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[ for yoo payj ]

FYP is a contracted form for For You Page. It is a personalized feed of content for each user. The algorithm uses signals like the user’s past behavior on Instagram, the people they follow, and what they are interested in surface content that is most relevant to them. The algorithm that powers For You are constantly learning from your interactions with the app to deliver a feed of content that best suits your interests.

It includes content from people you follow and posts that have been liked or commented on by people you follow. The For You page offers a never-ending scroll of content from TikTok’s massive user base and is the main way users consume content on the app. The For You page is the heart of TikTok and is what makes the app so addictive and fun to use.

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