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Application Programming Interface (API)

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API stands for Application Programming Interface, which allows two applications to communicate and exchange data with each other without any user intervention. API operates on the agreement of input and output of application, programming, and interface. Social network APIs allow such platforms to integrate with other apps, and there are multiple types of APIs such as public API and private API.

Public APIs are released by the companies like Slack, and private APIs are used internally at the companies. In the context of social media, an API is a set of programming instructions that allow developers to access social media platforms such as Facebook, Twitter, and Instagram. With an API, developers can build applications that interact with social media platforms.


For example, Social Champ uses LinkedIn API to schedule and publish posts and YouTube API to schedule videos.

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