How Often to Post on Social Media in 2024

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When you hear someone say, “Stay active on social media,” do you wonder what exactly staying active means?

We bet you do because no one tells you how often to post on social media platforms, so we are here to answer this question for you!

In today’s digital world, having a solid social media presence is crucial for businesses, influencers, and personal brands alike. With over 5.04 billion social media users in 2024, platforms like Facebook, Instagram, Twitter, TikTok, and LinkedIn present immense opportunities to connect with audiences and grow an engaged following.

However, simply creating accounts on these sites is not enough – you need to post quality content regularly and actively. But with the continued growth of social media and the emergence of new trends, the question arises: How Often to Post on Social Media in 2024 to see optimal results?

One way to do this is by using a social media posts scheduler. Tools like Social Champs offer you a wide range of different social media channels, allowing you to post across multiple platforms and increase your visibility and brand reach.

The frequency with which you post social content depends on various factors. Elements like your industry, target audience demographics, platform algorithms that control visibility, and even the type of content itself should dictate your ideal posting strategy.

For example, a few posts per week may have sufficed back in 2020, but now publishing high-quality content even multiple times per day provides an advantage on specific platforms.

How Often Should a Business Post on Social Media?

In 2024, the ideal posting frequency for business accounts on major social platforms is higher than ever. According to multiple studies, brands should aim to post 1-2 times per day on Facebook and Twitter, 2-3 times on Instagram, and 5-10 times on TikTok.

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These numbers might seem overwhelming, but adopting a content production schedule and utilizing automation tools can help.

Plus, the critical platforms, including Instagram and Facebook, actually reward increased posting through heightened visibility in feeds and hashtags via their algorithms.

The content mix should include promotional posts showcasing products/services, behind-the-scenes company culture images and videos, employee spotlights, reposts of positive customer interactions, industry news, infographics and statistics, and links to newly published blog content outside social media.

However, each platform thrives on its preferred content type, like quick videos for TikTok, inspirational quotes and impactful imagery on Instagram, clickbait headlines and article links on Twitter, and longer-from videos and local event listings on Facebook.

Related Article: Top 15+ AI Tools for Social Media in 2024

How Often Should You Post on Facebook?


Facebook’s algorithm still favors regular posting in 2024, though the platform has become increasingly saturated. Many people don’t know how often to post on Facebook. The answer is very simple: most industry experts recommend posting 1-2 times per day for business pages and every other day for personal profiles looking to remain visible.

Businesses specifically should maintain this frequent posting cadence not only through organic content creation but also paid promotions, which now make up a majority of views and engagement.

Since Facebook serves as a discovery engine for new brands more than other established networks like Instagram, it helps to introduce relevant and valuable content to those likely to convert to customers or fans.

Achieving this production rate requires planning a content calendar to ideate topics aligned to target demographics’ preferences each week while mapping anticipated launches of products and services months ahead of time. Relying solely on in-the-moment inspiration to fuel this Facebook cadence leads to inconsistent messaging or stretches of inactivity over time.

While the workload to unlock Facebook’s potential through feeding its algorithm seems high, the rewards in reach, leads, and revenue justify the effort for brands budgeting social media as a necessity, not an afterthought.

How Often to Post on Instagram?


Instagram remains one of the high-momentum social platforms going into 2024, with over 2 billion monthly active accounts. Its addiction-like scroll capability keeps users glued to feeds searching for visual content.

As one of the most picture and video-dominant apps, standing out requires color psychology knowledge and staying on top of niche trends from interior design to food plating. Not only must the photography pop, but frequent posting is now table stakes for brands and influencers alike wishing to take advantage of Instagram’s peak era.

The current best practice calls for publishing new Instagram posts 2-3 times daily. Daily posts give users a reason to check back and continue engaging through likes, comments, and DMs/email sign-ups via links in bios. Instagram’s algorithm favors those who stay active through stories and feed posts while peppering in paid promotions.

Sitting back while assuming organic reach remains reliable is a thing of the past. Only committing the resources for self-expression through visual content at this cadence will help accounts continue thriving rather than barely surviving.

How Often Should You Post on X (Twitter)?


Due to Twitter’s fast-paced nature, brand presence will demand many updates daily in 2024—a substantial increase from a few years earlier. If this question about how to post on Twitter is running in your mind, don’t worry. You will get the answer below.

Posts on the X platform have a shorter life than those on Instagram or Facebook as they vanish from view because of Twitter’s algorithmic timeline that surfaces the most recent and real-time information.

Furthermore, Twitter’s chronological feed only shows tweets from accounts that users actively follow, instead of algorithmic feeds that may show postings from days ago if they get a lot of interaction.

For these reasons, best practices call for posting to Twitter 1-2 times per day at a minimum for brands.

Twitter works best for those communicating things like breaking company news, timely commentary on industry topics, links to newly published articles or content, event coverage as it happens, and thought leadership commentary that takes advantage of trending hashtags.

To keep this content flowing, having a social media content calendar that plans out topics and messaging weeks in advance is essential while leaving flexibility for trending issues that arise at the moment. Utilizing post-scheduling tools is also crucial for maintaining Twitter activity during evenings or weekends.

Daily posts remain the standard for individual influencers on Twitter, while a more conversational tone drives engagement through directly interacting with other profiles rather than simply broadcasting.

Overall, leaning into Twitter as more of a public newsroom platform rather than a static advertising board accounts for the need for daily and rich posts is preferable for businesses and influencers. Neglecting the quick pace of Twitter risks missing key opportunities for visibility and growth.

How Often to Post on LinkedIn?


As the world’s largest professional social network, LinkedIn presents unique opportunities for individual brand-building and business marketing.

With over 830 million members in 2024, its sheer size and highly engaged audience enable generating leads, company awareness, and inbound traffic. However, while its other social media cousins emphasize creativity and entertainment, LinkedIn prioritizes career management, industry news, and enabling business connections. Let’s find the answer to how often to post on LinkedIn.

Posting frequency should align with these use cases for optimal results. The current guidance for individuals in 2024 calls for publishing new posts 2-3 times per week.

This facilitates steady professional brand building rather than flooding connections’ feeds. Useful post types include career updates, leadership lessons learned, industry analysis, career advice, and sharing positive client testimonials.

Daily posts (or 4-5 times per week) raise visibility for company pages as service options and product releases occur rapidly. Helpful post formats include employee spotlights, workplace culture, brand achievements, business tips & tricks, as well as links to freshly published leadership blog articles.

Overall, LinkedIn strikes the right balance of allowing quality, meaningful content to shine while requiring consistent growth activity.

While spamming content loses trust quickly, letting weeks pass without updates causes profiles and pages to stagnate.

The increased effort required to show up regularly helps set the foundation for productive networking and lead generation. Now, you have the answer regarding how often to post on LinkedIn.

Featured Article: How to Post on LinkedIn in 2024 – A Step-By-Step Guide

How Often to Post on TikTok?


As one of the world’s fastest-growing social media platforms, TikTok has ushered in an era of iPhone-filmed viral videos.

Its foundation on 15 to 60-second video clips overlaid with music or viral audio means volume and consistency triumph above all else.

With over 1 billion monthly active users now flocking to TikTok rather than Instagram or Facebook for entertainment, the content expectations have increased dramatically.

In 2024, best practices call for consistently uploading 4-8 new TikToks per day. The app’s addictive For You Page algorithm rewards those who post multiple times per day by serving their content to a broader array of users.

Maintaining this daily publishing cadence helps videos find their niche amongst various subcultures, rising to prominence behind memes and viral dances/challenges. Commenting upon trending sounds and hashtags, which reshape every few weeks, also boosts visibility after posting.

It is additionally going live and engaging followers in real-time jumpstart growth by signaling authentic community building beyond just pre-recorded clips. While such volume may seem overwhelming to produce, TikTok’s tools make shooting and editing quick videos simple for even novice creators.

How Often Should You Post on Pinterest?


Pinterest currently has a user base of over 400 million people who turn to the platform for inspiration on topics like recipes, home decor, travel, style, and DIY projects. Are you looking for the answer to “How often to post on Pinterest?” Let’s dive into it.

As the platform has evolved in recent years to include enhanced shopping integrations, actionable idea pins, and improved analytics, some suggest it has become more essential for both individuals and businesses to maintain visibility through active use. However, unlike other major social networks, the norms around posting frequency vary.

For personal account holders aiming to build their reach through eye-catching boards and ideas, best practices suggest posting one new pin per day or seven pins per week. Spacing these pins daily helps establish consistency and enables returning visitors to frequently find fresh ideas upon checking back, which lends itself to building long-term trust.

Alternating between original content and high-quality images carefully repurposed from around the web maximizes the inspiration factor.

Brands on Pinterest also gain exposure through consistency, with the general guidance recommending pinning 4-5 times per week. This gives ample room for sharing products, showcasing company culture and other behind-the-scenes shots, along with links offsite to e-commerce stores.

While Pinterest may not deliver the instant gratification other networks strive for, its authenticity and hope of discovering inspiring concepts on and off the platform make it a valuable destination when posting habits align with user intent.

How Often to Post on Google Business Profile?

As Google increasingly influences buying decisions across industries, cultivating an optimized Google Business Profile has become a critical brand investment rather than an afterthought.

Unlike conventional social media, Google aims to deliver purely helpful, factual information to those searching for products, services, or establishments. It means posting frequency takes a lower priority than ensuring posts provide authentic value.

The current best practice recommendations suggest posting 1-2 times monthly as a reasonable cadence for a Google Business Profile in 2024.

This provides enough opportunities to share announcements like new menu additions, upcoming events, special offers, product launches, or staffing changes that help users without crossing into overt advertising.

Posts should receive enough time to generate engagement through clicks, calls, or requests for directions before adding more updates. Maintaining rich business information and descriptive profiles of amenities also helps keep the profile compelling during periods with fewer posts.

Overall, leaning into Google’s reputation as a trusted source of truth around business operations through post substance carrying more weight than volume is critical.

With Google’s far reach, even occasionally refreshed Google Business Profiles can multiply digital visibility.

How to Schedule Social Media Posts via Social Champ

Social Champ
Social Champ

Social Champ is one of the most robust all-in-one suites for managing multi-platform social media accounts with tools optimizing posting cadence. Once you register an account and connect Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, TikTok, and more profiles, the platform makes scheduling and publishing upcoming content seamless.

The Social Planner calendar within Social Champ enables planning posts weeks or months in advance while specifying which accounts should auto-publish each post and preferred dates/times based on projected audience patterns.

Helpful features like repeating posts on a set interval, integrating with RSS feeds to pull in fresh blogs automatically, collaborating with team members on drafts, and creating both text updates and visually engaging links, images, or videos eliminate continued manual effort.

Additionally, Social Champ uses proprietary algorithms to recommend ideal times to post per each connected account based on past performance and follower activity analyses for optimized exposure.

One-click analytics help further target customers by location, gender, age range, interests, and more for strategic timing. Robust automation coupled with rich data insights makes staying consistent across multiple networks achievable long-term by working smarter, not necessarily harder, in line with modern social media expectations.


Finding the right posting time and amount on social media in 2024 means realizing users expect to see posts more often. With so much content, it takes more work to be seen. There needs to be one rule on how much to post that works for everyone. For your profile, find a balance. Post good, creative things that fit the platform and make your followers happy. I hope you liked the information regarding how often to Post on Social Media in 2024. Do this regularly, but only a little.

Frequently Asked Questions

1. What Is the Best Time to Post in 2024?

The best times to post in 2024 are predictable prime hours when most users are actively scrolling during the week – but weekends have started seeing higher engagement, too. Posting multiple times per day during “rush hours” around 7-9 AM, 12-1 PM, and 4-6 PM tends to get higher reach and clicks.

2. How Often Should I Post on Instagram to Gain Followers?

Posting 1-2 times per day for Instagram in 2024 is recommended to help steadily gain followers. Instagram’s algorithm favors accounts that maintain consistent activity and engagement through both feed posts and stories.

3. How Do You Grow On Instagram 2024?

Use current prevalent hashtag challenges, audio, filters, and effects to increase visibility. Go live weekly. Strategically engage meaningful comments daily—partner monthly with aligned influencers for cross-promotion opportunities. Optimize visual brand aesthetic through color schemes/fonts to build familiarity.

4. Should I Post Two Reels a Day on Social Media to Gain Popularity?

Yes, posting two reels daily is a practical approach for fueling growth and popularity in 2024 – especially on platforms like Instagram and TikTok, which strongly favor video content.

5. What Happens if You Don’t Post on Instagram for a Long Time?

If you go inactive on Instagram for weeks or months, your reach and growth will likely plateau. Instagram’s algorithm favors accounts that engage consistently through fresh posts, stories, and activity. So, by stopping posting over an extended time, your existing followers will notice your absence, while you miss opportunities to gain new followers as your content visibility decreases exponentially.
Picture of Daniel Clark

Daniel Clark

Daniel is a guru of B2B marketing and professional networking. His in-depth knowledge of LinkedIn's unique environment has paved the way for business success.

How Often to Post on Social Media in 2024

Picture of Daniel Clark

Daniel Clark

Daniel is a guru of B2B marketing and professional networking. His in-depth knowledge of LinkedIn's unique environment has paved the way for business success.

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