[ brand aw-then-tis-i-tee ]
Brand authenticity refers to the extent to which consumers perceive a brand to be faithful and true towards itself and its consumers. While working on brand authenticity, businesses must be transparent and consistent with messaging and initiatives. It is crucial to build stronger connections and foster business growth.
To stand on social media with your brand authenticity, you need to be visible on all platforms so the audience can understand you. It will create your worth among the audience, and your consumers’ trust will increase in your brand.
For example, successful brands have established brand authenticity that helps them to reposition themselves for customer benefit. Nike and Coca-Cola are a few examples that have established themselves with solid brand authenticity and identity.
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