Bricks and Mortar
[brik uhn mawr-ter]
Bricks and mortar is a term used to describe a physical business location. A bricks-and-mortar business is typically a retail store that customers can visit in person. The term is often used to contrast businesses that exist solely online. While many businesses have both a physical and online presence, some businesses are exclusively online.
While many businesses are moving online, brick-and-mortar operations are still important for many companies. They provide a way for customers to interact with businesses in person and allow businesses to have a physical presence in their community. Bricks and mortar businesses can build brand awareness and create a strong customer base.
The best example of bricks and mortar is Starbucks, as it has physical and multiple retail store locations.
Stay Up-To-Date With Our Newsletter!
Receive a Monthly Issue of Our Newsletter With Product Updates, Social Media News, and More!
Stop Juggling, Start Prioritizing
Try Social Champ to manage and organize everything in a single tab. From posting to scheduling, replying to customers, to tracking numbers - get all done through single tab.