The Complete Guide to Instagram Story Ads for 2024

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Do you feel like your Instagram posts are getting lost in the feed? Looking for a way to connect with your audience in a more creative, engaging way? Look no further than Instagram Story Ads!

These short, full-screen experiences offer a unique opportunity to grab attention, spark interest, and drive results for your brand. But with so much to consider, where do you even begin? The first step is utilizing different means to make the most of your Instagram. Using an Instagram Post Schedular can be a smart step toward this goal.

With over 500 million daily active users, Instagram stories have quickly grown to become one of the most popular features on the network. This offers advertisers an excellent chance to reach a large and interested audience with immersive full-screen marketing.

Here, we’ll talk about Instagram story ads examples and also share the unique features of creating strategies that deliver the best results.

What Are Instagram Story Ads?

Instagram ads are a type of advertising that shows up in between user Stories while they browse through the Stories feed on the Instagram platform. They give companies an effective tool for connecting and interacting with their target market in an authentic and eye-catching manner.

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Key Features of Instagram Story Ads Free:

  1. Full-Screen Immersion: Ads occupy the entire screen, providing advertisers with a prime area to showcase their products or services. This full-screen experience increases users’ attention and enables brands to deliver impactful messages.
  2. Vertical Format: Story Ads are designed for vertical viewing, aligning seamlessly with the natural way users hold their smartphones. This vertical format ensures that ads appear properly on the platform and are optimized for mobile screens.
  3. Interactive Elements: Advertisers can add interactive elements to Instagram Story Ads to enhance user engagement. These interactive features may include polls, quizzes, swipe-up links, and other call-to-action buttons, allowing users to interact directly with the ad content. Now, you are familiar with the key features of Instagram story ads free.
  4. Targeting Options: Instagram provides robust targeting options to help advertisers reach their desired audience effectively. Advertisers can target users based on demographics, interests, behaviors, and other criteria, ensuring that the most relevant users see their ads.

Related Article: How to Repost on Instagram in 2024: Post, Story, and Live

Instagram Story Ad Design Requirements

Following certain guidelines is necessary when creating Instagram story advertisements to guarantee the best possible performance and appearance on the platform.

A snapshot of Instagram
A snapshot of Instagram

Many businesses have found success by showcasing their products or services creatively through Instagram story ads examples, effectively driving engagement and conversions.

Aspect Ratio: Instagram ads must have an aspect ratio of 9:16. This means that the height of the ad should be 16 units, while the width should be 9 units. Designing your ad with this aspect ratio ensures that it fills the entire screen when displayed in the Stories feed.

Resolution: For optimal quality, Instagram recommends using a resolution of at least 1080 pixels wide by 1920 pixels tall (1080×1920 pixels). Higher resolutions may also be accepted but are not necessary for display on mobile devices.

File Format: Instagram accepts a variety of file formats for story ads, including JPG, PNG, GIF (static or animated), and MP4 for video ads. Ensure your ad is saved in one of these supported formats before uploading it to the platform.

File Size: The maximum file size for Instagram ads depends on the ad format:

  • For static images (JPG, PNG): 30 MB
  • For animated GIFs: 3 MB
  • For video ads (MP4): 4 GB

Duration: The recommended Instagram story ads length should be between 1 and 15 seconds. The platform may automatically trim longer videos, so keeping your ad concise and engaging within this timeframe is best.

Text and Logo Placement: Avoid placing important text or logos within the margins of the ad, as the user interface elements of the stories may crop or obscure them. Keep essential elements within the safe zone, which is typically the center of the ad.

Clear and Concise Messaging: Instagram story ads are short-lived and meant to capture users’ attention quickly. Ensure your ad’s messaging is clear, concise, and easy to understand within a limited timeframe.

Branding and Visual Identity
Branding and Visual Identity

Branding and Visual Identity: Maintain consistency with your brand’s visual identity, including colors, fonts, and imagery. Check out this example!

This helps reinforce brand recognition and ensures that your ad aligns with your overall marketing strategy.

Interactive Elements: If incorporating interactive elements such as polls, quizzes, or swipe-up links, ensure that they are visible and easy to interact with. Test your ad’s functionality to ensure a smooth user experience.

Compliance with Advertising Policies: Ensure your Instagram story ad complies with the platform’s advertising policies and guidelines. This includes avoiding prohibited content such as misleading claims, deceptive practices, or inappropriate imagery.

Instagram story ads length is very important when you are creating story ads. You can create story ads that effectively engage your target audience and drive desired outcomes on the platform.

How Much Do Instagram Story Ads Cost?

The cost of story ads can vary widely depending on several factors, including your targeting options, creativity, ad placement, industry competition, and the overall objectives of your advertising campaign. Instagram story ads generator can help you a lot to create amazing stories. Here are some key factors that influence the cost of Instagram story ads:

  1. Bid Strategy: Instagram offers various bidding options, including cost-per-click (CPC), cost-per-impression (CPM), and cost-per-engagement (CPE). Your bid strategy will impact how much you pay for each interaction with your ad.
  2. Targeting Options: The more specific your targeting criteria, such as demographics, interests, behaviors, and geographic location, the higher the cost may be due to increased competition for those particular audience segments.
  3. Ad Relevance and Quality: Instagram uses an auction system to determine which ads to display to users. Ads that are more relevant and of higher quality are more likely to win the auction and achieve better placement, potentially resulting in lower costs.
  4. Ad Placement: Instagram offers various ad placements, including stories, feeds, explore, and IG Reels. Advertisers can choose to run ads exclusively in stories or across multiple placements, with costs varying based on placement popularity and demand.
  5. Industry Competition: Advertisers in highly competitive industries may face higher costs due to increased demand for ad space. Competitive industries such as retail, e-commerce, and entertainment may experience higher ad costs than less competitive ones.
  6. Ad Frequency and Duration: The frequency and duration of your ad campaign also impact costs. Running ads more frequently or for longer durations may require a higher budget to maintain visibility and achieve campaign objectives.
  7. Seasonality and Timing: Ad costs may fluctuate based on seasonal trends, holidays, or specific events. For example, ad costs may increase during peak shopping seasons such as Black Friday or Christmas.

It’s essential to set a realistic budget based on your advertising goals and objectives, taking into account the factors mentioned above.

Instagram offers various budgeting options, including daily or lifetime budgets, allowing advertisers to control their spending and optimize campaign performance over time.

Featured article: How to Make Money on Instagram in 2024

How to Publish an Instagram Story Ad

Publishing an Instagram story ad involves several steps, from creating your ad creative to setting up targeting and budgeting options in the Ads Manager. Here’s a step-by-step guide on how to publish an Instagram Story ad:

A snapshot of Instagram
A snapshot of Instagram
  1. Access Ads Manager

    Log in to your Facebook Ads Manager account at If you don’t have an Ads Manager account, you’ll need to create one before proceeding.

  2. Create a New Campaign

    Click the “Create” button in Ads Manager to create a new advertising campaign. Select your campaign objective based on your advertising goals, such as brand awareness, reach, traffic, conversions, etc.

  3. Set Up Ad Set

    After selecting your campaign objective, you’ll create an ad set where you’ll define your targeting, budget, and schedule. Specify your target audience based on demographics, interests, behaviors, and other criteria to reach the most relevant users for your ad.

  4. Choose Ad Placement

    In the ad set level, select “Edit Placements” and choose Instagram as the placement option.

    You can further refine your ad placement to specific placements within Instagram, such as stories, feeds, explore, etc. For Instagram story ads, select “Stories” as the placement.

  5. Create Your Ad

    Proceed to the ad level and create your Instagram story ad creative. You can either upload existing ad creative or create new content directly within Ads Manager using the ad creation tools.

  6. Add Text and Links

    Customize your ad by adding text overlays, captions, and interactive elements such as swipe-up links, polls, or stickers. Craft compelling messaging that aligns with your advertising goals and encourages user engagement or action.

  7. Review and Publish

    Once you’ve finalized your ad creative, review all the details of your ad campaign, including targeting options, budget, and schedule. Double-check that everything is set up correctly before proceeding.

  8. Set Budget and Schedule

    Specify your budget and schedule for your ad campaign. You can choose between a daily budget or a lifetime budget, as well as set the start and end dates for your campaign.

  9. Place Order

    After reviewing and confirming all the details, click the “Publish” or “Place Order” button to submit your ad campaign for review. Facebook will review your ad to ensure that it complies with their advertising policies and guidelines.

  10. Monitor Performance

    Once your best Instagram story ads are live, monitor their performance in Ads Manager. Track key metrics such as reach, impressions, clicks, and conversions to evaluate the effectiveness of your Instagram story ad campaign. Make adjustments as needed to optimize performance and achieve your advertising goals.

10 Tips for Creating Highly Effective Instagram Story Ads

Best Instagram story ads play an important role in your business growth. Here are ten tips for creating highly effective Instagram story ads.

  1. Start Strong: Capture users’ attention right away by starting your Instagram Story ad with an eye-catching visual or engaging hook within the first few seconds. Make sure to use vibrant colors or intriguing text to grab viewers’ interest instantly. You can use Instagram story ads Reddit for better results.
  2. Keep It Concise: Instagram stories are short, so keep your ad content concise and to the point. Focus on delivering your message quickly and effectively within the limited timeframe of 15 seconds or fewer for video ads.
  3. Use Vertical Format: Design your Instagram story ads in a vertical format (9:16 aspect ratio) to ensure they fill the entire screen and appear native to the platform. Vertical content performs better on mobile devices and maximizes screen real estate, enhancing user engagement.
  4. Create Interactive Elements: Incorporate interactive elements such as polls, quizzes, swipe-up links, or stickers to encourage user engagement and interaction with your ad. Interactive content not only captures users’ attention but also invites them to participate, increasing ad effectiveness.
  5. Craft Compelling Visuals: Use high-quality imagery, videos, or animations that resonate with your target audience and effectively communicate your brand message. Showcase your products or services in action, highlight key features, or tell a story that captivates viewers’ imagination.
  6. Add Text Overlays: Enhance your Instagram story ads with concise and impactful text overlays that complement your visuals. Use bold fonts, contrasting colors, and clear messaging to convey your key points effectively, even when viewed without sound.
  7. Maintain Brand Consistency: Ensure consistency with your brand’s visual identity, including colors, fonts, logos, and overall appearance.
  8. Include Clear Call-To-Actions (CTAs): Prompt viewers to take action with clear CTAs that align with your advertising goals. Whether it’s directing users to swipe up for more information, shop now, sign up, or learn more, make sure your CTAs are visible and actionable.
  9. Test and Iterate: Experiment with different ad creative, messaging, and targeting options to identify what resonates best with your audience. A/B tests various elements of your Instagram Story ads, such as visuals, CTAs, and ad formats, and uses the insights to refine your strategy.
  10. Monitor Performance and Optimize: Regularly monitor the performance of your Instagram ads using insights from Ads Manager. Track key metrics such as reach, impressions, engagement, and conversions, and use this data to optimize your ad campaigns for better results.


Businesses seeking to engage audiences and generate significant engagement must progressively utilize the power of this dynamic advertising platform. Instagram story ads are a great way to increase the visibility of your brand and get new customers. Because of its immersive and eye-catching format, it provides an unmatched opportunity to engage with customers powerfully and naturally. If you have understood this, using a social media management tool to incorporate AI in your strategy can be a plus.

Frequently Asked Questions

1. Can You Run Ads on Instagram Stories?

Yes, businesses can run ads on Instagram Stories. Instagram offers a variety of advertising options, including the ability to create and display ads within the stories feature. This allows businesses to reach their target audience in a visually captivating and immersive format.

2. Are Instagram Story Ads Worth It?

The worth of story ads depends on various factors, such as your business goals, target audience, and the quality of your ad creative. Many businesses find Instagram stories to be highly effective in driving brand awareness, engagement, and conversions because of the format’s ability to capture users’ attention in a mobile-friendly and visually appealing way.

3. How Much Do Instagram Story Ads Cost?

The cost of ads can vary depending on factors such as your bidding strategy, audience targeting, ad placement, ad format, and the competitiveness of your industry. Story ads are priced based on metrics such as cost-per-click (CPC), cost-per-thousand-impressions (CPM), or cost-per-action (CPA). On average, costs can range from $0.50 to $3.00 per click or $2.00 to $10.00 per 1000 impressions.

4. What Do Instagram Story Ads Look Like?

Instagram ads typically appear as full-screen vertical videos or images that seamlessly integrate into users’ story feeds. There are different kinds of Instagram story ads templates that are available that make your story flawless. These ads can include a combination of text, images, video clips, and interactive elements such as stickers and swipe-up links.

5. How Long Do Story Ads Last?

Instagram ads typically last for the story they are placed in, usually 24 hours. After 24 hours, the story disappears from users’ feeds, and the ad is no longer visible.
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Picture of Daniel Clark

Daniel Clark

Daniel is a guru of B2B marketing and professional networking. His in-depth knowledge of LinkedIn's unique environment has paved the way for business success.

The Complete Guide to Instagram Story Ads for 2024

Picture of Daniel Clark

Daniel Clark

Daniel is a guru of B2B marketing and professional networking. His in-depth knowledge of LinkedIn's unique environment has paved the way for business success.

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