LinkedIn is one of the best yet underrated social media platforms to reach your target audience and perhaps the best spot to meet experts and interact with them. Most marketers and businesses don’t consider LinkedIn a prominent social networking site like Facebook, Instagram, or Twitter. However, the fact is, LinkedIn is a flourishing network with over 500 million individuals around the world and 100,000 new clients joining the platform consistently.
Over 20% of LinkedIn users are senior-level influencers and decision-makers. If used effectively, you can generate more B2B leads through LinkedIn than any other social platform. But, LinkedIn doesn’t offer an option to schedule posts in advance. To manage your LinkedIn company pages & profiles efficiently, you can schedule LinkedIn posts in advance by using a LinkedIn scheduling tool (scroll down to read how you can schedule LinkedIn posts for free using our tool).
Table of Content: Why and How to Schedule LinkedIn Posts
LinkedIn generates more B2B leads than Twitter or Facebook. By posting relevant & informative content on your LinkedIn company page, you can increase your website traffic. The audience on LinkedIn is more matured & professional as compared to Instagram, Pinterest, or Twitter. You can engage them well by providing them with some value in your content. While improving your LinkedIn marketing strategy, many automation tools can increase your productivity & minimize your manual efforts. One part of the automation process is to schedule LinkedIn posts ahead of time instead of posting them manually.
LinkedIn is one of the social platforms that doesn’t allow post scheduling. Still, fortunately, there are many third-party tools available that you can use for scheduling your content on LinkedIn company pages & profiles. Let’s discuss why & how to schedule LinkedIn posts for free & how to make the most of it.
Why Should You Schedule LinkedIn Posts?
Recent research by HubSpot found that
“LinkedIn generated the highest visitor-to-lead conversion rate at 2.74%, almost three times higher (277%) than both Twitter (.69%) and Facebook (.77%).”
From writing captions to designing, there goes a lot into creating the perfect social media post. Social media managers or individuals managing their LinkedIn pages & profiles don’t want to spend a lot of time crafting a last-minute post. The whole process is quite tedious but can be made easier by scheduling posts in advance.
By scheduling LinkedIn posts in advance, you can save a lot of time & maintain your content strategy. Once your monthly or weekly social media content calendar is ready, it will take simply 15 minutes or less to schedule all your LinkedIn posts using a LinkedIn scheduler. You can also monitor how your posts are performing to make better decisions & improve your content strategy.
Does LinkedIn have a Scheduling Tool?
As a social media manager whose content calendar is ready & has decided to schedule posts on LinkedIn, the first few questions that come to mind are:
Does LinkedIn have a scheduling tool? Well, as said above, LinkedIn doesn’t have a scheduling tool.
- Can you schedule posts on LinkedIn for free?
- Are there any free apps to schedule posts on LinkedIn?
Luckily you can schedule LinkedIn posts for free by using a third-party scheduling tool like Social Champ.
There are two ways to distribute your content on LinkedIn. One is on your profiles, & the second one is on LinkedIn company pages. You can use a third-party LinkedIn scheduling tool to schedule your posts on LinkedIn for free.
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How to Schedule Post on LinkedIn in 2021?
LinkedIn company pages & profiles have the alternative to either post immediately or schedule it for as long as a half year later. LinkedIn, then again, does not have this choice. But, there are a few scheduling tools that offer LinkedIn post scheduling. You can schedule posts on LinkedIn profiles & company pages with Social Champ.
How to Schedule Post on LinkedIn Using Social Champ?
Here’s how simple it is to use Social Champ to schedule LinkedIn posts.
Go to Social Champ. Click the signup option at the rightmost top of the screen to make an account. If you’re already a user, log in to your account.
For new users, signup by entering your email address. Confirm the account by clicking on the verification link sent to your email address.
Once you’re in the app, click on tour, or you can skip that part. Your account that you just used to login will be right there. To add your LinkedIn profile or page, click on the ‘Add’ option.
Select the ‘LinkedIn Page’ or ‘LinkedIn Profile’ to connect your LinkedIn to Social Champ.
Sign in to your LinkedIn profile and select the page you want to add to Social Champ from the list to post or schedule content.
You need to have admin access to the LinkedIn company pages you’re trying to connect.
Once you have added your LinkedIn page, you can see it in the app. Select the LinkedIn page from the left. Write whatever you want to post in the content box. You can add text, images, hashtags, emojis, links, or videos to your post.
To schedule your post on LinkedIn, select the time and date you want to publish it, click on the ‘Schedule.’
And there you go! You will receive a notification once your post is successfully scheduled on LinkedIn. Schedule as many posts as you want.
View all your scheduled posts in the Calendar
You can view all your posts in calendar form, from where you can edit, delete or re-schedule them by simple drag-and-drop.
And that’s how easily you can schedule LinkedIn posts using Social Champ.
Can You Schedule Posts on LinkedIn For Free?
Social Champ offers a 7-day free plan that allows you to connect your LinkedIn profiles & pages & schedule LinkedIn posts for free. But, typically, we don’t have a free-forever plan.
Luckily, Social Champ is the most affordable social media management tool that won’t cost you as much as you think. Our pricing plan starts with $9/month, which allows you to connect 15 social accounts & offers many other features.
What’s the best part?
- You don’t require a credit card to sign up for free
- We don’t have any hidden charges
- Our customer support is available on all plans
More than just LinkedIn Scheduler
Other than LinkedIn schedule posts, you can avail all these fantastic features by signing up today.
- Social Champ offers a built-in media library, which gives you access to unlimited royalty-free images you can add to your posts
Upload your own images or search for royalty-free photos and GIFs in Social Champ. Your uploaded pictures will be saved in ‘My Library’ so that you can use them later.
- For better analytics, you can connect your LinkedIn accounts with Bitly. It not only shortens your links but gives a command to track the performance of your shared links.
- You can also view your published posts, the number of likes, comments, and shares on your posts in the ‘Analytics’ section.
- To help you in your content curation process, you can also use Social Champ’s content suggestion feature. Type any topic you would like to search for, and Social Champ will scan all the latest news, blogs, and articles on that topic and give you the best and latest stories in less than a minute.
- Workspaces to manage your social accounts easily.
- Add an RSS feed of your website or any of your favorite blogs you want to share on your page. Use the ‘Auto RSS’ feature to automate your social profiles.
To unlock more features, including scheduling posts on LinkedIn, signup for your free trial of Social Champ now!
Content Marketing on LinkedIn
LinkedIn is one of the most lucrative social media networks. It’s full of business professionals, executives, & decision-makers who’re busy networking on LinkedIn. The social shares, link clicks & engagements that you can get through marketing your content wisely on LinkedIn can beat most social networks. LinkedIn has outperformed Twitter & turned into a center point for business-related content. People are starving for quality content on LinkedIn. Long-form content with actionable tips, steps, stats that provide real value.
Content marketing on LinkedIn is a totally different game as compared to Facebook, Instagram, or Pinterest. And the best part about it is anyone can start creating content on LinkedIn.
While LinkedIn is a B2B social networking site, both B2B and B2C brands can profit by publishing content. Executives from Virgin (counting Richard Branson), GE, and Microsoft all post content on LinkedIn. Publishing directly on LinkedIn builds its range and enables them to content legitimately with their users. You can’t schedule articles on the LinkedIn pulse using any tool, but you can schedule LinkedIn posts on profiles & company pages with a third-party LinkedIn scheduler like Social Champ.
Content Marketing Strategy on LinkedIn
There are two fundamental approaches to publishing content on LinkedIn to grow networks and connections.
- LinkedIn Pulse
- Status Update
The first is LinkedIn Publisher, in which a LinkedIn member can compose a long-structured article–typically five to seven sections–and share it with their LinkedIn networks.
LinkedIn has made it quite easy for its users to publish quality content. You can write your article, add banners, add images & links in your article & publish with no hassle. A great way to repurpose your content, grow connections, educate your audience & strengthen your personal branding.
Sounds great. But, the question here is how to start? What do you write?
According to the research, the three most in-demand categories that readers are interested in reading are:
- Industry insights
- Company news
- New products & services
You can use LinkedIn Pulse to repurpose your blog posts, video content, or anything else. It’s a straightforward way to get traffic on your desired web pages.
What’s the secret to creating content on LinkedIn?
LinkedIn articles are pretty simple & straightforward. You can write anything you want. Actionable tips, motivational posts, guides, instructions, business-related updates, or anything else. But, there’s one secret that can make your post stand out.
And that’s “headlines,” or you’d like to say, “blog title.”
Make sure your headlines are exceptional. Nobody will notice your article unless it has a killer headline. Make sure your headlines are:
- Practically useful
- Use numbers
- Be contrarian
- Use ready-to-tweak templates for headlines
For more headline hacks, you can read Jon Morrow’s cheat sheet.
LinkedIn Status Update:
The second way to share your thoughts is a LinkedIn status update–a Twitter-like feature ideal for short, concise updates and messages.
You can share text, images, videos, gifs, blog links through a LinkedIn status update. It’s a way to keep your connections up-to-date. According to LinkedIn’s research, you can reach 60% of your unique audience by posting every weekday. Even job seekers can improve their chances of getting noticed & contacted by recruiters by posting regularly.
One of the intelligent ways to keep your profiles active is LinkedIn schedule posts. Decide what you want to talk about, make a plan, let’s start with a weekly plan. Dump all your posts in Social Champ & schedule LinkedIn posts. You can then monitor your top-performing posts, too, to decide next week’s content plan.
What’s Better? LinkedIn Articles or Status?
According to experts, the engagement for LinkedIn published posts has decreased a lot in the past few years. And the short-form status update is getting more visibility and engagement.
Here’s an example for both.
- LinkedIn status update
- LinkedIn Pulse article
See the number of comments, reactions, and shares on both and decide on your own.
Simple content strategy for LinkedIn
A better option is to post short status updates with videos, images, blog links, or just a simple quote. A simple content strategy for LinkedIn is:
- Provide valuable content according to your niche and core audience.
- Post at least three to six times a week.
- Don’t just post your original content; mix it between other sources.
- Use relevant hashtags to be more discoverable.
- Schedule LinkedIn posts to be consistent.
Other than growing your personal network on LinkedIn, here’s how you can build your LinkedIn company page.
How to Promote Your Brand on LinkedIn
If you have a business, a LinkedIn company page can be a valuable tool to give information about your business and give individuals a focal area to view job openings.
Before you begin, if you don’t have your company page yet, remember that you’ll need a current LinkedIn account and will have to use the desktop version of the app to make your company page.
Likewise, you’ll need a verified email address, and you need “enough” connections to create and own a company page.
You can read the rest of the instructions and proper how-to guide on creating a LinkedIn company page here.
It’s 2021, time is money & social media marketing is the new game that needs your investment. Whether you want to grow your connections or enjoy more engagement, LinkedIn scheduling is the answer to all. You can improve your content marketing game on LinkedIn & save a lot of time by scheduling posts n LinkedIn with Social Champ.
Ready to boost your marketing strategy with LinkedIn scheduling? Start your free trial now with Social Champ.