog posts can be incredibly powerful, and if you create them correctly, they can be very effective at generating leads and driving traffic to your website.
- Videos – Videos are increasingly important in content marketing, and they are one of the most effective ways to get your message across to your audience.
- Infographics – Infographics can be a great way to take complex information and turn it into something easy to understand and digest.
- Twitter/Facebook Groups – Groups on Facebook and Twitter can be a great way to build a community around your niche and generate leads.
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Jaime Snell
Founder at ECO CRATES of America
I have worked with social media for my small business for over a year. For the platforms, I have used, including Facebook, Instagram, Pinterest, and TikTok, my niche’s best performing forms of content marketing on social media are videos.
Not only does my content travel faster and get more visibility, but it also gets more engagement, clicks, and visits to my website. While my following did not see a large increase with the increased visibility, I am still happy with the visibility and highly encouraged to continue learning more about video creation to promote my message and business.
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Shawn Munoz
Brand Manger at Pure Relief
Our best and most consistent content is our UGC and brand partnerships. We incentivize our customers to create image and video reviews in exchange for points to redeem for discounts, perks, and free merchandise.
These posts increase our reach through shared audiences and boost engagement for our Instagram page. Between this UGC and our brand partners who use social media to promote our products, we receive the best conversions through this social media content.
I encourage other businesses to use rewards programs as leverage to motivate customers to create social proof for their brand. Gamifying the customer experience has been effective for our social media strategy, and it has the potential to translate across industries
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Nick Yu
Co-Founder at BeadNova
Videos
We mostly share videos in different formats on our social media. It is the best format of marketing for our online jewelry store. We share the product details in video format, which helps generate more traffic to our website.
Video is the most effective way to attract more customers to your store. Videos have improved sales, traffic to our website and users’ understanding of us and our products. We mostly share videos about clients’ testimonials, promos and deals, behind the scene, feature/product videos etc
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Chris Stevenson
CEO at Virtual Reality Rental
Videos
Posting reviews and testimonials is one of the top ways that we secure new leads on social media. Since we offer a service and not a product, people typically need a bit more convincing before choosing to do business with us.
Often the #1 way that they are convinced that we are going to do great work for them is by reading the reviews and testimonials of our past/current clients.
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Andre Kazimierski
CEO at Improovy
Videos
Both from my own efforts and from what I’ve noticed performing well in my niche (home improvement), dramatic before/after reveals in video or photo form seem to be the most effective form of content marketing.
This format not only has an element of shock or surprise, it’s also a great way to show off a professional paint or renovation job, and demonstrate your team’s skills.
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David Reid
Sales Director at VEM Group
– Small Descriptions
It is one of the best forms of content marketing for our niche. According to the psychology of human beings, no one wants to read extensive descriptions of the product. They want to sum up all the product features in a few lines. Although, reading comprehensive reports of products becomes very dull sometimes.
Due to this, short product descriptions are considered the best way to market our product on social media. Although, one must have to write very engaging content for social media websites. The first line of the content should be reported to catch the reader’s full attention. Along with this, the short description must contain all the product’s best features. Emphasis should be laid on those features that fulfil the customers’ needs.
– Videos
As the internet is expanding, the craze for videos has increased dramatically. It is considered the most exciting and engaging way of delivering any information. According to the statistics, people mostly prefer to watch videos on the internet instead of reading blogs and articles.
Although, many big brands are making videos to market their products on social media. Mostly short videos are preferred for a product’s effective social media marketing.
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Sofia Morales
Chief Marketing Officer at Media Peanut
As a digital marketing expert and as CMO at MediaPeanut providing digital marketing services, particularly content marketing services to several brands including content made for our own organization’s platforms. In the media and tech niche, our best performing content marketing campaigns have been in TikTok, Instagram, and Youtube.
As media and tech content are often geared towards Millennial and Gen Z audiences reaching out to them through the social platforms that they frequent like Instagram, TokTok and YouTube have been quite successful. The most effective of them all are short-form videos. In our experience, prioritizing short-form video has been instrumental and quite essential for our marketing success in the past year because it offers the best return on investment.
Although there isn’t a set time for short-form video, anything that isn’t more than a few minutes usually counts when it comes to content we release from entertaining viral dubs, to informative how-tos, and instructional Q&A type of content are quite popular among our Gen Z and Millennial target audience. However, in today’s environment, short-form most frequently refers to a quick-paced TikTok-style or Instagram Reels type of video that is intended to be digested quickly and effortlessly.
Users are only expected to interact with the information for a little period of time, therefore it should be interesting from beginning to conclusion to be successful for our audience.
Another important aspect to note in content creation are trends. Short-form video content creation and sharing are influenced by trends quite often, but because these trends are constantly shifting and often change every three to five days, it is important for marketers like us to keep current in order to provide the most relevant and interesting content possible.
As Digital marketing professionals we try to observe, survey, and conduct as much social media listening because as Marketing professionals we must continually participate on these platforms to determine what is most popular and how it could fit into our client’s or our organization’s marketing plan. Popular trends frequently focus around viral audio snippets, TikTok dances, editing effects, and transitions for Instagram Reels.
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Julian Juenemann
Chief Instructor at Measure School
For our specific niche, we see tutorial videos with a template perform very well. In the video, we explain how to implement a certain tracking technique which always requires some kind of custom configuration or code. We then provide the template as an opt-in to our email list.
Since the videos are geared towards certain other niches (like How to install Google Analytics on Shopify), we are able to create highly sharable content in the target niche, which gets shared and discussed on social media.
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Lydia Mwangi
Content Writer at Barbell Jobs
*The best form of content marketing in almost every niche today is video marketing.* Which is the same case in my niche. *People are now addicted to Instagram reels, TikTok videos, and YouTube shorts.* *It’s all about the short videos that can give them all the information they need within 30 seconds and not a second more.* The moment you go beyond 60 seconds, you’ve lost them.
*We are a generation craving information that is summarized and given to us within a short and entertaining video.* But who can blame us, technology has somewhat spoilt us. We can get instant coffee, instant noodles, online shopping, and even delivery to our homes within 24 seconds. God forbid the WiFi be a millisecond slower. Our minds go crazy.
This is why the audience of today is addicted to Instagram reels, YouTube shorts, and short TikTok videos. Because *we want everything quickly and to the point.* These short videos on any platform and niche are the best performing form of content marketing
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Khamis Maiouf
CEO at Book of Barbering
The best performing forms of content marketing for a salon on social media are infographics, article posts, videos, and photos. *Infographics work amazingly because they are a combination of text ( facts, statistics, tips, or any other relevant information), including images.
It’s easy to share and understand them.* Similarly, *video allows people to digest a large amount of content in a short amount of time.* It tends to hold people’s attention longer than a written article would. Also, people believe they will get the same service or style as seen in the video. While sharing posts with a compelling image attracts buyers to click on them. Content marketing through social media is extremely effective; publishing and sharing something isn’t much harder
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Jitesh Keswani
CEO at e intelligence
LinkedIn Groups
Content marketing for LinkedIn groups has long been one of the most popular forms of social media. The reason for this is that people use the site as a way to find new contacts and expand their networks. Schedule each post so that it is delivered at the right time. You’ll also be more productive when you know how to schedule content in advance.
Video Content
In addition to gaining attention, videos are a powerful way to educate potential customers. To optimize your videos for social media, create a video strategy and follow it closely. Consider your target audience, current position in the marketing funnel, and the content type. Create videos that help you advertise, build a brand, and cultivate relationships with customers.
UGC Images
UGC images are among the most popular forms of content marketing on social media. Compared to other forms of marketing, they are remembered and shared more than any other medium. Moreover, it fosters greater trust among consumers. Its authenticity is a key factor that attracts a higher percentage of consumers. Moreover, UGC images are perceived as trustworthy by Millennials.
White Papers
While many people assume that white papers are dry, there is much more to them than that. These pieces of content need to offer perceived value and help the prospect solve a problem or make a decision. Write informative white papers on your industry. Include industry-specific statistics to back up your claims.
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Hannah von Rothkirch
Content Lead at Konstruct Digital
I work for a digital marketing agency that supports many B2B clients with social media marketing. For B2B businesses, LinkedIn is often the channel where our clients see the greatest reach and engagement on their posts.
The posts that tend to perform particularly well are simply image posts that include photos of team members such as team member highlights or photos of staff members at conferences or expos. Many B2B businesses undervalue the importance of using real people in their social media posts.
While it’s important to have a good balance, adding a few photos of staff members into monthly social content calendars can help to humanize a business and allow audiences to form stronger connections with a brand.
Another type of content marketing that works well for B2B businesses on Social media is storytelling. Instead of posting social posts that are purely promotional, it’s important to tell a story that engages the audience, especially one that centers around a common enemy. We find that posts with captions that tell good stories also tend to perform better than other types of posts
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Lukee Li
Co-Founder & Project Manager at Neutypechic
There are a few reasons why video content is so successful for eCommerce brands on Facebook. For one, videos are more visually engaging than text or static images. They also have the ability to capture and hold people’s attention longer than other types of content, which can result in higher levels of engagement and conversion rates.
In addition, videos can be used to communicate a lot of information in a short amount of time, making them an efficient and effective medium for marketing purposes. Ultimately, using video content is a great way to connect with your audience and drive results for your eCommerce business on Facebook.
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Alona Tomina
Marketer at Digital Chess
In the software development niche, the best performing forms of content marketing are case studies and how-to articles. These two forms of content have proven to be extremely effective when it comes to helping businesses to generate leads.
Case studies are stories that detail how companies have solved a problem or achieve an objective. They’re great because they show readers how they can accomplish something similar in their own organizations.
How-to articles answer questions that people often have when they’re first learning about a particular topic. They help readers get started with a new tool or process by providing step-by-step instructions.
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Laura Rike
Pinterest Strategist at LauraRike
For us, the highest performing type of content marketing are our idea pins, which are similar to Reels or TikTok, but on Pinterest versus Instagram or TikTok.
Video is so big right now, especially short form video, regardless of platform, Additionally, most social media platforms incentivize people to be early adopters of their new features by showing those types of content to a wider audience organically, and the Idea Pins on Pinterest are no exception.
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Nathaniel Blum
Marketing Content Coordinator at Bumper
It’s kind of hard to beat countdowns, rankings, and listicles. They’re easily digestible and perfect for social media. You can use them to
demonstrate expertise and thought leadership in your niche. And they elicit a lot of engagement from your audience: agreement, disagreement, and people chiming in with their own takes. As a bonus, they’re easy to write and produce in various formats.
A recent example, The Best & Worst State Trooper Vehicles, on our TikTok channel, was easy to break down and also opened up the
floodgates to various users commenting and debating which vehicle they thought was the best… or the worst. The video earned nearly 400,000 views, over 10,000 links, and hundreds of comments.
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Caitlyn Parish
Founder and CEO at Cicinia
When it comes to promoting our fashion brand on social media, *visual content* is king. In a world where users are constantly bombarded with information, photos and videos are more likely to grab attention and generate engagement than written content.
Simply posting visuals is not enough – our content is also creative and eye-catching to stand out from the crowd. One of the best ways we achieve this is to collaborate with influencers with a large and engaged following. By featuring our products in influencer posts, we can reach a wider audience and tap into the influencer’s existing fan base
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Fred Baker
Senior Travel Editor at Travelness
I think the best performing form of content is a mix of all three. How-to blogs with accompanying photos and videos tend to get the most engagement, as they provide value while also giving readers a sense of your personal style. If we can find a way to incorporate all three types of content into our social media strategy, we are likely to see some pretty impressive results
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Will Yang
Head of Growth at Instrumentl
At Instrumental, we’ve found that the best performing forms of content marketing on social media are podcasts, visual contents and infographics, webinars, and Q&A posts.
Podcasts are a great way to provide valuable content to your audience www.instrumentl.com while building relationships with your industry’s influencers.
Visual content is incredibly shareable on social media, and infographics are an especially effective way to communicate complex information.
Webinars are a great way to generate leads and build credibility, and Q&A posts can help you engage with your audience and get feedback on your products or services.
These content marketing strategies are seen on our social media pages and can be highly effective in driving traffic and engagement on social media.
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Gauri Manglik
CEO & Co-founder at Instrumentl
I believe that the best-performing forms of content marketing on social media for our niche are those that make the most of our strengths. We have a very clear and compelling value proposition, and I think it’s important to communicate that clearly.
We’ve found that when we’re able to focus on our core values and make them front-and-center in our content marketing strategy, we see a lot more traction. It’s not just about communicating your values—it’s about making sure that they’re reflected in your work, too.
That means that you’re creating content with a consistent voice, or even using images or video clips that reinforce your brand identity across all platforms. It also means making sure that all of your posts are tagged correctly so they can be found by potential donors.
This may seem obvious, but it’s not always easy to do when you’re busy with other things like raising funds or managing an organization or even just trying to get through the day! But if you take the time to make sure everything is aligned—from messaging down to visual branding—the payoff will be worth it!
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Social Champ would like to thank all the community experts for taking the time and sending in their responses! We will be back with another healthy discussion over trendy topics super soon.
