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Buyer Persona

[bahy-er per-soh-nuh]

A buyer persona is a representation of your ideal customer, based on market research and real data about your existing customers. If you have a business, you probably have multiple buyer personas. Creating detailed buyer personas helps you better understand your customers, so you can market to them more effectively.  When you create a buyer persona, you are able to target your marketing and sales efforts better. As a result, you will see an increase in leads and conversions.

When created correctly, your buyer persona(s) will become one of your business’s most valuable marketing tools, guiding the direction of your content strategy, product development, sales efforts, and more.

Example

For example, a buyer persona includes a profile of a target customer that includes information about their demographics, behaviors, needs, and interests.

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