Download Pur Fully Loaded Holiday Calendar and Never Miss Out on Important Events Again!

Competitive Intelligence

[kuhm-pet-i-tiv in-tel-i-juhns]

Competitive intelligence (CI) is the gathering and analysis of information about a company’s competitors. It can be used to identify and track a competitor’s strengths and weaknesses, strategies, and tactics. The goal of CI is to give organizations the insights they need to make informed decisions, gain a competitive edge, and avoid potential pitfalls. CI involves monitoring the competition, conducting primary and secondary research, and analyzing data to uncover insights about the competition.

CI involves four main activities: monitoring, analysis, assessment, and execution. Organizations use CI to stay ahead of the competition and make better decisions. The most important part is to make sure that you are constantly monitoring your competition so that you can be one step ahead.

Example

Some common examples of competitive intelligence include SWOT analysis, market analysis, and competitive analysis.

Stay Up-To-Date With Our Newsletter!

Receive a Monthly Issue of Our Newsletter With Product Updates, Social Media News, and More!

Stop Juggling, Start Prioritizing​​ ​

Try Social Champ to manage and organize everything in a single tab. From posting to scheduling, replying to customers, to tracking numbers - get all done through single tab.

Scroll to Top