Before mighty Reels & flashy Stories, Instagram actually had a popular video feature that lasted just 15 seconds, and everyone around started comparing it with the X (formerly Twitter) and Facebook.
With the platform’s humble beginning to taking up the center stage with Instagram Reels and Stories, it has come a long way, offering users every possible reason to spend half the time on the platform. According to a recent study, around 2.35 billion people interact with Instagram Reels per month, and that’s a HUGE number!
Big shoutout to the creative Instagram influencers for always coming up with video content that can hook any user for hours. Also, let’s not forget to crown the platform’s endless entertainment, boundless creativity, and the legendary Instagram algorithm that knows us better than our besties.(heh!)
Okay, now it’s safe to say that Instagram is a star-studded galaxy where everyone’s either a super cool influencer, a famous celeb, or a talented content creator with millions of followers.
Even big-shot brands like Gucci and Samsung are utilizing the power of Instagram video to the fullest. In fact, the most viewed Instagram video is Samsung’s advertisement Reel by BTS J Hope.
View this post on Instagram
That’s the influence of Instagram video!
Let’s be very clear, the platform that started out as a visual sharing platform now has the strong power to turn you into a big celeb with millions of followers overnight, and you know Khaby Lame is the prime example of it. The silent video king has garnered around 80.8 million followers on Instagram.
But there’s one thing that you need to be careful of, and that’s post consistency. Maintaining post consistency is important; thankfully, Instagram schedulers exist, and they can be your saviors.
So, without further ado, let’s dive into our main topic.
Types of Instagram Videos
Instagram offers several video post types that help users to maximize their experience on the platform. Let me highlight one pointer, you just can’t upload and sit, hoping for the desired results; you need to come out of your comfort zone and opt for different video formats to get the desired results. Initially, the platform rolled out an IGTV feature, which later was discontinued.
Currently, the platform offers 3 video formats.
- Instagram Story
- Instagram Reels
- Instagram Live
Instagram Story
Who isn’t familiar with those cool Instagram Stories? Of course, we all are, and it’s now a part of our daily lives.
Inspired by the OG trendsetter Snapchat, Instagram stories were initially just 15 seconds long, but now you can upload up to the whole 60 seconds if you want.
- To make one, swipe right from your feed
- Tap the plus sign, and choose Stories
- You can either take a fresh visual or upload the one from your Photo Library.
You know what’s the best part? Even when your Stories disappear after 24 hours, you can save them to your Highlights. It feels like a little memory lane right above your Instagram feed, and trust me, every influencer or celeb has at least highlighted their favorite memories.
Oh, and let’s not forget the fun and interactive element that comes along with the Instagram stories!
Adidas Instagram story You can jazz up your Stories with interactive elements like filters, emojis, tags, and stickers. Let’s be honest: everyone out there loves this, even Brands. They do all sorts of cool things like polls, Q&As, and tagging products. Millions of brands jump into the Stories game daily, making Instagram a hotbed of creative storytelling. Here’s an inspiration from @Adidas.
Instagram Reels
Instagram Reels initially took heat for mimicking TikTok, but its awesome features eventually won everyone over.
These captivating Reels are your go-to for short, snappy videos. Whether you are flaunting your inner talents, telling a story, or just having fun with AR filters, these short videos are your creative hub to express yourself.
Instagram Reels can be anywhere from 15 seconds to 90 seconds in length. This flexibility allows you to create short, engaging video content within a minute.
- To start, tap the camera icon on your Instagram home screen and select ‘Reels.’
- Record on the spot or upload videos from your phone.
- You can record right there or upload videos from your phone’s gallery.
And the best part? You can add music from a vast library of tracks to make your Reels pop. Once you have crafted your masterpiece, share it on your feed, story, or the dedicated Reels tab.
View this post on InstagramInstagram Live
‘Selena Gomez is going live now’
Such types of notifications are enough to brighten up our moods, especially when it’s from our favorite celeb! This is how Instagram ensures to have the best possible user experience. The third format is called Instagram Live.
The video format lets users stream live videos directly to their followers’ feeds. You can start a Live broadcast by swiping right or tapping the plus icon and selecting Live. Live videos can last up to four hours and host multiple participants.
When you are live, your profile picture shows up at the front of the Stories bar with a ‘Live’ icon so your followers can join in. After your live session, the video can be shared for 30 days before it disappears.
Isn’t it an excellent way to connect with your audience in real-time and share engaging content?
Related Article: The Abcs of Instagram Notes: Why They Matter in Your Feed
Instagram Video Specs
No one likes to watch video content that is oddly cropped or pixelated. You will probably scroll over such visuals and may consider that specific Instagram profile unauthentic.
Yes, this happens when your Instagram video doesn’t follow the proper requirements and video specifications of each format. Following all the social media video requirements is important if you want to escalate your engagement levels. Here’s a quick rundown of Instagram video specs.
Instagram Story Size
- File type: .MP4 or .MOV
- Recommended Aspect Size: 1080 x 1920 pixels
- Recommended Aspect Ratio: 9:16
- Maximum Story Size: 15 seconds (longer videos will be clipped into multiple Stories)
- Maximum video file size: 30MB
Instagram Reels Size
- File type: .MP4 or .MOV
- Recommended Aspect Size: 1080 x 1920 pixels
- Recommended Aspect Ratio: 9:16
- Max Length: 90 seconds
- Cover photo size: 420 by 654 pixels (or 1:1.55 ratio)
Instagram Live Size
- Recommended Aspect Size: 1080 x 1920 pixels
- Recommended Aspect Ratio: 9:16
- Max Length: 4 hours
Instagram & Social Champ Are Match Made in Heaven
Maintain post consistency and organize your posts in a social media calendar with Social Champ
8 Unmatchable Instagram Video Examples of All Times
Let’s talk about 8 absolute gems that have left an incredible mark on the platform. From viral sensations to heartwarming moments, these Instagram videos are nothing but legendary of ALL TIMES!
So, let’s discover the magic that actually made them unforgettable.
GoPro
As you open GoPro’s Instagram feed, you will definitely feel like strapping on an adventure helmet and taking off. Their videos are like a heart-pounding highlight reel of extreme sports and breathtaking landscapes. From soaring off cliffs to swimming with sharks, they have mastered the art of making us feel the exciting rush from our screens.
For instance, this Instagram video is a breathtaking compilation of action sports footage, from surfing to snowboarding to skydiving. It’s a perfect example of how GoPro videos can capture the excitement of these activities in a visually stunning and inspiring way.
View this post on InstagramOreo
Everyone’s favorite Oreo!
The brand’s Instagram presence is basically a sweet dream come true. Their playful stop-motion videos have turned cookie dunking into an art form. You will find Oreos dancing, twisting, and turning in ways you never thought possible. Their feed is solely dedicated to the main black-and-white color palettes, which makes it visually appealing.
For example, their hilarious dunking Oreo in the dark videos. The video can resonate with anyone who has ever tried to dunk an Oreo in the dark, and it’s a great example of how brands can use humor to connect with their audiences.
View this post on InstagramStarbucks
Starbucks has the magic touch when it comes to creating a warm and cozy atmosphere around. Their videos capture the essence of that coffee shop feeling, from the latte swirl to the satisfying drip of a pour-over. Also, the best thing is that Starbucks always comes up with new, exciting coffee shots for every festival.
For instance, the brand’s video is heartwarming and inspiring, and it shows how Starbucks is more than just a coffee shop. It’s a place where people come together to connect and share their stories. The videos are a great example of how brands can use storytelling to connect with their audiences on a deeper level.
View this post on InstagramWendys
When it comes to humor, Wendys knows the right drill!
Wendy’s is not your average fast-food joint and their Instagram videos are here to prove it. They have taken a fun approach to their content that’s hilarious and adorable at the same time. From roasting their competitors to serving fresh beef, they have won over social media with their wit.
For example, their video is a hilarious parody of the classic McDonald’s ‘I’m Lovin’ It’ campaign. Also, their video is funny and catchy, and it’s a great example of how brands can use humor to promote their products.
View this post on InstagramIKEA
Ikea’s Instagram is like a whole gem of home improvement ideas. Their videos are all about clever hacks, innovative designs, and transforming spaces. Their DIY inspiration is at its finest, and you will want to redecorate your entire house after a scroll.
This video is a clever and creative way to promote their new products. Their videos are a great example of how brands can use storytelling to showcase the versatility and creativity of their products.
View this post on InstagramDunkin’ Donuts
Dunkin’ Donuts knows how to water your mouth with scrumptious lattes and shakes. Their Instagram is a feast for the eyes with close-ups of delicious donuts, freshly brewed coffee, and tempting breakfast sandwiches. It’s foodie heaven in video form.
For example, their videos are heartwarming and catchy, either it is a Donut Day video or a celebrity featured video.
View this post on InstagramRed Bull
Red Bull gives you wings! The popular tagline we all know
Red Bull’s Instagram is an exciting paradise. They have videos of daring stunts, extreme sports, and mind-blowing feats of human achievement. If you are looking for a rush of excitement, this is the place to be.
The videos are breathtaking. Remember, they recorded Felix Baumgartner’s record-breaking freefall from space. The video is visually stunning and inspiring, and it’s a great example of how Red Bull videos can capture the excitement of extreme sports.
View this post on InstagramSnoopyGrams
SnoopyGrams is like a warm, nostalgic hug. It’s a celebration of all things Peanuts, with charming, bite-sized videos featuring the beloved characters. It’s a trip down memory lane, from Snoopy’s iconic dance to heartwarming moments with Charlie Brown.
Their videos are sure to delight fans of all ages, and it’s a great example of how brands can use popular culture to connect with their audiences.
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8 Viral Instagram Video Tricks in 2025
Going viral is something that every user looks for, but with the fierce competition in the market, sometimes, it can take a few days, months, or even years to go viral on the platform. In such situations, these valuable tricks can guarantee you positive results.
Keep Your Viewers Hooked
It’s important to hook your users in the beginning.
Start with something that grabs your audience’s attention, builds anticipation, and delivers a satisfying conclusion. Ensure your video conveys a clear message or elicits strong emotions to captivate viewers.
For instance, have you ever seen how @humansofny chats with people from all over the world? Feels like having a coffee with a stranger and hearing their life story, you just can’t look away.
View this post on InstagramShort and Sweet
Get to the point quickly, and make sure the essence of your video is crystal clear within seconds. Focus on showcasing the most engaging part of your content in the initial moments to encourage viewers to keep watching.
Take a peek at beauty guru @hudabeauty. Her makeup tutorials are like little gems of beauty wisdom, delivered in bite-sized portions that fit right into your busy day.
View this post on InstagramEngage Your Audience
Your videos should feel like a two-way street. Ask questions, run polls, or invite user-generated content to keep your audience involved and invested.
Fitness influencer @blogilates doesn’t just work out alone, she gets her followers sweating and sharing their fitness journey with her.
View this post on InstagramUse Hashtags and Locations Wisely
Make it easy for new people to find your content. Use relevant IG hashtags and location tags to broaden your reach. Research popular industry-related hashtags to expand your reach beyond your followers.
One prime example is travel aficionado @theblondeabroad takes you on a world tour through her videos, and she’s got the locations tagged so you can easily daydream about your next adventure.
View this post on InstagramShow Creativity
Don’t just show your product; make it shine creatively. Highlight its unique features, show how it solves problems, or let happy customers praise it.
For instance, the style icon @songofstyle effortlessly displays sponsored clothing in her videos, showcasing them in real-life settings.
View this post on InstagramGo Behind the Scenes
Authenticity is gold. Share behind-the-scenes moments to give your content a genuine, human touch. Your audience will appreciate seeing the real you.
One example is from fitness influencer @thefitnessmarshall isn’t just about polished dance workouts, he lets you in on the fun, the bloopers, and the real journey.
View this post on InstagramSchedule with Social Champ
Schedule with Social Champ No more last-minute rush to post on social media. With Social Champ, you can effortlessly plan and schedule your content in advance, making your social media management a breeze. This handy tool saves precious time and guarantees a consistent and stress-free posting schedule.
Optimize for Mobile Screens
In a world where everyone seems to be glued to their smartphones, it’s crucial to ensure your Instagram videos shine on those tiny screens.
Use legible text and a vertical format for the best user experience.
- Text Legibility: Use clear and easily readable fonts for any text in your videos. Remember, viewers won’t engage with it if they can’t read it.
- Vertical Format: Embrace the vertical video format!
Most mobile screens are designed for portrait orientation, and vertical videos take up the full screen, providing a more immersive viewing experience.
Featured Article: 50 Snapchat Statistics: Why Do They Matter to Marketers in 2025
How to Schedule a Video on Instagram With Social Champ
Scheduling a video on Instagram with Social Champ is a breeze!
Plan your posts in advance and make your Instagram game stronger. With Social Champ, you can set up your videos to post at the right time, maximizing your engagement.
Here’s how you can do so
- Go to Social Champ and log in with your account
Social Champ Step 1 - Choose your Instagram business account
Social Champ Step 2 - Write a captivating caption, spice it up with trending hashtags and emojis. (You can even utilize the first comment feature if your caption is too long or you need to add more hashtags)
- Go to the ‘media’ icon to add your video. Upload from PC or Google Dropbox or Drive
Social Champ Step 4 - Choose the Post Type – select Reel
Social Champ Step 5 - Choose your preferred time and date
Social Champ Step 6 - Click Schedule
Social Champ Step 7
And there you go!
Count Every Minute With Instagram Video!
So, there you have it!
Instagram videos are a fantastic way to share your life’s moments, creativity, and stories with friends and followers. With just a few taps, you can capture and share your world in a visual and engaging way. Whether you’re posting a quick snippet of your day or a well-edited masterpiece, Instagram videos help you connect, inspire, and entertain. So, keep those cameras rolling and let your creativity shine on the ‘gram!
