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Business Objective

[ biz-nis uhb-jek-tiv ]

Business objectives refer to the specific and measurable results that companies hope to maintain in the upcoming years for their organizations’ growth. Tracking business objectives is a must to ensure that the company is moving in the right direction.

The four main objectives of an organization include economic, human, organic, and social objectives. And to achieve those business objectives, each and every department of the company needs to work hard and smart.


For example, right before the beginning of the quarter, you can plan out some business objectives and their desired key results. For each department, you can decide which objectives will perform best and how they could bring value to your company.

Once all those OKRs are locked, teams can work on them and bring value to the company’s mission and goals.

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