Hootsuite vs. Sprout Social: Who Is Leading the Market in 2024
Overview
Navigating Social Media: Hootsuite vs Sprout Social Side-By-Side
Making an everlasting mark in the social media industry isn’t easy at all, and that’s where these tools can serve you the best. Hootsuite and Sprout Social both reign supreme as popular social media management tools.
When choosing the right social media management tool for your business, it’s important to consider your budget and needs. The best social media management tool performs in two areas:
Pricing Plans
Hootsuite and Sprout Social both offer exclusive pricing plans with versatile features for individuals, businesses, and agencies, but their pricing will shock you. Hootsuite and Sprout Social both offer a 30-day free trial to their users.
The Owly tool offers four premium pricing plans starting at $99/month with 1 user and 10 social media accounts with features including unlimited postings, post scheduling, and access to Social Inbox. To unlock more high-end features, you need to upgrade your plan.
Coming to Sprout Social, the tool offers four pricing plans starting at $249/month as a Standard Plan. This plan offers 5 social profiles, various scheduling features, tasking and social Management tools, and much more. Similarly, you need to pay extra bucks to upgrade to the top-tier plans to access those premium features.
Both tools are pretty expensive and offer limited features. Whereas, if we take a look at the bigger picture, Social Champ offers a FREE plan with unlimited scheduling options, unlike any other popular tool in the market. The rising tool starts at $29/month with no ADDITIONAL or HIDDEN cost.
Ease of Use
Based on the user reviews, many users have praised its user-friendly interface and easy navigation. But on the other side, many reviewers have complained that the tool is not worth the money and it should be more user-friendly.
Whereas reviews of Hootsuite tend to be mixed when it comes to ease of use. Some users appreciate the platform’s features and customization options, but others find the interface to be overwhelming and difficult to navigate. Based on the user ratings and reviews, Hootsuite’s dashboard is complex and a bit challenging for beginners.
Here, Social Champ clearly wins the race against Hootsuite and Sprout Social. Users have appreciated the clean and vibrant dashboard and easy-to-use tools for scheduling posts, monitoring conversations, and analyzing social media performance.
Starts with $99
Professional, Team, Enterprise
Starts with $249
Standard, Professional, Advanced, Enterprise
FREE
Champion, Business, Agency
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|---|---|---|---|
| Easy-to-Use Interface | 4.3 | 4.4 | 4.6 |
| Value for Money | 4.2 | 4.0 | 4.6 |
| G2 Reviews | 4.1 | 4.4 | 4.4 |
| Customer Support | 4.2 | 4.3 | 4.6 |
Scale Your Social Media Presence Without Breaking the Bank
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| Features |
Hootsuite
|
Sprout Social
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Social Champ
|
|---|---|---|---|
| Advanced Queuing | No | Yes | Yes |
| Content Calendar | Yes | Yes | Yes |
| AI Caption writer | Yes | No | Yes |
| Social Inbox | Yes | Yes | Yes |
| Canva Integration | Yes | Yes | Yes |
| Stock Photo Library | Yes | Yes | Yes |
| Stock Photo Library | Yes | Yes | Yes |
| Best Time to Post | Yes | Yes | Yes |
| Auto RSS | Yes | Yes | Yes |
| Hashtag suggestions | Yes | No | Yes |
| Post Analytics | Yes | Yes | Yes |
| Custom Reports | Yes | Yes | Yes |
| Chatbot Support | Yes | Twitter & Facebook only | Yes |
| Content Suggestions | No | Yes | Yes |
| Live Chat | Yes | Yes | Yes |
Reviews: Hootsuite vs Sprout Social and Social Champ
- The tool offers the users an Asset and Content Library, allowing them to save stored templates and visuals for easy use whenever needed.
- The tool has an advanced Campaign Management feature for planning campaigns and measuring their performance altogether.
- Robust analytics are also ensured by the tool for each supported social media platform.
- Expensive: Hootsuite is one of the more expensive social media management platforms on the market, starting at $49 per month for one user.
- Limited reporting: Hootsuite’s reporting features are not as comprehensive, it does not track social media engagement metrics, such as likes, shares, and comments.
- Slow customer support: Hootsuite’s customer support has been criticized for being slow and unresponsive.
- Strong focus on customer engagement: Sprout Social is designed to help businesses engage with their customers on social media.
- Powerful analytics: Sprout Social’s analytics are some of the best in the industry. They provide detailed insights into your social media performance and track ROI.
- Excellent customer support: Sprout Social is known for its excellent customer support with a team of dedicated support agents.
- Limited social media scheduling: Sprout Social’s social media scheduling features are not as robust as some other social media management platforms.
- Pricey for small businesses: Sprout Social’s pricing plans are relatively expensive, starting at $99 per month for one user.
- Not as user-friendly as Hootsuite: Sprout Social has a less user-friendly interface than Hootsuite. This can make it more difficult to get started and learn how to use the platform.
- Affordable: Social Champ is one of the most affordable social media management platforms on the market. The basic plan starts at just $29 per month for one user.
- Easy to use: Social Champ has a very easy-to-use interface. It is simple to navigate and find the features you need.
- Good social media scheduling: Social Champ offers a variety of social media scheduling features, including the ability to schedule posts to multiple social media networks at the same time.
- Limited language support: Social Champ does not support languages other than English.
- Limited integration with third-party tools: Social Champ’s integrations with third-party tools are somewhat limited compared to platforms that offer a wider range of integrations.
- X only on paid plans: X (formerly Twitter) is only available for use on paid plans.
Frequently Asked Questions: Hootsuite vs Sprout Social
For businesses with complex social media needs, Hootsuite's comprehensive suite of features and powerful analytics capabilities make it a strong choice. Social Champ is also a great option for SMBs and larger enterprises.
Social Champ's AI-powered content creation and visual content editing tools make it an attractive option for businesses that emphasize visual storytelling on social media.
When comparing Hootsuite vs Sprout Social & Social Champ, the latter is the most cost-effective. Social Champ offers a free plan with basic features, making it a viable option for businesses with limited budgets.
Sprout Social’s engagement tools, including social inbox, message management, and sentiment analysis, make it suitable for businesses prioritizing customer interactions and feedback. Social Champ also offers an all-in-one inbox, allowing you to manage messaging from multiple platforms from a single mailbox.
Social Champ is an excellent and inexpensive tool for managing business globally. However, if you’re looking for localization options, Hootsuite is a great alternative, as it offers support in 5 languages.