Whether you are just starting out or have an established brand, you will find blogging a core element in your marketing strategy.
A blog escalates awareness for brands and drives engagement that could be leveraged into growing business statistics. Even when social media channels such as Facebook, Twitter, Pinterest, and LinkedIn are part of your marketing mix, you need a blog to catch and retain your audience’s attention.
With that in mind, meet Lisa Sicard, owner of Inspire to Thrive.
Lisa is a social media manager and a consultant who loves to help brands with their social media strategies. She switched from working at a newspaper to being self-employed. She is an expert blogger who is well versed in content & social media marketing and Google Adwords.
Social Champ is glad to have Lisa Sicard in this edition of #ChampsTalk. She would be sharing her powerful insights on the importance of blogging for a business. Here is a rundown of her ideas.
We are Live📢 on #ChampsTalk – Chat Session with @Lisapatb | Social Media Marketer, Consultant, and Blogger
The Topic👉 Importance of Blogging for Business
Join us to get expert insights on #bloggingtips 🤩 pic.twitter.com/QvyUchk173
— Social Champ (@SocialChampSays) May 26, 2021
Q1. Why should a person consider blogs for their business? #ChampsTalk pic.twitter.com/mW5BBR80TL
— Social Champ (@SocialChampSays) May 26, 2021
A1. A person should consider blogging for their business to provide info and answer questions from potential clients or regular clients. #ChampsTalk Blogging can also be used for lead generation.
— Lisa Sicard 👩💻 (@Lisapatb) May 26, 2021
With the use of blogs, businesses can produce helpful content for their audience and by doing so consistently they can build authority and earn the trust which are important elements to increase their sales conversions. #ChampsTalk
— Mudassir (@Mudassir9s) May 26, 2021
Excellent input Mudassir! #Champstalk 💯
— Lisa Sicard 👩💻 (@Lisapatb) May 26, 2021
Q2. What are different objectives and results which can be achieved through blogging? #ChampsTalk pic.twitter.com/v1CMxM3nWM
— Social Champ (@SocialChampSays) May 26, 2021
A2. Objectives: blogging helps SEO for your website, draws more traffic to your site, lead generation, valuable information, providing pertinent info are a few objectives for your business blog.
— Lisa Sicard 👩💻 (@Lisapatb) May 26, 2021
A2. Results: More information provided to clients and prospective clients, better SEO, updated website w/info, more traffic and leads into your business. #ChampsTalk
— Lisa Sicard 👩💻 (@Lisapatb) May 26, 2021
Q3. How can a business convert their blog visitors into potential customers? #ChampsTalk pic.twitter.com/WCzL36SbDU
— Social Champ (@SocialChampSays) May 26, 2021
A3. Another way is to answer questions in a blog post with a call to action at the end of the post and/or in the middle of the blog post. #ChampsTalk I love doing those types of blog posts. Speak to that one person. 💬
— Lisa Sicard 👩💻 (@Lisapatb) May 26, 2021
A3. Call to Actions w/lead forms are a great way to convert visitors into clients. @neilpatel has a great post about that. https://t.co/uT8t0aiHcV #ChampsTalk
— Lisa Sicard 👩💻 (@Lisapatb) May 26, 2021
Agreed, a clear CTA works effectively to convert visitors!
Also, an exit intent popup strategy would work great to catch the leaving visitors' attention. For them, a CTA could be a free trial, email subscribe or free eBook download, etc.
— Mudassir (@Mudassir9s) May 26, 2021
Q4. Is it effective to include trigger words or call-to-action buttons in your blog? #ChampsTalk pic.twitter.com/ZgCUMuxBdZ
— Social Champ (@SocialChampSays) May 26, 2021
A4. Yes, definitely include trigger words like NOW, FREE, Sign Up, Get Started, this could be what you are looking for, etc. My dear friend @donna_tribe did a post about these words recently https://t.co/S86OlPdflj #ChampsTalk
— Lisa Sicard 👩💻 (@Lisapatb) May 26, 2021
Totally yes!!!! @champstalk
— Mili Ponce (@MiliPonce) May 26, 2021
Q5. What are different goals which should be considered when writing a blog and how can we analyze our blog’s performance? #ChampsTalk pic.twitter.com/xcfxS7Tdes
— Social Champ (@SocialChampSays) May 26, 2021
A5. Every business may have different goals. One may be traffic, one may be leads or sales. I love using Google Analytics to help me see where I'm at with my blog. #ChampsTalk
📊 It goes up and down through time. Don't expect it always to go up or you'll be disappointed.— Lisa Sicard 👩💻 (@Lisapatb) May 26, 2021
Those goals can be set up in Google analytics too. #ChampsTalk
— Lisa Sicard 👩💻 (@Lisapatb) May 26, 2021
Q6. How does a blog influence an individual’s action to make a purchase? #ChampsTalk pic.twitter.com/ffTOyLbtES
— Social Champ (@SocialChampSays) May 26, 2021
A6. A blog that provides info on products with examples and comparisons can influence a person to make a purchase. 💬 Adding a video to showcase a product or service in action helps as well. But they must TRUST you first. #ChampsTalk
— Lisa Sicard 👩💻 (@Lisapatb) May 26, 2021
My dear friend @RyanBiddulph explains how to earn that trust in his recent blog post: 💬https://t.co/VrnlFQzCyw #ChampTalk
— Lisa Sicard 👩💻 (@Lisapatb) May 26, 2021
Q7. How can we optimize our blog or update an old one to maximize it’s reach? #ChampsTalk pic.twitter.com/gZJDjIdVCp
— Social Champ (@SocialChampSays) May 26, 2021
A7. There are many ways to optimize an old blog post. You can update the info, add new images or videos, add quotes or tweets, and include links to newer posts from your site. #ChampsTalk I recently did a video about that: https://t.co/oSfh4r9WFj
— Lisa Sicard 👩💻 (@Lisapatb) May 26, 2021
Totally agree!
— Mili Ponce (@MiliPonce) May 26, 2021
Q8. Lastly, who do you think we should invite for this session next time? #ChampsTalk pic.twitter.com/ZZwL7II8RF
— Social Champ (@SocialChampSays) May 26, 2021
A8. I would recommend @AnthonyGaenzle who just released his new book 📕 https://t.co/Xz7xYGVSqM (Follow him here on Twitter to see his special offer today) and @SueAnnBubacz – both experts at blogging for business. #ChampsTalk
— Lisa Sicard 👩💻 (@Lisapatb) May 26, 2021
Yay! we have a new recommendation @AnthonyGaenzle for our next #ChampsTalk, thank you @Lisapatb 🙏
Anthony Gaenzle, we would love to have you on our chat session🙂
— Social Champ (@SocialChampSays) May 26, 2021
Count me in! 😊 Send me a DM whenever you have a chance and we can get things set up. I really appreciate the invite!!!
— Anthony Gaenzle (@AnthonyGaenzle) May 26, 2021
Sure, we will send you the details in the DM 🙂
— Social Champ (@SocialChampSays) May 26, 2021
Awesome! Looking forward to it! Thanks again! 👍
— Anthony Gaenzle (@AnthonyGaenzle) May 26, 2021
How do I select which topic I should write the blog on? I mean, how could I know if my audience wants to read a blog on that topic? #ChampsTalk @Lisapatb @SocialChampSays
— Yumna Hafeez (@hafeez_yumna) May 26, 2021
With all respect in my opinion leaving comments with links in blogs get most of the time deleted or not approved but if you show your expertise in a article related to your expertise and add value to it without leaving a link but you twitter handler #ChampsTalk
— Mili Ponce (@MiliPonce) May 26, 2021
@kepler31b I will suggest starting your effords only on one blog and make it amazing, treat blogs as online magazines not as a sales platform #ChampsTalk
— Mili Ponce (@MiliPonce) May 26, 2021
Do I need to update my blog frequently to keep it fresh, and attract viewers? #ChampsTalk @Lisapatb @SocialChampSays
— Marium Fahim Khan (@marium_fahim) May 26, 2021
How often should anyone publish flagship blog post? #ChampsTalk @Lisapatb
— Syed Muneeb Ul Hasan (Let's meet at #WCUS) (@syed_muneebb) May 26, 2021
Any platforms that you would recommend for publishing blogs, where I can increase my visibility?#ChampsTalk @Lisapatb @SocialChampSays
— Tahniat Alam (@tahniatalam) May 26, 2021
And that's a wrap, we would like to thank you @Lisapatb for your knowledgeable insights on Importance of Blogging for Business 🙏
We loved having you and hope that the audience enjoyed today’s session of #ChampsTalk😇 pic.twitter.com/VjDyaK8vrT
— Social Champ (@SocialChampSays) May 26, 2021
Thank you, Lisa, for your time. We hope our readers would find the session useful and leave with several ideas for using a blog for growing their businesses.
We have a request for our readers – Do mention your favorite mentor you want to be featured in the next episode of ChampsTalk.
