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Monetization is the process of converting something into money. In other terms, monetization often refers to generating revenue from a non-financial asset, such as data or a customer base. The key to monetization is finding a way to turn something that doesn’t have a direct monetary value into cash. The most common way to monetize a product or service is to charge customers for its use. Monetization strategies for websites usually involve displaying advertising, selling products or services, or charging for access to premium content. . This can be done in a number of ways, such as through advertising, subscription models, or by selling digital products.


  • For example, a company may monetize its customer data by selling it to third-party marketers. 
  • The most commonly monetized social media platform is YouTube with MrBeast and Jake Paul as the highest-paid YouTube stars, estimated by Forbes.

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