Given the popularity of social media in today’s online world, using the variety of platforms out there such as Facebook, Instagram, Twitter, and Tiktok, can be the key to unlocking your online target audience. In fact, 57% of the entire world’s population is on some form of social media, with each user actively using the platform at least around 2 hours and 27 minutes in a day.
Facebook, for instance, has remained a dominant player in the social media advertising market, despite the increase of other platforms, such as utilizing Instagram for small businesses. That being said, the large population of the former (amounting to 1.93 billion daily active users) has allowed Facebook ads to be an effective way for online marketers to grow their businesses.
But what makes Facebook ads different from other types of advertisements? The answer lies in how you promote your business on it. Brands have been using this platform for a variety of purposes, all catering to the different tastes of their target audience. If you’ve never heard of social media brand advocacy, then we’ve got you covered.
9 Basic Ways to Make Effective Facebook Ads in 2023
And to help you make your Facebook ads stand out in 2022, here are 10 essential ways you can use them to boost your business.
When creating a Facebook Ad, you have to make sure it packs an immediate punch. There are several factors that need to be considered in your ad’s headline. For example, the length of the headline—it should be between 6-10 words—and also which typeface is used for it. You can use Serif, Sans Serif or Monospace.
Your image is the most important part of your ad and it has to be compelling, appealing and relevant. It should represent your company’s brand and needs to be very specific about the product you’re selling so that users can easily understand it. Also, try including a call-to-action (CTA) button in the image to help your audience contact you.
Text (Body Copy)
Your text should be short and concise; between 5-15 words is ideal. The main aim of your ad’s body copy is to tell users what they need to know about the product or service it’s promoting, without coming across as spammy or pushy. For example, if you’re selling a fashion product, talk about the style of the clothing and how easy it is to wear.
This section lets you highlight what your customer will get if they purchase the item advertised on your ad. It should be more than just “50% off” or “free shipping.” Be specific about what they will get, and the time the offer expires to create urgency. It always helps to think of this question: “How does our offering improve the quality of your life?”
Start your ad with a very low price for a limited time only in order to entice users. This lets them know that if they want a good deal, then now is their chance. Your ad should include the time duration for this offer and how much it costs afterward, so users can budget accordingly.
Bullet Points (List)
Bullet points make your product or service easier to understand and more appealing to look at. You can use them to list out your product’s features and break down what you’re selling into easy to understand points.
Unique Selling Proposition (USP)
Brands need to stand out from the crowd, and one way of doing that is by using a unique selling proposition. This will highlight what makes your product or service different from others in the market. If you’ve checked out other ads for a similar product, find out what their USP is and incorporate that into your ad.
Call-To-Action (CTA) Button
This should be big, bright and bold since it will grab the user’s focus. Ideally, you should add a CTA button to your image so users can easily click through to learn more about your product or service. If you want people to contact you, make the CTA button say “Contact Us.” Using the right colors for the CTA button can also help, too.
Include a short and concise header for your ad. Use it as a title that sums up what your ad is about. You can also include keywords here to help users find your ad with ease on Facebook’s search function. You can also implement a Facebook SEO campaign to boost your page ranking and help build authority for your website.
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The Benefits of Using Facebook Ads in 2022
While most people think of Facebook as a way to connect with friends and family, it can also be used for business purposes. This social media site is the perfect place to create an ad campaign because there are 1.93 billion users on average who log in daily, over 50% of them checking in every day.
Facebook’s algorithm ranks posts from those that users interact with most, so if a Facebook user clicks on an ad and takes the desired action (e.g., buys a product), then Facebook will show this user similar ads in the future. If your target audience is more likely to click on your ad, then it’s going to improve your quality score and reduce your costs.
Using Facebook ads as a digital marketing strategy is easy as long as you create good content for your ad, target the right audience and ensure that it has a strong call-to-action. You can also make it easier for users to find your business by using a unique selling proposition or including keywords in your headline.
When creating your Facebook ad, it’s important to keep in mind that users scroll quickly and don’t want to read a lot of text. While you can include text at the top for your headline, make sure it’s short and sweet so people will actually read it. Also consider using bullet points or a bulleted list to break down what you’re selling into easy to understand points.
Since Facebook is all about sharing good content with friends, you can also create an ad that will go viral. This involves highlighting what makes your product or service different from others in the market and creating a CTA button that users will click on. You can also use regular text combined with bullet points to emphasize your key points and prevent users from scrolling past it.
Through a social media marketing agency, you can learn more about how to use Facebook ads for your business. It’s important you understand what makes a good ad and the benefits of using it as part of your digital marketing strategy.
Here Are Some of the Benefits That Your Business Can Gain Through the Use of Facebook Ads in 2023
Reach More Customers
Facebook has over 91 billion active users monthly as of the fourth quarter of 2021 with more than half of this population logging in every day. This makes it an ideal place to reach more customers because they are actively on Facebook daily. If you want your business to gain more visibility with active customers, then using Facebook ads is one way to do so.
Generate More Leads
If you want to attract more customers (e.g., increase conversions), then Facebook ads can help your business generate more leads by making it easy for visitors to contact your business. It’s also possible for users to share your ad with their friends, which broadens the reach of your ad campaign.
One benefit of Facebook ads is that you’ll be up against several other businesses and brands competing for the same users. However, this also means that you can increase your chances of getting discovered through targeted ads to people who might actually need your product or service.
Lower Costs per Click (CPC)
While advertising on Facebook may seem pricey at first, it’s actually possible to lower your costs per click by creating your ads carefully and tailoring them for specific audiences.
Facebook has over 2.91 billion users every month, which means the potential audience is huge, but so is the competition you’ll be up against. Fortunately, this also means that there are more visitors on Facebook who are ready to buy. In fact, over half of Facebook users (or an average of 62 billion users) log in daily and are actively browsing through posts.
Improve Conversion Rates
Compared to other marketing channels, using Facebook ads allows for better targeting because you can choose your audiences based on keywords or demographics, such as age range or location. This makes it easier for a business to improve its conversion rates in 2022, especially if it’s targeting the right audience.
Increase Brand Awareness
Apart from improving your business’ lead generation and conversion rates, Facebook ads can also help increase brand awareness by making it easier for people to learn more about your products or services. You’ll be able to attract new visitors because they’re already interested in what you have to offer, which will help boost brand awareness.
Increase Mobile App Installs
Facebook has over 1 billion users, around 80% of which are active on mobile devices (e.g., smartphones or tablets). This means it’s easier to reach more audiences through mobile ads compared to other marketing channels.
Build Customer Relationships
When people like your page, comment on your posts, or share them with their friends, it helps generate brand awareness. It can also help you build customer relationships since more people will be able to see what your business is all about and who it’s for.
Generate More Website Traffic
You can also create Facebook ads that will lead to your business’ website, which means users can explore the different products and services you offer. Just make sure that you’re creating ads with specific calls-to-action (CTAs) such as “shop now” or “learn more” so users know what action to take.
Using Facebook Ads the Right Way
As digital marketing strategies are hinged on a combination of traditional marketing principles and online marketing methodologies, it is necessary for every digital marketer to know that social media marketing relies on more than just Facebook ads to be effective.
Knowing how to market to a specific target audience, for instance, requires an in-depth understanding of the buyer persona and the customer’s sales journey. That being said, Facebook ads should be crafted accordingly.
B2B Facebook ads serve to provide the social proof which is necessary for prospects to consider even interacting with you. But it has to be done in a subtle manner, emphasizing connections and fit rather than cold hard sales stats. Once that connection is made, your product or service becomes more relevant.
Facebook ads can also be effective when they are used to generate leads which can further be nurtured using lead nurturing. There is also the option of creating sales-oriented Facebook ads which are more effective in terms of awareness and intent.
The most important thing to remember about Facebook ads is that regardless of the year, they need to always provide value. This means that the content has to be interesting, relevant, and engaging enough for people who will eventually become customers.
Facebook ads has a great future ahead, if it is used properly with a constant innovation to improve its effectivity.