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Direct Response is a technique of marketing to get an immediate response from your target audience. Classical product marketing is of various types where most activities like brand awareness are used to promote brands for long-term remembrance. Direct Response elicits a user to immediately take action through call-to-action (CTAs) like ‘Subscribe Now’, ‘Call Now’, ‘Like’ etc.
Every direct response campaign should have a specific goal in return for an irresistible offer.
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