Have you ever felt raising an eyebrow over a friend who has just started creating content on social media and found him/her earning some decent money? Felt like questioning how that is even possible and why you have no clue about it.
Well, nothing to worry about, as you have landed in the right place. Content creators have taken social media by storm with their impactful influencing capabilities and power to attract audiences. Ever since then, a large portion of the success within digital marketing includes the spice of content creators as collaborators or partners. All-in-all, the demand is huge, and so is the need for business managers and marketers to know the most about this concept.
Hence, let me help you tweak your social media presence in the best possible manner. Include an in-house or partnered content creator alongside a crisp content strategy and a seamless social media management tool, and pay attention to all the insights ahead.
Let us delve together in-depth and get you covered with all the ins and outs of this winning concept.
Who Is a Content Creator?
First, in first, who is a content creator?
A content creator is simply anyone creating content across social media platforms. But then, I and you can be one too, yes? Yes.
However, professional content creators have grabbed the limelight specifically on the platforms of YouTube, Instagram, and TikTok, where they make content relevant to a particular set of audiences and revolving around a specific niche. This content is not restricted to a certain type. It can be anything from static textual posts, blogs, Shorts, Reels, photos, infographics, and so on. The recent evolution of content creation has now included business partnerships, brand promotions, merchandise, subscriptions and offers, testimonials, product reviews, and a lot more to help brands and businesses grow.
So to make it simple, a content creator is anyone creating content that is influential, artistic, and useful for the audience.
Now that you know the basics of a content creator let me give you a quick rundown of a few common types of content creators.
Types of Content Creators
Social media has got no limits and no boundaries. You can simply remain true to what you love and depict your passion to your audience without any obstacles. This is exactly what these content creators do. Let’s dig deep into the types of content creators in digital media.
Individual Creators or Influencers
First on the list, we have individual content creators or influencers. They are the master of everything they do. In most cases, they own a personal brand and invest their efforts to promote it to the audience and generate big profits. However, at the same time, you might find them depicting the roles of life coaches or motivational speakers, highlighting the bright sides of the world and inspiring a million people through their content.
Individual content creators rely on their own selves only. You will find them taking their own photos, filming themselves, crafting their own content pieces, and hence, putting the maximum possible to monetize their presence and earn good money.
You can check out the famous Instagram influencer Nusret, popularly known as the #SaltBae among the masses and has a massive following of 52.6 million followers.
Social Media Managers
They are fierce, they are fast, and they are creative; they are social media managers. They are the type of content creators who know all about digital media and how one can rule the space, putting in the right set of strategies. From content creation to post-scheduling and tracking analytics to managing conversations, social media managers are responsible for all the activities that go around your business.
However, if you aim to look for a social media manager for your business, you must be specific about your niche and look for a content creator within the same.
Crisp ad copies, powerful emails, and informational blog posts – all that is essential in terms of content for a business run through the help of content wizards on social media. The field of content writing is vast, and so is the magnificence of opportunities; hence, it is quite easy for content writers to offer their exclusive services and monetize social media ad copies, blog posts, website articles, and emails for marketing campaigns.
Since every brand or business needs a content writer, you can consider being one by getting more content writing skills, learning to copywrite, and creating steady content for social media.
Pro Tip: Having a strong grip on graphic designing and photography skills will help you stand out among fellow content writers giving you an edge over them and allowing you to get more gigs and generate better profits.
Look around yourself, and you will find videos and images everywhere on social media. I mean, no one actually bothers to see a dull text-based post, right? Colors, creative punches, and striking visuals are everything to swoon over.
This is why camera enthusiasts or, to be precise, photographers and videographers are in huge demand. Brands and businesses often hire digital content creators who are experts in photography or videography to market their brands through eye-grabbing pictures and videos.
If you have a brand presence on Instagram, TikTok, or YouTube, you surely need a camera enthusiast to create creatively rich Reels, Shorts, and TikTok Videos.
For example, Chelsea Northrup is a photographer, publisher, and YouTuber depicting her love for camera and photography through her Instagram account.
There are content creators who love to document their everyday life on camera. This is where vlogging comes into the limelight. Vloggers create and post video blogs narrating a story or documenting any activity from their daily schedule.
Brands and businesses can collaborate with vloggers to get their products or services promoted in any capacity helping them influence people and attracting a better set of audience.
Check out the YouTube channel of this young little vlogger, Ryan, who creates vlogs experimenting with science, playing games, and a lot more fun activities with his peers.
Visual Designers & Illustrators
Playing with arts and crafts, fonts and styles, animations, and illustrations, visual artists are one of the most creative types of content creators you will ever see. They have a strong grip on elements and compositions that can be used to tell a story.
Hence, if you want to learn this type of content creation, you should know how to tell stories through art, create mood boards, and illustrate visuals that possess the ability to communicate a message to the audience.
Check out Dan Luvisi on Instagram, a concept artist and illustrator. He has created a splendid art portfolio on his account, depicting this expertise within the field.
Related Article: How to Be an Effective Social Media Influencer
Steps to Become a Content Creator
While the type of content creators differ, the steps to becoming one are quite similar when it comes to getting started with your journey of content creation. Below elaborated are five main steps to ponder upon if you want to become a content creator in any of the above-described niches.
Step 1: Develop a SkillSet
Until now, you must have sparked an interest in any of the above elaborate types of content creators. This means you are well aware of the idea of what you want to be and what the skills required to kickstart. Spend a day or two searching for all the skills that align with your interest.
For example, if you are aiming to be a content writer, you must learn how to create informational blog posts, product reviews, captions, and interesting taglines. Appealing headlines and descriptions should be at your fingertips. You can practice writing using tutorials, pulling off online courses, and even creating mock content pieces on your favorite brands and then compare for analyzing areas of improvement.
Similarly, if your interest lies behind the camera, you should begin learning the equipment usage, specifications of photography, social media image sizes, creation of compositions, frames, and a lot more.
Hence, no matter the type of content creation you are attracted to, only developing an expert skillset will help you earn profits and rule among a quite saturated market with multiple players aiming to make the most of opportunities lying in there.
Step 2: Create Your Portfolio
Next up, when you have begun to learn those skills that you have chosen to pursue as a content creator, the second important step is to show off those skills through an online portfolio.
How do you think people would know you do something like this or even you have got an expert edge over a skill? Questionable, right?
This is why, be it content writing, photography, social media management, or even the creation of a personal brand, a portfolio can help you win big deals. Now if you are wondering how to begin creating a portfolio, then no need to worry about it. There are online tools such as Wix, Behance, or Squarespace that you can use to present your skillset to clients.
Hence, creating a portfolio to showcase the best of your skills is a win-win strategy.
Step 3: Start Finding Leads
Now that you have become an expert in your specified field, where to sell them off?
Here comes the crucial part that requires a critically driven strategy – to help you find prospective leads. Looking here and there for an opportunity might make you feel lost. Hence, you should explore all the possibilities that can help you reach the right prospect and get you your first gig.
- Join freelance work groups to find potential gigs that are relevant to your expertise.
- Check out relevant online spaces where you can showcase your portfolio to a community and pitch them your services.
- Explore social media marketing groups to find relevant clients looking for a mutual collaboration or partnership.
- Platforms like Threads or Reddit can also help you build a credible presence known for your expertise in a specific field.
- LinkedIn Groups are also useful for networking and generating leads that can be converted to long-term clients.
Hence, there is a vast pool of resources available, all you need to do is to put in the right set of efforts and enjoy fruitful returns.
Step 4: Get Paid Fairly
If you are a beginner at content creation on social media, beware, you should not fall into the trap of underselling your services. Get maximum knowledge about the market, research your competitors, and know the rates they have set for themselves.
No matter if you are opting to be hired as an in-house content creator for a business or even an outsourced freelancer, you must be known your worth and should set a pay scale for your services accordingly.
How Much Are the Content Creators Paid in 2023?
Now, here comes the mindful debate, how much do the content creators earn?
There is no accurate answer to this question, as there are a number of factors that must be considered before evaluating the average salary of a content creator. This includes the market, their niche, their region, their skillset, their portfolio, and a lot more.
According to ZipRecruiter, the average annual salary of a content creator in the United States goes around $115733 per year. Now this is one figure that is likely to either increase or decrease on the basis of the platform utilized.
For example, famous YouTuber Jeffree Star has earned an estimated $15-20 million through creating content on YouTube. Feels like a dream, right?
So, the income streams are splendid on social media. You just need to figure out what works best for you and from where you can generate handsome profits.
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3 Tips for Becoming a Successful Content Creator
Success does not happen overnight. You need to go a little out of your comfort zone to build success from scratch, hence putting in all the effort possible. So, to help you pave your way as a successful content creator, below are a few tips for you to pay attention to.
Know Your Audience
One of the most important tips to become a successful content creator is to know your audience well.
Who are they? What do they do? What are their demographics? What are their preferences? And so on.
Getting the answers to these questions will help you tailor your content according to the audience you target. For example, if your product is of interest to teenagers, Gen-Z content with funky styles and designs should be your go-to idea. You can use tools like Social Champ that offer a ‘Monitoring Analysis’ feature allowing users to track the metrics and evaluate where the audience is coming from, what content is performing the best, and which are the areas of improvement.
Create Unique Content
Take inspiration but do not copy the work of other creators.
Not only is this goes morally incorrect, but it also questions your ability to create unique content and stand out among your competitors. Research should be your primary strategy. Explore the latest trends and campaigns and see what is trending among the masses. This strategy will help you craft evergreen content with a long-lasting lifespan and will also help you establish a credible presence among your audience.
Keep experimenting, try out A/B testing, and decrypt the code of your success by putting in all your creative outlooks into your social media content ideas.
Establish Your Own Voice
Establish a practice to talk about trending topics within the digital landscape and create your own voice. Pay good attention to the audience interacting with you on social media. Manage your conversations through a social media management tool like Social Champ that comes with a ‘Social Inbox’, allowing users to keep all the conversations across all the platforms in sync through a single dashboard.
Putting the discussion to an end, it is safe to say that content creators are ruling the digital space and are playing a significant role in influencing social narratives and promoting brands and businesses. Be it YouTubers, podcasters, social media influencers, daily vloggers, bloggers, or digital artists, these individuals have proved themselves to be a massive source of revolution in the digital marketing industry.
Hence, for business managers, stakeholders, and marketers, it is high time to invest in collaborations and partnerships with content creators to nurture their brand’s reputation on social media and boost profits.
Frequently Asked Questions
What can I do to become a content creator?
To become a content creator, you can start by choosing a niche or topic that you’re passionate about. Create high-quality content through videos, blogs, social media posts, or podcasts. Be consistent, engage with your audience, and continuously improve your skills.
What are the four types of content creators?
As described in the blog, four main types of content creators are influencers, social media managers, content writers, photographers, and videographers.
What is an example of a content creator?
Famous content creator on Instagram Julian Bass, who is a visual effects artist, is a prominent example of a content creator. He is known for his skills in visual effects and film-making.
Is content creation easy?
The ease of the concept of content creation depends on various factors. Becoming a successful content creator requires hard work, consistency, creativity, and understanding of your audience.
Is content creation a skill?
Content creation can be considered a skill. It involves various elements like storytelling, video editing, writing, communication, social media management, and audience engagement, all of which require practice and development.
Who are the top 10 content creators?
As of 2023, the top content creators on social media are:
- James Charles
- Olivier Wong
- Liza Koshy
- Zach King
- Kevin Parry
- Julian Bass
- Hermon and Heroda
- Nikkie de Jager
- Negin Mirsalehi