An aesthetic is an overall feel or the look of your social media account, like your Instagram feed. Brands, influencers, and companies often aim to set a consistent aesthetic for their brand that goes well with their overall tone. To have a good aesthetic means that the account rightly represents the brand’s colors, style, and general vibe.

Example

There are many brands that you can find on Instagram that have a super aesthetic feed. However, one brand that always stands out in terms of on-point aesthetics is Kylie Skin.